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Tesla Motors’ Direct Sales Campaigns Gaining Ground

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Well alright, alright, alright. Tesla Motors Direct Sales campaign wins another legislative battle on the East Coast with Maryland allowing direct sales and Connecticut is on the verge according to recent news reports.

The neighbor next door, Viginia, has shut the door to Tesla and its direct sales model, even though the state of Virginia has made 14 exceptions to the law that forbids automakers acting as dealerships. As reported via Pilot Online, Virginia notes that most of those exceptions were for specialty manufacturers such as those who make one-off motorcycles, trailers and even commercial-use trucks.

How about we call Tesla Motors a boutique automaker and let them sell in the state whose slogan is "Virginia is for lovers." Car owners love cars and especially electric ones, Luddites.

More good news is coming from Connecticut lawmakers, where a transportation committee is working on a new bill that would provide the American car company with a limited number of retail stores.

According to the Hartford Courant, Antonio Guerrera, the committee's co-chairman, says,"The majority, like me, would love to see Tesla happen and Tesla is not going to be killed."

Related Content >> Tesla Motors Secret Weapon: Thoughts and State Lobbying Efforts

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Tesla's selling prowess is growing and employing a "cluster strategy," similar to Toyota's Prius campaign in the early 2000s, is starting to shape on the East Coast.

In Texas, there's a bill in committee that would allow for twelve new stores and the ability to sell like other state deals. Some Texas state reps understand capitalism, like this little ditty below from a committee member via the Dallas Morning News:

"While some lawmakers indicated they like a free market, none on the licensing committee came out in clear support of the bill."

Wow, thanks for the update on the free market take in Texas. Sheesh. It looks pretty dim that the bill will go through committee. According to the Dallas News, the next opportunity for the legislature to address this issue would be in...2017. I just love Texas.

"Grant Gerke wears his Model S on his sleeve and has been writing about Tesla for the last five years on numerous media sites. He has a bias towards plug-in vehicles and also writes about manufacturing software for Automation World magazine in Chicago. Find him at Teslarati

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Elon Musk

Elon Musk’s Boring Co goes extra hard in Nashville with first rock-crushing TBM

The Boring Company’s machine for the project is now in final testing.

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Credit: The Boring Company/X

The Boring Company is gearing up to tackle one of its toughest projects yet, a new tunnel system beneath Nashville’s notoriously tough limestone terrain. Unlike the soft-soil conditions of Las Vegas and Austin, the Music City Loop will require a “hard-rock” boring machine capable of drilling through dense, erosion-resistant bedrock. 

The Boring Company’s machine for the project is now in final testing.

A boring hard-rock tunneling machine

The Boring Company revealed on X that its new hard-rock TBM can generate up to 4 million pounds of grip force and 1.5 million pounds of maximum thrust load. It also features a 15-filter dust removal system designed to keep operations clean and efficient during excavation even in places where hard rock is present.

Previous Boring Co. projects, including its Loop tunnels in Las Vegas, Austin, and Bastrop, were dug primarily through soft soils. Nashville’s geology, however, poses a different challenge. Boring Company CEO and President Steve Davis mentioned this challenge during the project’s announcement in late July.

“It’s a tough place to tunnel, Nashville. If we were optimizing for the easiest places to tunnel, it would not be here. You have extremely hard rock, like way harder than it should be. It’s an engineering problem that’s fairly easy and straightforward to solve,” Davis said.

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Nashville’s limestone terrain

Experts have stated that the city’s subsurface conditions make it one of the more complex tunneling environments in the U.S. The Outer Nashville Basin is composed of cherty Mississippian-age limestone, a strong yet soluble rock that can dissolve over time, creating underground voids and caves, as noted in a report from The Tennessean.

Jakob Walter, the founder and principal engineer of Haushepherd, shared his thoughts on these challenges. “Limestone is generally a stable sedimentary bedrock material with strength parameters that are favorable for tunneling. Limestone is however fairly soluble when compared to other rack materials, and can dissolve over long periods of time when exposed to water. 

“Unexpected encounters with these features while tunneling can result in significant construction delays and potential instability of the excavation. In urban locations, structures at the ground surface should also be constantly monitored with robotic total stations or similar surveying equipment to identify any early signs of movement or distress,” he said.

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Elon Musk

Elon Musk shares ridiculous fact about Optimus’ hand demos

It appears that Optimus’ V3 iteration is still very much under wraps.

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Elon Musk recently revealed something quite shocking about the Optimus demonstration hand that was showcased at the 2025 Annual Shareholder Meeting. As per the CEO, the complex robotic hand that impressed the event’s attendees was not a component of Optimus V3 at all. 

Needless to say, it appears that Optimus’ V3 iteration is still very much under wraps. 

Optimus’s hand

Even in Tesla’s We, Robot event last year, the company showcased a robotic hand that seemed capable of performing complex tasks. A similar hand was showcased at the recent investor event. It was then no surprise that some attendees and EV community members assumed that the robotic component, which was very dexterous, was a preview of Optimus V3’s hand. 

As per Elon Musk in a recent post on X, however, this was not the case. While the robotic hand that Tesla showcased at the 2025 Annual Shareholder Meeting was already very impressive, it was still a V2 component. In response to a quote post from his mom Maye Musk, who noted that “Elon told me a few times that the hand is the most difficult part of the robot,” Elon Musk clarified that the impressive component was still from Optimus V2.

“This is just the V2 Optimus hand. The V3 hand is another level beyond this. Exquisite engineering,” Musk wrote in his post on X.

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Not like Tesla

Tesla is designing Optimus to be a potential replacement for humans in some of the world’s most delicate tasks, such as surgery. It is then extremely important for Optimus’ hand to be very dexterous and refined in its movements. This is something that even companies that are also producing humanoid robots have yet to accomplish fully. Musk highlighted this during the Annual Shareholder Meeting, when he discussed how Tesla is really the only company that can scale humanoid robots properly.

“You will see certainly many companies showing demonstration robots. There’s really three things that are super difficult about robots. One is the engineering of the forearm and hand because the human hand is an incredible thing, actually. It’s super dexterous. 

“So, engineering the hand really well, the real-world AI, and then volume manufacturing. Those are generally the things that are missing. One or more of those things are missing from other companies. So Tesla is the only one that has all three of those,” Musk said.

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Energy

Tesla starts hiring efforts for Texas Megafactory

Tesla’s Brookshire site is expected to produce 10,000 Megapacks annually, equal to 40 gigawatt hours of energy storage.

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Tesla's Megapack Factory in Lathrop, CA (Credit: Tesla)

Tesla has officially begun hiring for its new $200 million Megafactory in Brookshire, Texas, a manufacturing hub expected to employ 1,500 people by 2028. The facility, which will build Tesla’s grid-scale Megapack batteries, is part of the company’s growing energy storage footprint. 

Tesla’s hiring efforts for the Texas Megafactory are hinted at by the job openings currently active on the company’s Careers website.

Tesla’s Texas Megafactory

Tesla’s Brookshire site is expected to produce 10,000 Megapacks annually, equal to 40 gigawatt hours of energy storage, similar to the Lathrop Megafactory in California. Tesla’s Careers website currently lists over 30 job openings for the site, from engineers, welders, and project managers. Each of the openings is listed for Brookshire, Texas.

The company has leased two buildings in Empire West Business Park, with over $194 million in combined property and equipment investment. Tesla’s agreement with Waller County includes a 60% property tax abatement, contingent on meeting employment benchmarks: 375 jobs by 2026, 750 by 2027, and 1,500 by 2028, as noted in a report from the Houston Business Journal. Tesla is required to employ at least 1,500 workers in the facility through the rest of the 10-year abatement period. 

Tesla’s clean energy boom

City officials have stated that Tesla’s arrival marks a turning point for the Texas city, as it highlights a shift from logistics to advanced clean energy manufacturing. Ramiro Bautista from Brookshire’s economic development office, highlighted this in a comment to the Journal

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“(Tesla) has great-paying jobs. Not just that, but the advanced manufacturing (and) clean energy is coming to the area,” he said. “So it’s not just your normal logistics manufacturing. This is advanced manufacturing coming to this area, and this brings a different type of job and investment into the local economy.”

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