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Tesla had “Faraday” as a backup name before buying “Tesla Motors” trademark for $75k

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In a few informative tweets on Saturday evening, Tesla co-founder and CEO Elon Musk revealed some trivia about the company’s naming history: “Faraday” was the alternative name proposed for the electric vehicle manufacturer before “Tesla Motors” was purchased for $75,000. A man named Brad Siewert had filed for the mark in 1994 and maintained its registration until the sale to Musk’s company was made in 2004.

While Musk has expressed admiration for the body of work produced by the famed Serbian-American inventor who would usher in an era of AC induction motors, Nikola Tesla, Musk’s use of the name “Tesla” for an electric car company wasn’t immediately feasible. Due to trademark roadblocks in the US, Europe, and China, registering the simpler “Tesla” name was precluded thanks to ownership by others in those countries. Interestingly enough, however, Tesla Motors, Inc. changed its name to simply Tesla, Inc. in February of 2017.

The trivia revelation was in response to a short clip from a recent 60 Minutes interview with the business magnate. An extended clip provided on CBS News also revealed that prior owner Siewert didn’t want to sell the trademark to the vehicle manufacturer, so Musk sent “the nicest guy in our company” to sit on the doorstep until he agreed to make the sale. Obviously, the charming fellow was convincing enough to be successful in his endeavor, although the price tag drove a tough bargain at the time.

It’s tough to imagine this name any differently now.

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Tesla exhibits its electric cars and energy products at the 2018 LA Auto Show. [Credit: Christian Prenzler/Teslarati]

In the shorter video clip posted with Musk’s original tweet about the trademark purchase, he lightheartedly debated about the correct pronunciation of the electric vehicle company’s name with host Lesley Stahl. He seemed to prefer his “z” sound for Tesla’s “s”, and she preferred the softer “s” version. Other clips provided from the same interview were released previously, one notably airing Musk’s consideration of a GM factory purchase in response to that company’s recent announcement of closures.

Also revealed in subsequent tweets was Musk’s lack of enthusiasm for the TeslaMotors.com website domain, citing an arduous $11 million dollar process lasting over ten years to acquire Tesla.com. A quick search for “Tesla” in the US trademark database alone reveals hundreds of goods and services paying tribute to the scientific genius of Nikola Tesla. With the mark tied into so many products and services, the wonder isn’t why someone would hold onto the domain name, but rather why the specific domain was such an issue given the car company’s market presence. Perhaps, it was simply the principle of the matter.

Tesla was founded in 2003 with the purpose of shifting the public’s perception of electric cars and kick-starting a revolution in clean energy vehicles. The Roadster, Tesla’s first vehicle unveiled in 2008, struggled with production demands and reliability, but it found enough popularity to move electric cars out of the “golf cart” status they’d been relegated to and provide the fledgling startup with the tools needed to take the next steps.

Today, the company boasts three other successful models with electric semi-trucks on the way and a 2nd generation Roadster scheduled to begin production in 2020. The original Roadster was famous aboard SpaceX’s Falcon Heavy demo launch with a spacesuit-outfitted “driver” named Starman in the front seat. That vehicle is currently floating over 200 million miles away from Earth.

Brad Siewert now owns the trademark for “Drone Delivery Butler” which was registered in 2017. Perhaps he’s on to something that will be worth another $75,000 once the concept catches on in about ten years, the approximate time Tesla Motors spent under his stewardship. Then again, the name of one of the most famous butlers in pop culture exists in the Iron Man story, a franchise that Musk has already claimed as the “real life” Tony Stark. Jarvis Neural Networks, anyone?

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Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Elon Musk

Elon Musk’s Boring Company lands a new Middle East deal, and Nashville is about to get faster

The Boring Company signs Abu Dhabi tunnel agreement while adding more Prufrock machines in Nashville.

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The Boring Company has signed an agreement with Abu Dhabi to study underground transport and utility tunnels across the emirate, adding a second UAE city to its pipeline as it prepares to also scale up tunneling back home in Nashville.

The deal was signed Thursday at the Liveability and Investment Exhibition (LIVEX 2026) by Boring Company President Steve Davis and Maysarah Mahmoud Salim Eid, director general of the Abu Dhabi Projects and Infrastructure Centre (ADPIC), according to the Abu Dhabi Media Office. Mohamed Ali Al Shorafa, chairman of the emirate’s Department of Municipalities and Transport, attended the signing.

Under the agreement, the two sides will assess feasibility, delivery and operating models for tunnels that could carry passengers or utilities. They will also look at Abu Dhabi’s potential as a regional hub for tunneling work. The current phase is exploratory, and no construction commitment or project budget has been announced.

“Abu Dhabi provides an ideal environment to explore the next generation of underground infrastructure solutions, supported by its ambitious growth vision and strong commitment to advanced technologies,”

Davis said. He added that the company wants to assess how tunnels can “expand urban capacity more efficiently, and enable better use of available space.”

The timing lines up with the money, considering last month, The Boring Company closed a $3 billion Series D led by the UAE and affiliated investors, valuing the company at $23 billion, as Teslarati reported. That round came with a commitment to build more than 150 kilometers of tunnel across the UAE, separate from the Dubai Loop pilot already under contract with Dubai’s Roads and Transport Authority. That pilot covers 6.4 kilometers and four stations linking DIFC and Dubai Mall at a cost of about $154 million.

Back home, The Boring Company projects in Nashville are also scaling up, with the company telling local NewsChannel 5 that a third Prufrock machine could start digging the Music City Loop in late October. A fourth is also targeted before the end of the year. Two machines are already mining Nashville limestone at the same time, and work is underway on a new launch site for the third.

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The company said it has made more than 300 design and performance upgrades to its original Nashville machine. It is also working with property owners on more than 40 planned stations, with approvals in place for a future Nashville International Airport connection, a downtown station near the Music City Center, and stops at residential towers and the JW Marriott.

Construction on the Music City Loop began the same evening Tennessee and federal regulators approved the project’s lease in February, and the company targeted its first operational segment for late 2026. Back in Las Vegas, The Boring Company has said it plans to double its Vegas Loop station count by year’s end.

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SpaceX brings four astronauts home after 8 months in space, and the return was flawless

SpaceX Crew Dragon Freedom returned four Crew-12 astronauts home after 237 days aboard the station.

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SpaceX's Crew Dragon Freedom sits aboard the recovery ship Shannon after splashing down off the coast of Los Angeles with the Crew-12 astronauts on October 8, 2026. (Credit: SpaceX)
SpaceX's Crew Dragon Freedom sits aboard the recovery ship Shannon after splashing down off the coast of Los Angeles with the Crew-12 astronauts on October 8, 2026. (Credit: SpaceX)

Four Crew-12 members are back on Earth after 237 days at the International Space Station. SpaceX’s Crew Dragon Freedom splashed down in the Pacific Ocean about 50 miles west of Los Angeles at 11:34 a.m. ET on Thursday.

NASA astronauts Jessica Meir and Jack Hathaway, ESA astronaut Sophie Adenot, and Roscosmos cosmonaut Andrey Fedyaev landed one day after undocking from the station’s Harmony module at 8:05 a.m. ET on Wednesday. NASA confirmed the splashdown minutes later. SpaceX had flagged the 27.5 hour trip home on X while Dragon was still firing its departure burns away from the station.

The descent ran on schedule when Freedom started a nine minute deorbit burn at 10:46 a.m. ET, then hit the thicker atmosphere about 36 minutes later at nearly five miles per second. Chutes deployed at around 18,000 feet, and four main parachutes brought the capsule down to roughly 15 mph at splashdown.

SpaceX fast boats secured Dragon before the recovery ship Shannon hoisted it onto the deck with the crew still inside. Flight surgeons on board ran initial medical checks. All four crew members will be flown ashore by helicopter and then head to NASA’s Johnson Space Center in Houston for rehabilitation.

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Crew-12 launched on February 13 from Space Launch Complex 40 at Cape Canaveral, a flight that also marked the first Falcon 9 booster landing at SpaceX’s new LZ-40 pad. Over the mission, the crew completed 3,792 orbits, covered nearly 101 million miles, and carried out four spacewalks to maintain and upgrade the station.

Meir now has 440 cumulative days in space, which places her in NASA’s top 10. This was the first spaceflight for Hathaway and for Adenot, a French Air Force colonel and former helicopter pilot. Fedyaev, who spent 186 days in orbit on Crew-6 in 2023, has now flown two long duration Dragon missions.

The return closes out a busy stretch of Dragon traffic. Crew-13 arrived on October 1 aboard Crew Dragon Grace, which docked just 7 hours and 55 minutes after liftoff, the fastest launch to docking of any U.S. spacecraft in ISS history. Commander Jessica Watkins, pilot Luke Delaney, Canadian Space Agency astronaut Joshua Kutryk, and cosmonaut Sergey Teteryatnikov remain aboard alongside the three person Soyuz MS-29 crew.

With Crew-12 gone, the port is clear for CRS-35, a cargo Dragon carrying the final pair of ISS Roll-Out Solar Arrays. NASA is holding a post-splashdown teleconference at 1:15 p.m. ET covering both the crew’s return and the upcoming cargo launch.

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Elon Musk shuts down talk of TSMC taking over Terafab

Musk says Tesla and SpaceX will build and run Terafab, with TSMC limited to renting.

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SpaceX Terafab rendering

Elon Musk has drawn a firm line around who will be in charge of Terafab, the giant chip factory Tesla and SpaceX are planning in Texas.

Musk replied to a post on X arguing that Taiwan Semiconductor Manufacturing Company (TSMC) would most likely end up owning and operating the plant. “No, we will build and run the fab. Let there be ZERO doubt about that,” Musk wrote. “Maybe TSMC subleases part of the Terafab if they want, but nothing more than that.”

In plain terms, a sublease means TSMC could rent a section of the complex to make chips, similar to a tenant renting one floor of an office tower. The building, the equipment decisions and the daily operation would stay with Tesla and SpaceX.

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The comment shuts down speculation that started last week. On October 2, tech journalist Tim Culpan reported that TSMC was exploring ways to help run Terafab’s factories. Musk responded the next day that it was “just discussions, but something may come of it,” as Teslarati reported at the time. That left room for a scenario where the world’s largest contract chipmaker took the wheel. Musk’s latest post closes that door.

Elon Musk teases TSMC as potential Terafab partner

Some background helps explain why this matters. Tesla designs its own AI chips today but pays outside companies like TSMC and Samsung to manufacture them. Musk unveiled Terafab in March as a joint project between Tesla, SpaceX and xAI, arguing that existing suppliers cannot expand fast enough to meet his companies’ future demand. The goal is to produce enough chips each year to supply one terawatt of computing power, roughly 50 times what the entire global AI chip industry produces now.

Those chips are meant for Tesla’s Optimus humanoid robots, the Cybercab and Full Self-Driving computers, along with chips for SpaceX’s planned data centers in orbit. Owning the factory means Musk’s companies would not have to compete with every other chip customer for time on someone else’s production lines.

Intel is still part of the picture. The company signed on in April to help design, build and package chips for the project, and CEO Lip-Bu Tan told Bloomberg this week that Intel will keep working on Terafab despite the TSMC chatter.

The project moved from concept to construction planning over the summer. In August, SpaceX confirmed the Grimes County site about an hour from Houston, sent the county a $10 million payment under its tax abatement deal and said civil work would begin shortly. The first phase carries a $16.8 billion price tag, and total spending across all phases could reach as much as $119 billion.

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TSMC chairman C.C. Wei has said a new fab typically takes two to three years to build and another one to two years to reach full output. Tesla and SpaceX have never run one, which is why TSMC’s expertise drew so much attention. Musk’s answer suggests he would rather learn that process in house than hand control of a project this central to Tesla’s robotics and autonomy plans to an outside company.

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