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Audi e-tron customers face more delivery delays, fines for canceled orders: report
As Audi starts delivering the e-tron all-electric SUV to customers, some reservation holders in Norway are complaining over extra delays in vehicle deliveries. One e-tron reservation holder even reported to Norwegian media that he was faced with a fine when he attempted to cancel his order for the vehicle.
Around 7,000 Norwegians placed reservations for the Audi e-tron since it was unveiled last year, but the deliveries of the all-electric SUV have been slower than expected. Amidst large orders for the vehicle and limited supplies of components such as batteries, Audi has faced challenges in the SUV’s rollout. Roar Lauvstad, a reservation holder for the e-tron, noted in a statement to news publication Tek.no that he had been informed of a possible six-month extra wait time for his order, despite deliveries of the SUV already beginning in the country.
Audi has rolled out a “Fast Track” system for Norway, which allows immediate delivery of the e-tron provided that reservation holders order a specific variant of the SUV. The starting price of the e-tron in the country is listed at around NOK 650,000 (around $74,000), but the “Fast Track” variant, the Audi e-tron 55 Advanced Plus, costs around NOK 840,000 (around $95,000). This, according to Lauvstad, forces reservation holders like himself to either select a more expensive version or wait several more months for the actual variant he selected.
Unfortunately, Lauvstad met an unexpected roadblock when he attempted to cancel his e-tron order. According to the reservation holder, he was informed that be would be facing a fine amounting to 8% of his order’s purchase price. “I could break the contract (or) buy a Fast Track car, but I couldn’t just break the contract. They would then have 8% (around $6,800) of the purchase price of around NOK 750,000 (around $85,000) for breach of contract. So now I’m still waiting,” he said (translated using Google Translate).
Audi’s delays with the rollout of the e-tron come amidst reports that the German automaker is running into issues with the supply of the SUV’s batteries, which are sourced from LG Chem, the same company that provides cells for other EVs like the Porsche Taycan and the Jaguar I-PACE. Citing unnamed sources, The Brussels Times reported last month stated that Audi is only operating the e-tron’s production facilities 6 hours a day. Audi’s plant in Györ, Hungary, which produces the e-tron’s electric motors, are reportedly seeing delays as well, partly due to the effects of a workers’ strike earlier this year.
Audi’s growing pains with the ramp of the e-tron echo some of the struggles that Tesla faced when it was starting the production of its vehicles. The Tesla Model X was noteworthy for being delayed due to its design and over-the-top tech, and the Model 3 ramp was aptly described by Elon Musk as production hell. Based on what Audi is experiencing with the e-tron, it appears that even experienced automakers are bound to go through some pains as they learn how to build competitive electric cars.
One thing that appears to be different between Tesla and Audi is how the companies manage requests for cancelation among reservation holders. While Audi seems to have included a penalty in the fine print of its e-tron reservations, Tesla has allowed order cancellations that are practically worry-free. As noted by Elon Musk, orders for Tesla’s electric cars are still fully refundable even after seven days or 1,000 miles.
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Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Elon Musk sheds two new bits of detail on Starship after 13th test launch
Elon Musk updates the SpaceX timeline for Mars
