

Lifestyle
Tesla sends out invites for special Model 3 and S Winter Experience in Finland
Tesla is sending out emails inviting owners to sign up for a special winter-themed event this March. Dubbed as the “Tesla Winter Experience 2019,” the event will allow a number of lucky owners to experience the high-performance capabilities of the company’s vehicles in icy conditions firsthand. The event will be held at Kemi, Finland, and will involve the company’s all-wheel-drive variants of the Model S and Model 3.
As noted in Tesla’s message, owners and guests attending the event will be receiving a number of perks. Apart from enjoying an intense drive over an ice track accompanied by a professional driver, participants will be receiving complimentary travel, accommodation, as well as daily breakfast and lunch. A special dinner held at the Kemi SnowCastle — an iconic spot in Finland considered as the world’s largest snow fort — will also be offered to the event’s attendees. Following is the email Tesla recently sent out today.
“This March, we might bring you and a friend to the frozen sea in Finland.
“Sign up for a chance to experience a unique ice driving event with Model 3 and Model S in Europe. Enjoy Model 3 Track Mode and the unparalleled power and best-in-class acceleration of Model S as you race across a wintery ice track with a trained professional. Winners receive complimentary travel, room and board, and a special dinner at the Kemi SnowCastle.
“Share this with friends and family to participate.
In the event’s official webpage for North America, Tesla pointed out that the capabilities of Track Mode — the Model 3 Performance’s exclusive setting that allows the electric sedan to endure extended sessions of high-intensity driving — will be showcased in Winter Experience 2019. Tesla also explained some details behind its cars’ performance in icy conditions, stating that its AWD vehicles offer impressive traction thanks to their dual motors that digitally control torque to the front and rear wheels.
Tesla’s page for the event in Europe is headlined by the Model 3’s arrival in the country. The company also mentions an extra perk that was not included in the event’s North American page — a travel satchel from TUMI, one of the electric car maker’s partners. Below is a comparison between Tesla’s webpages for the Winter Experience 2019 for North America and Europe.
- Tesla’s invitation for the Winter Experience 2019 event for North America. (Credit: Tesla)
- Tesla’s invitation for the Winter Experience 2019 event for Europe. (Credit: Tesla)
Tesla’s invitations for the Winter Experience event for North America and Europe. (Credit: Tesla)
Tesla’s upcoming Winter Experience in Finland appears to be yet another program aimed at cultivating and strengthening the company’s engagement with its loyal customer base, while raising interest for the Model 3 in Europe at the same time. Considering that deliveries of the Model 3 to the region will likely be underway by the time the event is held, the Winter Experience would likely generate more buzz about the electric sedan, particularly among residents of the European region.
Tesla is now in the process of shipping the Model 3 to Europe. Reports indicate that Tesla is planning on shipping 3,000 Model 3 per week for the region, which will be comprised of Long Range and Performance versions of the vehicle. In his recent email to employees, Tesla CEO Elon Musk also noted that the company is attempting to start shipping the Mid Range Model 3 RWD to the international market sometime around May. That is, of course, until Tesla could begin producing the Model 3’s ever-elusive $35,000 Standard Range RWD version.
Watch Tesla’s teasers for the Winter Experience 2019 event in the clips below.
Lifestyle
Tesla brings perhaps the coolest interior feature to cars in latest update
Tesla adds on to the “fun” aspect of its vehicles.

Tesla has brought perhaps the coolest interior feature to its cars in a new update that is rolling out to vehicles now.
The feature will require a newer vehicle that has interior ambient lighting, which is present on the new Model S, Model X, Model 3 “Highland,” and Model Y “Juniper.” The Cybertruck also has ambient lighting strips throughout.
Tesla Model Y’s ambient lighting design changes revealed in leaked video
With the Version 2025.26+ Software Update, Tesla is rolling out a new “Sync Accent Lights w/ Music” feature, which is available on the Tesla Toybox:
Turn your Tesla into a rave cave with the new Light Sync feature 🎶
Rolling out now in software update 2025.26+ pic.twitter.com/IIsQxZ9jDP
— Tesla (@Tesla) July 29, 2025
To enable the feature, you’ll access the Toybox, choose “Light Sync,” and then choose “Sync Accent Lights w/ Music.”
Although it does not improve the performance of the vehicle, it is yet another example of Tesla making one of the coolest cars out there. This is truly a cool add-on that can be used to impress your friends and family.
Elon Musk
xAI, Musk Foundation helps schools near Memphis supercomputer site
Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

Elon Musk’s artificial intelligence startup xAI and the Musk Foundation have been supporting Memphis-Shelby County Schools with HVAC repairs and facility upgrades, while also funding youth programs for students in the area.
Reports of xAI and the Musk Foundation’s work were recently posted by local news media.
xAI’s school visits lead to facility repairs
Representatives from xAI visited John P. Freeman Optional School, Fairley High School, and Westwood High School, all of which are located near its Colossus supercomputer site, to assess HVAC systems, plumbing, gym facilities, and athletic fields. The visits resulted in a list of priority repairs, some of which were completed in April and May.
In addition to the repairs, xAI also shared a number of initiatives that are planned for students in the area, as stated in a Commercial Appeal report.
“xAI is working on providing STEM workshops for local students, donating equipment to technical training programs, and supporting job fairs to boost employment opportunities. These initiatives reflect xAl’s commitment to fostering education and economic growth in Memphis,” xAI noted in a statement.
Musk Foundation donation
Apart from xAI, the Musk Foundation also donated $350,000 to the Boys & Girls Clubs of Greater Memphis, enabling the reopening of two club sites located at Booker T. Washington High School and Westwood High School. Both locations had closed earlier this year due to lapses in funding. As per xAI, the Musk Foundation’s donation allows clubs to reopen for almost 1,000 students.
The donation will fund staffing, supplies, and transportation, among others. “Kids are the future of humanity,” Elon Musk said in a statement, adding that students need “every chance to shoot for the stars.”
“We’re honored to support the Boys & Girls Clubs of Greater Memphis in reopening these sites, giving kids in underserved communities the tools to build brighter futures,” Musk said.
The gift was praised by local officials, including Boys & Girls Clubs board chair Michael Garriga, who stated that the “commitment will ensure the youth of our community have the opportunities they need to develop their skills and talents to become successful students and future citizens.”
Lifestyle
EV fans urge Tesla to acquire Unplugged Performance for edge in fleet and security industry
Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles.

A growing number of Tesla enthusiasts and longtime community voices are calling on the electric vehicle maker to acquire Unplugged Performance, a California-based aftermarket company best known for tuning Tesla vehicles and developing specialized government fleet solutions under its UP.FIT division.
The idea was once considered a niche proposal among EV fans, but it is now gaining serious attention not just as a performance play but as a strategic move to deepen Tesla’s roots in the fleet and security industry.
A strategic fit
Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles, from track-optimized components to visual and aerodynamic upgrades. But in recent years, its UP.FIT division has pivoted toward a more functional future by outfitting Tesla vehicles like Model Ys for police, military, and government use.
That work has sparked growing calls for closer collaboration with Tesla, especially as the EV maker increasingly leans into autonomy, AI, and fleet services as core components of its next chapter.
“I posted this four years ago, but I think it’s more true now than ever,” wrote Whole Mars Catalog, a well-known Tesla investor and FSD Beta tester, on X. “Tesla should buy Unplugged. But not just as a Performance division. What they are doing with UP.FIT unlocks large government and commercial fleet purchases that can improve utilization.”
Tesla fans such as shareholder Sawyer Merritt echoed the sentiment, calling Unplugged a “great fit within Tesla.” adding, “They are literally located directly next to Tesla’s design studio in Hawthorne.”
Enabling the next wave
Supporters of the idea noted that integrating Unplugged into Tesla’s corporate structure could help accelerate the adoption of autonomous technologies in government sectors. With UP.FIT patrol cars already in use across some U.S. police departments, Tesla fans envisioned a future where self-driving Teslas could potentially revolutionize law enforcement, search-and-rescue, and public service logistics.
“Just imagine how autonomous patrol cars could transform policing and bring us into a safer future,” the veteran FSD tester wrote.
The benefits could also extend to Tesla’s existing consumer base. “They also have some incredible products in the works that I think will appeal to many ordinary Tesla drivers — not just those looking for performance or mods. Stuff that’s so good it should have come straight from the design studio next door,” Whole Mars Catalog noted.
Unplugged Performance, founded in 2013, shares not just a product vision with Tesla, but also geography. Its Hawthorne headquarters sits directly adjacent to Tesla’s design studio, and the two companies have maintained a close working relationship over the years. The aftermarket firm has long positioned itself as a “mission-aligned” partner to Tesla.
In response to the recent calls for acquisition, Unplugged Performance acknowledged the support from the community. “Our very existence is to support the Tesla mission with @UpfitTesla and @UnpluggedTesla,” Unplugged CEO Ben Schaffer posted on X. “We love working with Tesla and are grateful for the community’s support since 2013!”
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