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Tesla’s last-month Model 3 production blitz for Q3 will likely be its most impressive yet

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This Q3 2018 would likely be one for Tesla’s history books, since this could be the time when the company hits a breakthrough point in its journey towards becoming a mainstream carmaker. Amidst the noise last Friday resulting from the departure of two executives and Elon Musk’s actions during a podcast, the company released an update stating that it would likely deliver twice as many cars this third quarter as it did in Q2 2018.

Tesla’s optimistic and bold forecast for the third quarter, which was authored by Elon Musk, was published on the company’s official blog. The post was a letter sent to Tesla employees, and it noted that the company is “about to have the most amazing quarter in (its) history, building and delivering more than twice as many cars as (it) did last quarter.”

Tesla delivered a total of 40,740 vehicles in Q2 2018, of which 18,440 were Model 3, 10,930 were Model S, and 11,370 were Model X. The company was able to manufacture a total of 53,339 vehicles during Q2 as well, comprised of 28,578 Model 3 and 24,761 Model S and X. Considering Musk’s recent letter to Tesla’s employees, it appears that Tesla is attempting to deliver more than 80,000 Model 3, Model S, and Model X this Q3.

It took a lot of pain and effort to get to this point. Tesla’s trials and Elon Musk’s tribulations since the company started manufacturing the Model 3 are well-documented. Since July 2017, Tesla faced bottleneck after bottleneck in its Fremont factory and at Gigafactory 1 in Nevada. The progress of Tesla’s Model 3 push was nothing short of “production hell,” and CEO Elon Musk was not exaggerating when he described the past year as one of the “most painful” 12 months of his career.

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The second quarter appears to have been a pivotal point in Tesla’s Model 3 push, as it was the quarter when it was finally able to hit its manufacturing targets for the first time. Tesla was able to produce 5,000 Model 3 during the final week of June, on top of 2,000 Model S and X. This 7,000-vehicle week was considered a milestone by the company, though it was considered unremarkable by Ford Europe CEO Steven Armstrong, who stated that the legacy automaker could produce 7,000 vehicles in 4 hours. Tesla’s critics were also dismissive of the production milestone, stating that the company would probably not be able to maintain its optimum production rate for the Model 3 during the following months of Q3.

A snapshot from a drone flyover of the Tesla Fremont factory on June 29, 2018. [Credit: DarkSoldier 360/YouTube]

Tesla appears to have taken these criticisms as a personal challenge to prove its critics wrong. During the company’s Q2 2018 earnings call, Elon Musk noted that Tesla was able to produce 5,000 Model 3 per week during “multiple weeks” in July. In August, Tesla showed even more signs that the Model 3’s production was still going full throttle. The Model 3’s VIN filings rocketed past the 100,000-mark, and Bloomberg‘s production tracker, which has only gotten more accurate during the past months, estimated that at one point in August, Tesla produced more than 6,000 Model 3 in a week. Evercore ISI analysts who visited the Fremont factory also concluded that Tesla could ramp to 7,000-8,000 Model 3 per week with minimal CapEx.  

September is the final month of the third quarter, and Tesla is already showing indications that its Model 3 push would only get more aggressive. Reports have emerged that Model 3 VINs in the 100k range are already being assigned to reservation holders. A Tesla employee who works at Fremont’s paint shop has also teased on Twitter (in a post that has since been deleted) that production is going well, and that the company is “smashing records.”

During the past two quarters, Tesla has shown a tendency to adopt radical and unorthodox strategies to push its manufacturing capabilities during the final month of a quarter. In Q1, the last week of March saw Tesla going all-in to produce more than 2,000 Model 3 in a week. In Q2, June saw the company setting up GA4 inside a sprung structure as a means to hit its production target of building 5,000 Model 3 in one week. It remains to be seen if Tesla would adopt something similarly unique for Q3, but one thing seems certain — the company is about to go on a production blitz at a scale unmatched in the company’s history. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla crushes Wall Street expectations, beats delivery estimates by over 15 percent

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Tesla (NASDAQ: TSLA) beat Wall Street expectations of 406,000 vehicles delivered in Q2 by reporting 480,126 deliveries for the three months ending in June.

Tesla reported it delivered 467,762  Model 3 and Model Y units, while 12,364 Model S, Model X, and Cybertrucks switched hands during the quarter. The Model S and Model X were officially sunset this past quarter and will no longer be part of the company’s Production & Delivery reports moving forward.

The quarter is a pleasant surprise and a good rebound from Q1, when Tesla slightly missed the Wall Street consensus of 365,645 cars by reporting 358,023 deliveries for the first three motnhs of the year.

Energy storage deployments also provided some strength in Tesla’s delivery report, hitting 13.5 GWh for Q2. This is a particular division of Tesla’s business that has been overwhelmingly robust over the past few years, truly being a strong point of the company’s overall model.

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For the year, Tesla analysts still predict deliveries to trend in the 1.69 million unit region, a modest 3 to 5 percent increase from the 1.64 million cars the company delivered last year. Tesla will likely return to more sequential and noticeable year-over-year growth as the Cybercab project starts to ramp up considerably in the next few years.

Tesla has some other potential catalysts to spur vehicle deliveries, too. Not only is it expecting Cybercab to truly start making a change in the next few years, but other vehicles could be entering the company’s lineup.

Tesla sends production Cybercab with no steering wheel, pedals to on-road testing

The slightly longer Model Y L has been a highly speculated release candidate in the U.S. It has already done incredibly well in China, and U.S. buyers have been wanting slightly more interior space than the Model Y. Now that the Model X is gone, it is more needed than ever.

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Q2 highlights a pretty stable automotive division within Tesla, and no true concerns arise from these figures, especially considering it managed to beat expectations convincingly.

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Investor's Corner

Tesla gets its latest short from Michael Burry: ‘Happy it jumped back to this level’

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Credit: MarcoRP | X

Tesla short seller Michael Burry, the subject of the film “The Big Short,” where he was portrayed by Steve Carell, has revealed he has opened a new bet against the stock.

In a new update to his Substack newsletter in a post titled “Trading Post June 30, 2026,” Burry revealed a new set of bets against Tesla, Caterpillar, NVIDIA, Applied Materials Inc., and the iShares Semiconductor ETF.

In regard to Tesla, Burry wrote:

“And finally I shorted Tesla at 416.22. Happy it jumped back to this level.”

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This means Burry likely opened his new short position after the company’s recent rally on Wall Street, which saw Tesla shares sink in mid-May, only to recover to well over the $400 mark. Currently, shares trade at around $427.

The company saw a big Tuesday as shares climbed considerably, over 10 percent. The size of the Tesla short was not provided, nor did Burry give any information on the position’s structure, the number of shares, dollar value, or whether options were used in the short.

The Tesla and SpaceX merger everyone is talking about is quietly building

Over the years, Burry has been one of the more vocal critics of Tesla, calling its share price “media inflated,” and saying it was “ridiculously overvalued” as recently as December.

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The company has largely transitioned away from being known as an automotive company and instead is much more widely regarded as an AI play, mostly due to its Full Self-Driving efforts, Optimus robot development, and data collection related to both.

This has not pulled those skeptics away from being vocal about their distaste for how Tesla is valued, but there’s no denying that the company is a global force in many things, including sustainable energy, automotive, and AI.

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Investor's Corner

SpaceX gets initial stock coverage from Tesla’s biggest bull

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SpaceX Starship V3 flight 12
SpaceX Starship V3 flight 12 (Credit: SpaceX)

Wedbush Securities is initiating stock coverage on SpaceX (NASDAQ: SPCX), marking the first comments on the company since it went public several weeks ago. Wedbush and its analyst handling coverage, Dan Ives, are widely bullish on fellow Musk company Tesla (NASDAQ: TSLA).

Ives wrote his first note initiating coverage of SpaceX shares on Wednesday with a $190 price target and an ‘Outperform’ rating. The firm believes the company is well positioned off of its IPO because of its wide array of projects, including AI compute power and infrastructure, connectivity projects, and launches.

“We view SpaceX as one of the most differentiated assets within the tech market with a strong footprint across its three core markets, with Starlink driving success with connectivity,” Ives wrote, “Starship launches leading to a demand flywheel and increasing deal flow for its Colossus clusters.”

Elon Musk called it Epic: The full story of SpaceX’s Starship Flight 12

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Wedbush leans heavily on Starlink, which they say is the “profitability driver given the strength of its recurring revenue base of ~12 million subscribers as of June 5th.” Ives believes Starlink is still in the “early innings” of penetrating the global telecommunications and broadband market, as it only holds less than a 1 percent share. However, this number is sure to increase over time.

It also highlights the importance of Starship, which it says is an “essential layer” of SpaceX’s overall success. SpaceX developing and displaying the ability to reuse rockets is a major cost and reliability advantage “as it reduces the necessary hardware launch costs while generating a feedback loop for future flights to improve their launch flight rate without accelerating capex spend.”

Finally, SpaceX’s recent AI/Compute projects are also very elementary, Ives writes. It is worth mentioning Wedbush said its $190 price target is derived from a valuation forecast that sees the company yielding roughly $2.48 trillion of implied enterprise value.

There are also some factors that Wedbush did not take into account with its initial coverage. The firm wrote in the note:

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“We note that there is optional value coming from Starship’s accelerating scale towards sub-$200/kg unit economics, orbital data centers, and enterprise AI monetization as these factors could drive meaningful upside but these face major hurdles, so we do not take that into account with our valuation.”

SpaceX shares are down just over 2 percent today, trading at around $167 at the time of publication.

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