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Tesla’s Model 3 will be big news in 2017 and why you should care
The Tesla Model 3 will reach a pinnacle of excitement and hype in 2017, with projected international pricing and production scheduled to begin mid-year. These are important times for Tesla, as the Model 3 is the vehicle that CEO Elon Musk envisioned with his original Master Plan.
A new audience for Tesla
A minimum of 215 miles of range per single charge. Under 6 seconds: Zero to 60 mph. Seating for 5 adults. Designed to achieve 5-star safety rating. Autopilot hardware. Supercharging capable. Musk has said that “you will not be able to buy a better car for $35,000,” while also indicating that options will bring the typical price of a Model 3 to about $42,000.
All indications are that the Model 3 will be a four-door sedan that’s a bit smaller than the Tesla Model S. Likely comparable cars are the BMW 3 Series, Jaguar XE, and Mercedes C-Class. Those models are no mid-range Hondas or Hyundais, no Nissan Versas or Chevy Sparks with base prices under $15,000. So the Model 3 will have an upscale audience but not the mass public— at least not yet.
So, yes, it’s nice to see another Tesla vehicle coming to market, but aside of that, what’s so significant about the Model 3?
The Tesla Master Plan as embodied in the Model 3
Over a decade ago, Musk announced that Tesla’s long term plan was to build a wide range of vehicles, including affordably priced family cars. This was part of a larger goal to help expedite the move from a “mine-and-burn hydrocarbon economy towards a solar electric economy.” Most electricity is produced at an electric power plant where some fuel source, such as coal, oil, natural gas, or nuclear energy, produces heat that boils water to create steam. The steam, under high pressure, is used to spin a turbine. Centralized electricity, then, frequently perpetuates reliance on fossil fuels. Recent anthropogenic emissions of greenhouse gases from fossil fuels are the highest in history, and climate changes have had widespread impacts on human and natural systems. When we reduce our reliance on fossil-fuels, we can decrease the proportion of greenhouse gases in the atmosphere. Human activity, after all, has contributed to anthropogenic climate change.
What’s the Model 3 got to do with all this?
The important distinction to note here is between electric vehicles powered from a centralized grid and electric vehicles powered by decentralized solar energy. When combined with a modestly sized and priced solar panel from SolarCity — the Tesla-owned solar service provider — a Model 3 consumer can draw upon decentralized energy. When energy is produced close to where it will be used, rather than at a large plant elsewhere and sent through the national grid, a Tesla consumer reduces carbon emissions and contributes to a greener climate and economy.
The Model 3 will bring the capacity to become relatively energy independent to a whole new segment of society. Tesla’s reconceptualization of a transportation and electricity generation linkage will become increasingly apparent and important in 2017 as the Model 3 comes closer to our city streets.
The triad of Model 3 electric vehicle, solar roof, and Powerwall 2
In addition to ramping up Model 3 production, Tesla’s engineering teams will work in conjunction with Panasonic to set manufacturing at SolarCity’s Buffalo plant in 2017. That is the starting point for SolarCity solar roof products. The result? Solar cells, solar modules, and solar roof tiles.
Here’s how it works. A residence can capture the sun’s free, abundant energy source through rooftop solar tiles, turning sunlight into electricity for immediate use. Tesla’s solar roof tiles will be designed in four different and very appealing styles. Once the Jones family gets these solar roof tiles, so, too, will the Smiths want them. You see where this is going…
And there’s more to the solar roof tiles than merely converting sunlight. That sunlight-turned-electricity can be stored in a Powerwall 2 home battery pack. In early 2017, Tesla will initiate the first deliveries and installations of the Powerwall 2, which is being produced at the Gigafactory in Nevada. The Powerwall 2 can power an average two-bedroom home for a full day.
It can also be used to fire up your Model 3.
So, let’s review. Solar produces zero carbon emissions and reduces dependence on fossil fuels. The Model 3 electric vehicle is priced to meet the needs of an entirely new market. That market will be able to use solar roof tiles to turn sunlight into electricity, and the Powerwall 2 will store electricity that can, in turn, power up the Model 3. By matching Tesla solar roof tiles with the Powerwall to power your Model 3, you can extend the environmental and cost benefits of solar energy.
This is big stuff, and it’s clearly been under-reported. The Model 3 has the capacity to have huge consequences on the way the typical U.S. consumer considers electricity generation and transportation alternative. It’s Tesla in the lead, all over again.
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SpaceX completes another secret Pentagon launch, adding to suspected Starshield buildout
SpaceX launched the classified USSF-385 mission from Vandenberg, landing its booster on a tenth flight.
SpaceX launched another classified mission for the U.S. Space Force from California early Saturday morning, and the Falcon 9 booster that carried it landed on a drone ship in the Pacific for the tenth time. The USSF-385 mission lifted off from Space Launch Complex 4E at Vandenberg Space Force Base at 7:00 a.m. PT.
Booster B1100 touched down on Of Course I Still Love You roughly eight and a half minutes after liftoff. It was the booster’s tenth flight and tenth successful landing, following the NROL-95 national security mission and eight Starlink launches. Its previous flight, a Starlink Group 15 mission on August 22, came just 35 days earlier. SpaceX ended its livestream shortly after the landing, which is standard for classified payloads, and neither the company nor the Space Force has said what the rocket carried.
Watch Falcon 9 launch the USSF-385 mission from pad 4E in California https://t.co/CAdbx85Ydy
— SpaceX (@SpaceX) September 26, 2026
USSF-385 is the fourth Space Force launch from the same Vandenberg pad in roughly six weeks, following USSF-366 on August 15, USSF-153 on September 10, and USSF-259 on September 17. When SpaceX flew USSF-366 in August, independent trackers noted that the rocket’s stage drop zones matched SpaceX’s Starlink Group 15 missions, pointing to Starshield, the government version of the Starlink satellite bus. The Space Force later cataloged 23 satellites after both USSF-366 and USSF-153, while USSF-259 placed 17 satellites into a different orbital plane, per KeepTrack. Launch databases describe USSF-385 the same way, though the payload remains officially unidentified.
The cadence lines up with the contracts, because in July, the Space Force awarded SpaceX $1.6 billion in task orders for 18 Falcon 9 missions from Vandenberg through the end of 2027. SpaceX also holds contracts to build pieces of that same network, which pushed its Pentagon contract total for 2026 past $8 billion.
Saturday’s flight was also the sixth and final Falcon 9 launch from Vandenberg in September, according to Spaceflight Now, while only one Falcon 9 flew from the East Coast this month as SpaceX shifts its Florida infrastructure toward Starship. Launch trackers list it as SpaceX’s 112th mission of 2026 and the 108th Falcon 9 flight of the year, with SLC-4E turned around about six and a half days after its previous launch.
The West Coast pad will not stay quiet for long, considering SpaceX has another Starlink mission scheduled from SLC-4E on September 30. Meanwhile, in Texas, the company is two days away from Starship Flight 14, which is targeting Monday at 7:15 a.m. CT for the vehicle’s first attempt to reach orbit.
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Tesla hints at new Roadster design in surprise clip
Tesla ended its Semi event with a Roadster teaser revealing a new front light bar.
Tesla closed out its Semi event in Nevada on Thursday night with a nod to its own history, dropping a short Roadster teaser that suggests the production car will look noticeably different from the prototype first shown in 2017.
“We can’t have a Semi event without the Roadster,” Tesla engineering executive Lars Moravy told the crowd before the clip played. The line was a deliberate callback. Tesla first revealed the next generation Roadster in November 2017 by driving it out of the back of a Semi trailer at the truck’s original unveiling in Hawthorne, California.
The new video opens on trailer doors swinging apart in the dark. A thin white light bar glows across what appears to be the nose of the car, Tesla and SpaceX logos flash over the frame, and the Roadster name appears before the clip ends on “See you next week.” Tesla posted the nine second clip on X after the livestream wrapped.
See you next week pic.twitter.com/BT52bGVxFu
— Tesla (@Tesla) September 25, 2026
The light bar is the most concrete design detail so far. The 2017 prototype used two separate curved headlamp pods, while a connected front light strip would bring the Roadster in line with the Cybertruck, Cybercab, Semi, and refreshed Model Y. Sawyer Merritt was among the first to point out what looked like part of a SpaceX logo in the video, something Tesla has not addressed.
That logo fits the buildup around the optional SpaceX Package, which Elon Musk has long said would use cold gas thrusters to improve acceleration and possibly allow the car to briefly leave the ground. Tesla’s “Go for launch” post on September 12 set the October 1 date, and invitations sent to reservation holders place the event in Waco, Texas, at 8:30 p.m. Eastern. Waco sits roughly 20 minutes from SpaceX’s McGregor rocket test site, where the FAA has put a temporary flight restriction in place from September 18 through October 2, covering a 1.5 nautical mile radius from the surface up to 10,000 feet.
Tesla is also taking money ahead of the reveal. The company reopened Roadster reservations earlier this week with a $5,000 refundable card payment, followed by a $45,000 wire transfer due within 10 days. That puts buyers at $50,000 committed before Tesla has published a price.
The original pitch set a high bar: 0 to 60 mph in 1.9 seconds before any upgrades, 620 miles of range, a top speed above 250 mph, and production in 2020. That timeline has slipped repeatedly, and Tesla has since pointed to production at Gigafactory Texas no earlier than 2027. The company has said next Thursday’s event will include pricing, specifications, and production targets, the three details original reservation holders have been waiting on for nearly nine years.
Tesla Full Self-Driving’s release in Europe is set to be delayed by at least a few months.
The European Union will not vote on Tesla’s Full Self-Driving (Supervised) on October 6. The draft agenda for the 119th meeting of the Technical Committee on Motor Vehicles lists only a 25-minute “continuation of discussions” on the Netherlands’ Article 39 request, not a decision. The next scheduled TCMV session is in December, which is now the earliest date a bloc-wide vote could occur.
Tesla Europe had pointed to October 6 as a possible EU-wide vote after the Dutch vehicle authority RDW granted the first European type approval on April 10.
That approval, under UN Regulation 171 plus an Article 39 exemption in EU Regulation 2018/858, is the legal file other member states have been recognizing one by one. The same committee has already discussed the request twice without voting.
Elon Musk’s reply to the delay was a single word: “Sigh.”
Sigh
— Elon Musk (@elonmusk) September 25, 2026
Seven EU countries have now cleared FSD Supervised on their own roads: the Netherlands, Lithuania, Estonia, Denmark, Belgium, Slovenia, and Czechia. Those seven states represent about 53 million people, or roughly 12 percent of the EU population. An EU-wide authorization still needs a qualified majority: at least 15 of 27 member states representing 65 percent of the bloc’s population, about 292 million people.
Germany, France, Italy, and Spain remain the decisive markets. France has already rejected the current system; several other governments have flagged speed-limit compliance as the main sticking point.
The safety case Tesla is putting in front of those governments is now public. On September 1, Tesla Europe said FSD Supervised was in use by more than 70,000 customers, covering over 1 million kilometers a day, and was 4.1 times less likely to be involved in a crash than manual driving across 100 million kilometers on EU public roads.
An earlier mid-year cut of the same fleet data, covering 65 million kilometers in five approved countries, put the collision advantage at 5.2 times, with zero highway collisions over 41.9 million kilometers. Tesla also reported far fewer automatic emergency braking events, harsh accelerations, and hard swerves than in comparable manual Tesla driving. Those figures are company-reported, not independently audited.
Tesla Full Self-Driving is taking over Europe: fourth country gets FSD approval
The public-health backdrop is harder to dispute. European countries recorded about 19,400 road deaths in 2025, or roughly 53 a day, most of them attributed to human error. FSD Supervised is not unsupervised autonomy; the driver remains legally responsible. But the software is already legal and in daily use across seven member states.
Until TCMV votes, the rest of the EU remains a patchwork: available in Prague and Amsterdam, locked behind review in Paris and Berlin. December is now the next chance to close that gap.
SpaceX completes another secret Pentagon launch, adding to suspected Starshield buildout
Tesla hints at new Roadster design in surprise clip
