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Tesla’s impending made-in-China Model 3 assault should scare critics

(Photo: Tesla)

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Earlier today, Tesla stock (NASDAQ:TSLA) received yet another negative outlook from Wall Street. This time around, it was Barclays analyst Brian Johnson, who reduced his price target for TSLA to a very conservative $133 per share. According to the analyst, his low price target is due to demand for the Model 3 stagnating in the United States and the company lacking a path to significant profitability.

Such a conclusion, which is likely driven by Tesla’s lower-than-expected numbers in the first quarter, is shortsighted at best and flat-out inaccurate at worst. There is an elephant in the room with all the negativity surrounding Tesla’s capability to survive and thrive this year, and it comes in the form of a gargantuan factory whose shell was all but completed in the span of five months in Shanghai. Tesla is poised to start producing the Model 3 at Gigafactory 3 later this year, and this development could shift the winds back in the electric car maker’s favor.

The potential of Gigafactory 3 or the advantages it could give Tesla has been strangely absent in a notable number of critical analysis surrounding the electric car maker as of late. Considering the negative narrative surrounding Tesla and Elon Musk today, this is no surprise. Tesla critics appear to have largely dismissed Gigafactory 3’s progress, as exhibited by skeptics describing the site mostly as a pile of dirt with some digging going on (videos of which are still being distributed today). Such statements have not been accurate since work took off in the Gigafactory 3 site.

Gigafactory 3 as of May 26, 2019. (Credit: Jason Yang/YouTube)

Refusing to acknowledge Gigafactory 3’s impending operations, or discounting its capability to help Tesla’s numbers, could be a grave mistake for the company’s critics. Industry experts that actually deal with China on a regular basis, after all, have expressed their belief that Model 3s produced in Gigafactory 3 will be no joke. Take Michael Dunne, the CEO of consultancy firm ZoZo Go, for example. In a recent appearance at Autoline This Week, Dunne noted that Gigafactory 3’s presence would most definitely be a difference maker for Tesla.

“(They’re the) first foreign company to be allowed to own 100% of their operation. They’re in Shanghai. Shanghai will want to make sure they’re a success. The government will make sure that they’ve got their plant built in time and they have everything working. And on top of it all, Chinese consumers really do like the Tesla brand and really admire Elon Musk. So you’ve got a premium market — 2 million units a year — you have the government wanting electrics to succeed, and you’ve got a very strong American brand. So they’d be one to bet on,” Dunne said.

Dunne’s points are largely missed by the persistent “no demand” narrative surrounding Tesla in the United States today. It should be noted that Dunne holds a notable amount of experience with China’s automotive sector, as well, making him an authority on the subject. And it’s not just Dunne either. Automotive teardown expert Sandy Munro, who quite literally analyzed every nut and bolt in the Model 3, previously noted that Elon Musk could make a “gazillion bucks” in China if Tesla sets up Gigafactory 3’s production systems right. “I guarantee it,” Munro said during an appearance at Autoline After Hours. Munro later remarked that a Standard Model 3 produced in Gigafactory 3 could generate 25% gross margins for Tesla.

Tesla is poised to start producing the Model 3 at Gigafactory 3 later this year. (Credit: Vincent Yu/Twitter)

If there are any valid concerns about Tesla’s Gigafactory 3 operations, it would be on the electric car maker’s capability to set up the facility on time for its target initial vehicle production date, not on the market’s demand for the vehicle. Contrary to what analysts such as Morgan Stanley’s Adam Jonas have noted (Jonas recently pointed out during an investor call that Tesla is no longer a growth story, and that it is more of a “distressed credit and restructuring story”), it appears that there is still much growth left for the company. It’s just not happening in the United States at present. Between the statements of the Morgan Stanley analyst, who likely looks at the company’s short-term numbers, and Michael Dunne, who is immersed in China’s automotive sector by trade, one would likely be inclined to believe the latter.

Just as Tesla stock experienced a steep drop due to a perfect storm of lower-than-expected Q1 deliveries, negative analyst sentiments, misinformation, and sheer bad luck (such as the company’s delivery troubles in China during the first quarter), the electric car maker might be poised to experience yet another perfect storm with the impending completion of Gigafactory 3. With the Chinese government rooting for its success, and with customers in the country still perceiving the company and its vehicles in a positive light, the electric car maker’s made-in-China Model 3 push might prove once more that it is never wise to underestimate Tesla, and Elon Musk for that matter.

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff

Elon Musk told SpaceX staff AI revenue will soon dwarf rockets and Starlink combined entirely.

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Elon Musk told SpaceX employees this week that artificial intelligence, not rockets, will soon carry the company’s revenue. In a roughly 29 minute internal address posted on SpaceX’s X account on Tuesday, Musk said AI revenue will pass every other line of business at SpaceX “probably in September” and pull further ahead by the fourth quarter.

The numbers he gave are specific. SpaceX currently runs 1.4 gigawatts of AI compute capacity. Musk wants that at 10 gigawatts by the end of 2027, a jump he tied directly to revenue: “if we bring 10GW of AI online by the end of next year, it will be $300 billion to $500 billion a year in revenue.” He called those “big numbers,” which undersells a projection larger than what most countries produce in a year.

Musk went further on where AI fits into SpaceX’s future. “Probably in four or five years, AI will be 99% of the value of SpaceX,” he told staff, adding that digital intelligence would eventually run “a trillion times” ahead of biological intelligence as computing scales. He tied that growth to the company’s founding mission, telling employees “we must win on AI, because the future is overwhelmingly AI and robots,” with the payoff meant to help fund Starship and a Mars program that increasingly runs through Terafab, the joint Tesla, SpaceX and xAI chip plant.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

None of this is entirely new territory. SpaceX told investors much the same story during its first earnings call as a public company on August 4, where Musk moved the company’s $1 trillion revenue target up a year to 2030 and said Starlink could someday carry a majority of the world’s internet. What the all hands video adds is a hard deadline and a specific power figure Musk had not given publicly before, along with a franker pitch to his own workforce that AI, not launch cadence, is now the thing SpaceX is betting its future on.

The AI revenue itself is not coming from SpaceX training its own models. It is largely Starlink acting as the network layer for xAI’s workloads, plus SpaceX renting out compute capacity directly, the same approach behind the roughly $16 billion the company spent on AI infrastructure in a single quarter.

Musk closed the video with a pitch aimed at recruiting and retention rather than investors, telling employees that anyone who helps SpaceX win the AI race will eventually get the chance to go to the moon or Mars themselves. Whether SpaceX can turn 1.4 gigawatts into 10 in seventeen months is the more immediate question, and one that will show up in quarterly numbers well before anyone leaves Earth.

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Investor's Corner

Tesla has one big financial question to answer for investors: Morgan Stanley

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Credit: Tesla

In a new note to investors on Tuesday, Morgan Stanley analyst Andrew Percoco said that Tesla has one big financial question to answer for investors regarding its Robotaxi rollout, Full Self-Driving software, and Optimus.

Percoco said in the note that, for the most part, investors are still very positive about the direction the company is headed. However, there are some things the firm would like to see, and they have to do with financials.

Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue

Tesla bulls are more than convinced that the company’s Full Self-Driving software is proof it can develop physical AI. Financially, however, there are still some questions, especially on elevated spending, which CEO Elon Musk said would occur as the company works to roll out Robotaxi faster and continue developing its Optimus robot.

The latter two are where Tesla will have to prove progress to investors, as Percoco writes that both projects “will require clearer evidence that Robotaxi is scaling and more tangible Optimus proof points to support the ROI on elevated capex.”

Percoco said the second quarter earnings call did not change his long-term thesis of where Tesla is positioned in the AI race, which is out in front. However, there are concerns that weaker gross margins and higher R&D spend will stress financials, and that has “sharpened our (and investors’) focus on measurable progress across Robotaxi and Optimus.”

Additionally, Robotaxi still needs to be proven with more operation in existing cities while maintaining safety but improving how many rides it gives in any given time, he said. For Optimus, Percoco wrote that he is “still looking for evidence beyond commentary around SOP.”

Morgan Stanley put Percoco in charge of covering Tesla after long-time analyst Adam Jonas transitioned to the automotive side.

Currently, Morgan Stanley has a $415 price target on Tesla and a ‘Hold’ rating on the stock. It is trading at around $330 at the time of publication, which was 2:30 P.M. on the East Coast.

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Investor's Corner

SpaceX AI investment gamble will make it a big winner, firm says

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Credit: SpaceX

SpaceX’s massive investment in AI will make it a big winner, Argus Research said after the company’s successful earnings call last week.

The firm also upgraded shares to a Buy from Hold and set a $160 price target.

SpaceX (NASDAQ: SPCX) is currently recovering from its heavy AI infrastructure investments, as it spent nearly $16 billion in Q2 alone. The company did this primarily by monetizing high-demand GPU compute capacity at a much faster pace than traditional data center economics would suggest.

Company CFO Bret Johnsen said that SpaceX would be able to pay back anything on new deployments within a year.

There are plenty of ways the company can do this:

Leasing excess compute capacity through contracts

SpaceX has already built Colossus and Colossus II, largely for its own model training. However, much of that capacity is already rented out to third parties. It already has major deals with Anthropic, Google, and Reflection AI. These partnerships are adding billions per month to SpaceX’s spreadsheet.

SpaceX is charging Anthropic massive money for its compute

High utilization driven by industry-wide scarcity

The demand for advanced AI training and inference capacity continues to exceed what is available for use. SpaceX can fill new racks quickly after they come online, so the capital deployed converts into revenue with minimal idle time.

Additionally, management and outside observers have described the new compute capital as behaving more like a cost-of-goods-sold than traditional multi-year capex, especially because of this rapid monetization pattern.

Capacity has already scaled from ~0.4 GW a year to 1.4 GW annually by the end of Q2. There are targets of more than 2 GW by year-end.

High incremental margins on the rental business once capacity is online

GPU cloud providers often operate at strong gross margins. SpaceX can monetize capacity that was already partially built or can be added efficiently. This means that incremental EBITDA margins on the rental revenue are usually high. This accelerates cash recovery relative to the gross capital outlay.

Parallel monetization of its own AI software and applications

Beyond pure infrastructure rental, SpaceX also generates revenue from Grok through subscriptions and usage, from X through ads, data, and other related services, enterprise APIs, and the planned integration of the Cursor coding tools acquisition.

These application layers ride on the same compute infrastructure and provide additional high-margin streams that could offset build-out costs. AI-segment revenue overall rose sharply to about $2.6 billion in Q2, according to Motley Fool. This was driven primarily by the infrastructure contracts, but the software side is also partially responsible.

Efficient, large-scale deployment and vertical integration advantages

SpaceX has emphasized the rapid construction of power and cooling infrastructure and favorable cost-per-megawatt economics relative to industry benchmarks in some disclosures.

Combined with its ability to scale capacity aggressively and the fact that many contracts start generating revenue within months of capacity coming online, the effective payback compresses dramatically compared with more conventional multi-year data-center projects.

SpaceX’s dominant near-term recovery path will turn the AI clusters into a hyperscale-style compute rental business for other leading AI companies while still using a portion for internal models.

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