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Tesla Model S Charging Costs in Australia
Tesla Motors seen as a key sponsor of Web Directions in Sydney, Australia.
More than 2 years after the it first went on sale in the US the Model S arrived in Australia in late December 2014. As an early owner of the Model S the car generates a lot of interest from friends, neighbours and the general public when you’re out and about. One of the most common questions is how much does it cost to run. We need a new language to describe this as litre’s per 100km doesn’t work and a “full tank” in a Model S is less than a normal tank in a modern petrol car. The answer I find people find easiest to understand is $11 for a full charge which lasts for around 500kms.
Compared to a petrol car this is great, current models will give you 500 – 1000kms from a tank but you’ll spend $50 to $100 to fill them up (at the current, and relatively cheap fuel prices).
Victorian Government’s initiative called for an expansive roll out of digital smart meters across residential and small businesses. Source: Energy Australia
To understand where the $11 comes from let’s dig into electricity pricing in Australia a little more. Historically homes have been configured with analog meters. All the power we use is charged at a flat rate day and night. Optionally an off peak circuit was often installed which was only connected to the hot water service. Available into two variants supply is remotely controlled by the electricity company for circa 6 or 12 hours per day.
More recently smart meters are being installed on new dwellings and with consumers that have added solar photovoltaics to their home. In certain states such as Victoria blanket rollouts of smart meters have been known to occur. Once installed electricity is charged on tariffs that vary across different times of the day for weekdays and weekends. Tariffs vary across networks but generally consist of a peak morning or late afternoon & evening period, shoulder during the remaining waking hours on weekdays and across the weekend and off peak for overnight.
Charging Costs and Meter Options in Australia
For both analog and smart meters the difference in tariffs between their maximum and minimum are material. From a low of circa $0.10/kWh on off peak to a high of $0.50/kWh in peak periods.
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Analog Meter
- If you’re on an analog meter you can wire your charger to a standard circuit and charge at any time, or choose one of the two controlled load circuits to get cheaper power but with less control. Note that you can’t mix standard and controlled circuits so you’ll have to choose one or the other. Having the electric company control when to supply your electricity may not work for you if you plan on taking consistent high length trips in your Model S each day. Especially since you’ll likely require a nightly charge with a guarantee of no interruption.
Smart Meter
- If you’re on a smart meter, find out what time your off peak starts, configure your Tesla Model S to start charging at this time, plug in every night and you’ll almost certainly be charging on the cheapest power all the time. The off peak periods are long enough to get a full charge on a standard 32 Amp charger for all but the most depleted of batteries. On the rare occasion that you can’t complete your charge during the off peak period you’ll simply push the small remaining part into a shoulder or peak tariff.
A smart meter provides much greater flexibility, but the real cost of changing from an analog needs to take into consideration your whole home.
The average Australian home uses around 20kWh of electricity per day or and the average vehicle travels 270kms per week. In Model S terms this equates to 140 kWh per week on your home and 55-65 kWh per week to charge the car.
Obviously these figures vary enormously depending on your personal home and driving habits but car charging is likely to remain the smaller part.
What about charging from solar? Everyone that has solar has a smart meter and hence the ability to control the price they pay for the electricity which is used for charging their car. Households that installed solar early are on feed-in tariffs which pay them for all or just the excess power that they produce. In the majority of cases these rates are much higher than the cheapest power available over night. Those that aren’t on solar power are mostly being paid feed in tariffs which are only marginally lower than the price they pay for power over night.
ALSO SEE: One Telsa owner’s journey with installing photovoltaic cells through SolarCity
Most users will be better off using their solar in their home or selling it then buying cheap power overnight to charge their car. There are certainly users for whom it would be cheaper to charge from the power generated through their solar system, but the cost and complexity of making it work is unlikely to stack up. Some form of power router is needed that can take into account usage by other appliances in your home, the tariffs, the amount of charge your car needs each day and the potentially intermittent supply of sun on any given day.
LEARN MORE: How to reduce your electricity usage at home in Australia?
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
