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Tesla’s Model 3 will be big news in 2017 and why you should care

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Silver Tesla Model 3 front corner at the Avaya Stadium, Nov 5, 2016

The Tesla Model 3 will reach a pinnacle of excitement and hype in 2017, with projected international pricing and production scheduled to begin mid-year. These are important times for Tesla, as the Model 3 is the vehicle that CEO Elon Musk envisioned with his original Master Plan.

A new audience for Tesla

A minimum of 215 miles of range per single charge. Under 6 seconds: Zero to 60 mph. Seating for 5 adults. Designed to achieve 5-star safety rating. Autopilot hardware. Supercharging capable. Musk has said that “you will not be able to buy a better car for $35,000,” while also indicating that options will bring the typical price of a Model 3 to about $42,000.

All indications are that the Model 3 will be a four-door sedan that’s a bit smaller than the Tesla Model S. Likely comparable cars are the BMW 3 Series, Jaguar XE, and Mercedes C-Class. Those models are no mid-range Hondas or Hyundais, no Nissan Versas or Chevy Sparks with base prices under $15,000. So the Model 3 will have an upscale audience but not the mass public— at least not yet.

So, yes, it’s nice to see another Tesla vehicle coming to market, but aside of that, what’s so significant about the Model 3?

The Tesla Master Plan as embodied in the Model 3

Over a decade ago, Musk announced that Tesla’s long term plan was to build a wide range of vehicles, including affordably priced family cars. This was part of a larger goal to help expedite the move from a “mine-and-burn hydrocarbon economy towards a solar electric economy.” Most electricity is produced at an electric power plant where some fuel source, such as coal, oil, natural gas, or nuclear energy, produces heat that boils water to create steam. The steam, under high pressure, is used to spin a turbine. Centralized electricity, then, frequently perpetuates reliance on fossil fuels. Recent anthropogenic emissions of greenhouse gases from fossil fuels are the highest in history, and climate changes have had widespread impacts on human and natural systems. When we reduce our reliance on fossil-fuels, we can decrease the proportion of greenhouse gases in the atmosphere. Human activity, after all, has contributed to anthropogenic climate change.

What’s the Model 3 got to do with all this?

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The important distinction to note here is between electric vehicles powered from a centralized grid and electric vehicles powered by decentralized solar energy. When combined with a modestly sized and priced solar panel from SolarCity — the Tesla-owned solar service provider — a Model 3 consumer can draw upon decentralized energy. When energy is produced close to where it will be used, rather than at a large plant elsewhere and sent through the national grid, a Tesla consumer reduces carbon emissions and contributes to a greener climate and economy.

The Model 3 will bring the capacity to become relatively energy independent to a whole new segment of society. Tesla’s reconceptualization of a transportation and electricity generation linkage will become increasingly apparent and important in 2017 as the Model 3 comes closer to our city streets.

The triad of Model 3 electric vehicle, solar roof, and Powerwall 2

In addition to ramping up Model 3 production, Tesla’s engineering teams will work in conjunction with Panasonic to set manufacturing at SolarCity’s Buffalo plant in 2017. That is the starting point for SolarCity solar roof products. The result? Solar cells, solar modules, and solar roof tiles.

Here’s how it works. A residence can capture the sun’s free, abundant energy source through rooftop solar tiles, turning sunlight into electricity for immediate use. Tesla’s solar roof tiles will be designed in four different and very appealing styles. Once the Jones family gets these solar roof tiles, so, too, will the Smiths want them. You see where this is going…

And there’s more to the solar roof tiles than merely converting sunlight. That sunlight-turned-electricity can be stored in a Powerwall 2 home battery pack. In early 2017, Tesla will initiate the first deliveries and installations of the Powerwall 2, which is being produced at the Gigafactory in Nevada. The Powerwall 2 can power an average two-bedroom home for a full day.

It can also be used to fire up your Model 3.

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So, let’s review. Solar produces zero carbon emissions and reduces dependence on fossil fuels. The Model 3 electric vehicle is priced to meet the needs of an entirely new market. That market will be able to use solar roof tiles to turn sunlight into electricity, and the Powerwall 2 will store electricity that can, in turn, power up the Model 3. By matching Tesla solar roof tiles with the Powerwall to power your Model 3, you can extend the environmental and cost benefits of solar energy.

This is big stuff, and it’s clearly been under-reported. The Model 3 has the capacity to have huge consequences on the way the typical U.S. consumer considers electricity generation and transportation alternative. It’s Tesla in the lead, all over again.

Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Tesla Cybercab and Robotaxi’s real advantage won’t be the ride service

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Concept art of a Tesla Cybercab in Las Vegas Strip as rendered via Grok

For a century, the car has asked the same thing of its owner, which is basically to pay attention. Even the best ride-hailing app like Uber or Lyft only moved the problem into someone else’s hands. You stopped driving, but you still sat in a stranger’s car, while half listening, and wondering whether to take a phone call in the car without being rude. The Cybercab has no wheel, no pedals and no driver. With Grok @bot now live inside it, it becomes something else entirely, and I think that matters more than the fleet count that everyone is tracking.

Grok @bot is an agent, not a voice assistant. A rider signs in once, and from then on can say what they need and watch it happen. Order dinner from a favorite restaurant. Fill the grocery cart. Move money, answer email, adjust a calendar, push a work project forward. Tesla engineer Yun-Ta Tsai confirmed it is enabled across every Cybercab and the rest of the Model Y fleet, and Tesla’s own pitch is that Full Self-Driving handles the commute while Grok handles the errands.

Think about what that does to a thirty minute ride. Uber sells you a trip, while Waymo sells you the same trip in a more private setting. Tesla is selling the thirty minutes themselves, returned to you with an assistant attached. Errands that used to eat a Saturday get done between pickup and drop off. The ride stops being dead time between two places and becomes a place of its own.

Tesla integrates Grok Bot into its vehicles for the ultimate personal assistant

Best of all, your Bots follow you into any Cybercab, and presumably your own Tesla, then logs you out automatically when you step out. Anyone can bolt a chatbot onto a screen, but much harder to own the vehicle, the autonomy stack and the assistant at once. It also quietly ties SpaceX’s Super Intelligence business to Tesla’s fleet, after Tesla converted its xAI stake into SpaceX equity. The relationship between those two companies is getting harder to describe as separate.

This is also where the hard questions start, because an agent that can spend your money in a vehicle other people also ride in needs some answers. How does it handle a voice it shouldn’t trust? What gets recorded, who can see it, and for how long? What happens when a rider leaves halfway through a task?

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If Tesla gets those answers right, the scoreboard changes. We have been counting Cybercabs and wait times. The more telling number may be what riders accomplish per trip. That is data almost no one else will ever have, and it is the real reason to watch Grok @bot.

What do you think? Leave me a comment.

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Why Elon Musk’s target date for buying an Optimus robot is harder than it sounds

Musk says China’s magnet export ban cost Optimus months, and robot hands remain shockingly hard.

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Concept rendering of Tesla Optimus in mass production

Elon Musk says China’s export curbs on magnets used in electric motors set back Tesla’s Optimus program by two to three months, and that the robot’s hands remain the hardest part of the project. He made the comments Saturday during a live interview with Tesla Owners Silicon Valley at the X Takeover event at Giga Texas, in front of roughly 2,000 attendees. The Optimus discussion begins around the 49 minute mark of the stream.

On the hands, Musk was blunt and noted that a general purpose humanoid needs fine motor skills that are “incredibly difficult to get right. Shockingly difficult,” he said in the interview. He pointed to a problem he says no one has demonstrated yet: “One of the hardest things also generally is to do precision and force at the same time,” such as driving a small self tapping screw into wood. Touch sensors add another layer, since it is “actually kind of hard to get touch sensors that elastically deform and can handle high cycle life and it won’t just break after a few thousand cycles.”

He also took aim at rival robot videos. “Any complicated looking robot demo, it’s a canned demo. It’s not real,” Musk said, adding that real AI means showing a robot something it has never seen and watching it still cope, the way FSD handles a city it has never driven.

Musk expects the Optimus ramp to be slower than a new vehicle production ramp. “The initial part of that S curve of production ramp is going to be very slow at the beginning,” Musk said, partly because “unlike cars, there’s no pre existing supply chain for robot stuff.” That echoes his July reply on X that Optimus production “will be extremely slow at first, as everything is new.”

The magnet disclosure puts a number on a problem Musk first raised in 2025. He said China “prevented the export of magnets for use in electric motors” and that it “set back the Optimus program by like two or three months.” Then he added: “We had robots with no arms.” Tesla’s fix is to bring the supply chain home. “You’ve got to be able to make all the parts domestically,” he said. Teslarati reported in April 2025 that Musk tied the issue to permanent magnets in the arm actuators, where motors have to be as small as possible.

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Tesla Optimus V3 hand and arm details revealed in new patents

Production is moving regardless, with a reported internal goal of more than 1,000 a week by the end of 2026. Teslarati recently covered how Tesla is certifying supply partners in China for Optimus parts, while the company’s hand design has been the subject of new patent filings.

Musk has said he wants Optimus available to the public by late 2027, though Tesla has not confirmed that date or published updated production figures.

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Investor's Corner

Elon Musk drops a Thanksgiving hint about Starship’s biggest test yet

Elon Musk says Starship Flight 15 will try to catch the ship itself, a first.

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Elon Musk says SpaceX’s next Starship flight will try something nobody has done before, by catching the ship itself. Speaking to roughly 2,000 people at the X Takeover event at Giga Texas on Saturday, Musk said Flight 15 is about four to six weeks away and “probably launches a little bit before Thanksgiving, is my guess.”

That is a slip from earlier reporting, which had pointed to a launch as early as October 19. Musk explained why the date keeps moving. “We’re making a bunch of improvements to the rocket between every flight,” he said, adding that there are often hundreds, sometimes thousands, of small changes. This time the list is short, “but some of them take a fair bit of work and we’ve got to go inside the tank to make some of these changes.”

“We’re going to try to catch the ship, which is a super big deal,” Musk said. “If we do so, that’ll be the first time that there’s been full recovery of an orbital class rocket.” SpaceX has already caught the Super Heavy booster with the tower’s mechanical arms, and has talked about catching the ship since late 2025, but the upper stage has never been caught.

Musk also laid out what comes after. “The next big milestone would be to refly both the booster and the ship,” he said, describing a Flight 16 where “all parts of an orbital rocket are reflown.”

The reason SpaceX wants this comes down to cost and cadence. Every Starship ship so far has ended its flight in the ocean, and SpaceX expects most of those water landings to end in fireballs. A ship that returns to Starbase intact can be inspected and flown again. SpaceX’s IPO filing, says Starship V3 is designed to deliver 100 metric tons to orbit in a fully reusable configuration, that SpaceX aims to cut the cost to reach orbit by 99% or more versus the historical average, and that tower catches should allow “multiple launches per day.”

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The payoff goes beyond cheaper launches. The next generation Starlink V3 satellites are too large for Falcon 9 and can only fly on Starship, which can carry up to 60 per flight. Flight 14 on September 28 deployed the first 26 of them after Starship reached orbit despite an early engine shutdown, as Teslarati reported. Musk blamed engine computer software, and said the heat shield “was extremely robust,” which he claimed in August had solved Starship’s biggest challenge.

NASA’s Moon plans depend on the same capability. NASA’s inspector general has described a lander mission that needs a propellant depot in low Earth orbit and more than 10 tanker flights, with SpaceX targeting one tanker launch every six days. That schedule only works if ships and boosters come back fast and fly again. Also, ship to ship propellant transfer has not been attempted yet.

One interesting hurdle yet to be explored is bringing the ship back to the launch site, with reentry over land, which will undoubtedly come with a lot of aviation safety reviews.

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