Investor's Corner
BMW CEO reportedly risks replacement amid poor sales, weak EV strategy, and the rise of Tesla’s Model 3
BMW CEO Harald Krüger has always preferred to work in the background. Content to leave the stage for others, Krüger has mostly led BMW in an almost understated manner. Yet, in a recent meeting with German Chancellor Angela Merkel and fellow executives from rivals Volkswagen and Daimler, the CEO proved assertive, announcing that BMW will be looking to sell around 300,000 electric and electrified vehicles annually by 2021.
Krüger’s assertive stance on EVs is likely due to pressures that BMW is feeling in the electric vehicle market, which has, in more ways than one, started affecting the security of the CEO’s post. The 53-year-old BMW executive’s contract expires in May 2020, and theoretically, the company’s Supervisory Board could extend it. Unfortunately, reports are now emerging that Krüger’s contract as BMW’s chief executive might not be extended anymore, according to information gathered by German news agency Handelsblatt.
Amidst BMW’s current challenges, the publication alleges that the automaker no longer considers an extension of Krüger’s CEO contract as the most plausible scenario in the near future. Talks of tensions in BMW’s leadership have emerged, and an insider has even noted that there is “high pressure in the boiler.” If Krüger is not able to keep his CEO post, two board members are reportedly set to take over his seat: the ambitious Head of Development Klaus Fröhlich and the more tempered Oliver Zipse, who took over BMW’s production department from Krüger back in 2015.
BMW is currently facing a number of challenges. The company has initiated a group-wide “hiring freeze,” and the CEO’s critics were quick to point out that despite BMW’s “biggest model offensive in the company’s history,” sales have stagnated. Over the past nine months, the German automaker surprised with two profit warnings, and margins for its vehicles are under pressure. Krüger, for his part, remained cautiously optimistic, stating that “In the second half of the year, we expect a tailwind” amid the upcoming release of large vehicles like the BMW X7 SUV.
Hiring freezes and poor sales aside, one thing that has notably irked the German automaker’s shareholders is its poor electric vehicle strategy. In 2013, Krüger’s predecessor, Norbert Reithofer, launched the BMW i3, a curiously futuristic electric car that was compared to the Tesla Model S. BMW has not released a pure battery-electric vehicle since then. Jaguar has started its push with the I-PACE, Audi has released the e-tron, and Mercedes-Benz has already unveiled the EQC. BMW’s iX3, on the other hand, won’t be ready for at least another year. Speaking to the publication, a competitor noted that “BMW was ahead, now they are suspended.”
The emergence of Tesla as a player in the premium sedan market has also become a painful pill to swallow for BMW. With its international rollout, the Tesla Model 3 continued to hack away at the sales of BMW’s iconic 3-Series sedan. Tests from publications such as Top Gear, which have been traditionally pro-petrol in the past, have also recognized the Silicon Valley-made Model 3 as superior in more ways than one to a BMW. Tesla’s rise has not escaped the attention of BMW’s investors, who appear to be getting quite impatient with the German automaker’s delayed, if not half-hearted EV strategy.
These sentiments were expressed during BMW’s annual shareholder meeting in May. Addressing the company, shareholder protector Daniela Bergdolt did not mince words. “I now expect an electric offensive that sweeps Tesla off the table,” she said, and the company did not really have a strong response. There’s the i4 and the iNext, but both vehicles don’t currently have a concrete release date. The impressive BMW Vision M Next, which was recently revealed, is also an eye-catching concept vehicle, but it still remains to be seen if or when the car will enter production.
Tesla Full Self-Driving (Supervised) is currently listed as a Level 2 suite in terms of its passenger cars. As its Robotaxi platform continues to move quickly, it has been recognized as a Level 4 ride-sharing program by the State of Texas, as Tesla recently self-certified itself.
However, a Wall Street analyst is arguing that Tesla (NASDAQ: TSLA) has effectively achieved Level 4 autonomy in most conditions in all of its vehicles, drawing on personal experience and data released by the company.
Alex Potter of Piper Sandler said in a note to investors on Wednesday that “Tesla has solved the self-driving puzzle,” pointing to decisions to offer insurance discounts for FSD-enabled policies as a signal of confidence, which is backed up by stellar safety records compared to human driving.
Investing.com initially reported on Potter’s new note.
Additionally, Potter looks at the recent start of Cybercab production at Giga Texas as a potential indication that Tesla is ready to offer some level of unsupervised driving at least in the near future. The Cybercab has no steering wheel or pedals, completely eliminating the ability for human input.
He also sees Tesla’s allocation of “several hundred million USD (if not $1B+)” as confidence internally, seeing as it would be tough to set aside that amount of capital toward a project that the company does not see as relatively near-term.
Forward thinking, especially as Cybercab has no human controls, it would make sense that Tesla is at least close to self-driving. How close is another question.
Tesla has routinely teased that unsupervised FSD is close, but there are still a lot of things it feels as if the company has to roll out some more capability, including unsupervised parking features, known as “Banish,” better operation with regional self-driving performance, and other improvements.
That is not to say that Tesla FSD is super impressive already. It has already completed coast-to-coast drives across the United States and Canada, it routinely takes the stress out of driving for most people, and it has proven through Tesla Safety Reports that it is safer and involved in accidents less frequently than humans.
🚨 These are the first-ever FSD safety statistics out of the Netherlands, showing it was over 3.5x safer than human driving on Dutch roads.
The most recent numbers out of Tesla for North America show:
-Over 5.5 million miles between accidents for Teslas using FSD
-660k miles… https://t.co/XKlRzgSGEh pic.twitter.com/HX6kzh0ZKc— TESLARATI (@Teslarati) June 9, 2026
Even Potter believes it is capable, as he used it to go from Missoula, Montana, to Minneapolis, Minnesota, back in April.
“There’s no substitute for personal experience,” he wrote.
Investor's Corner
Tesla just did something in South Korea that no foreign carmaker has ever done
Tesla’s Model Y just became South Korea’s best-selling car, beating every domestic model in May.
Tesla did something last month that no foreign car has ever done in South Korea by outselling every vehicle in the country, domestic or imported, finishing the month with Model Y as the single best-selling car across the entire Korean market. According to data from the Korea Automobile Importers and Distributors Association released on June 4, the Model Y recorded 8,762 units sold in May, pushing the Kia Sorento into second place at 7,836 units and the Hyundai Grandeur into third at 5,183 units. It is the first time an imported vehicle has outsold every domestic model on a single-month basis.
Tesla imported 10,866 cars into South Korea in May, making it the top import brand for the fourth consecutive month. BMW followed at 6,555 units, less than two-thirds of Tesla’s total, while BYD registered just 1,032 units. The combined domestic sales of GM Korea, Renault Korea, and KG Mobility last month totaled just 7,019 units, meaning a single Tesla model outsold three Korean automakers combined.
Tesla FSD earns high praise in South Korea’s real-world autonomous driving test
South Korea has historically been one of the hardest markets for foreign automakers to crack. Hyundai and Kia together control close to 70% of the overall market and carry deep consumer loyalty built over decades. Tesla’s path into this market was an uphill battle due to high import duties, limited service infrastructure, and early skepticism about charging networks. In 2024, the Model Y was the best-selling imported car in South Korea with 18,717 units for the full year. By 2025, after the Juniper refresh, it cleared 50,000 units and took the top spot among all EVs.
Year to date, Tesla has a 250.8% increase in the country over the same period last year, and now holds a 30.8% share of the entire imported car segment for 2026. EVs as a category represented 48.6% of all imported passenger car registrations in May. As Teslarati has reported, the Juniper refresh brought meaningful improvements to range, interior quality, and ride refinement that addressed the most common criticisms of earlier Model Y versions. Those upgrades appear to be resonating in markets like South Korea where buyers compare Tesla directly against high end domestic competitors.
The Ontario Teachers’ Pension Plan (OTPP) stands to reap one of the most extraordinary returns in pension fund history thanks to a bold 2019 investment in SpaceX.
According to a recent report from The Globe and Mail, the Toronto-based fund invested roughly $300 million CAD (~$220 million USD at the time) in Elon Musk’s space company as its inaugural deal through the Teachers’ Innovation Platform.
At SpaceX’s anticipated $1.75 trillion IPO valuation, set for a mid-June debut on Nasdaq under ticker $SPCX, that stake could now be worth up to $11.6 billion USD. This would represent a roughly 50x return and easily become OTPP’s most successful single investment ever.
The fund manages $279 billion in assets for approximately 346,000 working and retired teachers in Ontario, potentially delivering an average boost of around $33,500 per member if fully realized.
SpaceX has filed its S-1 and plans to price shares at $135 each, aiming to raise a record $75 billion in what would be the largest IPO in history, surpassing Saudi Aramco. The company reported $18.67 billion in revenue for 2025, driven primarily by Starlink satellite internet growth and NASA contracts, though it continues to post significant losses tied to ambitious R&D in Starship and AI initiatives.
Important pieces moving forward include:
- Starlink Expansion: The satellite broadband service is scaling rapidly, targeting global connectivity, especially in underserved rural and remote areas. This segment offers massive recurring revenue potential as numbers climb.
- Starship and Reusability Leadership: SpaceX’s fully reusable Starship aims to slash launch costs dramatically, enabling frequent missions, Mars ambitions, and lucrative government/defense contracts. Success here could unlock exponential growth.
- AI and Diversification: Recent moves, including ties to xAI, position SpaceX in high-growth AI infrastructure, broadening beyond traditional aerospace.
- Validation Scrutiny: While the $1.75 trillion target excites investors, analysts like Morningstar value the company closer to $780 billion, citing high multiples (around 90x trailing revenue) and execution risks. A 180-day lockup period will prevent early investors like OTPP from selling immediately post-IPO.
The irony has not been lost on observers. Ontario’s government previously canceled a Starlink rural internet contract amid political tensions involving Musk, yet the pension fund’s savvy investment, made when SpaceX was valued around $33-36 billion, and Starlink was nascent, delivers outsized gains independent of politics.
For OTPP, this windfall strengthens its already solid 111 percent funding ratio and underscores the value of patient, innovation-focused capital allocation.
For SpaceX, the IPO marks a new chapter: greater transparency, access to public markets for talent retention and growth capital, and heightened pressure to deliver on its multi-planetary vision.
All eyes are fixed on whether SpaceX can justify its lofty valuation through sustained execution. For Ontario teachers, the returns are already stellar, but SpaceX, like other Musk companies in the past, has plenty of things to prove. Perhaps the most ideal person for the job is at the helm, hoping to bring the company to a massive valuation.
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