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Tesla’s Q2 2019 earnings: A look back at TSLA’s journey from Q2 2018 to the present

(Photo: Tesla)

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Tesla’s (NASDAQ:TSLA) second-quarter earnings report on Wednesday is poised to be a pivotal point for the electric car maker. While the importance of Q2 2019’s earnings cannot be emphasized enough, it is pertinent to note that just a year ago in Q2 2018, things were a lot different for Tesla. Things were, for lack of a batter term, a make or break for the company. 

Tesla was at a much different place in the second quarter of 2018. Prior to Q2 2018, Tesla had failed to meet every Model 3 production forecast that it has announced. Q2 2018 already had an adjusted production target of producing 5,000 Model 3 per week, but the task had proven to be more difficult than expected. Even Q1 2018’s conservative goal, producing 2,500 Model 3 per week, was not met by the end of March 2018. 

Tesla dug deep in the second quarter, breaking convention and building GA4 in the Fremont factory’s grounds. The rapid buildout only took a few weeks, and it involved CEO Elon Musk doing manual work with other Tesla employees in an attempt to set up the tent-based production line. Apart from this, Tesla also decided to fly in six airplanes’ worth of robots from Europe as part of an initiative to raise Model 3 production numbers. These measures ultimately allowed Tesla to produce 5,000 units of the electric sedan by the end of the second quarter. 

Tesla’s workers on the GA4, the company’s Model 3 line built inside a sprung structure. | Image: CBS/YouTube]

The next two quarters following Q2 2018 will see Tesla’s challenges transition from what Elon Musk described as “production hell” to “delivery logistics hell.” Together with the launch of the Model 3 Performance and the Dual Motor AWD variant, Tesla’s efforts ultimately resulted in the company reaching profitability in both the third and fourth quarter. Vehicle delivery numbers also reached record levels, hitting 90,000 in Q4 2019. 

Tesla did have its own set of challenges in this period, and a notable part of it was centered on CEO Elon Musk. The CEO ended up in several Twitter controversies over the past 12 months, from his rows with journalists that seemingly held notable anti-Tesla biases, to his short-lived attempt at taking Tesla private at $420 per share, to his troubles with the Security and Exchange Commission, which resulted in his departure from Tesla’s Chairman position.  

Amidst all these challenges, Tesla has expanded its presence in the electric vehicle market. The company has revealed the Model Y, and Tesla has also taken the wraps off its custom Hardware 3 computer, which will be a crucial component of its future Full Self-Driving strategy. The company has also started rolling out improvements to the Model S and X, which are expected to herald even more updates to the flagship vehicles. 

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Elon Musk at Tesla’s Autonomy Day FSD presentation. | Image: Tesla

In the weeks leading up to Tesla’s release of its Q2 2019 vehicle production and delivery figures, TSLA stock was battered as analyst after analyst from Wall Street expressed reservations about the allegedly declining demand for the company’s vehicles. Yet, following the release of the company’s record-setting numbers, sentiments among TSLA investors have shifted for the better. Tesla has so far been on a path towards recovery in July, recovering around 14% to date following another 21% in June. 

Tesla set records in Q2 2019 by producing a total of 87,048 vehicles and delivering approximately 95,200, both in the United States and in other territories such as Europe and China. This quarter’s feat was a blow to the pervading bear thesis insisting that demand for the company’s vehicles is declining. With such strong results, Wall Street is currently expecting Tesla to report an adjusted quarterly loss of $0.39 per share

As of writing, Tesla stock is trading at +0.60% at $257.21 per share.

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Michael Dell points out practical advantage of Elon Musk’s proposed pay package

As pointed out by the Dell Technologies CEO, Musk will only be rewarded if he delivers extraordinary value to shareholders

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Michael Dell points out practical advantage of Elon Musk’s proposed pay package

Michael Dell has weighed in on Elon Musk’s controversial 2025 CEO Performance Award, offering a grounded perspective amidst the noise surrounding the pay package today.

As pointed out by the Dell Technologies CEO, Musk will only be rewarded if he delivers extraordinary value to shareholders. Musk would quite literally receive no compensation if he fails to achieve his targets.

Dell emphasizes results over rhetoric

Dell shared his thoughts about Musk’s 2025 CEO Performance Award in a post on X.“Vote FOR Elon Musk. The award is only achieved IF he hits exceptionally ambitious market-cap and operational milestones—if he falls short, he gets nothing,” Dell wrote in his post. 

“If he succeeds, shareholders will win big through unprecedented value creation, and he will earn added voting rights to continue driving Tesla’s long-term vision.”

Musk replied with a short “Thanks Michael,” acknowledging Dell’s support. Dell’s framing cuts through the debate surrounding Musk’s compensation, as he simply focused on the incentive structure’s risk-reward balance.

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Musk’s ambitious pay package

Elon Musk’s 2025 CEO Performance Award requires Tesla’s market capitalization to rise from roughly $1.1 trillion today to $8.5 trillion within a decade. This would make Tesla more valuable than any company in history.

Apart from this, Tesla’s operating profit must also grow from $17 billion to $400 billion annually. Musk must also lead the company to several product-related milestones, such as 20 million cumulative vehicle deliveries, 10 million Full Self-Driving subscriptions, 1 million Tesla Bots, and 1 million operating Robotaxis.

So far, proxy advisors Glass Lewis and ISS have urged shareholders to vote against the plan. Some prominent investors, including ARK Invest CEO Cathie Wood, however, have voiced strong support for the plan. Wood called Musk “the most productive human being on earth,” arguing that his vision and ability to attract talent are central to Tesla’s success.

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Elon Musk’s 2025 pay package gets support from Tesla’s biggest bull

ARK Invest founder Cathie Wood has previously stated that she is quite confident that the vote on Elon Musk’s 2025 Performance Award would pass.

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Credit: Tesla Singapore/X

Cathie Wood, CEO of ARK Invest and one of Tesla’s most ardent bulls, reiterated her support for Elon Musk’s 2025 CEO Performance Award. 

Wood highlighted that Musk’s leadership attracts incredible talent, and it has allowed the companies he leads such as Tesla to become disruptors in their respective fields.

ARK Invest supports Musk’s leadership

Elon Musk’s 2025 CEO Performance Award has received a mixed reception. Proxy firms such as Glass Lewis and Institutional Shareholder Services (ISS) have stated that they would be voting against Musk’s pay package. Other entities, such as the State Board of Administration of Florida (SBA), have stated that they would be voting in favor of Tesla’s proposals. 

ARK Invest founder Cathie Wood, for her part, has previously stated that she is quite confident that the vote on Elon Musk’s 2025 Performance Award would pass. She also stated that a favorable result to the vote for Musk’s 2025 pay plan would be beneficial for Tesla.

“Elon Musk is the most productive human being on earth. And a human being who attracts incredible talent, people who want to solve the world’s hardest problems. This is a win-win for all of us if Elon succeeds this time,” Wood stated. Musk appreciated Wood’s comments, stating, “Thanks Cathie!” In a post on X.

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ARK Invest has been one of Tesla’s most loyal bulls

Tesla is ARK Invest’s single largest holding, with the firm holding an estimated $1 billion worth of TSLA, as noted in an Insider report. Wood previously said she expects the approval of Musk’s pay package to trigger “super-exponential growth” for the automaker, as new products like the Cybercab and Optimus expand Tesla’s offerings.

“Because think about it. It is a convergence among three of our major platforms. So, robots, energy storage, AI, and it’s not stopping with Robotaxis. There’s a story beyond that with humanoid robots, and our $2,600 number has nothing for humanoid robots. We just thought it’d be an investment, period,” Wood stated during an appearance at Steven Bartlett’s podcast The Diary Of A CEO.

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Investor's Corner

Tesla VP for AI software makes a case for upcoming Elon Musk shareholder vote

Elluswamy reiterated the idea that Tesla is indeed at a critical point in its history.

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Credit: Tesla

Tesla’s Director of Autopilot Software and VP of AI Software Ashok Elluswamy has shared his thoughts about CEO Elon Musk’s 2025 performance award. While the executive typically discusses topics related to the company’s tech and AI initiaives, Elluswamy made it a point to make a case for Musk’s proposed pay package. 

Tesla’s VP for AI Software shares his insights 

In a post on X, Elluswamy reiterated the idea that Tesla is indeed at a critical point in its history. This is because the company is changing from a leader in electric vehicles and a major player in the energy storage market to a powerhouse pioneer in robotics that are powered by real-world AI.  As per the executive, Elon Musk’s leadership of Tesla is more relevant now more than ever. He also reported an X article he previously wrote about Elon Musk and Tesla.

“This note regarding the importance of Elon leading Tesla is more relevant now than ever. Tesla is at a critical juncture, as it is metamorphosing into the world leader in robotics. Creating large-scale, useful robots requires expertise across engineering design, manufacturing, real-world AI software, chips for AI, and more. Elon is, quite likely, the only person on Earth with deep skills and the right instincts across all these domains,” Elluswamy stated.

A push to support Musk’s 2025 performance award

In recent weeks, Tesla executives such as Board Chair Robyn Denholm have been encouraging TSLA shareholders to vote in favor of Elon Musk’s 2025 performance award, as well as other proposals that the company’s directors have argued are critical to the future of the company. These proposals, Tesla executives noted, are necessary to ensure that the company can achieve the ambitious targets of Elon Musk’s Master Plan Part IV. 

Elon Musk’s pay package, as well as the company’s proposals, would be decided at the upcoming 2025 Annual Shareholders Meeting, which would be held at Giga Texas on November 6, 2025. Needless to say, Tesla’s future might very well be decided during the event. 

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