Tesla ended July 2024 as China’s fourth-ranked New Energy Vehicle (NEV) maker. China’s NEV segment includes battery electric vehicles (BEVs), plug-in hybrids (PHEVs), and fuel cell vehicles. Among China’s top NEV makers in July, Tesla is the only company exclusively selling BEVs.
As per data released by the China Passenger Car Association, Tesla China held a 5.3% share in the country’s NEV market in July with 46,227 retail sales over the month. These numbers represent a 47.1% year-over-year improvement, but they also represent a step down from the company’s rank in June 2024, when it ranked third with 6.9% of the NEV market.
BYD retained its title as China’s top NEV maker last month, commanding an impressive 35.5% of the segment with 311,804 units sold in July. Following BYD was Geely, which held a 6.5% share, and Li Auto, which had a 5.8% share of China’s NEV market. Rounding off the top five NEV makers in July was Changan, which held a 5.0% share.
$TSLA
— Tsla Chan (@Tslachan) August 12, 2024
Tesla Model 3/Y is all in the Top3 for China's July BEV Wholesale. pic.twitter.com/yqxofo4bEJ
While Tesla critics may easily translate July’s NEV rankings as a sign that the Elon Musk-led electric vehicle maker is declining, it should be noted that Tesla China is the only foreign automaker to rank this high in the country’s NEV segment. The fact that BYD, Geely, Li Auto, and Changan all sell hybrids makes Tesla China’s 5.3% NEV market share in July especially impressive.
It should also be noted that in the January to July 2024 period, Tesla was still China’s 3rd largest NEV maker with a market share of 6.5%, as noted in a report from CNEV Post. In comparison, BYD’s NEV market share was listed at 34.1% and Geely’s NEV market share was listed at 7.3% for the January to July 2024 period.
A look at Tesla China’s retail sales also shows that the reengineered Model 3 sedan is seeing some serious traction. As could be seen in reports from industry watchers in China, the Tesla Model Y was the country’s best-selling battery electric vehicle in July with 41,400 units sold during the month. A total of 32,700 reengineered Tesla Model 3 sedans were also sold in July in China, representing a 61% year-over-year increase.
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