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Tesla updates Model S, X: 370-mi range, faster charging, adaptive suspension
Rumors that a Tesla Model S and Model X refresh was arriving this year have been partially confirmed, with the electric carmaker announcing Tuesday afternoon that its flagship vehicles have been updated to use a completely new and highly-efficient drivetrain design, along with a new adaptive suspension.
Model S Long Range will have an industry leading 370-mile range per single charge, while Model X will boast a 325-mile range per charge. Tesla notes that the range increase is due in large part to a new drive unit design that leverages an optimized permanent magnet motor, improved cooling, bearings, and new gear design to achieve greater than 93% efficiency. The end result is improved range from the same battery cells that are currently being used in the Model S and Model X 100 kWh pack.
By improving drivetrain efficiency, Tesla has been able to effectively increase range by more than 10%. By improving the flow of energy out of the battery and back in through regenerative braking, Tesla was also able to further improve acceleration in the Model S and Model X.
“In addition to adding range, power and torque increases significantly across all Model S and Model X variants, improving 0-60 mph times for our Long Range and Standard Range models,” notes Tesla in its blog post.
In addition, Model S and Model X is now capable of recharging at a 50% faster rate from the help of new updates, including the more efficient drivetrain design. Similar to Tesla Model 3’s ability to charge at 1,000 miles per hour from Supercharger V3 when at a 250 kW max power output, Model S and Model X will be able to achieve 200 kW. It’s important to note that Tesla’s flagship vehicles will be able to charge at a faster rate from the same battery pack, while Model 3 utilizes a newer generation 2170 cylindrical cell with higher energy density than the Model S and Model X.
All Model S and Model X will now come with an upgraded air suspension system that uses software intelligence to adapt to various driving and road conditions.
“Unlike other manufacturers, our suspension software is developed completely in-house, using a predictive model to anticipate how the damping will need to be adjusted based on the road, speed, and other vehicle and driver inputs,” says Tesla, adding “The system constantly adapts by sensing the road and adjusting for driver behavior, automatically softening for more pronounced road inputs and firming for aggressive driving.”
In line with Tesla’s ability to constantly add new features to a vehicle and improve its performance through over the air software updates, Tesla’s new Fully Adaptive Suspension will continuously improve over time as new software is rolled out.
For performance enthusiast who’s an existing Model S or Model X owner, Tesla will be offering the $20k Ludicrous Mode upgrade for free on the purchase of a new Performance Model S or Performance Model X.
Details of the latest Model S and Model X update, including the addition of a Standard Range variant can be found in Tesla’s blog post. We’ve included it in its entirety below.
The Longest-Range Electric Vehicle Now Goes Even Farther
For more than a decade, Tesla engineers have been obsessed with making the world’s most efficient electric vehicles. As a result, Tesla vehicles already travel farther on a single charge than any other production EV on the market. Today, we’re making changes to Model S and Model X that allow them to travel unprecedented distances without needing to recharge, beating our own record for the longest-range production EVs on the road. And we’ve accomplished this without increasing the cars’ battery size, proving that our expertise in system-level design can make our cars dramatically more efficient.
Beginning today, Model S and Model X now come with an all-new drivetrain design that increases each vehicle’s range substantially, achieving a landmark 370 miles and 325 miles on the EPA cycle for Model S and Model X Long Range, respectively. Using the same 100 kWh battery pack, these design and architecture updates will allow drivers to travel farther than ever before, charging less frequently and getting more range out of every dollar spent on charging.
We’re also introducing a brand-new adaptive suspension system for Model S and Model X, along with a few other improvements for the best range, acceleration, and ride comfort ever, plus a Ludicrous Mode upgrade for our most loyal customers. Here’s what’s new:
More Efficient Design
All Model S and X vehicles now benefit from Tesla’s latest generation of drive unit technology, which combines an optimized permanent magnet synchronous reluctance motor, silicon carbide power electronics, and improved lubrication, cooling, bearings, and gear designs to achieve greater than 93% efficiency. Pairing a permanent magnet motor in the front with an induction motor in the rear enables unparalleled range and performance at all times. The net effect is a more than 10% improvement in range, with efficiency improvements in both directions as energy flows out of the battery during acceleration and back into the battery through regenerative braking. In addition to adding range, power and torque increases significantly across all Model S and Model X variants, improving 0-60 mph times for our Long Range and Standard Range models.
Faster Charging
Paired with the new more efficient drivetrain design, Model S and Model X are now capable of achieving 200 kW on V3 Superchargers and 145 kW on V2 Superchargers. Together, these improvements enable our customers to recharge their miles 50% faster.
Fully Adaptive Suspension
We’ve also upgraded our air suspension system for Model S and Model X with fully-adaptive damping, giving it an ultra-cushioned feel when cruising on the highway or using Autopilot, and a responsive, exhilarating confidence during dynamic driving. Unlike other manufacturers, our suspension software is developed completely in-house, using a predictive model to anticipate how the damping will need to be adjusted based on the road, speed, and other vehicle and driver inputs. The system constantly adapts by sensing the road and adjusting for driver behavior, automatically softening for more pronounced road inputs and firming for aggressive driving. We’ve also improved the leveling of the system while cruising, keeping the car low to optimize aerodynamic drag. As with all of Tesla’s in-house software, the adaptive suspension can receive over-the-air updates, allowing us to enable all Model S and Model X customers to have the most advanced suspension technology at all times.
Constant Refinement
To complement these changes, we’ve also re-engineered several other components of Model S and Model X in keeping with our philosophy of continuous improvement. These updates include new wheel bearings and a few new tire designs for certain variants to improve range, ride, and steering. While these changes may seem minor, together they have a meaningful impact when it comes to EV design.
In addition to our Long Range and Performance variants, we’re also re-introducing a lower entry price for Model S and Model X by bringing back our Standard Range option, now available for an even greater value with the new drivetrain and suspension updates. We also want to emphasize the critical impact each of our early Tesla owners has had on advancing our mission, so as a thank you, all existing Model S and Model X owners who wish to purchase a new Model S or Model X Performance car will get the Ludicrous Mode upgrade, a $20,000 value, at no additional charge.
These changes will go into production at our factory in Fremont, California this week, and can be ordered today at Tesla.com.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
