

Investor's Corner
Elon Musk explains why Tesla built a tent for its new Model 3 assembly line
Tesla CEO Elon Musk has taken to Twitter to discuss why the company decided to set up its newest assembly line for the Model 3 inside a massive tent on the grounds of the Fremont factory. According to Musk, the tent was the result of time constraints, as the company is attempting to hit a pace equivalent to 5,000 Model 3 per week by the end of Q2 2018.
Needed another general assembly line to reach 5k/week Model 3 production. A new building was impossible, so we built a giant tent in 2 weeks. Tesla team kfa!! Gah, love them so much ♥️🚘💫
— Elon Musk (@elonmusk) June 19, 2018
What’s even more remarkable was that some of the materials used by the Tesla team in constructing the giant tent were scraps the company had in its warehouses. In a later tweet, Musk noted that the tent-housed new line is actually “way better” than Tesla’s other general assembly line, which cost the company hundreds of millions of dollars.
Overall, Musk appears to be optimistic about Fremont’s giant tent. When asked by one of his Twitter followers if the structure is just a temporary solution to achieve the company’s goal of building 5,000 Model 3 per week, Musk stated that he was not sure if Tesla actually needs a building, considering that the tent was already “pretty sweet.” Musk also mentioned that the Tesla Grohmann line is now in place and operating at Gigafactory 1.
Not sure we actually need a building. This tent is pretty sweet. Tesla Grohmann line is in place at Giga & spooling up now. They super kicked ass too. Heiliger Strohsack!
— Elon Musk (@elonmusk) June 19, 2018
As for worries that Tesla’s workers at the giant tent in Fremont will be uncomfortable, Musk noted that the massive outdoor structure had a view of the surrounding Bay Area mountains and is actually more comfortable than the buildings of the factory. The Tesla CEO further stated that a media tour would probably be held next week, in order to give recognition to the Tesla team, which has pulled off something “miraculous.”
Tesla’s massive tent in Fremont was first spotted by Tesla enthusiasts earlier this month through online services such as Building Tesla. As could be seen in satellite photos of the site, Tesla’s new Model 3 assembly line was around 900 feet in length as of mid-June. Speculations were abounding then among Tesla enthusiasts about what the structure would be used for.
These speculations were addressed this past weekend, when Elon Musk shared a picture featuring the first Model 3 Performance Dual Motor being rolled off the company’s newest assembly line. As noticed by Tesla supporters and critics alike, the vehicle seemed to have been assembled inside a massive tent.
Tesla’s new assembly line bodes well for the company’s chances of hitting its production goals for the Model 3 this quarter. Since the company began manufacturing the compact electric car, it has so far missed its production targets. During Q1 2018, however, Tesla ended the quarter just short of a few hundred Model 3. Since then, the company has doubled down on its efforts to scale the production of the vehicle. New assembly lines were installed, robots and equipment were flown in from Europe, bottlenecks were addressed, record numbers of new Model 3 VINs were registered, and orders for the Model 3’s next two variants — the Performance and Dual Motor AWD — were opened for reservation holders. As the month ends, Tesla is closer than it has ever gone in attaining its ever-elusive goal of producing 5,000 Model 3 per week.
Investor's Corner
Tesla could save $2.5B by replacing 10% of staff with Optimus: Morgan Stanley
Jonas assigned each robot a net present value (NPV) of $200,000.

Tesla’s (NASDAQ:TSLA) near-term outlook may be clouded by political controversies and regulatory headwinds, but Morgan Stanley analyst Adam Jonas sees a glimmer of opportunity for the electric vehicle maker.
In a new note, the Morgan Stanley analyst estimated that Tesla could save $2.5 billion by replacing just 10% of its workforce with its Optimus robots, assigning each robot a net present value (NPV) of $200,000.
Morgan Stanley highlights Optimus’ savings potential
Jonas highlighted the potential savings on Tesla’s workforce of 125,665 employees in his note, suggesting that the utilization of Optimus robots could significantly reduce labor costs. The analyst’s note arrived shortly after Tesla reported Q2 2025 deliveries of 384,122 vehicles, which came close to Morgan Stanley’s estimate and slightly under the consensus of 385,086.
“Tesla has 125,665 employees worldwide (year-end 2024). On our calculations, a 10% substitution to humanoid at approximately ($200k NPV/humanoid) could be worth approximately $2.5bn,” Jonas wrote, as noted by Street Insider.
Jonas also issued some caution on Tesla Energy, whose battery storage deployments were flat year over year at 9.6 GWh. Morgan Stanley had expected Tesla Energy to post battery storage deployments of 14 GWh in the second quarter.
Musk’s political ambitions
The backdrop to Jonas’ note included Elon Musk’s involvement in U.S. politics. The Tesla CEO recently floated the idea of launching a new political party, following a poll on X that showed support for the idea. Though a widely circulated FEC filing was labeled false by Musk, the CEO does seem intent on establishing a third political party in the United States.
Jonas cautioned that Musk’s political efforts could divert attention and resources from Tesla’s core operations, adding near-term pressure on TSLA stock. “We believe investors should be prepared for further devotion of resources (financial, time/attention) in the direction of Mr. Musk’s political priorities which may add further near-term pressure to TSLA shares,” Jonas stated.
Investor's Corner
Two Tesla bulls share differing insights on Elon Musk, the Board, and politics
Two noted Tesla bulls have shared differing views on the recent activities of CEO Elon Musk and the company’s leadership.

Two noted Tesla (NASDAQ:TSLA) bulls have shared differing views on the recent activities of CEO Elon Musk and the company’s leadership.
While Wedbush analyst Dan Ives called on Tesla’s board to take concrete steps to ensure Musk remains focused on the EV maker, longtime Tesla supporter Cathie Wood of Ark Invest reaffirmed her confidence in the CEO and the company’s leadership.
Ives warns of distraction risk amid crucial growth phase
In a recent note, Ives stated that Tesla is at a critical point in its history, as the company is transitioning from an EV maker towards an entity that is more focused on autonomous driving and robotics. He then noted that the Board of Directors should “act now” and establish formal boundaries around Musk’s political activities, which could be a headwind on TSLA stock.
Ives laid out a three-point plan that he believes could ensure that the electric vehicle maker is led with proper leadership until the end of the decade. First off, the analyst noted that a new “incentive-driven pay package for Musk as CEO that increases his ownership of Tesla up to ~25% voting power” is necessary. He also stated that the Board should establish clear guidelines for how much time Musk must devote to Tesla operations in order to receive his compensation, and a dedicated oversight committee must be formed to monitor the CEO’s political activities.
Ives, however, highlighted that Tesla should move forward with Musk at its helm. “We urge the Board to act now and move the Tesla story forward with Musk as CEO,” he wrote, reiterating its Outperform rating on Tesla stock and $500 per share price target.
Tesla CEO Elon Musk has responded to Ives’ suggestions with a brief comment on X. “Shut up, Dan,” Musk wrote.
Cathie Wood reiterates trust in Musk and Tesla board
Meanwhile, Ark Investment Management founder Cathie Wood expressed little concern over Musk’s latest controversies. In an interview with Bloomberg Television, Wood said, “We do trust the board and the board’s instincts here and we stay out of politics.” She also noted that Ark has navigated Musk-related headlines since it first invested in Tesla.
Wood also pointed to Musk’s recent move to oversee Tesla’s sales operations in the U.S. and Europe as evidence of his renewed focus in the electric vehicle maker. “When he puts his mind on something, he usually gets the job done,” she said. “So I think he’s much less distracted now than he was, let’s say, in the White House 24/7,” she said.
TSLA stock is down roughly 25% year-to-date but has gained about 19% over the past 12 months, as noted in a StocksTwits report.
Investor's Corner
Cantor Fitzgerald maintains Tesla (TSLA) ‘Overweight’ rating amid Q2 2025 deliveries
Cantor Fitzgerald is holding firm on its bullish stance for the electric vehicle maker.

Cantor Fitzgerald is holding firm on its bullish stance for Tesla (NASDAQ: TSLA), reiterating its “Overweight” rating and $355 price target amidst the company’s release of its Q2 2025 vehicle delivery and production report.
Tesla delivered 384,122 vehicles in Q2 2025, falling below last year’s Q2 figure of 443,956 units. Despite softer demand in some countries in Europe and ongoing controversies surrounding CEO Elon Musk, the firm maintained its view that Tesla is a long-term growth story in the EV sector.
Tesla’s Q2 results
Among the 384,122 vehicles that Tesla delivered in the second quarter, 373,728 were Model 3 and Model Y. The remaining 10,394 units were attributed to the Model S, Model X, and Cybertruck. Production was largely flat year-over-year at 410,244 units.
In the energy division, Tesla deployed 9.6 GWh of energy storage in Q2, which was above last year’s 9.4 GWh. Overall, Tesla continues to hold a strong position with $95.7 billion in trailing twelve-month revenue and a 17.7% gross margin, as noted in a report from Investing.com.
Tesla’s stock is still volatile
Tesla’s market cap fell to $941 billion on Monday amid volatility that was likely caused in no small part by CEO Elon Musk’s political posts on X over the weekend. Musk has announced that he is forming the America Party to serve as a third option for voters in the United States, a decision that has earned the ire of U.S. President Donald Trump.
Despite Musk’s controversial nature, some analysts remain bullish on TSLA stock. Apart from Cantor Fitzgerald, Canaccord Genuity also reiterated its “Buy” rating on Tesla shares, with the firm highlighting the company’s positive Q2 vehicle deliveries, which exceeded its expectations by 24,000 units. Cannacord also noted that Tesla remains strong in several markets despite its year-over-year decline in deliveries.
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