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Tesla had “Faraday” as a backup name before buying “Tesla Motors” trademark for $75k
In a few informative tweets on Saturday evening, Tesla co-founder and CEO Elon Musk revealed some trivia about the company’s naming history: “Faraday” was the alternative name proposed for the electric vehicle manufacturer before “Tesla Motors” was purchased for $75,000. A man named Brad Siewert had filed for the mark in 1994 and maintained its registration until the sale to Musk’s company was made in 2004.
While Musk has expressed admiration for the body of work produced by the famed Serbian-American inventor who would usher in an era of AC induction motors, Nikola Tesla, Musk’s use of the name “Tesla” for an electric car company wasn’t immediately feasible. Due to trademark roadblocks in the US, Europe, and China, registering the simpler “Tesla” name was precluded thanks to ownership by others in those countries. Interestingly enough, however, Tesla Motors, Inc. changed its name to simply Tesla, Inc. in February of 2017.
Tesla history trivia: we didn’t actually come up with the Tesla Motors name. Bought trademark off Brad Siewert for $75k in late 2004. He’d originally filed for it in 1994. Our alternative name was Faraday, which was used by a competitor several years later. https://t.co/zPnrrVash1
— Elon Musk (@elonmusk) December 9, 2018
The trivia revelation was in response to a short clip from a recent 60 Minutes interview with the business magnate. An extended clip provided on CBS News also revealed that prior owner Siewert didn’t want to sell the trademark to the vehicle manufacturer, so Musk sent “the nicest guy in our company” to sit on the doorstep until he agreed to make the sale. Obviously, the charming fellow was convincing enough to be successful in his endeavor, although the price tag drove a tough bargain at the time.
It’s tough to imagine this name any differently now.
In the shorter video clip posted with Musk’s original tweet about the trademark purchase, he lightheartedly debated about the correct pronunciation of the electric vehicle company’s name with host Lesley Stahl. He seemed to prefer his “z” sound for Tesla’s “s”, and she preferred the softer “s” version. Other clips provided from the same interview were released previously, one notably airing Musk’s consideration of a GM factory purchase in response to that company’s recent announcement of closures.
Also revealed in subsequent tweets was Musk’s lack of enthusiasm for the TeslaMotors.com website domain, citing an arduous $11 million dollar process lasting over ten years to acquire Tesla.com. A quick search for “Tesla” in the US trademark database alone reveals hundreds of goods and services paying tribute to the scientific genius of Nikola Tesla. With the mark tied into so many products and services, the wonder isn’t why someone would hold onto the domain name, but rather why the specific domain was such an issue given the car company’s market presence. Perhaps, it was simply the principle of the matter.
Buying https://t.co/46TXqRrsdr took over a decade, $11M & amazing amount of effort. Didn’t like https://t.co/BsRfMrY9Gm even when we were only making 🚘.
— Elon Musk (@elonmusk) December 9, 2018
Tesla was founded in 2003 with the purpose of shifting the public’s perception of electric cars and kick-starting a revolution in clean energy vehicles. The Roadster, Tesla’s first vehicle unveiled in 2008, struggled with production demands and reliability, but it found enough popularity to move electric cars out of the “golf cart” status they’d been relegated to and provide the fledgling startup with the tools needed to take the next steps.
Today, the company boasts three other successful models with electric semi-trucks on the way and a 2nd generation Roadster scheduled to begin production in 2020. The original Roadster was famous aboard SpaceX’s Falcon Heavy demo launch with a spacesuit-outfitted “driver” named Starman in the front seat. That vehicle is currently floating over 200 million miles away from Earth.
Brad Siewert now owns the trademark for “Drone Delivery Butler” which was registered in 2017. Perhaps he’s on to something that will be worth another $75,000 once the concept catches on in about ten years, the approximate time Tesla Motors spent under his stewardship. Then again, the name of one of the most famous butlers in pop culture exists in the Iron Man story, a franchise that Musk has already claimed as the “real life” Tony Stark. Jarvis Neural Networks, anyone?
News
Tesla expands Robotaxi in a way that was long anticipated
Instead, it has to do with the consumer base it offers Robotaxi to, because it has not offered it to everyone in the past.
Tesla has expanded Robotaxi in a way that was long anticipated, and it does not have to do with a new, larger geofence in a city where it already offered its partially autonomous ride-hailing suite, or a new city altogether.
Instead, it has to do with the consumer base it offers Robotaxi to, because it has not offered it to everyone in the past.
Tesla has taken a major step forward in its autonomous ride-hailing ambitions with the official launch of the Tesla Robotaxi app for Android users. Released on the Google Play Store on April 24. Titled simply “Tesla Robotaxi,” the app is now available to download directly from Tesla.
The @Tesla Robtoaxi App has just officially launched for Android users. Go get some rides y’all!
Download: https://t.co/D2jIONXc91 pic.twitter.com/rQ6TD14zkC
— Sawyer Merritt (@SawyerMerritt) April 24, 2026
This rollout fulfills a long-anticipated expansion that opens the service to hundreds of millions of Android smartphone users who were previously unable to access it on iOS alone.
The app delivers a streamlined, driverless ride experience powered by Tesla’s automated driving technology.
Users sign in with a Tesla Account, view the current service area map within the app, enter a destination, and receive an estimated fare and arrival time before confirming the ride. When a Model Y from the Robotaxi fleet arrives, riders confirm the license plate, enter the vehicle, fasten their seatbelt, and tap “Start Ride” on either the app or the vehicle’s touchscreen.
During the trip, passengers have access to all the same controls that iOS users do, and can adjust climate settings, seat positions, and music while tracking progress on an in-app map. The interface also allows drop-off changes or support requests if needed. After the ride, users exit, close the doors, and submit feedback.
This Android availability directly broadens the rider base for Robotaxi in its initial service areas. Unfortunately, Android users are used to being subject to delayed launches of new features available to Tesla owners.
By removing the iOS-only barrier, Tesla instantly expands the addressable market, enabling far more people to summon and use the autonomous vehicles already operating on public roads.
The move is a foundational requirement for scaling ride volume and gathering the real-world data needed to refine the unsupervised Full Self-Driving system that powers every trip.
For the Robotaxi program itself, the launch signals steady operational progress. It prepares the service for higher utilization rates as the fleet grows and supports the transition from limited early deployments to a more robust network.
Tesla expands Unsupervised Robotaxi service to two new cities
Tesla has indicated that users outside current service areas can sign up at the company’s website for future notifications, pointing to a deliberate, phased geographic rollout.
Looking ahead, the company plans to incorporate Cybercab vehicles to increase fleet capacity and efficiency while continuing to expand service territories. With the Android app now live, Tesla has removed a key adoption hurdle and positioned Robotaxi for the next phase of growth in autonomous urban transportation.
The infrastructure is now in place to support significantly larger rider demand as production and deployment accelerate.
News
UPDATE: SpaceX’s Falcon Heavy that launched a Tesla into space is back on a mission
SpaceX Falcon Heavy returns after 18 months away to deliver a satellite that only it could carry.
UPDATE: 10:29 a.m. et: SpaceX is standing down from today’s Falcon Heavy launch of the ViaSat-3 F3 mission due to unfavorable weather. A new target date will be shared once confirmed.
After an 18-month absence, SpaceX’s Falcon Heavy is returning to mission on Monday morning when it’s scheduled to lift off from Launch Complex 39A at Kennedy Space Center at 10:21 a.m. EDT.
The mission is called ViaSat-3 F3, and the heavy satellite payload needs to reach geostationary orbit, sitting 22,236 miles above Earth where its speed matches the planet’s rotation. Getting a satellite that heavy to that altitude demands more thrust than a single-core Falcon 9 can deliver.
This marks the Falcon Heavy’s 12th flight overall since its debut in February 2018, and its first since NASA’s Europa Clipper mission in October 2024.
Arguably, the most exciting element for spectators will be watching the booster recoveries in action when the two side boosters, B1072 and B1075, will attempt simultaneous landings at Landing Zone 2 and the newer Landing Zone 40 at Cape Canaveral Space Force Station, while the center core will be expended over the ocean.
SpaceX wins its first MARS contract but it comes with a catch
Following satellite deployment, expected roughly five hours after launch, ViaSat-3 F3 will spend several months traveling to its final orbital slot before undergoing in-orbit testing, with service entry expected by late summer 2026
As Teslarati reported, NASA awarded SpaceX a $175.7 million contract on April 16, 2026, to launch the ESA Rosalind Franklin Mars rover aboard a Falcon Heavy no earlier than late 2028, which would mark the first time SpaceX has ever sent a payload to Mars. That contract came on top of an already deep pipeline that includes the Roman Space Telescope, the Dragonfly Saturn mission, and multiple national security payloads.
SpaceX executed 165 missions in 2025 and now accounts for approximately 85% of all global orbital launches. With Starlink surpassing 10 million subscribers and an IPO targeting a $1.75 trillion valuation still ahead, Monday’s launch is one more data point in a company that has quietly become the backbone of both commercial and government space access worldwide.
Tesla is launching its solution to end Supercharger fights once and for all, eliminating any confusion on who is to charge next at a congested location.
Last year, a notable incident at a Tesla Supercharger led to a fight, and it all stemmed from a disagreement over who arrived at the location first.
Congestion at Tesla Superchargers is a pretty infrequent occurrence for most of us, but there are more congested and popular areas where wait times can be extensive. An unfortunate growing pain of EV ownership is the plain fact that chargers are not as available as gas pumps, and there are, at times, lines to charge.
This can cause tensions to flare and people to get entitled when visiting Superchargers. Nobody wants to spend hours at a Supercharger, but now, there will be no more confusion when there is a queue, and that’s thanks to Tesla’s new Virtual Queue for Superchargers.
Tesla is finally starting to build out the Virtual Supercharger Queue, according to Not a Tesla App, but it still relies on drivers to make it work.
When a driver is near a Supercharger that is full, a message will pop up on the Tesla App, using the driver’s location to determine their eligibility to join the virtual queue.
The app states:
“While the app is closed, Tesla uses your location to notify you of accurate wait times at Superchargers when you arrive.”
Another message within the app states:
“There is a waitlist to charge. Are you sure you want to start a charging session now?”
This sounds as if it will require drivers to act appropriately and only plug in when the app prompts them to do so, by letting them know it is their turn.
The app will notify the driver of their position in the queue, as well as how many vehicles are ahead of them.
Tesla launches first ‘true’ East Coast V4 Supercharger: here’s what that means
The company announced a while back that it would be working on a solution for this issue. Personally, I’ve only had to wait at a Supercharger for a charge on one occasion, and there was a line of between 3 and 10 cars during this singular occurrence.
I’m out at the Lancaster, PA Supercharger and showed up with a queue of three vehicles.
It’s now up to five and there have been several issues with order of arrival and confusion about who is first.
Any update on Supercharger queue? @elonmusk @aelluswamy @r_jegaa
— TESLARATI (@Teslarati) January 31, 2026
There were no conflicts or arguments about who had arrived first, but there was some discussion between several drivers during my time there about who was to charge first. Throw a non-Tesla EV into the mix, one that can only charge at a pull-in spot, and that causes even more of a complication.
Tesla expands Robotaxi in a way that was long anticipated
UPDATE: SpaceX’s Falcon Heavy that launched a Tesla into space is back on a mission
