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Tesla Model 3 vs 2018 Nissan Leaf – A side by side comparison
Tesla’s mission is simple and includes getting other automakers to join in the party. The Chevy Bolt, quirky as it may look, technically beat Tesla to market with a 200+ mile range EV that can be had for the $35,000 ballpark. Nissan, who I humbly believe to be the only other automaker currently taking full EVs seriously, has just announced their all new 2018 Leaf. The party is undoubtedly slow, but other automakers such as Volvo have at least talked about “electrification” (clever marketing shorthand for hybrids) but we can no longer deny that electric vehicles are here and their growth will not be able to be stopped.
Just as every concept EV talked about before 2016 was touted as a “Tesla killer,” it is now impossible not to compare every new electric offering with the much anticipated Tesla Model 3. So let’s do just that. The table below highlights some key specs for each.
| NISSAN LEAF | TESLA MODEL 3 | |
| Base price, before tax credits | $29,990 | $35,000 |
| Price with options | SL – $36,200 | Premium + EAP – $45,000 |
| Range (miles) | 150 (higher coming 2019) | 220 (310 for $9,000 upgrade) |
| Battery | 40 kWh/ (higher coming 2019) | Undisclosed |
| Charge time – Level 2 | Up to 22 miles per hour | Up to 30 miles per hour (std batt) |
| Charge time – Level 3 | Up to 88 miles per ½ hour | Up to 130 miles per ½ hour (std) |
| Charging network | No dedicated network | Tesla Supercharger, pay per use |
| Overall Length/Width | 176.4” / 70.5” | 184.8” / 82.2” |
| Cargo space | 23.6 cf | 15 cf |
| Body style | 4-door hatchback | 4-door sedan |
| Infotainment | Apple CarPlay, Android Auto | Tesla’s own |
| Main display | 7” | 15” |
| 0-60 mph time | 8 seconds (Motor Trend est.) | 5.6 seconds |
| Driver’s Assist Suite | ProPILOT ($2,200) | Autopilot ($5,000) |
| Automatic Emergency Braking | Standard | Standard |
If you want to get into a relatively long range EV (150 miles or greater) for the lowest possible price, the base 2018 Nissan Leaf wins out. I will also assume that you will be able to get your hands on a Leaf much sooner than a Model 3. Finally, if you absolutely insist on a hatchback, the Leaf has it.
Outside of those three things, and possibly the still large size of a Model 3, I can’t personally find any reason to choose a Leaf over a Model 3. To be clear I’m proud of Nissan for upping their game a bit. The 2018 version is in my very humble opinion, far superior in the looks department to the frog-like 2017 it is replacing. Nissan’s V-Motion grille is sharp, and hopefully takes your attention off the obvious charge port cover above it. The lines of the car itself are much more closely aligned with Nissan’s other offerings, which I find to have adequate design. Similarly, the rear tail lights are modern and edgy. If you can excuse all the buttons, the interior looks sharp. The Apple and Android faithful alike will appreciate the available car play integration. The bottom line for me is that every EV is a step in the right direction, even if this car won’t compel families to ditch the gasoline completely. In the absence of a reliable and dedicated fast charging network for long distance travel, the Leaf is still primarily a commuter car. 150 miles of range will simply allow a few after work activities without much thought.
I am excited to see the range and price that Nissan makes available in 2019 because for now, the base cost per mile of $199.93 falls far short of Tesla’s $159.09. I’d also like to see them re-think their battery management system, which I am to understand leaves something to be desired. One owner described his experience with a 2014 Leaf as losing 20% capacity thus far.
When looking at what we know about the Model 3 however, I can’t really compare the Leaf in any serious manner. I’m trying to be reasonable, to give Nissan a fair shake, but there are several things that make me a Tesla fanatic that are sorely missing from the Leaf – and any other current EV for that matter – that may or may not ever come close.
Supercharging. EVs will remain a commuter or secondary car until you can load up the kids and head to Disney with the reasonable assurance that there are plenty of chargers along the way that will a) be working, and b) charge quickly. Tesla has made a huge commitment in this front because they know that’s what it takes.
Over the air updates. I have not yet heard of Nissan taking this approach, but I suspect if they do, it would be limited to maps and small changes. I don’t foresee the Leaf being able to give your car the sudden ability to automatically open your garage four years after you’ve purchased it. Some current automakers do have software updates for their vehicles, but my understanding is that you have to bring it in to the dealership to have it done. This totally defeats the purpose.
Dealerships. You’d be hard pressed to find a harsher critic of dealerships than I. Whether discussing the 2011 Jeep Wrangler that took me 3 hours to get for the exact price I walked in and demanded, or that time I spoke on behalf of a recently widowed neighbor with an actual cash budget who could not, no matter how you pitch it, afford that extended dealer’s warranty package, I can go on and on and about how much I dislike the experience. It always takes hours. You always get passed around from salesperson to manager to finance person. You may even get your credit run 10 times simultaneously (I’m talking to you, Hyundai dealership!) No thank you. I will order my car online, know the exact price and meet you there with a pre-printed check for the exact amount owed.
Looks. I get it, I really do, people love hatchbacks. My Model S is a hatch and has accommodated many a Home Depot trip. My once beloved Scion tC was a hatch, and once hauled 27 boxes of Pergo brand laminate floor planks. Even the Jeep with the horrible dealership experience picked up a washing machine. A washing machine! But I simply cannot wrap my head around the idea that you could conceivably compare the gorgeous, timeless and sleek looks of the Model 3 with the quirky, if a bit modern and sharp, Nissan Leaf.
Performance. There’s a reason I never considered a hybrid or EV before. Now that I’m a bit older and have the budget to pick a car I actually like, I’m not going to voluntarily drive something that takes 8 seconds to get to 60. I want tight steering, good handling, and the ability to make my passengers squeal with delight when I punch it.
Interior. This is a personal preference and I’m with you if you think the minimalistic interior of the Model 3 is crazy. It is. But I can just about promise you that you will not miss all those buttons. I sat in a Porsche Macan at the auto show and while I expected to feel great inside a new offering from a brand with as much clout as Porsche, I was too busy wondering what in the world all those buttons did. It’s almost a joke how many.
Confession: I started this post excited about the new Leaf. I tweeted about it first thing this morning; the more the merrier in EV world if you ask me. But when getting right down to the specifications, it’s hard not to see that everyone else still has a long way to go. They’re taking baby steps while Tesla is competing in the long jump.
What do you think? Do the two cars compare? Tell us in the comments!
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
