The Charging Interface Initiative (CharIN) has issued a response to Tesla’s proposal to have its charging connector design adopted as the North American Charging Standard (NACS) for electric vehicles. CharIN noted that while Tesla should be lauded for its effort to move electric mobility forward, adopting the NACS would “lead to further consumer confusion and delay EV adoption.”
CharIN shared its stance in a press release:
“CharIN applauds Tesla for including DIN 70121 and ISO 15118-02 communication standards for the NACS proposal. We also appreciate Tesla’s effort to move the e-mobility market forward even faster than it is moving now.
“However, we encourage stakeholders to investigate ways to focus on market acceleration rather than the creation of yet another form factor alternative, which will lead to further consumer confusion and delay EV adoption. CCS has gone through many years of rigorous standardization processes, which is a required activity for any new standard proposal. After a decade of collaborative work, the domestic and international EV industry has aligned around CCS,” CharIN wrote.
CharIN highlighted that nearly 300 domestic and international CharIN members are using or investing in CCS. The industry association also highlighted that worldwide, CCS far outnumbers Tesla’s Superchargers, with 61,000 DC fast chargers using a CCS connector and only 40,000 Superchargers using Tesla’s NACS. In North America, CharIN noted that there are 18,880 CCS connectors compared to 18,405 Tesla Supercharger connectors, and 178,926 J1172 connectors compared to 15,529 Tesla destination chargers.
The industry association further noted that Tesla’s proposal would have to face hurdles for the NACS to be standardized. Through this, the EV industry could be disrupted since electric car makers would have to divert their energy and resources to integrate and implement a new charging standard for their cars, according to CharIN.
“We strongly encourage Tesla, as a CharIN member, to work with CharIN’s membership base, the standards organizations, and others to accelerate the adoption of a fully interoperable EV charging solution to transition to electric vehicles more quickly. Ecosystem-driven collaboration is a proven method to create true standards accepted and adopted by a multitude of stakeholders, as well as a testing and conformance infrastructure to guarantee interoperability in the field. This is how CharIN, an inclusive, industrywide coalition representing nearly 300 leading e-mobility stakeholders, seeks to accelerate the e-mobility market in North America,” CharIN wrote.
Tesla, for its part, noted in its announcement earlier this month that the North American Charging Standard (NACS) has numerous advantages over CCS. Apart from offering both AC charging and up to 1 MW DC charging, the NACS is half the size and twice as powerful as CCS connectors.
“With more than a decade of use and 20 billion EV charging miles to its name, the Tesla charging connector is the most proven in North America, offering AC charging and up to 1 MW DC charging in one slim package. It has no moving parts, is half the size, and twice as powerful as Combined Charging System (CCS) connectors.
“In pursuit of our mission to accelerate the world’s transition to sustainable energy, today we are opening our EV connector design to the world. We invite charging network operators and vehicle manufacturers to put the Tesla charging connector and charge port, now called the North American Charging Standard (NACS), on their equipment and vehicles. NACS is the most common charging standard in North America: NACS vehicles outnumber CCS two-to-one, and Tesla’s Supercharging network has 60% more NACS posts than all the CCS-equipped networks combined,” Tesla wrote.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
