Investor's Corner
Tesla pushes Model 3 European ramp with test drive events in multiple countries
As Tesla starts shipping the Model 3 to Europe, the electric car maker has begun to increase its efforts to promote its disruptive midsize electric sedan. As noted by reports from several members of the Tesla community today, the Silicon Valley-based electric car maker has started sending out invites reservation holders and potential customers for Model 3 test drive events.
Reports about the European test drive events were noted by the Tesla community on Wednesday. On the r/TeslaMotors subreddit, for one, u/josmaus shared a screenshot of an invitation for a Model 3 test drive event in Finland. As noted in the invitation, the test drives would be conducted in select Tesla locations from January 25 to February 9.
Test drive of Tesla Model 3 in Sweden (Stockholm, Malmö, Gothenburg) from 25 January! pic.twitter.com/TZNI5VzbAs
— Totoro (@terra_mm) January 23, 2019
In social media platforms such as Twitter, Tesla community members from other parts of the European regions — such as those residing in Sweden, Austria, and Germany — stated that they received the same invitation as well. Overall, Tesla’s test drive invites come amidst sightings of Model 3 being transported to Europe, as well as the electric sedan being spotted in areas such as Denmark.
Tesla’s European ramp for the Model 3 is key to the company’s success in the region. In an email to employees earlier this month, Elon Musk noted that Tesla would be starting its international Model 3 ramp with the vehicle’s two higher-end variants — the Long Range AWD version and the Model 3 Performance. Tesla is shipping the Model 3 to Europe and China, and in both regions, the Long Range AWD and Performance variants are leading the charge.
Tesla’s decision to start the international ramp of the Model 3 with Europe and China bodes well for the company, considering that both regions are perfect for the electric sedan. Europe, for one, has a midsize sedan market that is twice as large as that of the United States. China, on the other hand, is simply the world’s largest EV market. In the case of the latter, the shipments of the Model 3 Performance and Long Range AWD Model 3 could give Tesla time to saturate the country before Gigafactory 3 starts producing affordable versions of the electric sedan locally.
And from 1st of February also in Germany. Email received 20minutes ago. 😉 pic.twitter.com/pPPcItd158
— 🌻 Teslectrics (Slava Ukraini!) 🇺🇦🌻 (@teslectrics) January 23, 2019
For now, though, European Model 3 reservation holders and potential customers look forward to experiencing the high-performance electric car firsthand. With test drives soon offered in multiple European territories, the upcoming saturation of the Model 3 in the region is all but inevitable. Test drives in a Tesla, after all, are among the most effective ways to demonstrate the advantages and features of the company’s electric cars to potential buyers.
Tesla’s European ramp for the Model 3 is about to get fully underway. Apart from the recent test drive invites and confirmation of homologation approval for the Model 3, Tesla has also been busy expanding its Supercharger Network in the region with the installations of dual charge stations fitted with both a Type 2 and CCS plug, the latter being the standard used by the Model 3. Tesla’s newly installed CCS Superchargers, which are marked “Model 3 Priority,” continue to grow in number by the day.
Investor's Corner
Tesla just did something in South Korea that no foreign carmaker has ever done
Tesla’s Model Y just became South Korea’s best-selling car, beating every domestic model in May.
Tesla did something last month that no foreign car has ever done in South Korea by outselling every vehicle in the country, domestic or imported, finishing the month with Model Y as the single best-selling car across the entire Korean market. According to data from the Korea Automobile Importers and Distributors Association released on June 4, the Model Y recorded 8,762 units sold in May, pushing the Kia Sorento into second place at 7,836 units and the Hyundai Grandeur into third at 5,183 units. It is the first time an imported vehicle has outsold every domestic model on a single-month basis.
Tesla imported 10,866 cars into South Korea in May, making it the top import brand for the fourth consecutive month. BMW followed at 6,555 units, less than two-thirds of Tesla’s total, while BYD registered just 1,032 units. The combined domestic sales of GM Korea, Renault Korea, and KG Mobility last month totaled just 7,019 units, meaning a single Tesla model outsold three Korean automakers combined.
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South Korea has historically been one of the hardest markets for foreign automakers to crack. Hyundai and Kia together control close to 70% of the overall market and carry deep consumer loyalty built over decades. Tesla’s path into this market was an uphill battle due to high import duties, limited service infrastructure, and early skepticism about charging networks. In 2024, the Model Y was the best-selling imported car in South Korea with 18,717 units for the full year. By 2025, after the Juniper refresh, it cleared 50,000 units and took the top spot among all EVs.
Year to date, Tesla has a 250.8% increase in the country over the same period last year, and now holds a 30.8% share of the entire imported car segment for 2026. EVs as a category represented 48.6% of all imported passenger car registrations in May. As Teslarati has reported, the Juniper refresh brought meaningful improvements to range, interior quality, and ride refinement that addressed the most common criticisms of earlier Model Y versions. Those upgrades appear to be resonating in markets like South Korea where buyers compare Tesla directly against high end domestic competitors.
Investor's Corner
SpaceX IPO set to provide massive $11.6B windfall for teacher pension plan
The Ontario Teachers’ Pension Plan (OTPP) stands to reap one of the most extraordinary returns in pension fund history thanks to a bold 2019 investment in SpaceX.
According to a recent report from The Globe and Mail, the Toronto-based fund invested roughly $300 million CAD (~$220 million USD at the time) in Elon Musk’s space company as its inaugural deal through the Teachers’ Innovation Platform.
At SpaceX’s anticipated $1.75 trillion IPO valuation, set for a mid-June debut on Nasdaq under ticker $SPCX, that stake could now be worth up to $11.6 billion USD. This would represent a roughly 50x return and easily become OTPP’s most successful single investment ever.
The fund manages $279 billion in assets for approximately 346,000 working and retired teachers in Ontario, potentially delivering an average boost of around $33,500 per member if fully realized.
SpaceX has filed its S-1 and plans to price shares at $135 each, aiming to raise a record $75 billion in what would be the largest IPO in history, surpassing Saudi Aramco. The company reported $18.67 billion in revenue for 2025, driven primarily by Starlink satellite internet growth and NASA contracts, though it continues to post significant losses tied to ambitious R&D in Starship and AI initiatives.
Important pieces moving forward include:
- Starlink Expansion: The satellite broadband service is scaling rapidly, targeting global connectivity, especially in underserved rural and remote areas. This segment offers massive recurring revenue potential as numbers climb.
- Starship and Reusability Leadership: SpaceX’s fully reusable Starship aims to slash launch costs dramatically, enabling frequent missions, Mars ambitions, and lucrative government/defense contracts. Success here could unlock exponential growth.
- AI and Diversification: Recent moves, including ties to xAI, position SpaceX in high-growth AI infrastructure, broadening beyond traditional aerospace.
- Validation Scrutiny: While the $1.75 trillion target excites investors, analysts like Morningstar value the company closer to $780 billion, citing high multiples (around 90x trailing revenue) and execution risks. A 180-day lockup period will prevent early investors like OTPP from selling immediately post-IPO.
The irony has not been lost on observers. Ontario’s government previously canceled a Starlink rural internet contract amid political tensions involving Musk, yet the pension fund’s savvy investment, made when SpaceX was valued around $33-36 billion, and Starlink was nascent, delivers outsized gains independent of politics.
For OTPP, this windfall strengthens its already solid 111 percent funding ratio and underscores the value of patient, innovation-focused capital allocation.
For SpaceX, the IPO marks a new chapter: greater transparency, access to public markets for talent retention and growth capital, and heightened pressure to deliver on its multi-planetary vision.
All eyes are fixed on whether SpaceX can justify its lofty valuation through sustained execution. For Ontario teachers, the returns are already stellar, but SpaceX, like other Musk companies in the past, has plenty of things to prove. Perhaps the most ideal person for the job is at the helm, hoping to bring the company to a massive valuation.
Investor's Corner
Tesla has its answer to auto growth, it just has to bring it to the U.S.: analyst
Tesla has its answer to grow its automotive sales over the next few years, TD Cowen analyst Itay Michaeli says, but it just has to bring it to the U.S.
On Thursday, Michaeli reiterated his $490 price target and the ‘Buy’ rating he already held on Tesla stock (NASDAQ: TSLA). However, its automotive division has struggled to show sequential growth over the past few years, mostly due to its focus on AI and Full Self-Driving. Tesla already axed two of its lower-volume vehicles with the Model S and Model X earlier this year.
However, Tesla does not need to engineer an entire new vehicle to trigger an upward tick in sales; it just has to bring it from China to the U.S., Michaeli said.
He is talking about the Model Y L, a slightly larger version of the all-electric crossover that is already available in China. U.S. customers have been pleading with CEO Elon Musk to bring it to the country since its launch in Asia last year, but he’s not convinced of it because of the advent of self-driving and its importance in this particular market.
The problem is that Tesla owners have been requesting something larger that could fit a typical American family. The Model Y L is slightly larger than the standard Model Y, but some are concerned that it could still be too small to fit what most people might need.
Instead, they have asked for a full-size SUV from Tesla.
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Nevertheless, the Model Y L still presents a great opportunity for Tesla in the U.S., and Michaeli says that there is an additional sales opportunity of about 100,000 units, with demand potential falling somewhere between 60,000 and 135,000 units.
TD Cowen’s note to investors also analyzed that Tesla’s growth could come from a stock perspective as well, positively impacting the stock price, as it has been widely reliant on vehicle sales, even though Tesla has truly phased itself away from that being an important metric.
Tesla stands to gain greatly from the introduction of the Model Y L in the U.S., but only if Elon Musk sees it as a viable fit for the market. Families may need to see Tesla bring something larger to the U.S., or they might be forced to buy from another automaker that offers something that fits is needs for more interior space to haul around the kids.