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Tesla Mid-Range Model 3 production ramp kicks off with 4.5k RWD VIN registrations

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As Tesla heads towards its earlier-than-expected Q3 2018 earnings call, the company’s Model 3 production ramp continues to show signs that it is going smoothly. Just yesterday, Tesla registered another large batch of 4,500 new Model 3 VINs, all of which appear to be RWD versions of the electric sedan. Tesla had also registered 38,211 Model 3 since the beginning of October, setting up the company for what could very well be a record month in terms of new Model 3 VIN registrations.

While Tesla’s VIN registrations do not specifically list the cars’ Long Range or Mid Range battery, the company’s push for the MR version and the absence of the LR variant in the Model 3 configurator do suggest that the latest VIN filings correspond to the Mid Range Model 3 RWD. With this new batch, Twitter’s Model 3 VIN tracking group @Model3VINs notes that Tesla had registered a total of 156,129 Model 3 VINs to date. 

Tesla’s new Model 3 VIN filings come at a time when the company is pushing the electric car’s newest variant — the Mid Range Model 3 RWD — to reservation holders. Musk seems to have teased the vehicle on the social media platform a day before it was officially announced, stating that a “lemur” was coming. Neither Tesla nor Elon Musk has announced the reasons behind the lemur reference, though the little primate might be a clever play on the LEMR variation of the electric car (Limited Edition Mid Range, perhaps?).

Considering that the Mid Range RWD variant is a vehicle that puts Tesla one step closer to the $35,000 Standard trim Model 3, the new electric car variant could very well see a lot of demand. The Mid Range Model 3 RWD currently has an estimated delivery time of 6-10 weeks, after all, which would allow buyers to take delivery of the vehicle at a time when Tesla’s full $7,500 Federal Tax Credit is still in full effect. Taking the $7,500 tax credit and estimated gas savings into account, Tesla’s Mid Range Model 3 RWD has an estimated cost of ownership in the $33,200 range.

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Tesla’s decision to offer a Mid Range variant to the Model 3 could be seen as a strategic move by the electric car maker. The vehicle, after all, takes advantage of its remaining $7,500 federal tax credit to lower the vehicle’s total cost of ownership. Elon Musk’s later tweets also revealed that the introduction of the new electric car variant would likely not weigh down the Model 3 production ramp either, as the Mid Range Model 3 RWD uses the same battery pack as the Long Range RWD version, albeit with fewer battery cells.

The Mid Range Model 3 RWD represents a $4,000 price savings from the Long Range RWD variant that starts at $49,000 before incentives. There are some performance compromises with the Mid Range Model 3 RWD, though, in the form of a 0-60 mph time of 5.6 seconds, a top speed of 125 mph, and a driving range of 260 miles per charge. In comparison, the Long Range Model 3 RWD has a 5.1-second 0-60 time, a top speed of 140 mph, and a range of 310 miles per charge.

The introduction of the Mid Range Model 3 RWD could ultimately be a way for Tesla to boost its production and delivery numbers further this Q4. The company set the bar high in Q3 with its record deliveries and production figures, after all, and it would take even more impressive numbers for the company to become profitable in the fourth quarter. With this in mind, the Mid Range Model 3 RWD could very well be the catalyst for Tesla’s profitability this Q4, due to its potential to attract budget-conscious reservation holders waiting for low-cost versions of the vehicle. 

Tesla has announced that it would be holding its Q3 earnings call on Wednesday, October 24, 2018. The live Q&A session is set for 3:30 p.m. Pacific Time (6:30 p.m. Eastern Time) to accommodate requests from several analysts. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

New drone video shows Tesla’s Optimus Factory reaching a turning point

New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.

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Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.

Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.

Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.

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Tesla Giga Texas to feature massive Optimus V4 production line

The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.

Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.

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Tesla and SpaceX take “Terafab” Trademark fight to Federal Court

Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.

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SpaceX Terafab rendering

Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.

The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.

What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.

TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.

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Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.

The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.

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Tesla uber bull Ron Baron says ‘the time to buy the stock is now’

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Credit: Tesla

In a new interview on Wednesday, Tesla uber bull Ron Baron said that anyone looking to buy the company’s stock should do so as soon as they can.

Baron, founder and CEO of Baron Capital and one of Tesla’s most persistent institutional bulls, used a CNBC Squawk Box appearance on Wednesday to deliver a familiar message with fresh urgency: In his opinion, Tesla stock is a buy:

“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.”

The Baron Capital frontman’s case is built around Full Self-Driving. Tesla reported 1.48 million active FSD subscriptions in the second quarter, up 56 percent year over year, and company officials have said roughly 55 percent of new North American deliveries left with a subscription enabled.

Baron framed that attach rate as proof the product is moving from enthusiast extra to default expectation, and as a reason software, not just vehicle volume, should drive the next phase of value.

His conviction on Tesla shares is not theoretical, as Baron Capital made its first Tesla investment in 2014, after years of meetings that began around the 2010 IPO roadshow. The firm later built a large SpaceX position starting in 2017.

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Baron said those Musk-led bets have generated about $30 billion of the $71 billion in profits Baron Capital has produced for clients. He put the firm’s current exposure at roughly $25 billion in SpaceX and $5 billion in Tesla. Personally, he described SpaceX as his largest holding, at about $5 billion, with about $1.5 billion in Tesla and additional Tesla exposure through the firm’s funds.

That concentration is also a statement of loyalty. Asked about talk of a SpaceX-Tesla combination, Baron said he had already walked Elon Musk through arguments for and against a deal, then declined to repeat them on air. His public position was simpler: “Whatever you decide is better is what I’m going to support,” he said to Musk.

Baron also said that he picked up the farewell edition of the Model S after Tesla decided to sunset the vehicle earlier this year, calling it his favorite car he’s ever driven.

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