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Tesla Model 3 'rival' Volkswagen ID.3 is turning into a cautionary tale

(Credit: Volkswagen)

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There is a storm brewing in Volkswagen’s Wolfsburg plant, and it can very well make or break the career of CEO Herbert Diess, a strong proponent for the company’s transition to electric mobility. As problems continue to pile up for Volkswagen’s electric car program, the ID.3, a vehicle considered to be a rival to the Tesla Model 3, is starting to turn into a cautionary tale. 

An extensive report from German news outlet Manager Magazin provided an in-depth look at the current state of Volkswagen’s electric vehicle initiative. According to the esteemed magazine, experts and top managers from the automaker are now meeting every working day in a massive push to get the ID.3 ready for consumer deliveries. But despite their disciplined efforts, the affordable EV is proving stubborn, causing notable delays in its release. 

The Volkswagen ID.3 is an essential car for the German automaker, being a personal project for Diess, who has emerged as one of the most prominent voices in the auto industry pushing for electrification. More than a vehicle that can potentially beat the Tesla Model 3 in terms of pricing, the ID.3 is also the automaker’s key in avoiding €10 billion worth of emissions fines this year. Without the ID.3, the penalties cannot be avoided. Even with the vehicle on the market, VW would have to sell about 100,000 in 2020 to meet the company’s CO2 targets. 

Tesla CEO Elon Musk and Volkswagen CEO Herbert Diess exchange compliments at an award ceremony. (Credit: YouTube/AUTO BILD)

But the Volkswagen ID.3 ramp has been rife with issues. While the vehicles can be produced efficiently using the company’s extensive experience in car manufacturing, the ID.3’s software has proven troublesome. Simply put, the software of the vehicle does not work as it should, and VW experts have pointed the finger at the company’s haste in rolling out the all-electric car for production. Volkswagen experts have noted that the ID.3’s underlying architecture was developed too hastily, as the car’s system parts often don’t understand each other, resulting in errors. 

Thus, every day, those involved with the ID.3 project meet and try to solve the car’s underlying issues. Manager Magazin‘s sources note that Volkswagen is now operating at an almost military level in its efforts to fix the ID.3’s software issues, but still, hundreds of test drivers report new faults in the vehicle nearly every day. One of the magazine’s sources, who claimed to be present in these meetings, noted that up to 300 faults could be reported in one day. 

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(Credit: John Foulkes/Twitter)

Amidst these issues, Volkswagen has adjusted the ID.3’s target from 100,000 in 2020 to just 80,000. Fortunately for the German automaker, it is a big company, and it includes carmakers such as Audi and Porsche, both of whom have already released their respective electric cars. But even these two companies’ EVs are not exactly rolling out smoothly either. The e-tron recently halted its production due to battery constraints from LG Chem, prompting Audi to lower the premium SUV’s forecast from 70,000 to 40,000 this year. The Porsche Taycan, despite excellent reviews from car enthusiasts, is also getting its deliveries in Germany delayed. 

Volkswagen CEO Herbert Diess has stated that the shift to electric mobility will be difficult, noting at a top management conference last month that the compliance with the limits for supplying, building, and selling battery electric vehicles was “perhaps the most difficult task Volkswagen has ever had to face.” Considering the ID.3 program’s progress so far, as well as reports that the Porsches and Piëchs, VW’s major owners, are growing restless, it appears that the company’s EV challenges may just be beginning. 

Ultimately, the ID.3’s issues are an unfortunate roadblock to the EV movement as a whole. The vehicle, after all, is a mass-market car, and it has the potential to be the second coming of the ubiquitous Beetle. The company just has to get its software settled and refined first–something that a small carmaker from Silicon Valley seems to have predicted when it started developing its first vehicles less than two decades ago.

H/T to JPR007.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Cybertruck

Elon Musk clarifies Tesla Cybertruck ’10 day’ comment, fans respond

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

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Credit: Tesla

Elon Musk has clarified what he meant by his comment on X yesterday that seemed to indicate that Tesla would either do away with the new All-Wheel-Drive configuration of the Cybertruck or adjust the price.

The response was cryptic as nobody truly knew what Musk’s plans were for the newest Tesla Cybertruck trim level. We now have that answer, and fans of the company are responding in a polarizing fashion.

On Thursday night, Tesla launched the Cybertruck All-Wheel-Drive, priced competitively at $59,990. It was a vast improvement from the Rear-Wheel-Drive configuration Tesla launched last year at a similar price point, which was eventually cancelled just a few months later due to low demand.

Tesla launches new Cybertruck trim with more features than ever for a low price

However, Musk said early on Friday, “just for 10 days,” the truck would either be available or priced at $59,990. We can now confirm Tesla will adjust the price based on more recent comments from the CEO.

Musk said the price will fluctuate, but it “depends on how much demand we see at this price level.”

Some are defending the decision, stating that it is simply logical to see how the Cybertruck sells at this price and adjust accordingly.

Others, not so much.

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

Demand will look strong because people want to lock in this price. The price will inevitably go up, and demand for the trim will likely fall a bit because of the increased cost.

Many are arguing Musk should have kept this detail internal, but transparency is a good policy to have. It is a polarizing move to confirm a price increase in just a week-and-a-half, but the community is obviously split on how to feel.

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Cybertruck

Tesla Cybertruck’s newest trim will undergo massive change in ten days, Musk says

It appears as if the new All-Wheel-Drive trim of Cybertruck won’t be around for too long, however. Elon Musk revealed this morning that it will be around “only for the next 10 days.”

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(Credit: Tesla)

Tesla’s new Cybertruck trim has already gotten the axe from CEO Elon Musk, who said the All-Wheel-Drive configuration of the all-electric pickup will only be available “for the next ten days.”

Musk could mean the price, which is $59,990, or the availability of the trim altogether.

Last night, Tesla launched the All-Wheel-Drive configuration of the Cybertruck, a pickup that comes in at less than $60,000 and features a competitive range and features that are not far off from the offerings of the premium trim.

Tesla launches new Cybertruck trim with more features than ever for a low price

It was a nice surprise from Tesla, considering that last year, it offered a Rear-Wheel-Drive trim of the Cybertruck that only lasted a few months. It had extremely underwhelming demand because it was only $10,000 cheaper than the next trim level up, and it was missing a significant number of premium features.

Simply put, it was not worth the money. Tesla killed the RWD Cybertruck just a few months after offering it.

With the news that Tesla was offering this All-Wheel-Drive configuration of the Cybertruck, many fans and consumers were encouraged. The Cybertruck has been an underwhelming seller, and this seemed to be a lot of truck for the price when looking at its features:

  • Dual Motor AWD w/ est. 325 mi of range
  • Powered tonneau cover
  • Bed outlets (2x 120V + 1x 240V) & Powershare capability
  • Coil springs w/ adaptive damping
  • Heated first-row seats w/ textile material that is easy to clean
  • Steer-by-wire & Four Wheel Steering
  • 6’ x 4’ composite bed
  • Towing capacity of up to 7,500 lbs
  • Powered frunk

It appears as if this trim of Cybertruck won’t be around for too long, however. Musk revealed this morning that it will be around “only for the next 10 days.”

Musk could mean the price of the truck and not necessarily the ability to order it. However, most are taking it as a cancellation.

If it is, in fact, a short-term availability decision, it is baffling, especially as Tesla fans and analysts claim that metrics like quarterly deliveries are no longer important. This seems like a way to boost sales short-term, and if so many people are encouraged about this offering, why would it be kept around for such a short period of time?

Some are even considering the potential that Tesla axes the Cybertruck program as a whole. Although Musk said during the recent Q4 Earnings Call that Cybertruck would still be produced, the end of the Model S and Model X programs indicates Tesla might be prepared to do away with any low-volume vehicles that do not contribute to the company’s future visions of autonomy.

The decision to axe the car just ten days after making it available seems like a true head-scratcher.

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Elon Musk

Elon Musk’s Neuralink sparks BCI race in China

One of the most prominent is NeuroXess, which launched in 2021 and is already testing implants in patients.

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Credit: Neuralink

Neuralink, founded by Elon Musk, is helping spark a surge of brain-computer interface (BCI) development in China, where startups are moving quickly into human trials with strong state backing. 

One of the most prominent is NeuroXess, which launched in 2021 and is already testing implants in patients.

Neuralink’s clinical work and public demonstrations have drawn worldwide attention to invasive brain implants that allow patients to control digital devices using their minds. The company is currently running a global clinical trial and is also busy preparing for its next product, Blindsight, which would restore vision to people with visual impairments.

Neuralink’s visibility has helped accelerate similar efforts in China. Beijing last year classified brain-computer interfaces as a strategic sector and issued a roadmap calling for two or three globally competitive companies by 2030, as per the Financial Times. Since February last year, at least 10 clinical trials for invasive brain chips have launched in the country.

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NeuroXess recently reported that a paralyzed patient was able to control a computer cursor within five days of implantation. Founder Tiger Tao credited government support for helping shorten the path from research to trials.

Investment activity has followed the policy push. Industry data show dozens of financing rounds for Chinese BCI startups over the past year, reflecting rising capital interest in the field. Ultimately, while Neuralink remains one of the most closely watched players globally, its momentum has clearly energized competitors abroad.

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