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Audi e-tron customers face more delivery delays, fines for canceled orders: report
As Audi starts delivering the e-tron all-electric SUV to customers, some reservation holders in Norway are complaining over extra delays in vehicle deliveries. One e-tron reservation holder even reported to Norwegian media that he was faced with a fine when he attempted to cancel his order for the vehicle.
Around 7,000 Norwegians placed reservations for the Audi e-tron since it was unveiled last year, but the deliveries of the all-electric SUV have been slower than expected. Amidst large orders for the vehicle and limited supplies of components such as batteries, Audi has faced challenges in the SUV’s rollout. Roar Lauvstad, a reservation holder for the e-tron, noted in a statement to news publication Tek.no that he had been informed of a possible six-month extra wait time for his order, despite deliveries of the SUV already beginning in the country.
Audi has rolled out a “Fast Track” system for Norway, which allows immediate delivery of the e-tron provided that reservation holders order a specific variant of the SUV. The starting price of the e-tron in the country is listed at around NOK 650,000 (around $74,000), but the “Fast Track” variant, the Audi e-tron 55 Advanced Plus, costs around NOK 840,000 (around $95,000). This, according to Lauvstad, forces reservation holders like himself to either select a more expensive version or wait several more months for the actual variant he selected.
Unfortunately, Lauvstad met an unexpected roadblock when he attempted to cancel his e-tron order. According to the reservation holder, he was informed that be would be facing a fine amounting to 8% of his order’s purchase price. “I could break the contract (or) buy a Fast Track car, but I couldn’t just break the contract. They would then have 8% (around $6,800) of the purchase price of around NOK 750,000 (around $85,000) for breach of contract. So now I’m still waiting,” he said (translated using Google Translate).
Audi’s delays with the rollout of the e-tron come amidst reports that the German automaker is running into issues with the supply of the SUV’s batteries, which are sourced from LG Chem, the same company that provides cells for other EVs like the Porsche Taycan and the Jaguar I-PACE. Citing unnamed sources, The Brussels Times reported last month stated that Audi is only operating the e-tron’s production facilities 6 hours a day. Audi’s plant in Györ, Hungary, which produces the e-tron’s electric motors, are reportedly seeing delays as well, partly due to the effects of a workers’ strike earlier this year.
Audi’s growing pains with the ramp of the e-tron echo some of the struggles that Tesla faced when it was starting the production of its vehicles. The Tesla Model X was noteworthy for being delayed due to its design and over-the-top tech, and the Model 3 ramp was aptly described by Elon Musk as production hell. Based on what Audi is experiencing with the e-tron, it appears that even experienced automakers are bound to go through some pains as they learn how to build competitive electric cars.
One thing that appears to be different between Tesla and Audi is how the companies manage requests for cancelation among reservation holders. While Audi seems to have included a penalty in the fine print of its e-tron reservations, Tesla has allowed order cancellations that are practically worry-free. As noted by Elon Musk, orders for Tesla’s electric cars are still fully refundable even after seven days or 1,000 miles.
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Tesla CEO Elon Musk outlines expectations for Cybercab production
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Tesla CEO Elon Musk outlined expectations for Cybercab production as the vehicle is officially set to start rolling off manufacturing lines at the company’s Giga Texas factory in less than 100 days.
Cybercab is specifically designed and catered to Tesla’s self-driving platform and Robotaxi ride-hailing service. The company has been pushing hard to meet its self-set expectations for rolling out an effective self-driving suite, and with the Cybercab coming in under 100 days, it now needs to push for Unsupervised Self-Driving in the same time frame.
Tesla CEO Elon Musk confirms Robotaxi is set to go unsupervised
This is especially pertinent because the Cybercab is expected to be built without a steering wheel or pedals, and although some executives have said they would build the car with those things if it were necessary.
However, Musk has maintained that the Cybercab will not have either of those things: it will have two seats and a screen, and that’s it.
With production scheduled for less than 100 days, Musk broke down what people should expect from the initial manufacturing phases, being cautiously optimistic about what the early stages will likely entail:
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Musk knows better than most about the challenges of ramping up production of vehicles. With the Model 3, Musk routinely refers to it as “production hell.” The Cybertruck, because of its polarizing design and stainless steel exterior, also presented challenges to Tesla.
With the important caveat that initial production is always very slow and follows an S-curve.
The speed of the production ramp is inversely proportionate to how many new parts and steps there are.
For Cybercab and Optimus, almost everything is new, so the early production…
— Elon Musk (@elonmusk) January 20, 2026
The Cybercab definitely presents an easier production process for Tesla, and the company plans to build millions of units per year.
Musk said back in October 2024:
“We’re aiming for at least 2 million units a year of Cybercab. That will be in more than one factory, but I think it’s at least 2 million units a year, maybe 4 million ultimately.”
When April comes, we will find out exactly how things will move forward with Cybercab production.
Tesla has revealed an awesome Model 3 and Model Y incentive to help consumers make the jump to one of its affordable mass-market vehicles, but it’s ending soon.
Tesla is offering one free upgrade on eligible inventory of the Model 3 and Model Y until February 2.
This would help buyers receive the most expensive paid option on the vehicle at no additional cost, meaning white interior or a more premium paint option will be free of charge if you take delivery on or before February 2.
Tesla states on its website for the offer:
“Only for limited inventory while supplies last. Price displayed on inventory listings already deducts the cost of the free option.”
Tesla says its one free upgrade offer on eligible U.S. inventory for the Model 3 and Model Y ends February 2.
With this incentive, buyers receive the most expensive paid option on the vehicle at no additional cost (up to $2k in savings). pic.twitter.com/IhoiURrsDI
— Sawyer Merritt (@SawyerMerritt) January 21, 2026
This latest incentive is just another advantage Tesla has by selling its vehicles directly and not using some sort of dealership model that relies on approvals from higher-ups. It is important to note that these programs are offered to help stimulate demand and push vehicles into customers’ hands.
It is not the only incentive Tesla is currently offering, either. In fact, there is a much larger incentive program that Tesla is working on, and it has to do with Full Self-Driving transfers, which could result in even more sales for the company through Q1.
Tesla is ending its FSD Transfer program on March 31, as it plans to transition to a Subscription-only basis with the self-driving suite for anyone who has not already purchased it outright.
This could help drive some on-the-fence buyers to new vehicles, but it remains to be seen. Given the timing of the program’s demise, it appears Tesla is hoping to use it to add additional sales and bolster a strong Q1 2026.
Interior and exterior paint colors can add up to $2,000 if you choose the most premium Ultra Red body color, or an additional $1,000 for the Black and White interior option. The discount, while small, could help get someone their preferred design configuration, instead of settling for something that is not quite what they want.
Tesla Full Self-Driving is getting an outrageous insurance offer with insanely cheap rates that will slash the cost of coverage by 50 percent.
Lemonade, a digital insurance company, has launched its first-of-a-kind product known as Lemonade Autonomous Car Insurance, and it is starting with an exclusive offer to FSD. The new offer will cut rates for FSD-engaged driving by “approximately 50 percent,” highlighting the data that shows a significantly safer driving environment when the suite is activated and engaged.
The company also said it plans to introduce even cheaper rates as Tesla continues to release more advanced FSD versions through software updates. Tesla has been releasing new FSD versions every few weeks, highlighting vast improvements for those who have the latest AI4 chip.
The announcement comes just a few months afterLemonade Co-Founder and President Shai Wininger said that he wanted to insure FSD vehicles for “almost free.” He said that Tesla’s API complemented Lemonade’s AI-based platform because it provides “richer and more accurate driving behavior data than traditional UBI devices.”
Tesla Full Self-Driving gets an offer to be insured for ‘almost free’
In mid-December, Lemonade then offered Tesla owners in California, Oregon, and Arizona the opportunity to connect their vehicles directly to the company’s app, which would provide a direct connection and would require a separate telematics device, which is required with other insurance providers who offer rates based on driving behaviors.
This latest development between Lemonade and Tesla is something that Wininger believes will be different because of the advanced nature of FSD:
“Traditional insurers treat a Tesla like any other car, and AI like any other driver. But a car that sees 360 degrees, never gets drowsy, and reacts in milliseconds can’t be compared to a human.”
He went on to say that the existing pay-per-mile product has given the company something that no traditional insurer has been able to offer. This comes through Lemonade’s “unique tech stack designed to collect massive amounts of real driving data for precise, dynamic pricing.”
The reputation FSD has gathered over the past few years is really impressive. Wininger backed this with some more compliments:
“Teslas driven with FSD are involved in far fewer accidents. By connecting to the Tesla onboard computer, our models are able to ingest incredibly nuanced sensor data that lets us price our insurance with higher precision than ever before.”
The product will begin its official rollout in Arizona on January 26. Oregon will get it a month later.
Tesla CEO Elon Musk outlines expectations for Cybercab production
Tesla reveals awesome Model 3 and Model Y incentive, but it’s ending soon
