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Tesla tops J.D. Power study for deepest emotional connection with buyers

(Credit: Tesla)

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Tesla has topped J.D. Power’s 25th “APEAL” study, which tests how an owner emotionally connects with their new car.

APEAL stands for Automotive Performance, Execution, and Layout, and ranks how owners feel when purchasing a car. Of course, owners are excited when buying something new, but emotionally connecting to a vehicle only occurs when the buyer is genuinely enthusiastic about their purchase. Tesla owners had the best emotional connection to their cars, according to J.D. Power.

The study tested over 87,000 people across 37 different areas. Some of the measurements include what the sense of luxury with their car is, and how an owner feels when accelerating, according to Road Show

Each automaker can score up to 1,000 points on the scale based on owner responses.

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Tesla ranked the highest among luxury brands with 896 points, beating out Porsche, which received 881 points. Porsche has taken the top spot in the survey for 15 out of the last 16 years.

Dave Sargent, Vice President of Automotive Quality at J.D. Power, commented on Tesla’s victory during a call on Wednesday. “Their owners do express a high degree of satisfaction with their vehicles,” he said. “It’s largely driven by performance.”

It is no secret that Tesla owners feel an immense amount of brand loyalty. However, it is more interesting that car companies have attempted to adopt some of Tesla’s design concepts into their vehicles. Tesla cars utilize a minimalistic interior design that is comprised of a large, centralized dash screen where the driver can control every function of the vehicle.

Other car companies have attempted to use these large dash screens in place of traditional knobs and dials. However, Tesla remains the only company to use this design across its entire fleet.

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Interestingly enough, Tesla was ranked in last place out of 32 automotive brands in a separate J.D. Power quality survey in late June. According to the study, the company’s cars had more issues per 100 vehicles than any other automaker.

However, Tesla’s build quality has significantly improved over time. A study from Bloomberg that was published in October 2019 showed that 5,000 owners of the Tesla Model 3 were particularly happy with the improvements in build quality. This included paint, body gaps, and poorly installed components.

However, the APEAL study showed that Tesla owners are continuing the tradition of being excited over their new electric automobiles.

Sargent said that a high ranking in the APEAL study tends to assist in an automaker’s sales by retaining customers. Owners are also more likely to recommend the vehicle they bought to others.

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H/t: CNBC

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla responds to strange Supercharging pricing error with classy move

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(Credit: Tesla)

Tesla has once again demonstrated strong customer focus by swiftly addressing and fully refunding a bizarre Supercharger pricing glitch that affected drivers in Atlantic Canada.

The issue surfaced earlier this month when the Tesla app began displaying dramatically inflated per-minute charging rates at stations in Prince Edward Island and parts of New Brunswick.

One widely shared screenshot from a Charlottetown, PEI Supercharger showed rates reaching ridiculous levels: $6.00 per minute for the 180-250 kW tier, along with $3.57/min for 100-180 kW and $2.29/min for 60-100 kW.

These figures were several times higher than normal Supercharger pricing in the region.

To put the error in perspective, charging at the highest incorrect rate would have been shockingly expensive.

At 250 kW, a common charging speed at Superchargers, a vehicle pulls roughly 4.17 kWh per minute. Under the glitch, a driver spending just 10 minutes at peak power would face a $60 bill. A typical 20- to 30-minute session to add meaningful range could have cost $120 to $180 or more, before any congestion fees.

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Tesla gets another layer of gamification with Free Supercharging on the line

By comparison, standard Canadian Supercharger rates usually fall between $0.25 and $0.60 per kWh, making a similar session cost roughly $15–$40. The erroneous per-minute structure, combined with the inflated numbers, turned what should be a convenient stop into a potential financial shock.

The glitch appears to have started sometime around early July, and quickly drew attention on social media as owners questioned whether Tesla had implemented steep hidden increases. Some drivers even reported seeing $0 charges in their history, indicating broader billing confusion.

Tesla’s official Charging account on X stated that correct pricing would roll out at midnight on July 13, so the fix is already in effect. More importantly, the company announced it would waive all fees for every Supercharger session since July 2. This blanket waiver covers the entire affected period without requiring users to file individual claims, with automated refunds expected soon. The decision affects stations in PEI and nearby areas in New Brunswick and Nova Scotia.

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It’s a classy move, and rather than issuing partial credits or forcing owners to submit support tickets, Tesla simply absorbed the cost of the system error and made drivers whole. In an industry where hidden fees and bill disputes are common, Tesla’s proactive, no-questions-asked approach reinforces owner trust and highlights the company’s commitment to service excellence.

The incident, while disruptive for a short time, ultimately showcases Tesla’s ability to own mistakes and prioritize customer satisfaction. Atlantic Canada Tesla owners can now charge with confidence again, knowing the company has their back when technology glitches occur.

In an era of complex EV billing, such transparency and generosity are refreshing and set a positive example for the industry.

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SpaceX unveils Starlink next-gen V5 kit: here’s what’s new

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Credit: Starlink

SpaceX’s Starlink has launched its latest residential hardware kit: the V5. Designed for reliable high-speed internet, the new terminal represents a significant leap forward in user equipment.

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The new V5 Starlink kit features a dramatically smaller and lighter form factor, measuring approximately 384 mm x 306 mm x 34 mm and weighing just 1.1 kg, which is less than half the weight of the previous V4 model, which was 2.9 kg.

This compact design makes installation easier and more versatile, whether mounted on a roof, pole, or even integrated with a pipe adapter. An integrated LED light aids setup in low-light conditions.

Power efficiency sees major gains too. The V5 draws only 35-50W, reducing energy consumption and making it ideal for off-grid or solar-powered setups. Despite its smaller size, performance remains robust. Starlink claims peak speeds of 375+ Mbps, supported by a new Wi-Fi 6 Router Mini that covers up to 2,200 square feet and connects up to 235 devices simultaneously.

The kit maintains strong signal reliability in diverse environments, from urban rooftops to remote rural areas, as demonstrated in the promo footage released by SpaceX, showing seamless operation under cloudy skies.

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These improvements expand suitable applications considerably. Households can enjoy lag-free 4K streaming, smooth video conferencing, online gaming, and smart home device management without interruption. The V5’s efficiency and portability also benefit RVs, small businesses, and temporary installations in disaster-recovery zones where quick deployment is critical. Its lightweight build lowers shipping costs and simplifies user handling compared to bulkier predecessors.

Starlink’s Broader Impact on Global Internet Connectivity

Since SpaceX began launching Starlink satellites in 2019, the constellation has grown rapidly. By mid-2026, over 10,400 satellites orbit Earth, with thousands more deployed annually. This massive low-Earth-orbit network delivers broadband to approximately 160 countries and territories, reaching millions of users who previously lacked reliable internet access.

Starlink plays a vital role in bridging the digital divide. It provides essential connectivity to remote communities, maritime vessels, airlines, and regions affected by natural disasters or infrastructure gaps. By combining advanced satellite technology with iterative hardware upgrades like the V5 kit, SpaceX continues to push the boundaries of global internet access, fostering education, economic opportunity, and emergency response capabilities worldwide.

As production ramps up, the V5 promises to make high-performance internet even more accessible to users everywhere.

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Investor's Corner

Lucid denies rumors of bankruptcy after over 40% stock drop

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Credit: Lucid

Electric vehicle maker Lucid Group has denied rumors of an imminent bankruptcy after a report from this morning sent the stock on a dramatic drop on Wall Street, seeing losses of more than 40 percent during trading hours.

Lucid’s Director of Communications, Nick Twork, responded to the report from Eletric-Vehicles.com, which stated the company’s restructuring advisor, AlixPartners, was asked to review two decisions: taking Lucid shares private or filing for Chapter 11 bankruptcy protection.

The report also claims AlixPartners told the Lucid board to “concentrate on Gravity production while improving its quality, and to temporarily hold back the Lucid Air, the sedan that has defined the company since its launch.”

Twork said:

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Shares rebounded after the response to the report, halving its losses as the trading day neared 3 p.m. Eastern.

Lucid has struggled to get its sales off the ground and into more respectable numbers, but the company is in its early years, when things are hard to begin with. It is also backed by several notable investors, including the Saudi Public Investment Fund (PIF), which has nearly limitless money and likely would not ditch an investment of this size so soon.

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Lucid shares were down just 14 percent at the time of publication, a far cry from the 55 percent its losses topped out at during the day.

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