Energy
Tesla reduces Solar + Powerwall pricing amid CA wildfire power outages
With wildfires blazing through portions of California, Tesla CEO Elon Musk has knocked $1,000 off the price of Solar+Powerwall prices as of today in an effort to provide some assistance to homeowners affected by the power outages resulting from the ongoing fires.
Musk took to Twitter just hours after many residents of Los Angeles were required to evacuate their homes because of wildfires threatening the region. The Tesla CEO tweeted out numerous updates on the advantages of Tesla solar, like its ability to prevent power blackouts in the event of natural disasters. Musk also offered a $1,000 discount to customers in California who are directly affected by the ongoing wildfires.
If you’re directly affected by wildfire power outages, Tesla is reducing Solar+Powerwall prices by $1000 as of today
— Elon Musk (@elonmusk) October 28, 2019
The price reduction for its Solar+Powerwall package stands as another gesture from the electric car maker and its CEO. Musk has always maintained that Tesla’s purpose is not simply to make money. Rather, it is determined to accelerate the world’s adoption of sustainable solutions. Electric cars are one thing, but having homes switch to solar power with a battery-based backup is also a key pillar for this vision.
The value of a solar system and home battery unit is emphasized during times of power outages, such as those affecting parts of CA today. Due to the ongoing fires, particularly the Getty and Kincade Fires, portions of the state have been cut off from power. As noted by a recent CNN report, over a million residents across California currently face multiple days without power. It is these homeowners that stand as potential customers for Tesla’s Solar+Powerwall solutions.
Tesla started pushing its Energy business more this third quarter as the company hit its stride in its Model 3 production, and it showed in the company’s Q3 2019 results. Kunal Girotra, Tesla’s Senior Director, Energy Operations, described this rise in the third-quarter earnings call. “Our solar deployments rose by almost 50% over last quarter, and our energy storage deployments, which include Powerwalls and Powerpacks, grew by 15% to an all-time high of 477 megawatt hours,” he said.
We don’t make much money on this product, so $1000 actually means a lot
— Elon Musk (@elonmusk) October 28, 2019
These improvements came partly as a result of Tesla revamping his residential solar business, launching an affordable rental system that could cost homeowners as low as $50 a month. The company also took the wraps off its new solar solutions for businesses. These updates were accompanied by transparent pricing that gave customers clear expectations about their solar systems.
That being said, Elon Musk has admitted that Tesla does not really turn much of a profit on Solar+Powerwall installations or orders, adding that the $1,000 price reduction is significant. Musk has offered discounts in the past on Tesla’s solar products, including a nationwide price reduction after Pacific Gas and Electric (PG&E) announced mandatory power shutoffs in order to prevent wildfires in Northern California.
The fires in Los Angeles are very reminiscent of last year’s wildfires in the same region. The blazes in 2018 were the worst fires ever recorded in California’s history, destroying over 1.89 million acres of land, according to the California Department of Forestry and Fire Protection.
Energy
Tesla Energy gains UK license to sell electricity to homes and businesses
The license was granted to Tesla Energy Ventures Ltd. by UK energy regulator Ofgem after a seven-month review process.
Tesla Energy has received a license to supply electricity in the United Kingdom, opening the door for the company to serve homes and businesses in the country.
The license was granted to Tesla Energy Ventures Ltd. by UK energy regulator Ofgem after a seven-month review process.
According to Ofgem, the license took effect at 6 p.m. local time on Wednesday and applies to Great Britain.
The approval allows Tesla’s energy business to sell electricity directly to customers in the region, as noted in a Bloomberg News report.
Tesla has already expanded similar services in the United States. In Texas, the company offers electricity plans that allow Tesla owners to charge their vehicles at a lower cost while also feeding excess electricity back into the grid.
Tesla already has a sizable presence in the UK market. According to price comparison website U-switch, there are more than 250,000 Tesla electric vehicles in the country and thousands of Tesla home energy storage systems.
Ofgem also noted that Tesla Motors Ltd., a separate entity incorporated in England and Wales, received an electricity generation license in June 2020.
The new UK license arrives as Tesla continues expanding its global energy business.
Last year, Tesla Energy retained the top position in the global battery energy storage system (BESS) integrator market for the second consecutive year. According to Wood Mackenzie’s latest rankings, Tesla held about 15% of global market share in 2024.
The company also maintained a dominant position in North America, where it captured roughly 39% market share in the region.
At the same time, competition in the energy storage sector is increasing. Chinese companies such as Sungrow have been expanding their presence globally, particularly in Europe.
Energy
Tesla Powerwall distribution expands in Australia
Inventory is expected to arrive in late February and official sales are expected to start mid-March 2026.
Supply Partners Group has secured a distribution agreement for the Tesla Powerwall in Australia, with inventory expected to arrive in late February and official sales beginning in mid-March 2026.
Under the new agreement, Supply Partners will distribute Tesla Powerwall units and related accessories across its national footprint, as noted in an ecogeneration report. The company said the addition strengthens its position as a distributor focused on premium, established brands.
“We are proud to officially welcome Tesla Powerwall into the Supply Partners portfolio,” Lliam Ricketts, Co-Founder and Director of Innovation at Supply Partners Group, stated.
“Tesla sets a high bar, and we’ve worked hard to earn the opportunity to represent a brand that customers actively ask for. This partnership reflects the strength of our logistics, technical services and customer experience, and it’s a win for installers who want premium options they can trust.”
Supply Partners noted that initial Tesla Powerwall stock will be warehoused locally before full commercial rollout in March. The distributor stated that the timing aligns with renewed growth momentum for the Powerwall, supported by competitive installer pricing, consumer rebates, and continued product and software updates.
“Powerwall is already a category-defining product, and what’s ahead makes it even more compelling,” Ricketts stated. “As pricing sharpens and capability expands, we see a clear runway for installers to confidently spec Powerwall for premium residential installs, backed by Supply Partners’ national distribution footprint and service model.”
Supply Partners noted that a joint go-to-market launch is planned, including Tesla-led training for its sales and technical teams to support installers during the home battery system’s domestic rollout.
Energy
Tesla Megapack Megafactory in Texas advances with major property sale
Stream Realty Partners announced the sale of Buildings 9 and 10 at the Empire West industrial park, which total 1,655,523 square feet.
Tesla’s planned Megapack factory in Brookshire, Texas has taken a significant step forward, as two massive industrial buildings fully leased to the company were sold to an institutional investor.
In a press release, Stream Realty Partners announced the sale of Buildings 9 and 10 at the Empire West industrial park, which total 1,655,523 square feet. The properties are 100% leased to Tesla under a long-term agreement and were acquired by BGO on behalf of an institutional investor.
The two facilities, located at 100 Empire Boulevard in Brookshire, Texas, will serve as Tesla’s new Megafactory dedicated to manufacturing Megapack battery systems.
According to local filings previously reported, Tesla plans to invest nearly $200 million into the site. The investment includes approximately $44 million in facility upgrades such as electrical, utility, and HVAC improvements, along with roughly $150 million in manufacturing equipment.
Building 9, spanning roughly 1 million square feet, will function as the primary manufacturing floor where Megapacks are assembled. Building 10, covering approximately 600,000 square feet, will be dedicated to warehousing and logistics operations, supporting storage and distribution of completed battery systems.
Waller County Commissioners have approved a 10-year tax abatement agreement with Tesla, offering up to a 60% property-tax reduction if the company meets hiring and investment targets. Tesla has committed to employing at least 375 people by the end of 2026, increasing to 1,500 by the end of 2028, as noted in an Austin County News Online report.
The Brookshire Megafactory will complement Tesla’s Lathrop Megafactory in California and expand U.S. production capacity for the utility-scale energy storage unit. Megapacks are designed to support grid stabilization and renewable-energy integration, a segment that has become one of Tesla’s fastest-growing businesses.
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