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BMW’s potential EV program revival to be decided as Oliver Zipse nears new CEO post

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6 years ago

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BMW’s electric car initiative is at a crossroads. After mostly being shelved by outgoing CEO Harald Krüger during his years leading the company, BMW’s EV program has the potential to see a revival with the naming of its new chief executive. Fortunately, recent reports indicate that BMW is set to name the rather understated Oliver Zipse over Klaus Fröhlich as the carmaker’s new CEO. 

BMW’s supervisory board is expected to discuss the company’s new leadership at the Spartanburg, South Carolina plant on Thursday. So far, reports indicate that the 55-year-old Zipse is the favored candidate over the 59-year old Fröhlich, who serves as BMW’s Head of Development. Fröhlich had attracted a number of headlines as of late, particularly when he insisted that there was no demand for electric vehicles. 

Zipse joined BMW as a trainee back in 1991, rising through the company’s ranks and holding several posts. Prior to becoming a board member for production, Zipse worked as the carmaker’s Head of Brand and Product Strategies. Over his years with the company, Zipse has shown proficiency in manufacturing efficiencies. BMW’s efficient production network, which was expanded in Hungary, China, and the United States, emerged under Zipse’s lead, and it has helped the carmaker deliver healthy profit margins. 

Auto analysts and industry experts believe that it will take more than manufacturing expertise to lead BMW into the EV era. In a statement to Reuters, Carsten Breitfeld, a former BMW engineer who currently serves as the chief executive of China-based ICONIQ motors, noted that Zipse’s apparent appointment “goes far beyond optimizing an existing business.” “He needs to be able to build teams, to attract key talent, and to promote a culture which is increasingly oriented along consumer electronics and internet dynamics,” the former BMW engineer said. 

One key aspect that Zipse would have to work on is BMW’s electric car program, which has lagged against rivals like Mercedes-Benz and Audi, both of which have already released, or a least unveiled, their own premium all-electric vehicles. BMW actually had an early lead with the i3, but the vehicle was practically abandoned by the company when it failed to get traction. 

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Silicon Valley-based Tesla, a newcomer on the market, has so far established a substantial lead in the EV space, and its Model 3 sedan has started eating into the sales of popular gas-powered four-doors like the BMW 3-Series. UBS analyst Patrick Hummel addressed this, stating that “Tesla has a lead of three to four years in areas like software and electronics. The millennials are much more focused on these things. There is a risk that the Germans can’t catch up.”  

BMW had already made a mistake in electric vehicles once. During the time of the i3, it was reported that CEO Harald Krüger’s reluctance to push low-margin EVs ultimately led to an exodus of talented engineers. Among these are Christian Senger, who is now a board member responsible for software for Volkswagen, and Markus Duesmann, who is reportedly in line to be Audi’s CEO in the future. If BMW does decide on Zipse, it could have another chance at breaking through the emerging EV market, albeit late.

Now, if BMW elects the electric car-dismissing Klaus Fröhlich as its next CEO instead, the German carmaker could be looking into even more turbulent years ahead.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk confirms Grok 4 launch on July 9 with livestream event

The rollout will be accompanied by a livestream at 8 p.m. Pacific Time.

Published

3 hours ago

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July 8, 2025

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Credit: xAI/X

Elon Musk has officially confirmed that Grok 4, the latest version of xAI’s large language model, will launch on July 9. The rollout will be accompanied by a livestream at 8 p.m. Pacific Time, hosted on xAI’s official account on X.

xAI goes straight to Grok 4

Back in May, leaks indicated that xAI was getting ready to ship Grok 3.5. Considering Musk’s recent comments, however, it appears that the artificial intelligence startup would be focusing on the large language model’s fourth iteration instead. As noted in a Financial Express report, users on X have sighted references to Grok 4 in the lead up to the update’s launch, such as “grok-4-prod-mimic” and “Grok 4 Code.”

Musk’s Grok 4 announcement comes as AI competition intensifies between major players including OpenAI, Google, and xAI. With Musk’s Colossus supercomputer fully operational in Memphis, xAI appears to be accelerating its AI product roadmap.

Musk pushes Grok toward political neutrality

Grok 4’s launch also follows a recent controversy involving political bias, as noted in a CNN report. Last week, Grok responded to a user on X stating that political violence in the U.S. since 2016 had come more from the political right than the left. The chatbot noted in a later reply that its answer was based on information from sources like Reuters, the Journal of Democracy, and University of Maryland studies. 

Musk stated that Grok’s response was a “major fail.” “Major fail, as this is objectively false. Grok is parroting legacy media. Working on it,” he wrote in a post on X. By the end of June, Musk noted that he was “grinding all night with the xAI team” and that they were making “good progress.” He also stated that the model “Will be called Grok 4. Release just after July 4th. Needs one more big run for a specialized coding model.”

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Tesla opens massive solar Supercharger station in California

The Supercharger opened to customers ahead of Fourth of July weekend, while Tesla continues phase two of construction on the site.

Published

9 hours ago

on

July 7, 2025

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Credit: Tesla Charging | X

Tesla has officially launched the first several Supercharging posts at a massive station in California, notably including solar canopies and grid-scale batteries to offer completely renewable charging.

Last week, Tesla announced on X that it opened the first 84 Supercharger stalls of a planned 168-stall station in Lost Hills, California. Additionally, the massive Supercharger project features 11MW of solar canopies and 10 Megapack batteries for off-grid charging powered entirely by solar energy.

Tesla completed the first phase of the project just days ahead of the busy Fourth of July holiday weekend, adding that initial construction took just eight months. In addition to the remaining charging stalls, Tesla says it’s building a set of lounge areas, renderings of which can be seen below alongside current photos of the site.

Notably, the site also includes V4 charging posts for the company’s latest available charging speeds, and it’s located near the busy junction between I-5 and Highway 46 in Kern County.

“Thank you [Kern County] and [PG&E] for collaboration and approvals,” Tesla wrote in a follow-up post.

Credit: Tesla Charging | X

Credit: Tesla Charging | X

Credit: Tesla Charging | X

Credit: Tesla Charging | X

READ MORE ON TESLA SUPERCHARGERS: Tesla launches ultra-fast V4 Superchargers in China for the first time

Testing at the LA Diner, plus Musk update on potential Tesla solar Gigafactory

The huge Tesla Supercharger station completed phase one of construction fairly quickly, especially given how long Tesla has been working on its unique Los Angeles diner, drive-in, and Supercharger location. Still, the company was seen performing some testing at the nearly-completed charging station earlier this month, and will reportedly be holding a job fair.

Elon Musk also responded on Monday morning to a post on X, suggesting that Tesla is “thinking about” building a U.S.-based solar Gigafactory in order to help support increased power needs with AI growth, and to bolster domestic solar production.

Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla driver walks away from major accident with minor injuries

The driver sustained only minor injuries, and the exact cause of the crash remains under investigation.

Published

10 hours ago

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July 7, 2025

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Credit: CHP Los Banos (via Facebook)

The driver of a Tesla Model Y survived and walked away from a harrowing accident on Monday in California, only sustaining minor injuries despite the vehicle being impaled by a guardrail.

On Monday morning around 4:34 a.m., the Los Banos division of the California Highway Patrol (CHP) responded to the accident on I-5 near Panoche Road, involving a 23-year-old in a Tesla Model Y. According to a post on social media, the driver veered off the road for unknown reasons in the northbound lane, before crashing directly into the guardrail and impaling the vehicle.

You can read the full message and photos from Los Banos CHP below, as were shared in a Facebook post on Monday afternoon.

This morning a Tesla model y was traveling in the #1 northbound lane of I-5 north of Panoche Rd. For unknown reasons driver allowed V-1 to veer off the roadway, travel through a dirt center divide, and crashed into the fixed metal guardrail. Lucky for the driver he only sustained minor injuries and was able to walk away. Driving a vehicle requires 100% attention to the road. Avoid distractions and focus on driving.

Credit: CHP Los Banos (via Facebook)

Credit: CHP Los Banos (via Facebook)

Credit: CHP Los Banos (via Facebook)

In a statement to SFGate, CHP officer Myles Anderson said that the driver only sustained minor injuries, while no arrests are made and drugs and alcohol are not suspected to have been involved. The report also notes that Tesla’s “cruise control and lane assistance features” were activated, according to Anderson. However, it’s not entirely clear if this is referring to Supervised Full Self-Driving (FSD), or to the cruise control and lane assist features baked into Autopilot.

At the time of writing, CHP has not yet responded to Teslarati’s request for clarification and additional details on the matter.

READ MORE ON TESLA SAFETY: Tesla rolls out crucial new safety feature aimed at saving children

The news comes after Tesla has touted its vehicles as incredibly safe for many years. In December, for example, the company highlighted receiving top safety scores from regulators on four different continents throughout the world, including from the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute of Highway Safety (IIHS) in the U.S.

Tesla has also listed the goal of making its vehicles the safest on the road throughout the years, both in the overall design of its vehicles and in its Autopilot and Full Self-Driving (FSD) programs.

Tesla Model 3 ranks as the safest new car in Europe for 2025, per Euro NCAP tests

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