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Tesla tops J.D. Power study for deepest emotional connection with buyers

(Credit: Tesla)

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Tesla has topped J.D. Power’s 25th “APEAL” study, which tests how an owner emotionally connects with their new car.

APEAL stands for Automotive Performance, Execution, and Layout, and ranks how owners feel when purchasing a car. Of course, owners are excited when buying something new, but emotionally connecting to a vehicle only occurs when the buyer is genuinely enthusiastic about their purchase. Tesla owners had the best emotional connection to their cars, according to J.D. Power.

The study tested over 87,000 people across 37 different areas. Some of the measurements include what the sense of luxury with their car is, and how an owner feels when accelerating, according to Road Show

Each automaker can score up to 1,000 points on the scale based on owner responses.

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Tesla ranked the highest among luxury brands with 896 points, beating out Porsche, which received 881 points. Porsche has taken the top spot in the survey for 15 out of the last 16 years.

Dave Sargent, Vice President of Automotive Quality at J.D. Power, commented on Tesla’s victory during a call on Wednesday. “Their owners do express a high degree of satisfaction with their vehicles,” he said. “It’s largely driven by performance.”

It is no secret that Tesla owners feel an immense amount of brand loyalty. However, it is more interesting that car companies have attempted to adopt some of Tesla’s design concepts into their vehicles. Tesla cars utilize a minimalistic interior design that is comprised of a large, centralized dash screen where the driver can control every function of the vehicle.

Other car companies have attempted to use these large dash screens in place of traditional knobs and dials. However, Tesla remains the only company to use this design across its entire fleet.

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Interestingly enough, Tesla was ranked in last place out of 32 automotive brands in a separate J.D. Power quality survey in late June. According to the study, the company’s cars had more issues per 100 vehicles than any other automaker.

However, Tesla’s build quality has significantly improved over time. A study from Bloomberg that was published in October 2019 showed that 5,000 owners of the Tesla Model 3 were particularly happy with the improvements in build quality. This included paint, body gaps, and poorly installed components.

However, the APEAL study showed that Tesla owners are continuing the tradition of being excited over their new electric automobiles.

Sargent said that a high ranking in the APEAL study tends to assist in an automaker’s sales by retaining customers. Owners are also more likely to recommend the vehicle they bought to others.

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H/t: CNBC

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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SpaceX targets 150Mbps per user for upgraded Starlink Direct-to-Cell

If achieved, the 150Mbps goal would represent a significant jump from the current performance of Starlink Direct-to-Cell.

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Credit: SpaceX/X

SpaceX is targeting peak download speeds of 150Mbps per user for its next-generation Direct-to-Cell Starlink service. The update was shared by SpaceX Spectrum & Regulatory Affairs Lead Udrivolf Pica during the International Telecommunication Union’s Space Connect conference.

“We are aiming at peak speeds of 150Mbps per user,” Pica said during the conference. “So something incredible if you think about the link budgets from space to the mobile phone.”

If achieved, the 150Mbps goal would represent a significant jump from the current performance of Starlink Direct-to-Cell.

Today, SpaceX’s cellular Starlink service, offered in partnership with T-Mobile under the T-Satellite brand, provides speeds of roughly 4Mbps per user. The service is designed primarily for texts, low-resolution video calls, and select apps in locations that traditionally have no cellular service.

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By comparison, Ookla data shows median 5G download speeds of approximately 309Mbps for T-Mobile and 172Mbps for AT&T in the United States, as noted in a PCMag report. While 150Mbps would still trail the fastest terrestrial 5G networks, it would place satellite-to-phone broadband much closer to conventional carrier performance, even in remote areas. 

Pica indicated that the upgraded system would support “video, voice, and data services, clearly,” moving beyond emergency connectivity and basic messaging use cases.

To reach that target, SpaceX plans to upgrade its existing Starlink Direct-to-Cell satellites and add significant new capacity. The company recently acquired access to radio spectrum from EchoStar, which Pica described as key to expanding throughput. 

“More spectrum means a bigger pipeline, and this means that we can expand what we can do with partners. We can expand the quality of service. And again, we can do cellular broadband basically, cellular broadband use cases, like AI or daily connectivity needs,” he stated.

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SpaceX has also requested regulatory approval to deploy 15,000 additional Direct-to-Cell satellites, beyond the roughly 650 currently supporting the system. The upgraded architecture is expected to begin rolling out in late 2027.

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Tesla seeks approval to test FSD Supervised in new Swedish city

Tesla has applied to conduct local Full Self-Driving (Supervised) testing in the city of Jönköping, Sweden.

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Credit: Grok Imagine

Tesla has applied to conduct local Full Self-Driving (Supervised) testing in the city of Jönköping, Sweden.

As per local outlet Jönköpings-Posten, Tesla has contacted the municipality with a request to begin FSD (Supervised) tests in the city. The company has already received approval to test its Full Self-Driving (Supervised) software in several Swedish municipalities, as well as on the national road network.

Sofia Bennerstål, Tesla’s Head of Public Policy for Northern Europe, confirmed that an application has been submitted for FSD’s potential tests in Jönköping.

“I can confirm that we have submitted an application, but I cannot say much more about it,” Bennerstål told the news outlet. She also stated that Tesla is “satisfied with the tests” in the region so far.

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The planned tests in Jönköping would involve a limited number of Tesla-owned vehicles. Trained Tesla safety drivers would remain behind the wheel and be prepared to intervene if necessary.

Tesla previously began testing in Nacka municipality after receiving local approval. At the time, the company stated that cooperation between authorities, municipalities, and industry enables technological progress and helps integrate future transport systems into real-world traffic conditions, as noted in an Allt Om Elbil report.

If approved, Jönköping would become the latest Swedish municipality to allow local Full Self-Driving (Supervised) testing.

Tesla’s Swedish testing program is part of the company’s efforts to validate its supervised autonomous driving software in everyday traffic environments. Municipal approvals allow Tesla to gather data in urban settings that include roundabouts, complex intersections, and mixed traffic conditions.

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Sweden has become an increasingly active testing ground for Tesla’s driver-assistance software in Europe, with regulatory coordination between local authorities and national agencies enabling structured pilot programs.

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Microsoft partners with Starlink to expand rural internet access worldwide

The update was shared ahead of Mobile World Congress.

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Credit: Starlink/X

Microsoft has announced a new collaboration with Starlink as part of its expanding digital access strategy, following the company’s claim that it has extended internet connectivity coverage to more than 299 million people worldwide.

The update was shared ahead of Mobile World Congress, where Microsoft detailed how it surpassed its original goal of bringing internet access to 250 million people by the end of 2025.

In a blog post, Microsoft confirmed that it is now working with Starlink to expand connectivity in rural and hard-to-reach regions.

“Through our collaboration with Starlink, Microsoft is combining low-Earth orbit satellite connectivity with community-based deployment models and local ecosystem partnerships,” the company wrote.

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The partnership is designed to complement Microsoft’s existing work with local internet providers and infrastructure companies across Africa, Latin America, and India, among other areas. Microsoft noted that traditional infrastructure alone cannot meet demand in some regions, making low-Earth orbit satellite connectivity an important addition.

Kenya was cited as an early example. Working with Starlink and local provider Mawingu Networks, Microsoft is supporting connectivity for 450 community hubs in rural and underserved areas. These hubs include farmer cooperatives, aggregation centers, and digital access facilities intended to support agricultural productivity and AI-enabled services.

Microsoft stated that 2.2 billion people globally remain offline, and that connectivity gaps risk widening as AI adoption accelerates.

Starlink’s expanding constellation, now numbering more than 9,700 satellites in orbit, provides near-global coverage, making it one of the few systems capable of delivering broadband to remote regions without relying on terrestrial infrastructure. 

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Starlink is expected to grow even more in the coming years as well, especially as SpaceX transitions its fleet to Starship, which is capable of carrying significantly larger payloads compared to its current workhorse, the Falcon 9.

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