News
Tesla had “Faraday” as a backup name before buying “Tesla Motors” trademark for $75k
In a few informative tweets on Saturday evening, Tesla co-founder and CEO Elon Musk revealed some trivia about the company’s naming history: “Faraday” was the alternative name proposed for the electric vehicle manufacturer before “Tesla Motors” was purchased for $75,000. A man named Brad Siewert had filed for the mark in 1994 and maintained its registration until the sale to Musk’s company was made in 2004.
While Musk has expressed admiration for the body of work produced by the famed Serbian-American inventor who would usher in an era of AC induction motors, Nikola Tesla, Musk’s use of the name “Tesla” for an electric car company wasn’t immediately feasible. Due to trademark roadblocks in the US, Europe, and China, registering the simpler “Tesla” name was precluded thanks to ownership by others in those countries. Interestingly enough, however, Tesla Motors, Inc. changed its name to simply Tesla, Inc. in February of 2017.
Tesla history trivia: we didn’t actually come up with the Tesla Motors name. Bought trademark off Brad Siewert for $75k in late 2004. He’d originally filed for it in 1994. Our alternative name was Faraday, which was used by a competitor several years later. https://t.co/zPnrrVash1
— Elon Musk (@elonmusk) December 9, 2018
The trivia revelation was in response to a short clip from a recent 60 Minutes interview with the business magnate. An extended clip provided on CBS News also revealed that prior owner Siewert didn’t want to sell the trademark to the vehicle manufacturer, so Musk sent “the nicest guy in our company” to sit on the doorstep until he agreed to make the sale. Obviously, the charming fellow was convincing enough to be successful in his endeavor, although the price tag drove a tough bargain at the time.
It’s tough to imagine this name any differently now.

In the shorter video clip posted with Musk’s original tweet about the trademark purchase, he lightheartedly debated about the correct pronunciation of the electric vehicle company’s name with host Lesley Stahl. He seemed to prefer his “z” sound for Tesla’s “s”, and she preferred the softer “s” version. Other clips provided from the same interview were released previously, one notably airing Musk’s consideration of a GM factory purchase in response to that company’s recent announcement of closures.
Also revealed in subsequent tweets was Musk’s lack of enthusiasm for the TeslaMotors.com website domain, citing an arduous $11 million dollar process lasting over ten years to acquire Tesla.com. A quick search for “Tesla” in the US trademark database alone reveals hundreds of goods and services paying tribute to the scientific genius of Nikola Tesla. With the mark tied into so many products and services, the wonder isn’t why someone would hold onto the domain name, but rather why the specific domain was such an issue given the car company’s market presence. Perhaps, it was simply the principle of the matter.
Buying https://t.co/46TXqRrsdr took over a decade, $11M & amazing amount of effort. Didn’t like https://t.co/BsRfMrY9Gm even when we were only making 🚘.
— Elon Musk (@elonmusk) December 9, 2018
Tesla was founded in 2003 with the purpose of shifting the public’s perception of electric cars and kick-starting a revolution in clean energy vehicles. The Roadster, Tesla’s first vehicle unveiled in 2008, struggled with production demands and reliability, but it found enough popularity to move electric cars out of the “golf cart” status they’d been relegated to and provide the fledgling startup with the tools needed to take the next steps.
Today, the company boasts three other successful models with electric semi-trucks on the way and a 2nd generation Roadster scheduled to begin production in 2020. The original Roadster was famous aboard SpaceX’s Falcon Heavy demo launch with a spacesuit-outfitted “driver” named Starman in the front seat. That vehicle is currently floating over 200 million miles away from Earth.
Brad Siewert now owns the trademark for “Drone Delivery Butler” which was registered in 2017. Perhaps he’s on to something that will be worth another $75,000 once the concept catches on in about ten years, the approximate time Tesla Motors spent under his stewardship. Then again, the name of one of the most famous butlers in pop culture exists in the Iron Man story, a franchise that Musk has already claimed as the “real life” Tony Stark. Jarvis Neural Networks, anyone?
Elon Musk
Tesla Earnings: financial expectations and what we should to hear about
In terms of discussions, Tesla earnings calls are usually a great time to get some clarification on the company’s outlook for its current and future projects.
Tesla (NASDAQ: TSLA) will report its earnings for the first quarter of 2026 this evening after the market closes, and analysts have already put out their expectations from a financial standpoint for the company’s first three months of the year.
Additionally, there will be plenty of things that will be discussed, including the recent expansion of the Robotaxi program, the Roadster unveiling, and Full Self-Driving (Supervised) approvals across the globe.
Financial Expectations
Wall Street consensus expectations put Tesla’s Earnings Per Share (EPS) at $0.36, while revenues are expected to come in around $22.35 billion.
This would compare to an EPS of $0.27 and $19.34 billion compared to Tesla’s Q1 2025. Last quarter, EPS came in at $0.50 on $29.4 billion of revenue.
Tesla beat analyst expectations last quarter, but the next trading day, the stock fell nearly 3.5 percent. We never quite can gauge how the market will respond to Tesla’s earnings; we’ve seen shares rise on a miss and fall on a beat.
It really goes on the news, and investor consensus, it seems.
What to Expect
In terms of discussions, Tesla earnings calls are usually a great time to get some clarification on the company’s outlook for its current and future projects. Right now, the big focus of investors is the Robotaxi program, the Roadster unveiling, and what the outlook for Full Self-Driving’s expansion throughout Europe and the rest of the world looks like.
Robotaxi
Tesla just recently expanded its unsupervised Robotaxi program to Dallas and Houston, joining Austin as the first cities in the U.S. to have access to the company’s ride-hailing suite.
Tesla expands Unsupervised Robotaxi service to two new cities
Some saw this move as a quick effort to turn attention away from a delivery miss and an anticipated miss on earnings. However, we’ve seen Tesla be more than deliberate with its expansion of the Robotaxi suite, so it’s hard to believe the company would make this move if it were not truly ready to do so.
The company is also working to expand its U.S. ride-hailing service outside of Texas and California, and recently filed paperwork to build a Robotaxi-exclusive Supercharger stall.
Expansion is planned for Florida, Nevada, and Arizona at some point this year, with more states to follow.
Roadster Unveiling
The Roadster unveiling was slated for April 1, and then pushed back (once again) to “probably late April,” according to Elon Musk.
It does not appear that the Roadster unveiling will happen within that time frame, at least not to our knowledge. Nobody has received media or press invites for a Roadster unveiling, and given the lofty expectations set for the vehicle by Musk and Co., it seems like something they’d want to show off to the public.
The Roadster has become a truly frustrating project for Tesla and its fans; evidently, there is something that is not up to the expectations Musk and others have. Meanwhile, fans are essentially waiting for something that is six years late.
At this point, also given the company’s focus on autonomy, it almost seems more worth it to just cancel it, remove any and all timelines and expectations, and surprise people with something crazy down the line, maybe in two or three years. There should be no talk of it.
Full Self-Driving Global Expansion
We expect Musk and Co. to shed some details on where it stands with other European government bodies, as it recently was able to roll out FSD (Supervised) to customers in the Netherlands.
Spain is also working with Tesla to assess FSD’s viability as a publicly available option for owners.
With that being said, there should be some additional information for investors as they listen to the call; no talk of it would be a pretty big letdown.
Optimus
There will likely be a date set for the Gen 3 Optimus unveiling, and we’re hopeful Tesla can keep that date set in stone and meet it. Not reaching timelines is a relatively minor issue, but a company can only do this for so long before its fans and investors start to lose trust and disregard any talk about dates.
It seems this is happening already.
Optimus has been pegged as Tesla’s big money maker for the future. The goals and expectations are high, but it is a privilege to have that sort of pressure when investors know the company’s capability.
News
Tesla just unlocked sales to 50,000+ government agencies
It marks a significant step in expanding Tesla’s presence in the public sector, where procurement processes have traditionally slowed electric vehicle adoption.
Tesla just unlocked sales to over 50,000 government agencies by entering a new agreement with Sourcewell, a purchasing cooperative.
Tesla entered a new master purchasing agreement with Sourcewell, the largest government purchasing cooperative in the U.S. This will enable streamlined sales of its EVs to more than 50,000 U.S. public entities. Tesla entered Designated Contract 0813525-TES, and the agreement covers Model 3, Model Y, and Cybertruck, and potentially other vehicles the company could release.
It marks a significant step in expanding Tesla’s presence in the public sector, where procurement processes have traditionally slowed electric vehicle adoption.
The deal allows eligible agencies, including cities, school districts, state governments, and higher-education institutions, to purchase Tesla vehicles directly through Sourcewell without conducting their own lengthy competitive bidding or request-for-proposal (RFP) processes.
Pricing is pre-negotiated and capped, providing transparency and predictability. Agencies simply register for a Sourcewell account online or by phone and place orders under the existing contract. This cooperative model aggregates demand across thousands of members, reducing administrative costs and time while ensuring compliance with public procurement rules.
For Tesla, the agreement removes major barriers to government fleet sales. Public-sector procurement cycles often stretch 12 to 18 months due to bidding requirements and committee reviews.
Tesla buyers in the U.S. military can get $1,000 off Cybertruck purchases
By securing the master contract, Tesla gains immediate, simplified access to a massive customer base that previously faced friction in adopting EVs. The company highlighted in its announcement that the partnership will help these 50,000-plus agencies “save thousands of $$$ in operating costs for their vehicle fleet over time” through lower maintenance, energy efficiency, and the elimination of tailpipe emissions.
The initial four-year term runs through November 13, 2029, with options for up to three one-year extensions, offering long-term stability for both parties.
Sourcewell’s role is central to execution. As a cooperative purchasing organization, it negotiates and manages vendor contracts on behalf of its members, then makes them available nationwide. Participating entities contact Tesla’s dedicated fleet team or Sourcewell representatives to complete purchases, bypassing redundant paperwork.
This structure accelerates fleet electrification while maintaining fiscal accountability—agencies receive pre-vetted pricing and terms without reinventing the wheel for each vehicle order.
The partnership positions Tesla to capture a larger share of the public fleet market, where total cost of ownership often favors electric vehicles once procurement hurdles are removed.
For government buyers, it translates to faster deployment of sustainable fleets, reduced long-term expenses, and alignment with environmental mandates. As more agencies transition, the contract could contribute to broader EV infrastructure growth and taxpayer savings across the country.
Elon Musk
How much of SpaceX will Elon Musk own after IPO will surprise you
SpaceX’s IPO filing confirms Musk will maintain his voting power to make key decisions for the company.
Elon Musk will retain dominant voting control of SpaceX after it goes public, according to the company’s IPO prospectus that was filed with the SEC. The filing reveals a dual-class equity structure giving Class B shareholders 10 votes each, concentrating power with Musk and a handful of other insiders, while Class A shares sold to public investors carry one vote.
Musk holds approximately 42% of SpaceX’s equity and controls roughly 79% of its votes through super-voting shares. He will simultaneously serve as CEO, CTO, and chairman of the nine-member board after the listing. Beyond that, the filing includes provisions that may limit shareholders’ influence over board elections and legal actions, forcing disputes into arbitration and restricting where they can be brought.
The case for Musk holding this level of control is grounded in SpaceX’s actual history. The company’s most important bets, from reusable rockets to a global satellite internet constellation, were decisions that ran against conventional aerospace thinking and would likely have faced resistance from a board accountable to investor gains. Fully reusable rockets were considered economically irrational by established industry players for years. Starlink, which now generates over $4 billion in annual operating profit, was widely dismissed as financially unviable when it was proposed. The argument for concentrated founder control seems straightforward, and the decisions that built SpaceX into what it is today required someone willing to ignore consensus and absorb years of losses.
SpaceX files confidentially for IPO that will rewrite the record books
For context, Musk’s position is significantly more dominant than Zuckerberg’s at Meta. The comparison with Tesla is also worth noting. When Tesla did its IPO in 2010, it did not issue dual-class shares. Musk has only recently pushed for enhanced voting protection, proposing at least 25% control at Tesla in 2024 after selling shares to fund his Twitter acquisition left him with around 13%.
SpaceX has clearly learned from that experience and structured the IPO differently by planning to allocate up to 30% of shares to retail investors, roughly three times the typical norm for a large offering. The roadshow is expected to begin the week of June 8, with a Nasdaq listing rumored to be a $1.75 trillion valuation and a $75 billion raise.