Investor's Corner
Tesla is addressing its repair service challenges by doubling capacity in 2019
As Tesla heads towards the mass market with vehicles like the Model 3 sedan and the upcoming Model Y SUV, the challenges of supporting an ever-growing fleet is becoming more and more evident. Over the past month, numerous Tesla owners, including influencers with large followings on social media, have brought up the issue of the company’s vehicle service problems. In its recent Update Letter and following earnings call, the electric car maker provided some insights into this issue.
Tesla stated that it is currently operating 378 service centers around the world by the end of the fourth quarter, with 300 of the sites being located outside of CA. Augmenting this support system is a fleet of 411 mobile service vehicles. While this might seem sufficient to provide service to the company’s Model S and Model X, these sites are quickly proving insufficient when faced with the company’s increasing sales and its ever-growing Model 3 fleet.
In 2018, for example, Tesla delivered 245,240 vehicles across the globe. This year, Tesla noted in its shareholder letter that it aims to increase vehicle deliveries to 360,000 to 400,000 worldwide — an increase of 45% to 65% compared to 2018’s already record-breaking numbers. With this in mind, there is a need for Tesla to ensure that its service capabilities are enough to support the company’s increasing number of vehicles.
During the recently held earnings call, Tesla noted that it would be rolling out vast improvements for its parts distribution systems. Elon Musk added that Tesla’s strategies for servicing vehicles have been pretty inadequate, at one point candidly describing the policies as “boneheaded.” Musk also noted that some of its service processes were “super dumb,” referring to a system where a part made in China gets shipped to the US, only to be sent back to China where they were ordered.
“We’re also improving parts distribution. I think we made a strategic error in the past about not having service parts located at our distribution centers. We had them in parts distribution warehouses which basically meant it was impossible to have a fast turnaround on service on your car because the car would come in, then the parts would be requested (before) they come to the service center. Basically, for even for a very simple repair, it could take days.
“We’re going to move to stocking all common parts at the service centers, so it’s possible to get your car service in 20 or possibly 15 minutes. Lightning fast. It’s also gonna make sense for our service centers to do basic bodywork or essentially if all you need to do is replace a front or rear feature, it makes sense to pre-stock the front-rear feature in the common colors. So unless you have (an) unusual color, we can literally replace your feature in 15-20 minutes, and there’s none of this like weeks at a body shop stuff.”
One thing that the company emphasized in the earnings call was the potential of its Tesla Rangers service, which sends certified mechanics to customers’ homes or offices to repair cars on the spot. Considering that the Rangers could address around 80% of repairs needed for Tesla’s electric cars, a serious ramp of the mobile service would likely result in an improvement for the company’s vehicle service systems.
In its Q4 2018 Update Letter, the company noted that its centers would be moving to two-shift operations in order to double the capacity of a site. Improvements to the Tesla app are also expected to make scheduling service an easy and seamless affair. Ultimately, these initiatives are expected to allow the electric car maker to vastly improve its capabilities to address its owners’ vehicle concerns.
Tesla’s areas for improvement in its service systems appear to be a notable topic for Elon Musk. In last year’s Annual Shareholder Meeting, Musk announced that Tesla is opening in-house body shops to reduce the time it takes for vehicles to be repaired. Tesla eventually launched several in-house repair centers across the United States, and the reception from the community has largely been positive. Model 3 owner and YouTube influencer Kim of Like Tesla, for one, shared her experience with one of the company’s in-house body shops, which was able to complete the repairs to her damaged vehicle in 24 hours.
Tesla has scheduled its Earnings Call for Q4 and Full Year 2025 for next Wednesday, January 28, at 5:30 p.m. EST, and investors are already preparing to get some answers from executives regarding a wide variety of topics.
The company accepts several questions from retail investors through the platform Say, which then allows shareholders to vote on the best questions.
Tesla does not answer anything regarding future product releases, but they are willing to shed light on current timelines, progress of certain projects, and other plans.
There are five questions that range over a variety of topics, including SpaceX, Full Self-Driving, Robotaxi, and Optimus, which are currently in the lead to be asked and potentially answered by Elon Musk and other Tesla executives:
- You once said: Loyalty deserves loyalty. Will long-term Tesla shareholders still be prioritized if SpaceX does an IPO?
- Our Take – With a lot of speculation regarding an incoming SpaceX IPO, Tesla investors, especially long-term ones, should be able to benefit from an early opportunity to purchase shares. This has been discussed endlessly over the past year, and we must be getting close to it.
- When is FSD going to be 100% unsupervised?
- Our Take – Musk said today that this is essentially a solved problem, and it could be available in the U.S. by the end of this year.
- What is the current bottleneck to increase Robotaxi deployment & personal use unsupervised FSD? The safety/performance of the most recent models or people to monitor robots, robotaxis, in-car, or remotely? Or something else?
- Our Take – The bottleneck seems to be based on data, which Musk said Tesla needs 10 billion miles of data to achieve unsupervised FSD. Once that happens, regulatory issues will be what hold things up from moving forward.
- Regarding Optimus, could you share the current number of units deployed in Tesla factories and actively performing production tasks? What specific roles or operations are they handling, and how has their integration impacted factory efficiency or output?
- Our Take – Optimus is going to have a larger role in factories moving forward, and later this year, they will have larger responsibilities.
- Can you please tie purchased FSD to our owner accounts vs. locked to the car? This will help us enjoy it in any Tesla we drive/buy and reward us for hanging in so long, some of us since 2017.
- Our Take – This is a good one and should get us some additional information on the FSD transfer plans and Subscription-only model that Tesla will adopt soon.
Tesla will have its Earnings Call on Wednesday, January 28.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla begins Cybertruck deliveries in a new region for the first time
BREAKING: Tesla launches public Robotaxi rides in Austin with no Safety Monitor
