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Tesla is priming customers for a disappearing steering wheel

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Tesla’s introduction of the “Yoke Steering Wheel” with the Model S refresh saw mixed reviews upon initial examination. The always sporty Model S has adopted a new, supercar-like interior, with the Yoke capping off Tesla’s redesign to the flagship sedan.

However, upon further examination, I realized that Tesla isn’t priming the Model S to be a supercar. Of course, the introduction of the face-melting Plaid+ variant is undoubtedly a nod toward those who require a little extra pep from the all-electric powerhouse. However, the Yoke steering wheel is undoubtedly a minimalization of arguably the most necessary piece of a car’s interior. But Tesla’s mission is self-driving, so it seems the company is actually priming drivers to get used to less and less of a steering wheel and could be the reason for the size reduction.

It can be noted that the Yoke does not cover or reduce visibility to the instrument panel or the windshield. It is a low-sitting steering column that provides maximum visibility during a drive. It is certainly complimentary of the new powertrain and performance specifications with its sporty look. However, the big picture is that Tesla is preparing its first sedan for a future of driverless navigation.


This is a preview from our weekly newsletter. Each week I go ‘Beyond the News’ and handcraft a special edition that includes my thoughts on the biggest stories, why it matters, and how it could impact the future.


For the past few months, Tesla has really made some serious leaps in the pursuit of Full Self-Driving. While the company’s robust and intricate FSD Beta is among the most successful self-driving platforms, there is still plenty of room for improvement. Of course, Tesla will take any steps necessary to increase the accuracy of its self-driving project, but really, it only takes the drivers to do that, as the Neural Network continues to make vehicles smarter with every mile driven.

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As self-driving moves closer to reality, Tesla is beginning to minimize its interiors even more than ever before. While the HVAC system is now streamlined to eliminate outdated vents, the car is, in effect, becoming a moving entertainment center. As photographs of the new Model S interior show, there are three screens, storage compartments, a steering wheel, and pedals. There is not much more on the inside, appealing to a modern contemporary taste of interior design while still upholding the classic safety standards of the automobile. Things are becoming smaller, more simple, and less cluttered inside the car in preparation for the self-driving future that will inevitably confront us within the near future. When, exactly, nobody knows. But it will be soon, Elon Musk says.

Tesla teases Model S Plaid with refreshed interior: New touchscreen, Roadster steering wheel, and more

The car, internally, is becoming more sophisticated, smarter, complex, and intricate with every mile driven. The inside of the car is doing the exact opposite. While the parts of the vehicle that control navigation are minimizing or disappearing, the car’s entertainment is becoming the focal point.

Many noticed that while the steering wheel became smaller, it didn’t disappear altogether. It can’t. At least not at this point in time, because Tesla hasn’t attained Level 5 autonomy yet. However, the stalks, which control the turn signals, headlights, wipers, and the gearshift on a Tesla, have all been removed. It’s the beginning of the end of drivers being able to control these features of the car. Eventually, the vehicle will do all of these things without any interference or intervention from the person who is in control.

While the stalks have turned into buttons on the steering yoke, the removal hints toward the next generation of minimalistic Tesla interiors. Eventually, we may think the Model 3 and Model Y interior was clunky and too busy. Looking at past photos of the Model S interior already gives me that feeling when comparing it to the new interior. Of course, things improve over time, and it was only a matter of when Tesla decided to do this, considering the self-driving suite has been a goal of Musk’s for several years.

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Eventually, Tesla will continue to phase out small, insignificant parts of the car to make an easier transition later on when FSD is fully rolled out, and the automaker captures full autonomy. It wouldn’t make sense not to update the interior along the way, and instead, have people go from a car with normal interior designs to a car with literally nothing but screens.

Most importantly, Tesla could also offer a full-wheel setup for those who are not in favor of the Yoke. Many people texted and contacted me, stating that they were not a huge fan of the new design for a daily driver and that it could be more advantageous to introduce the option for a full-wheel design later on. I think that the Yoke is certainly very objective and, while some find it appealing and interesting, others do not. There is no right or wrong answer in terms of what is more advantageous, but Tesla’s goal is to begin preparing drivers for a car that will drive itself, eliminating the need for a wheel or any other regularly used control mechanisms within a car.

It has already begun.

A big thanks to our long-time supporters and new subscribers! Thank you.

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I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!

-Joey

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk gets brash response from Ryanair CEO, who thanks him for booking increase

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ARLINGTON, Va., May 9, 2023 – Boeing [NYSE: BA] and Ryanair announced Europe’s leading low-cost airline has selected the largest 737 MAX model to power its future growth with an order for up to 300 airplanes. The purchase agreement is the biggest in Ryanair’s history and includes a firm order for 150 737-10 jets and options for 150 more. Image credit: Boeing

Elon Musk got a brash response from Ryanair CEO Michael O’Leary, who said in a press conference on Wednesday afternoon that the Tesla frontman’s criticism of the airline not equipping Starlink has increased bookings for the next few months.

The two have had a continuing feud over the past several weeks after Musk criticized the airline for not using Starlink for its flights, which would enable fast, free, and reliable Wi-Fi on its aircraft.

Tesla CEO Elon Musk trolls budget airline after it refuses Starlink on its planes

Musk said earlier this week that he was entertaining the idea of purchasing Ryanair and putting someone named Ryan in charge, which would oust O’Leary from his position.

However, the barbs continued today, as O’Leary held a press conference, aiming to dispel any beliefs about Starlink and its use case for Ryanair flights, which are typically short in length.

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O’Leary said in the press conference today:

“The Starlink people believe that 90% of our passengers would happily pay for wifi access. Our experience tells us less than 10% would pay; He (Elon) called me a retar*ed twat. He would have to join the back of a very, very long queue of people that already think I’m a retar*ed twat, including my four teenage children.”

He then went on to say that, due to Musk’s publicity, bookings for Ryanair flights have increased over the past few days, up 2 to 3 percent:

“But we do want to thank him for the wonderful boost in publicity. Our bookings are up 2-3% in the last few days. So thank you to Mr. Musk, but he’s wrong on the fuel drag. Non-European citizens cannot own a majority of European airlines, but if he wants to invest in Ryanair, we think it would be a very good investment.”

O’Leary didn’t end there, as he called Musk’s social media platform X a “cesspit,” and said he has no concern over becoming a member of it. However, Ryanair has been very active on X for several years, gaining notoriety for being comical and lighthearted.

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The public spat between the two has definitely benefited Ryanair, and many are calling for it to end, especially those who support Musk, as they see it as a distraction.

Nevertheless, it is likely going to end with no real movement either way, and is more than likely just a bit of hilarity between the two parties that will end in the coming days.

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Tesla CEO Elon Musk outlines expectations for Cybercab production

“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”

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Credit: Tesla

Tesla CEO Elon Musk outlined expectations for Cybercab production as the vehicle is officially set to start rolling off manufacturing lines at the company’s Giga Texas factory in less than 100 days.

Cybercab is specifically designed and catered to Tesla’s self-driving platform and Robotaxi ride-hailing service. The company has been pushing hard to meet its self-set expectations for rolling out an effective self-driving suite, and with the Cybercab coming in under 100 days, it now needs to push for Unsupervised Self-Driving in the same time frame.

Tesla CEO Elon Musk confirms Robotaxi is set to go unsupervised

This is especially pertinent because the Cybercab is expected to be built without a steering wheel or pedals, and although some executives have said they would build the car with those things if it were necessary.

However, Musk has maintained that the Cybercab will not have either of those things: it will have two seats and a screen, and that’s it.

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With production scheduled for less than 100 days, Musk broke down what people should expect from the initial manufacturing phases, being cautiously optimistic about what the early stages will likely entail:

“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”

Musk knows better than most about the challenges of ramping up production of vehicles. With the Model 3, Musk routinely refers to it as “production hell.” The Cybertruck, because of its polarizing design and stainless steel exterior, also presented challenges to Tesla.

The Cybercab definitely presents an easier production process for Tesla, and the company plans to build millions of units per year.

Musk said back in October 2024:

“We’re aiming for at least 2 million units a year of Cybercab. That will be in more than one factory, but I think it’s at least 2 million units a year, maybe 4 million ultimately.”

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When April comes, we will find out exactly how things will move forward with Cybercab production.

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Tesla reveals awesome Model 3 and Model Y incentive, but it’s ending soon

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Credit: Tesla Europe & Middle East/X

Tesla has revealed an awesome Model 3 and Model Y incentive to help consumers make the jump to one of its affordable mass-market vehicles, but it’s ending soon.

Tesla is offering one free upgrade on eligible inventory of the Model 3 and Model Y until February 2.

This would help buyers receive the most expensive paid option on the vehicle at no additional cost, meaning white interior or a more premium paint option will be free of charge if you take delivery on or before February 2.

Tesla states on its website for the offer:

“Only for limited inventory while supplies last. Price displayed on inventory listings already deducts the cost of the free option.”

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This latest incentive is just another advantage Tesla has by selling its vehicles directly and not using some sort of dealership model that relies on approvals from higher-ups. It is important to note that these programs are offered to help stimulate demand and push vehicles into customers’ hands.

It is not the only incentive Tesla is currently offering, either. In fact, there is a much larger incentive program that Tesla is working on, and it has to do with Full Self-Driving transfers, which could result in even more sales for the company through Q1.

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Tesla is ending its FSD Transfer program on March 31, as it plans to transition to a Subscription-only basis with the self-driving suite for anyone who has not already purchased it outright.

This could help drive some on-the-fence buyers to new vehicles, but it remains to be seen. Given the timing of the program’s demise, it appears Tesla is hoping to use it to add additional sales and bolster a strong Q1 2026.

Interior and exterior paint colors can add up to $2,000 if you choose the most premium Ultra Red body color, or an additional $1,000 for the Black and White interior option. The discount, while small, could help get someone their preferred design configuration, instead of settling for something that is not quite what they want.

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