This past weekend, Tesla CEO Elon Musk revealed the price and specifications of the Model 3 Performance with Dual-Motor AWD. According to Elon Musk, the Model 3 Performance will cost $78,000 with all options except Autopilot. The vehicle has a top speed of 155 mph, is capable of sprinting from 0-60 mph in 3.5 seconds, and is capable of traveling 310 miles on a single charge.
With Autopilot and Full Self-Driving added, the cost of the Model 3 Performance shoots up to $86,000, and with the possibility of an upcoming Ludicrous Mode upgrade ($7,500 for the Model S P85D and $10,000 for the Model S P90D), the price of the vehicle would likely be dangerously close, or even surpass the $90,000 barrier. While these prices are a far departure from the car’s $35,000 base price, they are, nevertheless, reasonable.
One thing to note when looking at the Model 3 Performance is Tesla’s target demographic. The vehicle is being marketed to car enthusiasts who are looking for a high-performance vehicle that is quick off the line and nimble on the corners. A clue regarding this could be found on Elon Musk’s own statements on Twitter.
Cost of all options, wheels, paint, etc is included (apart from Autopilot). Cost is $78k. About same as BMW M3, but 15% quicker & with better handling. Will beat anything in its class on the track.
— Elon Musk (@elonmusk) May 20, 2018
Musk’s specific mention of the Model 3 Performance’s capabilities on the track is particularly noteworthy. Tesla’s electric cars, such as the Model S P100D, after all, have largely been formidable in straight-line races, but not so much in extended track driving. As could be seen in instances of the Model 3 being driven on a track, however, this particular limitation does not seem to exist in Tesla’s newest vehicle.
Earlier this year, the Model 3 was taken to the Laguna Seca Raceway, where it completed nine laps without limiting its power. Last month, a Model 3 took on an Autocross course, where it performed equally well without any heating issues. Earlier this month, a Model 3 took on another course, showing off its acceleration and cornering in a quick lap. All these vehicles performed far better on the track than the Model S or Model X. None of them were specifically tuned for performance.
With the Model 3 Performance, Tesla is trying to breach into the track driving market. Musk’s tweet specifically mentioned the BMW M3 — a legend on the track — stating that the Model 3 Performance will be roughly 15% quicker. This places the Model 3 Performance in the same league as the Mercedes AMG C 63 S Coupe, Audi RS5, and of course, the BMW M3. Compared to the cost of the fully-loaded options for these vehicles, the compact electric car is actually more affordable.
Take the Mercedes AMG C 63 S Coupe, for example. A fully-loaded version of the car costs just slightly over $106,000. A fully-loaded BMW M3? $91,759. As for the Audi RS5, a fully-loaded version will set back owners $93,325. With this in mind, the Model 3 Performance’s $78,000 price is actually a pretty good steal.
Specs-wise, the Mercedes AMG C 63 S Coupe is equipped with a twin-turbocharged and intercooled DOHC 32-valve V8 engine. The vehicle has a top speed of 180 mph and is capable of sprinting from 0-60 mph in 3.8 secs. The BMW M3, on the other hand, is equipped with a twin-turbocharged and intercooled DOHC 24-valve inline-6 engine. This gives the BMW M3 a top speed of 163 mph and a 0-60 mph time of 4.0 seconds. As for the Audi RS5, the high-performance vehicle is fitted with a twin-turbocharged and intercooled DOHC 24-valve V6, which gives the car a top speed of 174 mph and a 0-60 mph time of 3.9 seconds.
When looking at the Model 3 Performance, it is pertinent to note that Tesla is not marketing the vehicle to the same demographic as the electric car’s $35,000 standard range version. The base Model 3 is designed to be an affordable electric car that is as stylish as it is capable. The Model 3 Performance is a vehicle designed to to be comparable to some of the best cars in its class. Apart from sharing the same frame and the same interior, the $35,000 base Model 3 and the $78,000 Model 3 Performance are two electric cars that could not be any more different.
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I wouldn't at all be surprised if it turns out the main difference between AWD and Performance is that the AWD intentionally has reduced performance via software. Maybe they'll be uncorked in a few years to differentiate them from the Model 4, or maybe they'll offer an OTA upgrade.
Or maybe they'll just keep it a secret that the Performance upgrade is just a shot of pure profit for Tesla.
(I feel like I should note I have zero problem with this. Tesla is charging what they feel is a fair and competitive price for what they're delivering, not at cost. If you think it should be cheaper, go ahead and find a competitor who is selling it for less. Oh, no one is? How about you make it yourself, then? I approve of this both as an owner and as an investor.)
A reasonable price should be a summation of component and (software) development cost done specifically for the model 3 (in this case development cost divided by the first half million cars or so).
Note that the $35000 model 3 has the same frame, suspension (handling), battery, interior, etc. baring one electric motor and differs almost noting at all (except the huge price tag).
All three available powertrains (Long Range, AWD, and Performance) share the exact same rear motor and battery. Only difference from Long Range -> AWD is the added front motor, and then only difference from AWD -> Performance is the carbon fiber parts of the inverters and different wheels.
They might have a different rear motor (same type) for the AWD/Performance and RWD, but they may all be the same, that isn't clear at this point in time. What is clear, AWD and Performance will both have the same motors, but the performance version will be the perfectly built ones (more aligned synchronisation), with the merely "acceptable" ones going into the regular AWD version.
All three available powertrains (Long Range, AWD, and Performance) share the exact same rear motor and battery. Only difference from Long Range -> AWD is the added front motor, and then only difference from AWD -> Performance is the carbon fiber parts of the inverters and different wheels.
How do you know the motors are the same? I haven't seen any details about the motors.
