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Tesla engages fans on Model 3 pricing in China ahead of special event

(Credit: Jay in Shanghai/Twitter)

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Yesterday, the Tesla community was saturated by news of a cryptic teaser emerging from China. The image, which included the words 储势,待发 (roughly translates to “building up momentum, getting ready to launch”) and a date (May 31, 2019), captured the Tesla community’s interest. It didn’t take long before speculations emerged about what the teaser could be referring to.

Today, more details about the upcoming May 31, 2019 event were released, with Tesla enthusiasts in China gaining access to a rather fun Model 3 guessing game. The rules of the game were simple. From a set of hint numbers (460, 225, 5.6, 3, 2, 8, 0, 27800 and 56000), Tesla fans could attempt to decode the price of locally-produced Model 3.

Tesla is already selling the Model 3 in China, though all vehicles are still imported from the United States, resulting in the electric sedans being hit by steep import tariffs. Locally-produced Model 3, which will be limited to affordable versions of the vehicle, are expected to compete in China’s mainstream EV market.

A recently published-Bloomberg report appears to shed more light on Tesla’s upcoming announcement on the 31st. Citing a source familiar with the matter, the publication noted that Tesla is considering pricing the locally-produced Model 3 between 300,000 RMB ($43,400) and 350,000 yuan ($50,600) before subsidies. The source reportedly declined to comment further about the specifics of the May 31 announcement, though it was mentioned that a final price for the China-made Model 3 is yet to be finalized.

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A price of 300,000 RMB will still place the locally-made Model 3 above some popular local competitors such as the BYD Song, which has a starting price of 190,000 RMB (~$28,000), and the Xiaopeng G3, which starts at 160,000 RMB (~$23,000). Despite this, a 300,000 RMB price will make the locally made Model 3 significantly more affordable than the variants of the vehicle available for the country today, such as the Standard Plus RWD version, which currently starts at 377,000 RMB (~$54,500).

An announcement of the official prices for the locally made Model 3 on May 31 could have notable effects on Tesla’s sales in China. On the one hand, revealing a more affordable version of the electric sedan this early could result in some potential customers holding out for the locally-made vehicles’ arrival later this year. On the other hand, reports from China suggest that a significant number of orders in the country are for the Long Range RWD version of the vehicle, which is a variant that will not be produced in Gigafactory 3. With this in mind, buyers of Tesla’s electric cars that are looking for long-range options will likely be unaffected by the May 31 announcement.

Gigafactory 3 is expected to complete the construction of its factory shell by the end of May. Following this, the facility is expected to undergo ground hardening in June. These will be followed by pipeline communication, equipment stationing, equipment commissioning, and trial production runs, which, barring any unexpected delays, could start as early as September. The electric car factory is expected to produce affordable versions of the Model 3 and later, the Model Y SUV.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke

Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.

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SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.

Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.

SpaceX comes with a slew of changes for Starship Flight 13

 

The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.

Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.

SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.

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Investor's Corner

Lucid CEO dispels any rumors of bankruptcy: ‘So far from the facts’

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Credit: Lucid

Lucid CEO Silvio Napoli responded to rumors of an imminent bankruptcy that was reportedly being mulled after a report stated the automaker was working with the firm AlixPartners to iron out its next steps.

The company felt a massive loss on Wall Street yesterday, as the report essentially pushed the stock down as much as 55 percent on Tuesday.

The report, published initially by Eletric-Vehicles.com, claimed Lucid was essentially in dire straits and was told by AlixPartners, a commonly used restructuring advisor, to either take shares private or file for Chapter 11 bankruptcy protection.

Lucid denies rumors of bankruptcy after over 40% stock drop

Lucid’s head of Communications, Nick Twork, immediately challenged the report and stated the company “has sufficient liquidity to carry its operations well into next year.”

Now, the company’s CEO is chiming in as well, stating that the report is “so far from the facts that they require a direct response.”

Napoli said:

“Lucid is not considering bankruptcy or a transaction to take the company private. Those reports are false. The Board did not explore either scenario. Period.

As disclosed in our most recent quarterly filing, Lucid has sufficient liquidity to fund its operations well into next year.

We work with outside advisors to improve operational performance and execution. They are not advising Lucid on a take-private transaction or bankruptcy, and any suggestion that they have recommended either course of action to management or the Board is false.

My priority is clear: turn this company around. That is where the leadership team and I are focused.

I look forward to providing a full update during our quarterly earnings call on August 4th.”

It seems pretty clear that Lucid is confident things will be okay, and, to be honest, they should not have much to worry about, especially considering the company has been backed by the Saudi Public Investment Fund (PIF) for years. It has solid financial backing, and its sales, while weak, are pretty much right on par with a company of this age.

Lucid also sent a Cease & Desist letter to the publication for their report.

Lucid shares have rebounded nicely and are up nearly 21 percent at the time of publication. As soon as the company dispelled the rumors of bankruptcy yesterday, the stock began to climb back toward more reasonable levels.

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Investor's Corner

Lucid denies rumors of bankruptcy after over 40% stock drop

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Credit: Lucid

Electric vehicle maker Lucid Group has denied rumors of an imminent bankruptcy after a report from this morning sent the stock on a dramatic drop on Wall Street, seeing losses of more than 40 percent during trading hours.

Lucid’s Director of Communications, Nick Twork, responded to the report from Eletric-Vehicles.com, which stated the company’s restructuring advisor, AlixPartners, was asked to review two decisions: taking Lucid shares private or filing for Chapter 11 bankruptcy protection.

The report also claims AlixPartners told the Lucid board to “concentrate on Gravity production while improving its quality, and to temporarily hold back the Lucid Air, the sedan that has defined the company since its launch.”

Twork said:

Shares rebounded after the response to the report, halving its losses as the trading day neared 3 p.m. Eastern.

Lucid has struggled to get its sales off the ground and into more respectable numbers, but the company is in its early years, when things are hard to begin with. It is also backed by several notable investors, including the Saudi Public Investment Fund (PIF), which has nearly limitless money and likely would not ditch an investment of this size so soon.

Lucid shares were down just 14 percent at the time of publication, a far cry from the 55 percent its losses topped out at during the day.

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