Investor's Corner
TSLA’s resilience in the stock market is partly due to the ‘Tesla Killers” failure
To say that the last few months have been a roller coaster ride for Tesla is an understatement. Just a few months ago, Tesla stock (NASDAQ:TSLA) was closing in on trading below $250 per share, and it was being bashed by a continuous stream of criticism from Wall Street. One analyst even called Tesla “no longer investable” due to Elon Musk’s behavior on Twitter. Short-sellers bet on a dramatic drop, with one stating that it was apparent “Tesla is having difficulties paying their bills.”
And yet, no dramatic drop happened. The company surprised Wall Street by posting $6.8 billion in revenue in the third quarter instead, and the stock has been up since then. Today, TSLA is trading near the $370 level, close to the highs it achieved on the day Elon Musk posted his now-infamous “funding secured” tweet. After a year of volatility, Tesla stock is up nearly 18% as of Wednesday’s close. That’s quite notable, considering that the S&P 500 is down 1.4% this year so far.
Apart from the company’s improving fundamentals, a good part of the Tesla narrative today is the company’s lead in the electric car market. One of the most notable bear thesis against the company is the notion that once legacy automakers decide to dip their feet into the production of EVs, Tesla would be overwhelmed and outgunned. Several automakers did release their first premium all-electric cars this year. But instead of overwhelming Tesla with their expertise (hence the term “Tesla Killer”), legacy auto’s first EVs have fallen short of the standards set by the Silicon Valley-based electric car maker.
In a recent note, Oppenheimer analyst Colin Rusch admonished traditional carmakers and their electric creations, stating that they present what could be described as a “slow and disappointing” competition for Tesla. JMP Securities analyst Joseph Osha was a bit more direct than Rusch, remarking that “It is incredible to me, at the end of 2018, that the major automakers still haven’t figured out how to respond competitively to Tesla.”
Tesla’s vehicles compete on the luxury segment, where brands such as Mercedes-Benz, BMW, and Audi are reigning. This year, three notable premium electric cars emerged by legacy carmakers — the Mercedes-Benz EQC, the Audi e-tron, and the Jaguar I-PACE — and while each is an admirable vehicle on their own, the EVs themselves include flaws that make them inferior to Tesla. Both the EQC and the e-tron incited questions about their real range when the vehicles were unveiled, and the Jaguar I-PACE, despite being well-received by critics, is far less efficient than an older Tesla Model X.
Tesla’s lead in the electric car segment was even acknowledged by UBS, which has a history of taking a bearish stance on the electric car maker. Following a teardown of the vehicle and a comparison between the Model 3 and competitors like the BMW i3 and the Chevy Bolt, UBS concluded that instead of being the underdog in the EV market, “Tesla has won the race and leads the championship,” thanks to its superior battery, powertrain, and overall tech.
As Tesla approaches the end of what could be yet another impressive quarter, the company continues to garner votes of confidence from Wall Street. Just recently, Baird analyst Ben Kallo reiterated his “Outperform” rating on TSLA stock while raising his price target from $411 to $465. Kallo cited the strengthening narrative surrounding the company, which changed from negative to positive in recent months.
“We believe the narrative will continue to change from ‘TSLA will never make money’ to ‘TSLA can be sustainably profitable,’” Kallo wrote in a note Thursday. “The narrative on TSLA, particularly in the middle of 2018, was as negative as we have experienced in our coverage, but we believe sentiment will continue to improve as the company proves it can be self-supportive, which should drive sustained share appreciation,” Kallo wrote.
With competitors only highlighting Tesla’s lead in the EV market, the potential of Tesla in the global stage remains vast. The Model 3 alone, which continues to sell well despite the US’ preference for pickup trucks and SUVs, is expected to be popular in Europe, whose sedan market is notably larger than that of America. With these factors in play, as well as the absence of notable competition from fellow luxury carmakers in the near future, the next year could prove to be one impressive ride for Tesla.
As of writing, Tesla is trading +1.20% at $371.01 per share.
Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.
Elon Musk
California snubs Tesla in its newly passed EV incentive that favors Rivian and Lucid
California passed a $135 million EV incentive that rewards Rivian and Lucid while sidelining Tesla
California just drew a line in the EV incentive sand to put Tesla on the wrong side of it. The state recently passed a $135 million program offering first-time electric vehicle buyers a direct incentive with no application required, but the rules were written in a way that leaves Tesla at a structural disadvantage compared to Rivian and Lucid.
The program caps eligible vehicles at $50,000 for new EVs and $25,000 for used ones. That pricing threshold rules out a significant portion of Tesla’s lineup, though some lower-priced Model 3 and Model Y configurations would still qualify. California-based automakers are exempt from the price cap entirely, regardless of what their vehicles cost. Rivian, headquartered in Irvine, and Lucid, based in the San Francisco Bay Area, both benefit from that exemption. Rivian’s R2 starts at roughly $45,000 but has versions above the cap. Lucid’s Air and Gravity start at $70,990 and $79,990 respectively, well above any threshold a non-California company would face.
California hits Tesla Cybercab and Robotaxi driverless cars with new law
Tesla built its reputation and a significant portion of its early market share in California, where EV adoption has consistently led the nation. The company operates its original factory in Fremont, California, and the state was home to Tesla’s headquarters for most of its existence. That changed in 2021 when Tesla moved its corporate headquarters to Austin, Texas. Since then, the relationship between the company and California Governor Gavin Newsom has been openly adversarial, with Musk and Newsom trading public criticism on multiple occasions.
California’s EV incentive landscape has shifted repeatedly in recent years, and Tesla has previously lost eligibility for state-level programs as its vehicles exceeded income-adjusted price thresholds. The federal $7,500 EV tax credit, which Tesla models have qualified for and lost depending on policy cycles, is no longer available after it expired without renewal, making state-level programs more meaningful to buyers than they have been in years.
The practical impact for buyers is more nuanced than the headline suggests. California residents purchasing a Tesla under $50,000 for the first time can still access the incentive. But the exemption written for California-based manufacturers is a structural advantage that rewards where a company plants its headquarters flag rather than where it builds its products, and Tesla moved that flag to Texas.
Elon Musk
SpaceX’s newest logo confirms everything about what it’s become
SpaceX officially absorbed xAI under the SpaceXAI brand, completing the largest private merger in history.
SpaceX made its corporate transformation official in May 2026 when Elon Musk posted on X that xAI would cease to exist as a standalone company. “xAI will be dissolved as a separate company, so it will just be SpaceXAI, the AI products from SpaceX,” he wrote.
A new SpaceXAI logo was announced today, visually embedding the xAI letters inside the SpaceX identity, which can be seen as a deliberate design choice that signals the merger is not a partnership but a full absorption and XAi a core function of the same company. The same way Starlink is not a separate brand but a SpaceX product. The announcement closed the loop on a process that began February 2, 2026, when SpaceX acquired xAI in the largest private merger in history, valued at $1.25 trillion. SpaceX at $1 trillion and xAI at $250 billion.
We are now @SpaceXAI. pic.twitter.com/ema66xDWC9
— SpaceXAI (@SpaceXAI) July 6, 2026
The reason SpaceX bought xAI was stated plainly by Musk at the time of the deal: to build orbital data centers. SpaceX had simultaneously filed with the FCC to launch up to one million satellites designed to function as AI compute nodes in low Earth orbit, escaping what Musk described as the energy constraints limiting AI development on Earth.
xAI provided the AI software stack, with Grok, the X platform, and the Colossus supercomputer infrastructure in Memphis with over 220,000 NVIDIA GPUs, while SpaceX provided the rockets, Starlink, and the capital base to fund it. The two companies needed each other. xAI was burning $2.5 billion in losses on $250 million in revenue. SpaceX was generating an estimated $8 billion in profit on $15 billion in revenue and needed an AI narrative to command the valuation it was targeting for its IPO.
What SpaceX has done, regardless of how the orbital AI vision ultimately plays out, is walk into a public market as something no company has been before: a rocket manufacturer, satellite internet provider, AI software company, social media platform, and supercomputer operator under one ticker. Whether that combination is worth $2 trillion depends entirely on which of those businesses you believe in most.
Investor's Corner
Tesla challenges startups to score a gig inside its most advanced European factory
Tesla is challenging startups to bring their best battery tech directly to Gigafactory Berlin.
Tesla has issued an open challenge to startups across Europe, inviting them to bring their best battery technology directly to the floor of Gigafactory Berlin. The program, called the JUNI x Tesla Battery Cell Giga Challenge, opened applications this month with a deadline of July 24, 2026, and is targeting startups with solutions that can make battery cell manufacturing faster, cheaper, safer, and more scalable at an industrial level.
The timing of the challenge is directly tied to Tesla’s most aggressive European battery investment yet. On May 12, 2026, Giga Berlin plant manager André Thierig announced a $250 million investment to scale the factory’s annual 4680 cell production capacity from 8 GWh to 18 GWh, more than doubling the previous target set just months earlier in December 2025. Thierig confirmed the expansion on X, saying the investment “will enable 18 GWh of annual 4680 cell production and create more than 1,500 new jobs.” Combined with a previously announced battery investment at the Grunheide site now approaches $1.2 billion.
Today, we announced a $ 250m investment for our Giga Berlin Cell factory. This will enable 18GWh of annual 4680 cell production and create more than 1500 new jobs. Good news during challenging times for the German industry. pic.twitter.com/ou4SWMfWh9
— André Thierig (@AndrThie) May 12, 2026
The challenge is looking specifically for startups with proven solutions across five categories: materials, equipment, operations, automation, and artificial intelligence. Applications are screened directly by Tesla’s cell manufacturing team in Grunheide, and the strongest submissions move through technical discussions, a pitch day in front of Tesla stakeholders, and potentially a paid pilot project with the cell team. Tesla is not looking for ideas at concept stage. The program requires applicants to demonstrate working prototypes, test data, or prior pilots before being considered.
The historical context matters here. Elon Musk first announced plans for what he called the world’s largest battery cell production facility alongside the Giga Berlin car factory back in 2020, targeting up to 250 GWh of annual capacity. Those plans were shelved in 2022 when Tesla shifted its battery investment focus to the United States to take advantage of Inflation Reduction Act incentives. The revival of cell production at Giga Berlin, now backed by over $1 billion in committed capital, represents a return to an ambition that was set aside for three years. As Teslarati has reported, the 4680 format is central to Tesla’s long-term cost reduction strategy across vehicles, energy storage, including the Tesla Semi and Cybercab.
By opening the challenge to outside startups, Tesla is acknowledging that reaching 18 GWh at Grunheide will require technology it does not currently have in-house, and it is willing to pay for the right solutions. For a startup in the battery supply chain, a paid pilot with Tesla’s European cell team is as close to a direct commercial path as the industry offers.
Tesla FSD is about to know your specific house and neighborhood better than any map
The secret behind Tesla’s Cybercab Gold goes well beyond just the color
