Investor's Corner
Tesla’s impending made-in-China Model 3 assault should scare critics
Earlier today, Tesla stock (NASDAQ:TSLA) received yet another negative outlook from Wall Street. This time around, it was Barclays analyst Brian Johnson, who reduced his price target for TSLA to a very conservative $133 per share. According to the analyst, his low price target is due to demand for the Model 3 stagnating in the United States and the company lacking a path to significant profitability.
Such a conclusion, which is likely driven by Tesla’s lower-than-expected numbers in the first quarter, is shortsighted at best and flat-out inaccurate at worst. There is an elephant in the room with all the negativity surrounding Tesla’s capability to survive and thrive this year, and it comes in the form of a gargantuan factory whose shell was all but completed in the span of five months in Shanghai. Tesla is poised to start producing the Model 3 at Gigafactory 3 later this year, and this development could shift the winds back in the electric car maker’s favor.
The potential of Gigafactory 3 or the advantages it could give Tesla has been strangely absent in a notable number of critical analysis surrounding the electric car maker as of late. Considering the negative narrative surrounding Tesla and Elon Musk today, this is no surprise. Tesla critics appear to have largely dismissed Gigafactory 3’s progress, as exhibited by skeptics describing the site mostly as a pile of dirt with some digging going on (videos of which are still being distributed today). Such statements have not been accurate since work took off in the Gigafactory 3 site.
Refusing to acknowledge Gigafactory 3’s impending operations, or discounting its capability to help Tesla’s numbers, could be a grave mistake for the company’s critics. Industry experts that actually deal with China on a regular basis, after all, have expressed their belief that Model 3s produced in Gigafactory 3 will be no joke. Take Michael Dunne, the CEO of consultancy firm ZoZo Go, for example. In a recent appearance at Autoline This Week, Dunne noted that Gigafactory 3’s presence would most definitely be a difference maker for Tesla.
“(They’re the) first foreign company to be allowed to own 100% of their operation. They’re in Shanghai. Shanghai will want to make sure they’re a success. The government will make sure that they’ve got their plant built in time and they have everything working. And on top of it all, Chinese consumers really do like the Tesla brand and really admire Elon Musk. So you’ve got a premium market — 2 million units a year — you have the government wanting electrics to succeed, and you’ve got a very strong American brand. So they’d be one to bet on,” Dunne said.
Dunne’s points are largely missed by the persistent “no demand” narrative surrounding Tesla in the United States today. It should be noted that Dunne holds a notable amount of experience with China’s automotive sector, as well, making him an authority on the subject. And it’s not just Dunne either. Automotive teardown expert Sandy Munro, who quite literally analyzed every nut and bolt in the Model 3, previously noted that Elon Musk could make a “gazillion bucks” in China if Tesla sets up Gigafactory 3’s production systems right. “I guarantee it,” Munro said during an appearance at Autoline After Hours. Munro later remarked that a Standard Model 3 produced in Gigafactory 3 could generate 25% gross margins for Tesla.
If there are any valid concerns about Tesla’s Gigafactory 3 operations, it would be on the electric car maker’s capability to set up the facility on time for its target initial vehicle production date, not on the market’s demand for the vehicle. Contrary to what analysts such as Morgan Stanley’s Adam Jonas have noted (Jonas recently pointed out during an investor call that Tesla is no longer a growth story, and that it is more of a “distressed credit and restructuring story”), it appears that there is still much growth left for the company. It’s just not happening in the United States at present. Between the statements of the Morgan Stanley analyst, who likely looks at the company’s short-term numbers, and Michael Dunne, who is immersed in China’s automotive sector by trade, one would likely be inclined to believe the latter.
Just as Tesla stock experienced a steep drop due to a perfect storm of lower-than-expected Q1 deliveries, negative analyst sentiments, misinformation, and sheer bad luck (such as the company’s delivery troubles in China during the first quarter), the electric car maker might be poised to experience yet another perfect storm with the impending completion of Gigafactory 3. With the Chinese government rooting for its success, and with customers in the country still perceiving the company and its vehicles in a positive light, the electric car maker’s made-in-China Model 3 push might prove once more that it is never wise to underestimate Tesla, and Elon Musk for that matter.
Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.
Elon Musk
California snubs Tesla in its newly passed EV incentive that favors Rivian and Lucid
California passed a $135 million EV incentive that rewards Rivian and Lucid while sidelining Tesla
California just drew a line in the EV incentive sand to put Tesla on the wrong side of it. The state recently passed a $135 million program offering first-time electric vehicle buyers a direct incentive with no application required, but the rules were written in a way that leaves Tesla at a structural disadvantage compared to Rivian and Lucid.
The program caps eligible vehicles at $50,000 for new EVs and $25,000 for used ones. That pricing threshold rules out a significant portion of Tesla’s lineup, though some lower-priced Model 3 and Model Y configurations would still qualify. California-based automakers are exempt from the price cap entirely, regardless of what their vehicles cost. Rivian, headquartered in Irvine, and Lucid, based in the San Francisco Bay Area, both benefit from that exemption. Rivian’s R2 starts at roughly $45,000 but has versions above the cap. Lucid’s Air and Gravity start at $70,990 and $79,990 respectively, well above any threshold a non-California company would face.
California hits Tesla Cybercab and Robotaxi driverless cars with new law
Tesla built its reputation and a significant portion of its early market share in California, where EV adoption has consistently led the nation. The company operates its original factory in Fremont, California, and the state was home to Tesla’s headquarters for most of its existence. That changed in 2021 when Tesla moved its corporate headquarters to Austin, Texas. Since then, the relationship between the company and California Governor Gavin Newsom has been openly adversarial, with Musk and Newsom trading public criticism on multiple occasions.
California’s EV incentive landscape has shifted repeatedly in recent years, and Tesla has previously lost eligibility for state-level programs as its vehicles exceeded income-adjusted price thresholds. The federal $7,500 EV tax credit, which Tesla models have qualified for and lost depending on policy cycles, is no longer available after it expired without renewal, making state-level programs more meaningful to buyers than they have been in years.
The practical impact for buyers is more nuanced than the headline suggests. California residents purchasing a Tesla under $50,000 for the first time can still access the incentive. But the exemption written for California-based manufacturers is a structural advantage that rewards where a company plants its headquarters flag rather than where it builds its products, and Tesla moved that flag to Texas.
Elon Musk
SpaceX’s newest logo confirms everything about what it’s become
SpaceX officially absorbed xAI under the SpaceXAI brand, completing the largest private merger in history.
SpaceX made its corporate transformation official in May 2026 when Elon Musk posted on X that xAI would cease to exist as a standalone company. “xAI will be dissolved as a separate company, so it will just be SpaceXAI, the AI products from SpaceX,” he wrote.
A new SpaceXAI logo was announced today, visually embedding the xAI letters inside the SpaceX identity, which can be seen as a deliberate design choice that signals the merger is not a partnership but a full absorption and XAi a core function of the same company. The same way Starlink is not a separate brand but a SpaceX product. The announcement closed the loop on a process that began February 2, 2026, when SpaceX acquired xAI in the largest private merger in history, valued at $1.25 trillion. SpaceX at $1 trillion and xAI at $250 billion.
We are now @SpaceXAI. pic.twitter.com/ema66xDWC9
— SpaceXAI (@SpaceXAI) July 6, 2026
The reason SpaceX bought xAI was stated plainly by Musk at the time of the deal: to build orbital data centers. SpaceX had simultaneously filed with the FCC to launch up to one million satellites designed to function as AI compute nodes in low Earth orbit, escaping what Musk described as the energy constraints limiting AI development on Earth.
xAI provided the AI software stack, with Grok, the X platform, and the Colossus supercomputer infrastructure in Memphis with over 220,000 NVIDIA GPUs, while SpaceX provided the rockets, Starlink, and the capital base to fund it. The two companies needed each other. xAI was burning $2.5 billion in losses on $250 million in revenue. SpaceX was generating an estimated $8 billion in profit on $15 billion in revenue and needed an AI narrative to command the valuation it was targeting for its IPO.
What SpaceX has done, regardless of how the orbital AI vision ultimately plays out, is walk into a public market as something no company has been before: a rocket manufacturer, satellite internet provider, AI software company, social media platform, and supercomputer operator under one ticker. Whether that combination is worth $2 trillion depends entirely on which of those businesses you believe in most.
Investor's Corner
Tesla challenges startups to score a gig inside its most advanced European factory
Tesla is challenging startups to bring their best battery tech directly to Gigafactory Berlin.
Tesla has issued an open challenge to startups across Europe, inviting them to bring their best battery technology directly to the floor of Gigafactory Berlin. The program, called the JUNI x Tesla Battery Cell Giga Challenge, opened applications this month with a deadline of July 24, 2026, and is targeting startups with solutions that can make battery cell manufacturing faster, cheaper, safer, and more scalable at an industrial level.
The timing of the challenge is directly tied to Tesla’s most aggressive European battery investment yet. On May 12, 2026, Giga Berlin plant manager André Thierig announced a $250 million investment to scale the factory’s annual 4680 cell production capacity from 8 GWh to 18 GWh, more than doubling the previous target set just months earlier in December 2025. Thierig confirmed the expansion on X, saying the investment “will enable 18 GWh of annual 4680 cell production and create more than 1,500 new jobs.” Combined with a previously announced battery investment at the Grunheide site now approaches $1.2 billion.
Today, we announced a $ 250m investment for our Giga Berlin Cell factory. This will enable 18GWh of annual 4680 cell production and create more than 1500 new jobs. Good news during challenging times for the German industry. pic.twitter.com/ou4SWMfWh9
— André Thierig (@AndrThie) May 12, 2026
The challenge is looking specifically for startups with proven solutions across five categories: materials, equipment, operations, automation, and artificial intelligence. Applications are screened directly by Tesla’s cell manufacturing team in Grunheide, and the strongest submissions move through technical discussions, a pitch day in front of Tesla stakeholders, and potentially a paid pilot project with the cell team. Tesla is not looking for ideas at concept stage. The program requires applicants to demonstrate working prototypes, test data, or prior pilots before being considered.
The historical context matters here. Elon Musk first announced plans for what he called the world’s largest battery cell production facility alongside the Giga Berlin car factory back in 2020, targeting up to 250 GWh of annual capacity. Those plans were shelved in 2022 when Tesla shifted its battery investment focus to the United States to take advantage of Inflation Reduction Act incentives. The revival of cell production at Giga Berlin, now backed by over $1 billion in committed capital, represents a return to an ambition that was set aside for three years. As Teslarati has reported, the 4680 format is central to Tesla’s long-term cost reduction strategy across vehicles, energy storage, including the Tesla Semi and Cybercab.
By opening the challenge to outside startups, Tesla is acknowledging that reaching 18 GWh at Grunheide will require technology it does not currently have in-house, and it is willing to pay for the right solutions. For a startup in the battery supply chain, a paid pilot with Tesla’s European cell team is as close to a direct commercial path as the industry offers.
Tesla app update makes Robotaxi ownership make a lot more sense
California snubs Tesla in its newly passed EV incentive that favors Rivian and Lucid
