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Tesla Model 3 Performance wins over longtime BMW enthusiast: ‘this is an iPhone moment’
Indie app developer Moshen Chan has been an avid BMW enthusiast for ~20 years. Having a passion for high-speed driving, he has spent a lot of time experiencing the legacy automaker’s Ultimate Driving Machines firsthand. Moshen now drives a Tesla Model 3 Performance, after a test drive with the electric sedan proved that it was a powerful, feature-ridden, and compelling vehicle that could very well be beyond anything that the German veteran automaker currently has to offer.
The indie app developer shared his experience in a series of lengthy posts on a BMW forum, Bimmerfest.com. Chan notes that over the years, he has driven several BMWs, and today, he owns a modified E36 325i with track suspension setup, as well as an E82 135i with Performance Suspension and several other M3 suspension part upgrades. Being in the market for a new vehicle, he was looking at the BMW M2 Competition, the latest iteration of the BMW M3, and lastly, the Tesla Model 3 Performance.
The test drive with the Model 3 Performance proved to be the difference-maker. The BMW enthusiast stated that he was simply blown away by the vehicle, from its hyper-low center of gravity, its low polar moment of inertia, to its silent, instant, brutal acceleration. Chan stated that Tesla ultimately “threw a curve-ball to everything (he) knew about sport sedans & performance cars” and that overall, the Model 3 Performance “absolutely outperforms anything BMW has to offer today.” The app developer further noted that his test drive with the Model 3 Performance was an “iPhone moment.”
“I can say I was very hesitant on the ultra minimalist interior but now I absolutely love it. For me this is an iPhone moment – when a new product suddenly makes everything else seem outdated and old,” Chan wrote.
The indie app developer admits that his Model 3 Performance is not a perfect car and that Tesla still has a lot to learn in terms of customer service, delivery, and providing enough spare parts for its ever-growing fleet. Despite these, Chan noted that he has no regrets with the Model 3 Performance, as the car has now taken over the mantle of the “Ultimate Driving Machine,” at least in terms of his current standards.
“BMW has better build quality. It has more refined finishing and details. That stuff makes me feel good, I guess. But for me, it’s the driving experience that really matters. The overall package of what the Performance Model 3 does for me – greatly makes up for those areas that BMW is better at,” he wrote.
The BMW enthusiast notes that he is not the only one in his circle who committed to the Model 3 Performance. One of his acquaintances, a driving instructor for his local BMW CCA, is selling his M3 and ordering the electric sedan after a test drive as well. Chan, for his part, notes that he would still be keeping his E36 325i for days when he feels like driving a manual transmission, but his E82 135i is going up for sale soon.
The Model 3 Performance is Tesla’s latest high-performance vehicle. Being the first P-branded model fitted with the company’s 2170 cells, the Model 3 Performance is looking to be the first of Tesla’s vehicles that can be driven hard for extended periods of time. When Elon Musk announced the vehicle’s specs, he noted that the electric sedan would be ~15% faster than a BMW M3 around the track. Later reviews of the car from prominent auto publications such as Car & Driver and Road & Track have compared the Model 3 Performance favorably to Germany’s best high-performance sedans like the BMW M3 and the Audi RS5 as well.
It should be noted that the Model 3 Performance’s killer feature has not been rolled out to the fleet as of yet. Tesla has revealed that the Model 3 Performance would eventually be given a dedicated Track Mode, which Elon Musk dubs as an “Expert User Mode” for the vehicle. Initial tests of Track Mode have been positive so far, with reviewers stating that the feature allows drivers to perform advanced, aggressive driving maneuvers (such as drifting) without any issues.
Even without Track Mode, the Model 3 Performance is already establishing itself as a quick, capable vehicle, and one that is seemingly more powerful than what Tesla suggests. The electric car’s 0-60 mph acceleration, for one, is listed as 3.5 seconds by the company, but VBOX tests on a fully charged, completely stock Model 3 Performance show that the vehicle is capable of going from 0-60 mph in just 3.18 seconds. With an upgraded suspension setup, better tires, and Tesla’s future software updates, it would not be too improbable look forward to a Model 3 Performance doing 0-60 in 3 seconds flat.
In a striking revelation that underscores the lucrative crossover between Big Tech and space exploration, Alphabet Inc., Google’s parent company, disclosed a massive $94.1 billion equity stake in SpaceX following the rocket company’s blockbuster initial public offering earlier this year.
The disclosure came in Alphabet’s quarterly filing, marking the first time the long-held private investment has been publicly valued at market prices. Google was an early backer, investing alongside Fidelity in 2015 with roughly $500-900 million at a time when SpaceX was valued around $12 billion.
That bet has delivered extraordinary returns, roughly a hundredfold, transforming a strategic play on satellite internet and launch capabilities into one of Alphabet’s largest assets.
Google, $GOOGL, has said they hold $94 billion in SpaceX, $SPCX, shares after IPO.
— unusual_whales (@unusual_whales) July 23, 2026
Of the total holding, approximately $80 billion remains subject to short-term post-IPO lockup restrictions, preventing near-term sales. An additional $14.1 billion faces longer-term restrictions, extending into the third quarter of 2027. This structure limits immediate liquidity but protects against market volatility as SpaceX transitions into public trading.
The SpaceX position contributed significantly to gains in Alphabet’s broader investment portfolio, which also includes a major stake in AI leader Anthropic. Combined, these holdings helped drive nearly $100 billion in investment gains during the second quarter, providing a substantial boost to net income amid ongoing AI spending pressures.
Analysts view the disclosure as validation of Alphabet’s venture strategy beyond its core search and cloud businesses. The investment aligns with deeper ties, including reported multi-billion-dollar deals for AI computing capacity on SpaceX infrastructure. As SpaceX advances Starship flights, Starlink expansion, and ambitious Mars goals under Elon Musk, Google’s stake positions it to benefit from the commercialization of space.
For Alphabet, the windfall highlights how patient, forward-looking bets in transformative sectors can yield outsized rewards. While lockups temper short-term impact, the holding cements SpaceX as a cornerstone of Alphabet’s diversified portfolio in an era where aerospace, AI, and connectivity increasingly intersect. Investors will watch closely as restrictions lift and SpaceX’s public performance unfolds.
In early 2026, Tesla made a bold strategic pivot: it largely eliminated the option to purchase Full Self-Driving (FSD) software outright and shifted to a subscription-only model. The change, effective around mid-February, ended the one-time fee that had previously ranged as high as $15,000 and later dropped to $8,000. Instead, customers would access FSD (Supervised) for $99 per month in the U.S.
At the time, skeptics questioned whether locking customers into recurring payments would hurt adoption or alienate buyers who preferred ownership of the feature. Tesla bet that a lower barrier to entry, seamless integration at purchase, and the ability to cancel at any time would drive higher uptake.
The results from Q2 2026 speak for themselves: the decision has been a resounding success, delivering the largest quarterly growth in FSD subscriptions in the company’s history.
Tesla FSD subscriptions went up 56% in Q2 2026 to 1.48 million, an increase of 200,000 from Q1 2026.
Tesla added more FSD subscribers in Q2 than in any quarter in its history. pic.twitter.com/jTciTD2JqW
— Sawyer Merritt (@SawyerMerritt) July 22, 2026
According to Tesla’s Q2 shareholder update, active FSD subscriptions reached 1.48 million globally by the end of June 2026. That represents a 56 percent increase year-over-year and a 15.6 percent jump from the prior quarter. Tesla added roughly 200,000 new subscriptions in the period alone—the biggest single-quarter gain on record.
North America led the charge, with more than 55 percent of new vehicle deliveries including an FSD subscription at the time of purchase, a record attach rate for the region.
Tesla explicitly noted that “more customers [are] opting for subscription at the time of vehicle purchase,” crediting the model shift and prominent placement of the option in the ordering process. Subscriptions now contribute meaningfully to ancillary revenue, helping offset pressure elsewhere in the business.
The financial upside is substantial: At $99 per month, 1.48 million active subscriptions generate approximately $146.5 million in monthly recurring revenue. Over a full year, that equates to roughly $1.76 billion in annualized recurring revenue (ARR) from FSD subscriptions alone, assuming steady retention and no major pricing changes.
These figures represent pure, high-margin software revenue. Unlike vehicle sales, which carry production costs, warranty obligations, and supply-chain risks, FSD subscriptions flow largely to the bottom line once the software is developed and deployed over-the-air.
Tesla does not break out exact FSD subscription revenue in its filings (it sits within “Services and Other”), but the category grew 50 percent year-over-year in Q2, with executives highlighting subscriptions as a key driver.
The subscription model offers several structural advantages. It lowers the upfront cost of a new Tesla, potentially broadening the buyer pool and supporting vehicle demand, especially important amid fluctuating EV market conditions. It creates a predictable revenue stream that compounds as the fleet grows and more owners try (and stick with) the software.
Legacy one-time purchasers still exist, but new growth is overwhelmingly subscription-based following the February cutoff.
Early data also suggests improving retention and satisfaction, as well. Tesla has rolled out iterative FSD updates, including v14 features, and expanded availability to additional markets. Recent regulatory approvals in parts of Europe have further boosted interest, with owners in newly enabled countries eager to activate the software they had been waiting for.
FSD is still supervised; regulatory hurdles for true unsupervised autonomy persist in many regions, including the United States, and competition in advanced driver-assistance systems is intensifying. Yet the Q2 numbers validate Tesla’s bet: by removing the large upfront commitment and making FSD accessible via subscription, the company has accelerated adoption faster than many anticipated.
What began as a controversial switch-up has become a clear win. With nearly 1.5 million subscribers, record attach rates, and nearly $1.8 billion in potential annual recurring revenue already in view, Tesla’s FSD business is transitioning from a promised future to a tangible, fast-growing profit engine.
If the momentum continues, and especially if unsupervised capabilities unlock robotaxi opportunities, the subscription flywheel could become one of the most valuable assets in Tesla’s portfolio.
Tesla Robotaxi is among its biggest projects currently, but many have been quick to point out the fact that the company has definitely been slow to expand its fleet.
However, there is definitely a method to that madness. CEO Elon Musk answered several concerns during last night’s quarterly earnings call that some might have about that slow rollout of the Robotaxi suite, maintaining the company’s narrative on prioritizing safety and wanting to avoid injuries to anyone, including animals.
Musk said:
“With Robotaxi, our goals are very ambitious for Robotaxi, but we do need to be cautious about causing any accidents or causing any harm to anyone. Although there are, I think, 30,000 to 40,000 automotive deaths per year in the U.S. alone, most of those do not generate any press or maybe, you never really read about almost any of those. If we injure even one person, it’ll be worldwide headline news, and regulators will immediately clamp down on our activities.
We don’t want to injure anyone. We’re going as fast as humanly possible in scaling Robotaxi, but while trying to ensure that we do not harm anyone at all, and ideally do not even run over a pet. That’s really the constraint is we want to grow as fast as possible with Robotaxi without harm to anyone.”
Tesla has maintained an exemplary safety record with its Robotaxi suite, according to internal data. VP of AI, Ashok Elluswamy, said that the Robotaxi suite has driven more than 380,000 miles unsupervised without any incidents.
0 notable incidents across over 380,000 miles traveled by Robotaxi
— Tesla (@Tesla) July 22, 2026
Analyst Colin Langan of Bank of America also pushed Tesla executives for answers regarding the company’s decision to add cities across several states with dozens of vehicles “as opposed to hundreds.”
Elluswamy said there’s a bigger advantage to do it the way Tesla has been because it ensures that its software stack “is a very general one:”
“The reason we have been expanding across different cities instead of just doubling down on a single city, is that we want to make sure that our stack is a very general one. It is a general one. We just want to both prove to ourselves and to other folks that it is working across a lot of different cities without too much effort per city. That’s what we see internally.”
In the past, we have written about Tesla’s decision to be incredibly conservative with its Robotaxi rollout, especially with the incredibly small fleet size compared to competitors. However, there really is not a price anyone can put on safety for those utilizing the platform or pedestrians, so what Tesla is doing is justified.
A year into the Robotaxi program being active, Tesla has made major strides, but many investors and fans would like to see the fleet expand as quickly as the program has to other cities and states.
Google’s massive stake in SpaceX will shock you
Tesla’s switch-up on selling Full Self-Driving has paid off big time
