The Tesla Model 3 maintained its spot as the best-selling electric vehicle in France in 2021 so far. Sparring with the likes of French companies Renault and Peugeot, Tesla has accumulated considerable momentum in the market, one that only provided the company with less than 6,500 registrations of its mass-market Model 3 in 2020.
Tesla dominated March in France and is the main contributor to the company’s success in the French sector in 2021. After registering 4,524 vehicles in the final month of the first quarter, nearly 3,000 more than the second-place Peugeot 208 EV, Tesla continues to make a name for itself in France, where domestic automakers have experienced more success than anyone. Moreover, because of the strong March sales figures, Tesla has maintained its #1 spot in the 2021 sales figures simply because of a few months of overperformance.
According to new figures from the EV Sales Blog, the mass-market sedan continued its strong performance in May, indicating an additional 2,111 Model 3s were registered last month. This figure was only eclipsed by the Renault Zoe, one of France and Europe’s most popular EVs in general. While this was the vehicle’s first time capturing the best-seller award in France in 2021, the Zoe has accumulated a Top 5 spot in European registration figures, also provided by the EV Sales Blog, through March. It has only been outsold by two battery electric vehicles (BEVs), Volkswagen’s ID.3 and ID.4.
Credit: EV Sales Blog
France continues to be a growing force in the world’s transition to electrification. In May, the share of plugin vehicles rose to 17%, with 8.2% of those being BEVs. For now, the growth in plugin vehicles in France is mainly attributed to Plug-in Hybrid Electric Vehicles (PHEVs). These powertrains dominated plugin registrations in May, accounting for 53% for the month.
For the year, the Model 3 still is the most popular electric vehicle in the country. So far, the Model 3 has accumulated 8,083 registrations, accounting for 8% of the market share, leading the Peugeot 3008 PHEV with 7,527 registrations, the Renault Zoe with 7,448 registrations, and the Peugeot 208 EV with 7,233 registrations.
Credit: EV Sales Blog
Evidence suggests that, in the coming months, Tesla could begin to turn the tables on the French powerhouses that have long controlled the EV market in France. With Tesla closing in on the initial production phases at Giga Berlin, which could begin as soon as late-Summer, according to Brandenburg Economic Minister Jörg Steinbach, the company is primed to begin stealing market share from many of the European-based companies that have established strong foundations on the continent. While Tesla has already established itself as a force in many European countries, the company is still exporting its vehicles from the Fremont factory in Northern California and Giga Shanghai in China to handle growing consumer demand in one of the most EV-supported areas on Earth.
What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.
Elon Musk
Tesla Cybercab coming next to Giga Berlin, Optimus possibly after
“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said.
Tesla could add the Cybercab and Optimus humanoid robot to the production lineup at Giga Berlin, as per recent comments from CEO Elon Musk.
During a recent interview with Giga Berlin plant manager André Thierig, Musk identified the Cybercab as the most likely next major product for the German factory, with Optimus potentially following after.
“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said. He added that there are also “possibilities of Tesla Optimus” being produced in the facility.
Tesla has already begun production of the Cybercab in Giga Texas, with volume production expected to ramp this year. Based on Musk’s comments, it appears that if conditions align in Europe, Giga Berlin could eventually join that effort.
The CEO’s comments about Optimus coming to Gigafactory Berlin are quite unsurprising too considering that Musk has mentioned in the past that the humanoid robot will likely be Tesla’s highest volume product in the long run.
Giga Berlin will likely be able to produce mass volumes of Optimus, as the Model S and Model X lines being converted to an Optimus line in the Fremont Factory are already expected to produce 1 million units of the humanoid robot annually.
Apart from his comments about the Cybercab and Optimus, Elon Musk also confirmed that Giga Berlin has started ramping battery cell production and will continue expanding Model Y output, particularly as supervised Full Self-Driving (FSD) gains regulatory approvals in Europe.
Taken together, the remarks suggest Berlin’s role could evolve beyond vehicle assembly into a broader multi-product manufacturing hub, not just a regional Model Y plant.
Energy
Tesla Powerwall distribution expands in Australia
Inventory is expected to arrive in late February and official sales are expected to start mid-March 2026.
Supply Partners Group has secured a distribution agreement for the Tesla Powerwall in Australia, with inventory expected to arrive in late February and official sales beginning in mid-March 2026.
Under the new agreement, Supply Partners will distribute Tesla Powerwall units and related accessories across its national footprint, as noted in an ecogeneration report. The company said the addition strengthens its position as a distributor focused on premium, established brands.
“We are proud to officially welcome Tesla Powerwall into the Supply Partners portfolio,” Lliam Ricketts, Co-Founder and Director of Innovation at Supply Partners Group, stated.
“Tesla sets a high bar, and we’ve worked hard to earn the opportunity to represent a brand that customers actively ask for. This partnership reflects the strength of our logistics, technical services and customer experience, and it’s a win for installers who want premium options they can trust.”
Supply Partners noted that initial Tesla Powerwall stock will be warehoused locally before full commercial rollout in March. The distributor stated that the timing aligns with renewed growth momentum for the Powerwall, supported by competitive installer pricing, consumer rebates, and continued product and software updates.
“Powerwall is already a category-defining product, and what’s ahead makes it even more compelling,” Ricketts stated. “As pricing sharpens and capability expands, we see a clear runway for installers to confidently spec Powerwall for premium residential installs, backed by Supply Partners’ national distribution footprint and service model.”
Supply Partners noted that a joint go-to-market launch is planned, including Tesla-led training for its sales and technical teams to support installers during the home battery system’s domestic rollout.
Elon Musk
Tesla Giga Berlin growth could stall if not “free from external influences”: Elon Musk
The comments were delivered in a pre-recorded video discussion.
Tesla CEO Elon Musk has reportedly warned that future expansion of Gigafactory Berlin could be jeopardized if the site does not remain “free from external influences.”
Musk’s comments were delivered in a pre-recorded video discussion with employees and came at a sensitive moment for the facility, where union representation has been a recurring issue.
According to reports from Handelsblatt and Der Spiegel, citing participants at the event, Musk suggested that if Giga Berlin is no longer “free from external influences,” further expansion would become unlikely. He did not, however, hint that the plant would shut down.
While Musk did not name IG Metall directly, his remarks were widely interpreted as referencing the union, which is currently the largest faction on the works council but does not hold a majority, as noted in an electrive report.
The video conversation was conducted between Musk in Austin and Grünheide plant manager André Thierig, then played back to the workforce in Germany. Works council elections are scheduled for early March, heightening the tension between management and organized labor.
The CEO has previously voiced concerns that stronger union influence could limit Tesla’s operational flexibility and long-term strategy in Germany.
Despite the warning on expansion, Musk praised the Giga Berlin site during the same address, describing it as one of the most advanced factories worldwide and highlighting its cleanliness and team culture.
The discussion also reportedly touched on battery cell production. According to attendees cited in German media, Musk indicated that Tesla has begun ramping cell production at the site. That would mark a notable shift from earlier expectations that large-scale cell manufacturing in Brandenburg would not begin until 2027.
Tesla Cybercab coming next to Giga Berlin, Optimus possibly after
Tesla Powerwall distribution expands in Australia
