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Tesla had “Faraday” as a backup name before buying “Tesla Motors” trademark for $75k
In a few informative tweets on Saturday evening, Tesla co-founder and CEO Elon Musk revealed some trivia about the company’s naming history: “Faraday” was the alternative name proposed for the electric vehicle manufacturer before “Tesla Motors” was purchased for $75,000. A man named Brad Siewert had filed for the mark in 1994 and maintained its registration until the sale to Musk’s company was made in 2004.
While Musk has expressed admiration for the body of work produced by the famed Serbian-American inventor who would usher in an era of AC induction motors, Nikola Tesla, Musk’s use of the name “Tesla” for an electric car company wasn’t immediately feasible. Due to trademark roadblocks in the US, Europe, and China, registering the simpler “Tesla” name was precluded thanks to ownership by others in those countries. Interestingly enough, however, Tesla Motors, Inc. changed its name to simply Tesla, Inc. in February of 2017.
Tesla history trivia: we didn’t actually come up with the Tesla Motors name. Bought trademark off Brad Siewert for $75k in late 2004. He’d originally filed for it in 1994. Our alternative name was Faraday, which was used by a competitor several years later. https://t.co/zPnrrVash1
— Elon Musk (@elonmusk) December 9, 2018
The trivia revelation was in response to a short clip from a recent 60 Minutes interview with the business magnate. An extended clip provided on CBS News also revealed that prior owner Siewert didn’t want to sell the trademark to the vehicle manufacturer, so Musk sent “the nicest guy in our company” to sit on the doorstep until he agreed to make the sale. Obviously, the charming fellow was convincing enough to be successful in his endeavor, although the price tag drove a tough bargain at the time.
It’s tough to imagine this name any differently now.
In the shorter video clip posted with Musk’s original tweet about the trademark purchase, he lightheartedly debated about the correct pronunciation of the electric vehicle company’s name with host Lesley Stahl. He seemed to prefer his “z” sound for Tesla’s “s”, and she preferred the softer “s” version. Other clips provided from the same interview were released previously, one notably airing Musk’s consideration of a GM factory purchase in response to that company’s recent announcement of closures.
Also revealed in subsequent tweets was Musk’s lack of enthusiasm for the TeslaMotors.com website domain, citing an arduous $11 million dollar process lasting over ten years to acquire Tesla.com. A quick search for “Tesla” in the US trademark database alone reveals hundreds of goods and services paying tribute to the scientific genius of Nikola Tesla. With the mark tied into so many products and services, the wonder isn’t why someone would hold onto the domain name, but rather why the specific domain was such an issue given the car company’s market presence. Perhaps, it was simply the principle of the matter.
Buying https://t.co/46TXqRrsdr took over a decade, $11M & amazing amount of effort. Didn’t like https://t.co/BsRfMrY9Gm even when we were only making 🚘.
— Elon Musk (@elonmusk) December 9, 2018
Tesla was founded in 2003 with the purpose of shifting the public’s perception of electric cars and kick-starting a revolution in clean energy vehicles. The Roadster, Tesla’s first vehicle unveiled in 2008, struggled with production demands and reliability, but it found enough popularity to move electric cars out of the “golf cart” status they’d been relegated to and provide the fledgling startup with the tools needed to take the next steps.
Today, the company boasts three other successful models with electric semi-trucks on the way and a 2nd generation Roadster scheduled to begin production in 2020. The original Roadster was famous aboard SpaceX’s Falcon Heavy demo launch with a spacesuit-outfitted “driver” named Starman in the front seat. That vehicle is currently floating over 200 million miles away from Earth.
Brad Siewert now owns the trademark for “Drone Delivery Butler” which was registered in 2017. Perhaps he’s on to something that will be worth another $75,000 once the concept catches on in about ten years, the approximate time Tesla Motors spent under his stewardship. Then again, the name of one of the most famous butlers in pop culture exists in the Iron Man story, a franchise that Musk has already claimed as the “real life” Tony Stark. Jarvis Neural Networks, anyone?
SpaceX’s Raptor engine family has steadily increased sea-level thrust while simultaneously reducing mass, turning iterative engineering gains into substantially higher performance for the Super Heavy booster. CEO Elon Musk shed more light on how powerful Raptor 4 will be, and it’s pretty crazy.
Raptor 1 delivered 185 metric tons of thrust at roughly 2,080 kilograms, while Raptor 2 raised that to 230 tons while cutting mass to about 1,630 kilograms. SpaceX data for Raptor 3 lists a target of 280 tons at 1,525 kilograms (with further reductions in associated vehicle hardware), while operational flight ratings have been cited near 250 tons.
This morning, Elon Musk stated that Raptor 4 is expected to reach 300 tons of sea-level thrust at roughly the same mass as Raptor 3. Across these versions, thrust has risen by more than 60 percent from the first engines while engine mass has fallen, producing a sharp improvement in thrust-to-weight ratio. This is a true testament to how great SpaceX engineering has been:
🚀 Elon says Raptor 4 will make 300 tons of thrust at sea level at roughly the same mass as Raptor 3.
How far Raptor has come:
Raptor 1: 185 tf, 2,080 kg
Raptor 2: 230 tf, 1,630 kg
Raptor 3: 250 tf, 1,525 kg
Raptor 4: 300 tf33 on Super Heavy = ~9,900 tf, nearly 3x Saturn V https://t.co/HQDswZhyvL
— TESLARATI (@Teslarati) October 26, 2026
With 33 engines on SuperHeavy, the jump from earlier versions to a 300-ton Raptor 4 would produce roughly 9,900 metric tons of total liftoff thrust, nearly three times the Saturn V’s approximately 3,400 metric tons from its five F-1 engines.
This is not just a larger number on a data sheet, either, as sea-level thrust is the force available the moment the vehicle leaves the pad. This is when it is heaviest and still deep in Earth’s gravity well and dense atmosphere.
Higher levels of sea-level thrust directly improves the initial thrust-to-weight ratio of the full stack. A higher ratio produces faster acceleration off the pad, which shortens the time the rocket has to spend fighting gravity, and gravity losses during the first minute or two of the flight are a major drain on total available delta-v. Every second shaved off of that early climb preserves more propellant energy for reaching orbital velocity or for carrying extra payload.
Because Super Heavy’s engine count is constrained by vehicle diameter and packing density, increasing thrust per engine is the most straightforward way to raise total liftoff performance without redesigning the booster structure or design.
The same-mass target for Raptor 4 is equally important. Holding engine mass roughly constant while raising thrust improves the engine’s own thrust-to-weight ratio and reduces the structural and propellant mass fraction that must be carried solely to support the engines.
Earlier Raptor iterations also simplified or eliminated extensive vehicle-side hardware such as heat shields. These gains compound: more force for less installed mass leaves additional capacity for propellant, payload, or operational margins such as engine-out capability.
For Starship’s architecture, the practical effects are large. Greater liftoff thrust supports heavier vehicles, larger propellant loads, and higher payloads to low Earth orbit, figures SpaceX has targeted in the 100-plus-ton reusable range. That capacity underpins orbital refueling, lunar missions, and eventual Mars cargo and crew flights.
Continued growth in sea-level thrust therefore tightens the gap between theoretical rocket performance and the high flight rates and reusability needed to make large-scale space transport practical.
Tesla has expanded its Tesla Assisted Driving (TAD) suite to its tenth European country, as Latvia joined a growing list of European Union member states authorizing the company’s advanced driver assistance technology.
Tesla Europe announced this morning that the system is now approved in Latvia, with a software rollout to begin soon.
The approval and rollout follow recognition of a provisional European type approval originally granted by the Netherlands’ RDW authority on April 10.
🚨 Latvia has just received approval for Tesla Full Self-Driving (Supervised)
This is the 10th country in the EU to gain approval:
1. Netherlands — 10 April 2026 (original RDW approval)
2. Lithuania — 20 May 2026
3. Estonia — 29 May 2026
4. Denmark — 9 June 2026
5. Belgium — 10 June 2026
6. Slovenia — 7 September 2026
7. Czechia — 21 September 2026
8. Croatia — 29 September 2026
9. Slovakia — 16 October 2026— TESLARATI (@Teslarati) October 26, 2026
Latvia’s Road Traffic Safety Directorate (CSDD) evaluated the Dutch documentation, coordinated with the other national authorities, and reviewed updates from Tesla. These included tightened limits on speed offsets, automatic resets of any manual speed adjustments after each trip, and stronger driver monitoring.
In Europe, the feature is marketed as Tesla Assisted Driving after a recent rule change that labeled the name “Full Self-Driving” as misleading.
The system remains an SAE Level 2 driver assistance tool, not unsupervised autonomy. It can control speed, steering, braking, lane changes, and intersections while following a navigation route. Drivers need not keep their hands on the wheel at all times, yet they must continuously monitor the road and be prepared to intervene immediately.
The sequence of EU recognitions began with the Netherlands in April and continued through Lithuania, Estonia, Denmark, Belgium, Slovenia, Czechia, Croatia, and Slovakia. Most have relied on mutual recognition of the single Dutch provisional approval rather than independent national testing.
These national clearances do not yet constitute bloc-wide authorization. An EU-wide decision requires a qualified majority in the Technical Committee on Motor Vehicles: at least 15 of 27 member states representing 65 percent of the EU population. Larger markets, like Germany, France, and Italy, remain under review, and a vote is expected this December.
However, for Latvian Tesla owners with compatible vehicles and software, the imminent rollout expands access to the supervised system while underscoring that attentive human oversight remains essential.
Tesla expanded its Robotaxi geofence in Houston, Texas, today, enlarging the service area and drawing a new rocket-shaped boundary across the city’s northwestern and central parts.
Although CEO Elon Musk said it was just a coincidence, the expansion seems to be an ode to SpaceX and its potential merger with Tesla.
🚨 Tesla has just expanded its Robotaxi geofence in Houston
It looks a lot like a rocket — we all remember the shape in Austin 🤣 https://t.co/cFOPEuiJ4u
— TESLARATI (@Teslarati) October 26, 2026
The official Tesla Robotaxi account announced the change with the lines “Houston, we have liftoff” and “Bigger service area now live,” pairing them with a map overlay.
The prior white geofence, roughly 25 square miles covering Jersey Village, Harvest Bend, and the Willowbrook corridor along U.S. 290 and State Highway 249, now sits inside a larger blue zone that stretches southeast toward Bellair and closer to central Houston.
Houston’s Robotaxi service launched on April 18, 2026, the same day as Dallas, as Tesla’s first unsupervised public expansion beyond Austin. From the start, the vehicles were Model Ys running without anyone in the front seats, booked through the dedicated Tesla Robotaxi app and open to the public inside the geofence.
Trackers measured the initial zone at about 25 square miles; by late September it had not grown substantially. Community and registry data indicated a modest local fleet of unsupervised Model Ys, while dozens to nearly 200 Cybercabs, the purpose-built, steering-wheel-free two-seaters, have been spotted staging and testing in Houston lots, though public Cybercab rides remain limited to Austin for now.
Across the broader Robotaxi program, Tesla began public Robotaxi rides in Austin in June 2025, as a small geofence and vehicles with safety monitors became available for a ride-hailing service. Later on, Tesla removed the monitors and steadily expanded the service area until it covered most of the Austin metro area.
Unsupervised Robotaxi services now run in six cities: Austin, Dallas, Houston, Miami, Orlando, and Tampa. Cumulative driverless miles reported by the company have reached several million. The Cybercab entered public service in Austin in early September 2026 and has scaled rapidly there. The company has also said that Dallas is next for Cybercab rides in November, with further cities and 24/7 hours targeted by year-end, plus fleet-operator sales of the vehicle.
Waymo also operates a fully driverless service in Houston, which has been open to the public since August of this year.
The Houston expansion continues Tesla’s pattern of starting with tightly controlled validation zones before widening coverage as real-world data accumulates, while the rocket motif on the map underscores the company’s habit of injecting visual flair into its autonomy rollout.
Riders inside the new boundary can request unsupervised Model Y trips in the Robotaxi app; exact operating hours and further Cybercab availability remain subject to app updates and company statements.
How SpaceX Is raising Raptor’s sea-level thrust while holding engine mass steady
Tesla Assisted Driving expands to tenth EU country
