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Tesla doesn’t advertise but its marketing strategy is top-notch

Tesla looks to seize the moment with its marketing strategy after a recent survey by the Union of Concerned Scientist showed one in three Northeast Coast respondents are considering an EV lease or ownership.

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Many industry analysts were surprised by Tesla’s recent announcement to ramp up its production volume of 500,000 vehicles (total Model S, X & 3) by 2018, instead of 2020. That scenario begs the questions, does Tesla feel confident enough about its prospects of selling large volumes with its limited reach?

It seems that way and recent results from a survey by the Union of Concerned Scientist shows one in three Northeast Coast respondents are considering an EV lease or ownership, right now. That’s astounding figure and statement, not in the future but currently.

Tesla senses a “seize the moment” opportunity and that’s why earlier this spring Musk revealed a permanent store would be built in the Hamptons,  just outside of New York City. In addition to the Hampton store, the company is targeting another permanent store location in Cape Cod, Mass.

Tesla debuted its pop-up concept to the Hamptons in 2015, but now has a permanent store.

Tesla debuted its pop-up concept in the Hamptons (New York) in 2015, but now has a permanent store there.

That’s a bit of a shift in how Tesla has located retail stores and galleries in recent years. Musk has stated in the past that stores should be in more practical locations, namely in reference to the very expensive Manhattan store location. However, the company ran a pilot program in the Hamptons to test demand last year and it passed — probably aided by some research from PlugInsights.

Other Tesla marketing developments also include the states of Texas, Tennessee, North and South Carolina, Georgia, and Florida. Are these states flipping their protection stances against Tesla Motors?

According to a Tesla recruiter there are efforts in these states to add members to the company’s sales team. TMC forum member, kristinako, a supposed Tesla recruiter, started a “Tesla in Texas” thread and disclosed that there are multiple opportunities across the U.S. in all levels— the thread does not exist anymore.

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On the board, kristinako noted “that I am particularly recruiting for Florida, Texas, Atlanta, the Carolinas and Tennessee.”

Tesla has not confirmed or denied that they are actively expanding their employee net to these states, but something could be afoot. Is the company putting pressure on state legislators by showing job interest and presenting these numbers to state governments? Or is this hopeful thinking? Not sure, stay tuned.

"Grant Gerke wears his Model S on his sleeve and has been writing about Tesla for the last five years on numerous media sites. He has a bias towards plug-in vehicles and also writes about manufacturing software for Automation World magazine in Chicago. Find him at Teslarati

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Tesla reportedly testing Apple CarPlay integration: report

Citing insiders reportedly familiar with the matter, Bloomberg News claimed that CarPlay is being trialed by the EV maker internally.

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Credit: Tesla

Tesla is reportedly testing Apple’s CarPlay software for its vehicles, marking a major shift after years of resisting the tech giant’s ecosystem. 

Citing insiders reportedly familiar with the matter, Bloomberg News claimed that CarPlay is being trialed by the EV maker internally. The move could help Tesla gain more market share, as surveys have shown many buyers consider CarPlay as an essential feature when choosing a car.

Not the usual CarPlay experience

Bloomberg claimed that Tesla’s tests involve a rather unique way to integrate CarPlay. Instead of replacing the vehicle’s entire infotainment display, Tesla’s integration will reportedly feature a CarPlay window on the infotainment system. This limited approach will ensure that Tesla’s own software, such as Full Self-Driving’s visuals, remains dominant. 

The feature is expected to support wireless connectivity as well, bringing Tesla in line with other luxury automakers that already offer CarPlay. While plans remain fluid and may change before public release, the publication’s sources claimed that the rollout could happen within months. 

A change of heart

Tesla has been reluctant to grant Apple access to its in-car systems, partly due to Elon Musk’s past criticism of the tech giant’s App Store policies and its poaching of Tesla engineers during the failed Apple Car project. Tesla’s in-house software is also deemed by numerous owners as a superior option to CarPlay, thanks to its sleek design and rich feature set.

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With Apple’s retreat from building cars and Elon Musk’s relationship with Apple for X and Grok, however, the CEO’s stance on the tech giant seems to be improving. Overall, Tesla’s potential CarPlay integration would likely be appreciated by owners, as a McKinsey & Co. survey last year found that roughly one-third of buyers considered the lack of such systems a deal-breaker.

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China considering EV acceleration limits to curb high-speed accidents

If approved, the regulation would be a national standard.

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Credit: Tesla Asia/X

Recent reports have emerged stating that China is considering new national standards that would restrict how fast electric vehicles can accelerate upon each startup. The potential regulation is reportedly being considered amidst a rise in EV-related crashes. 

The draft for the proposed regulation was released by the Ministry of Public Security on November 10. If approved, the regulation would be a national standard.

New regulation targets default performance limits

Under the proposal, all passenger vehicles would start in a state where acceleration from 0–100 km/h (0-60 mph) would take no less than five seconds. This rule would apply to both pure EVs and plug-in hybrids, and it is aimed at preventing unintended acceleration caused by driver inexperience or surprise torque delivery. 

The public has until January 10, 2026, to submit feedback before the rule is finalized, as noted in a CNEV Post report.

Authorities have stated that the change reflects growing safety concerns amidst the arrival of more powerful electric cars. The new regulation would make it mandatory for drivers to deliberately engage performance modes, ensuring they are aware and ready for their vehicles’ increased power output before accelerating.

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A rise in accidents

China’s EV sector has seen an explosion of high-powered models, some capable of 0–100 km/h acceleration in under two seconds. These speeds were once reserved for supercars, but some electric cars such as the Xiaomi SU7 Ultra offer such performance at an affordable cost. 

However, authorities have observed that this performance has led to an uptick in accidents. I recent years, incidents of crashes involving lack of control in vehicles with rapid acceleration have risen, as per an explanatory note accompanying the draft. 

Part of this is due to drivers seemingly being unprepared for the power of their own vehicles. For context, driving schools in China typically use cars that accelerate to 100 km/h in more than 5 seconds. This level of acceleration is also typical in combustion-powered cars.

@teslarati 🚨🚨 Tesla Full Self-Driving and Yap is the best driving experience #tesla #fsd #yapping ♬ I Run – HAVEN.
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Tesla Superchargers crowned best EV charging network in the UK for 2025

The Tesla Supercharger network was voted Best Large EV Charging Network for the second consecutive year.

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Credit: Tesla

Tesla has once again claimed the top spot in the UK’s most anticipated EV charging satisfaction survey. As per Zapmap’s 2025 driver satisfaction rankings, the Tesla Supercharger network was voted Best Large EV Charging Network for the second consecutive year. 

The annual survey, based on thousands of EV driver responses, measures reliability, ease of use, and payment experience across the UK’s public charging landscape.

Tesla tops the survey’s “Large” category

Zapmap’s 2025 rankings, which were drawn from nearly 4,000 battery electric vehicle (BEV) drivers, reflect how quickly public charging is evolving across the UK. For the survey’s “Large” network class, which includes systems with over 500 devices, Tesla once again stood out for reliability and cost efficiency. 

The automaker now offers 1,115 open Supercharger devices at 97 public sites, roughly 54% of its total UK network. That’s a 40% increase in public availability compared to September 2024. A particularly appreciated aspect of the Supercharger network is its cost, which continues to be “significantly lower prices than most rapid/ultra-rapid networks, with drivers also appreciating its reliability,” Zapmap noted.

Tesla Regional Manager’s comments 

Ollie Dodd, Senior Regional Manager for Northern Europe Charging at Tesla, shared his appreciation for the Supercharger network’s award. 

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“We’re thrilled to win Zapmap’s Best EV Charging Network for the second year in a row. Being recognized by the drivers themselves shows that our customer-centric and data-driven approach to building sites is well-received. We look forward to showcasing more customer-centric features in 2026 as we expand the network further and look towards new initiatives in roaming and payment methods,” he said.

Conducted during September and October 2025, Zapmap’s eighth annual survey found that reliability and payment flexibility remain top priorities among EV drivers, two things that the Supercharger network particularly excels in. Fortunately for UK EV owners, the Supercharger network is also aggressively growing.

@teslarati 🚨🚨 Tesla Full Self-Driving and Yap is the best driving experience #tesla #fsd #yapping ♬ I Run – HAVEN.
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