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Tesla’s Model 3 will be big news in 2017 and why you should care
The Tesla Model 3 will reach a pinnacle of excitement and hype in 2017, with projected international pricing and production scheduled to begin mid-year. These are important times for Tesla, as the Model 3 is the vehicle that CEO Elon Musk envisioned with his original Master Plan.
A new audience for Tesla
A minimum of 215 miles of range per single charge. Under 6 seconds: Zero to 60 mph. Seating for 5 adults. Designed to achieve 5-star safety rating. Autopilot hardware. Supercharging capable. Musk has said that “you will not be able to buy a better car for $35,000,” while also indicating that options will bring the typical price of a Model 3 to about $42,000.
All indications are that the Model 3 will be a four-door sedan that’s a bit smaller than the Tesla Model S. Likely comparable cars are the BMW 3 Series, Jaguar XE, and Mercedes C-Class. Those models are no mid-range Hondas or Hyundais, no Nissan Versas or Chevy Sparks with base prices under $15,000. So the Model 3 will have an upscale audience but not the mass public— at least not yet.
So, yes, it’s nice to see another Tesla vehicle coming to market, but aside of that, what’s so significant about the Model 3?
The Tesla Master Plan as embodied in the Model 3
Over a decade ago, Musk announced that Tesla’s long term plan was to build a wide range of vehicles, including affordably priced family cars. This was part of a larger goal to help expedite the move from a “mine-and-burn hydrocarbon economy towards a solar electric economy.” Most electricity is produced at an electric power plant where some fuel source, such as coal, oil, natural gas, or nuclear energy, produces heat that boils water to create steam. The steam, under high pressure, is used to spin a turbine. Centralized electricity, then, frequently perpetuates reliance on fossil fuels. Recent anthropogenic emissions of greenhouse gases from fossil fuels are the highest in history, and climate changes have had widespread impacts on human and natural systems. When we reduce our reliance on fossil-fuels, we can decrease the proportion of greenhouse gases in the atmosphere. Human activity, after all, has contributed to anthropogenic climate change.
What’s the Model 3 got to do with all this?
The important distinction to note here is between electric vehicles powered from a centralized grid and electric vehicles powered by decentralized solar energy. When combined with a modestly sized and priced solar panel from SolarCity — the Tesla-owned solar service provider — a Model 3 consumer can draw upon decentralized energy. When energy is produced close to where it will be used, rather than at a large plant elsewhere and sent through the national grid, a Tesla consumer reduces carbon emissions and contributes to a greener climate and economy.
The Model 3 will bring the capacity to become relatively energy independent to a whole new segment of society. Tesla’s reconceptualization of a transportation and electricity generation linkage will become increasingly apparent and important in 2017 as the Model 3 comes closer to our city streets.
The triad of Model 3 electric vehicle, solar roof, and Powerwall 2
In addition to ramping up Model 3 production, Tesla’s engineering teams will work in conjunction with Panasonic to set manufacturing at SolarCity’s Buffalo plant in 2017. That is the starting point for SolarCity solar roof products. The result? Solar cells, solar modules, and solar roof tiles.
Here’s how it works. A residence can capture the sun’s free, abundant energy source through rooftop solar tiles, turning sunlight into electricity for immediate use. Tesla’s solar roof tiles will be designed in four different and very appealing styles. Once the Jones family gets these solar roof tiles, so, too, will the Smiths want them. You see where this is going…
And there’s more to the solar roof tiles than merely converting sunlight. That sunlight-turned-electricity can be stored in a Powerwall 2 home battery pack. In early 2017, Tesla will initiate the first deliveries and installations of the Powerwall 2, which is being produced at the Gigafactory in Nevada. The Powerwall 2 can power an average two-bedroom home for a full day.
It can also be used to fire up your Model 3.
So, let’s review. Solar produces zero carbon emissions and reduces dependence on fossil fuels. The Model 3 electric vehicle is priced to meet the needs of an entirely new market. That market will be able to use solar roof tiles to turn sunlight into electricity, and the Powerwall 2 will store electricity that can, in turn, power up the Model 3. By matching Tesla solar roof tiles with the Powerwall to power your Model 3, you can extend the environmental and cost benefits of solar energy.
This is big stuff, and it’s clearly been under-reported. The Model 3 has the capacity to have huge consequences on the way the typical U.S. consumer considers electricity generation and transportation alternative. It’s Tesla in the lead, all over again.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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