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Tesla’s Q2 2019 earnings: A look back at TSLA’s journey from Q2 2018 to the present

(Photo: Tesla)

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Tesla’s (NASDAQ:TSLA) second-quarter earnings report on Wednesday is poised to be a pivotal point for the electric car maker. While the importance of Q2 2019’s earnings cannot be emphasized enough, it is pertinent to note that just a year ago in Q2 2018, things were a lot different for Tesla. Things were, for lack of a batter term, a make or break for the company. 

Tesla was at a much different place in the second quarter of 2018. Prior to Q2 2018, Tesla had failed to meet every Model 3 production forecast that it has announced. Q2 2018 already had an adjusted production target of producing 5,000 Model 3 per week, but the task had proven to be more difficult than expected. Even Q1 2018’s conservative goal, producing 2,500 Model 3 per week, was not met by the end of March 2018. 

Tesla dug deep in the second quarter, breaking convention and building GA4 in the Fremont factory’s grounds. The rapid buildout only took a few weeks, and it involved CEO Elon Musk doing manual work with other Tesla employees in an attempt to set up the tent-based production line. Apart from this, Tesla also decided to fly in six airplanes’ worth of robots from Europe as part of an initiative to raise Model 3 production numbers. These measures ultimately allowed Tesla to produce 5,000 units of the electric sedan by the end of the second quarter. 

Tesla’s workers on the GA4, the company’s Model 3 line built inside a sprung structure. | Image: CBS/YouTube]

The next two quarters following Q2 2018 will see Tesla’s challenges transition from what Elon Musk described as “production hell” to “delivery logistics hell.” Together with the launch of the Model 3 Performance and the Dual Motor AWD variant, Tesla’s efforts ultimately resulted in the company reaching profitability in both the third and fourth quarter. Vehicle delivery numbers also reached record levels, hitting 90,000 in Q4 2019. 

Tesla did have its own set of challenges in this period, and a notable part of it was centered on CEO Elon Musk. The CEO ended up in several Twitter controversies over the past 12 months, from his rows with journalists that seemingly held notable anti-Tesla biases, to his short-lived attempt at taking Tesla private at $420 per share, to his troubles with the Security and Exchange Commission, which resulted in his departure from Tesla’s Chairman position.  

Amidst all these challenges, Tesla has expanded its presence in the electric vehicle market. The company has revealed the Model Y, and Tesla has also taken the wraps off its custom Hardware 3 computer, which will be a crucial component of its future Full Self-Driving strategy. The company has also started rolling out improvements to the Model S and X, which are expected to herald even more updates to the flagship vehicles. 

Elon Musk at Tesla’s Autonomy Day FSD presentation. | Image: Tesla

In the weeks leading up to Tesla’s release of its Q2 2019 vehicle production and delivery figures, TSLA stock was battered as analyst after analyst from Wall Street expressed reservations about the allegedly declining demand for the company’s vehicles. Yet, following the release of the company’s record-setting numbers, sentiments among TSLA investors have shifted for the better. Tesla has so far been on a path towards recovery in July, recovering around 14% to date following another 21% in June. 

Tesla set records in Q2 2019 by producing a total of 87,048 vehicles and delivering approximately 95,200, both in the United States and in other territories such as Europe and China. This quarter’s feat was a blow to the pervading bear thesis insisting that demand for the company’s vehicles is declining. With such strong results, Wall Street is currently expecting Tesla to report an adjusted quarterly loss of $0.39 per share. 

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As of writing, Tesla stock is trading at +0.60% at $257.21 per share.

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla Optimus Gen 3 shows off a cleaner, factory-ready design in new app discovery

Renders hidden inside Tesla’s Android app show Optimus Gen 3’s design before any official reveal.

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Tesla Optimus Gen 3 [Credit: Tesla]

Tesla may have accidentally given a first look at its newest Optimus Gen 3 humanoid robot when photos were found in the Tesla smartphone app.

Design files tucked inside a recent Android version of the Tesla app appear to show the third generation humanoid robot next to the older Gen 2.5 prototype. The assets were extracted from the app package by Tesla community member @wholemars, who posted the renders on X late Tuesday night before deleting them. The Tesla Newswire reshared the side by side comparison on Wednesday, and the images have circulated widely since.

Tesla Optimus Gen 2.5 vs Gen 3 comparison via @WholeMars on X

Tesla Optimus Gen 2.5 vs Gen 3 comparison via @WholeMars on X

The files are labeled “gen3” and were built as models for Tesla app’s own interface, as validated directly by Grok to be official.

The comparison shows a robot that looks built for a factory line rather than a lab bench. Gen 2.5’s exposed mechanical linkages and gold plating on the knees and shins are gone. In their place, Gen 3 uses matte black fairings on the lower legs, paired with a more contoured champagne gold body. Flexible covers now seal the joint where the torso meets the upper thighs, keeping bearings and moving parts sealed from debris and unnecessary contact.

The body panels fit more tightly, and the hands, which Tesla has said carry 22 degrees of freedom, look far more refined than those on earlier units.

This most recent leak fills a gap Tesla has left open for most of the year. Elon Musk said on March 31 that Optimus 3 was walking around but needed “some finishing touches” before it could be shown, a delay Teslarati covered when Tesla missed its first quarter reveal target. Musk later said Tesla would hold the design back until closer to production, partly to keep competitors from copying it. No reveal date has been announced.

The app itself has been preparing for Optimus for months. In July, code in the Tesla app pointed to a dedicated robot phone key, a consent screen for collecting video and spatial data while Optimus works inside a home, and an alert system for low battery and mechanical faults. Finished 3D models of Gen 3 suggest the interface owners will eventually use is moving past placeholder code toward something Tesla intends to ship.

Manufacturing is moving in parallel. Tesla tore out the original Model S and Model X lines at Fremont this summer to make room for Optimus production, with a planned capacity of one million robots a year. At Giga Texas, the steel frame of a dedicated Optimus factory is nearing completion ahead of a targeted 2027 start, with Musk pointing to an eventual output of 10 million units annually.

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X changed how everyone gets paid, and this lawsuit shows why

X sued a Bitcoin account network over fake payouts as its creator pay model shifts

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Elon Musk’s X has taken a Bitcoin-focused engagement ring to court, and the case doubles as a receipt for how differently the platform pays creators today. The company filed suit in the High Court of England and Wales against Vivek Kumar Sen and Zamyang Sherpa, alleging the pair ran six accounts, including @Vivek4real_, @Bitcoin_Teddy and @TrendingBitcoin, as one coordinated operation to fake the kind of engagement that used to translate directly into money.

According to the filing, first reported by Gizmodo, the accounts posted near identical “BREAKING” crypto headlines seconds apart, in one case 11 seconds, then had three more handles like, reply to and repost the material to manufacture what X called “a false appearance of genuine, human communication and interaction.” X says the scheme pulled in at least £207,384, about $278,000, and pegs its own investigation and remediation costs at another £75,000. The accounts were suspended August 18. X general counsel James Burnham announced the case on X last weekend, writing that the company “will act forcefully to protect our platform and the earnings of genuine creators.” Musk’s own reaction, posted shortly after, was three words: “Don’t mess with 𝕏.”

The timing lines up with a a recent update to how X pays its creators. The program these accounts allegedly gamed, Creator Revenue Sharing, launched in mid 2023 and paid out based on how much a post got engaged with. Originality was never part of the formula, which is exactly how the platform ended up flooded with recycled clips, copy pasted “BREAKING” posts and replies engineered purely to farm reactions from paying subscribers.

X tried patching the model more than once, including an April cut to aggregator payouts and a March regional weighting change that Musk personally paused hours after it was announced. X retired Creator Revenue Sharing for good on September 7 and opened its replacement, Original Content Rewards, the next day.

The new math is stricter. Payouts now come only from qualified impressions, meaning unique Home Timeline views from Premium subscribers where at least half the post is visible, and replies no longer count toward eligibility at all. Copied posts, reuploaded media and reposts without meaningful changes are explicitly excluded. Allegra Jacchia, senior product manager for Creators at SpaceXAI, which now runs X’s product and AI work following xAI’s acquisition of the platform, put it bluntly, saying the goal is to reward creators who bring original ideas and perspective, “not those who have become best at gaming the system.”

Read that way, the lawsuit isn’t really about six crypto accounts. It’s X putting a dollar figure on what the old incentive structure cost, then suing to collect it right as the new one goes live. For live updates on how the case and the new rewards program shake out, follow @Teslarati on X.

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Elon Musk

Why automakers keep turning down Elon Musk’s Tesla Full Self-Driving offer

Elon Musk confirms no automaker has ever accepted Tesla’s offer to license Full Self-Driving software.

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Elon Musk gave a brief answer on X Monday that confirmed that Tesla’s standing offer to license Full Self-Driving to other automakers still has zero takers. Sawyer Merritt wrote that “Tesla has for years openly invited other automakers to license FSD. None of them have accepted,” responding to a prediction from Boom Supersonic founder Blake Scholl that Tesla would eventually open FSD the way it opened its Supercharger network to rival brands. Musk’s reply to Merritt was one word: “Exactly.”

It is not the first time Musk has made this point. He said something similar in November, when he called legacy automakers reluctance to adopt FSD “crazy,” and Tesla has floated the offer publicly since at least 2021. Scholl’s prediction touches on something real. Once NACS became the de facto charging standard, adoption from Ford, GM, Rivian and others followed within about a year. FSD licensing was supposed to work the same way once Tesla built enough of a lead that switching made sense for everyone.

The case for licensing now is stronger than it was two years ago. Waymo and Zoox are logging hundreds of thousands of unsupervised autonomous miles, along with Tesla’s own Robotaxi fleet. Every automaker still selling driver assist systems that lag FSD has given the robotaxi conversation to Tesla, Waymo and Zoox by default. Licensing FSD would let a GM or a Ford compete on the same field without spending a decade and billions of dollars building a stack from scratch, the same argument Tesla made when it opened the Supercharger network to bring more EVs onto its chargers.

But FSD is not a connector standard. As one reply to Musk’s post pointed out, licensing FSD is not a software license the way NACS was a plug spec. It requires adopting Tesla’s eight camera layout and its onboard compute architecture, meaning a licensee’s cars would effectively become Tesla hardware wearing someone else’s badge. That is the visible obstacle. The less visible one is data. A licensed FSD stack would report back the same telemetry Tesla collects from its own fleet, giving Tesla a continuous read on how a competitor’s cars are actually driven, where they struggle, and how often drivers intervene. For an automaker trying to build its own autonomy program, or simply trying to keep its build quality and safety record private, handing Tesla that visibility could be a bigger cost than the hardware bill. It is the reason the Supercharger comparison only goes so far. Opening a charging plug cost Tesla very little. Opening FSD would cost a rival something it cannot get back.

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