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Nikola stands firm on H2, but admits EVs like Tesla Semi will dominate in short routes
In a recent interview, Nikola Motor CEO Trevor Milton noted that while electric trucks like the Tesla Semi will likely dominate short-haul jobs in the future, hydrogen is still the key for tomorrow’s long-haul routes. Speaking with trucking-themed publication Trucks.com, Milton provided some insights on his vision for Nikola’s trucks, his company’s electric vehicles, and why hydrogen makes sense as a sustainable source for propulsion.
Nikola Motor is still a small company, and it is attempting to breach a market that is populated by giants such as Volvo and Daimler. To make this endeavor a success, Milton noted that he needs to “build the iPhone of trucking,” which involves an ecosystem that does not just involve a vehicle, but its fueling infrastructure as well.
“Apple would not be Apple if the iPhone was just a phone. We don’t just provide you with the truck. It was about building the best back end a phone has ever had. And that’s what we do with Nikola… We provide you with all the fuel for the first million miles. When you sign on for Nikola we put in a hydrogen station with all your fuel covered, without any cost variation, for seven years. No one else will do that,” Milton said.
Nikola is yet to deploy its trucks to the market, and other disruptive companies like Tesla have unveiled trucks of their own. Tesla, for its part, designed the Semi as a fully-electric truck, just like its other vehicles. Amidst the rising competition in the green trucking segment, Nikola has also expressed its interest in offering battery-only versions of its vehicles. Milton explained this strategy in his recent interview, admitting that for some tasks, battery-electric trucks simply make sense.
“Around long-haul, you have more advantage on the hydrogen side because it’s lighter. It’s all about freight weight, or how much it costs to move a freight-ton per mile. There’s advantages to both infrastructures, but we’re mainly focused on the hydrogen side. We just offer battery-electric so we can tell people we’ll shoot you straight. There are areas where hydrogen does not make sense,” he said.
Nevertheless, the Nikola CEO maintained his stance on hydrogen, arguing that batteries still have disadvantages in terms of weight and cost. Milton also mentioned the ethical issues surrounding lithium mining; an issue that has been closely related to the emerging electric car industry, though he did state that batteries are a “really good solution” for short-haul tasks.
“The battery alone in an electric truck is going to cost $200,000. We’re shooting for an internal cost of $150,000 for our entire Nikola truck. Our truck also weighs less than the batteries in an electric truck. Now, electric is going to kick our butt in short-haul because it’s a really good solution, but electric trucks are not one size fits all. Right now, they’re digging up mines with child labor to pull lithium out to make batteries, and I’m tired of it. The only things that you can use and reuse indefinitely are water and hydrogen. It is the only resource that will not go away. That’s why we picked the hydrogen route.
“Our hydrogen trucks also take a big battery, so I can’t point the finger at anyone else. I have the same problem everybody else has, and I’m trying to get rid of it. The electric powertrain is the powertrain of the future. How we store the energy for it has got to change. We’ve got to figure out a way, whether it’s through ultra-capacitors or whatever it may be, where you can store all that energy without disrupting these scarce resources. Then the price will come down low enough that we can finally win,” Milton stated.
Battery technology continues to improve with the continued adoption of electric propulsion. Tesla, for its part, is working on removing cobalt from its batteries altogether, allowing the company to address the humanitarian issues surrounding cobalt mines in areas such as the Republic of Congo. During the recently held annual shareholder meeting, Tesla CEO Elon Musk even hinted at Tesla potentially entering the mining business, as a means to acquire the necessary materials for its products’ batteries.
Tesla analyst Gary Black of The Future Fund claims that the company is making a big mistake getting rid of the Model S and Model X. Instead, he believes another vehicle within the company’s lineup should be discontinued: the Cybertruck.
Black divested The Future Fund from all Tesla holdings last year, but he still covers the stock as an analyst as it falls in the technology and autonomy sectors, which he covers.
In a new comment on Thursday, Black said the Cybertruck should be the vehicle Tesla gets rid of due to the negatives it has drawn to the company.
The Cybertruck is also selling in an underwhelming fashion considering the production capacity Tesla has set aside for it. It’s worth noting it is still the best-selling electric pickup on the market, and it has outlasted other EV truck projects as other manufacturers are receding their efforts.
Black said:
“IMHO it’s a mistake to keep Tesla Cybertruck which has negative brand equity and sold 10,000 units last year, and discontinue S/X which have strong repeat brand loyalty and together sold 30K units and are highly profitable. Why not discontinue CT and covert S/X to be fully autonomous?”
IMHO it’s a mistake to keep $TSLA Cybertruck which has negative brand equity and sold 10,000 units last year, and discontinue S/X which have strong repeat brand loyalty and together sold 30K units and are highly profitable. Why not discontinue CT and covert S/X to be fully…
— Gary Black (@garyblack00) January 29, 2026
On Wednesday, CEO Elon Musk confirmed that Tesla planned to transition Model S and Model X production lines at the Fremont Factory to handle manufacturing efforts of the Optimus Gen 3 robot.
Musk said that it was time to wind down the S and X programs “with an honorable discharge,” also noting that the two cars are not major contributors to Tesla’s mission any longer, as its automotive division is more focused on autonomy, which will be handled by Model 3, Model Y, and Cybercab.
Tesla begins Cybertruck deliveries in a new region for the first time
The news has drawn conflicting perspectives, with many Tesla fans upset about the decision, especially as it ends the production of the largest car in the company’s lineup. Tesla’s focus is on smaller ride-sharing vehicles, especially as the vast majority of rides consist of two or fewer passengers.
The S and X do not fit in these plans.
Nevertheless, the Cybertruck fits in Tesla’s future plans. Musk said the pickup will be needed for the transportation of local goods. Musk also said Cybertruck would be transitioned to an autonomous line.
In a groundbreaking new report from Reuters, SpaceX is reportedly discussing merger possibilities with xAI ahead of the space exploration company’s plans to IPO later this year, in what would be a blockbuster move.
The outlet said it would combine rockets and Starlink satellites, as well as the X social media platform and AI project Grok under one roof. The report cites “a person briefed on the matter and two recent company filings seen by Reuters.”
Musk, nor SpaceX or xAI, have commented on the report, so, as of now, it is unconfirmed.
With that being said, the proposed merger would bring shares of xAI in exchange for shares of SpaceX. Both companies were registered in Nevada to expedite the transaction, according to the report.
On January 21, both entities were registered in Nevada. The report continues:
“One of them, a limited liability company, lists SpaceX and Bret Johnsen, the company’s chief financial officer, as managing members, while the other lists Johnsen as the company’s only officer, the filings show.”
The source also stated that some xAI executives could be given the option to receive cash in lieu of SpaceX stock. No agreement has been reached, nothing has been signed, and the timing and structure, as well as other important details, have not been finalized.
SpaceX is valued at $800 billion and is the most valuable privately held company, while xAI is valued at $230 billion as of November. SpaceX could be going public later this year, as Musk has said as recently as December that the company would offer its stock publicly.
The plans could help move along plans for large-scale data centers in space, something Musk has discussed on several occasions over the past few months.
At the World Economic Forum last week, Musk said:
“It’s a no-brainer for building solar-powered AI data centers in space, because as I mentioned, it’s also very cold in space. The net effect is that the lowest cost place to put AI will be space and that will be true within two to three years, three at the latest.”
He also said on X that “the most important thing in the next 3-4 years is data centers in space.”
If the report is true and the two companies end up coming together, it would not be the first time Musk’s companies have ended up coming together. He used Tesla stock to purchase SolarCity back in 2016. Last year, X became part of xAI in a share swap.
Tesla has announced it has hit a major milestone with Full Self-Driving subscriptions, shortly after it said it would exclusively offer the suite without the option to purchase it outright.
Tesla announced on Wednesday during its Q4 Earnings Call for 2025 that it had officially eclipsed the one million subscription mark for its Full Self-Driving suite. This represented a 38 percent increase year-over-year.
This is up from the roughly 800,000 active subscriptions it reported last year. The company has seen significant increases in FSD adoption over the past few years, as in 2021, it reported just 400,000. In 2022, it was up to 500,000 and, one year later, it had eclipsed 600,000.
NEWS: For the first time, Tesla has revealed how many people are subscribed or have purchased FSD (Supervised).
Active FSD Subscriptions:
• 2025: 1.1 million
• 2024: 800K
• 2023: 600K
• 2022: 500K
• 2021: 400K pic.twitter.com/KVtnyANWcs— Sawyer Merritt (@SawyerMerritt) January 28, 2026
In mid-January, CEO Elon Musk announced that the company would transition away from giving the option to purchase the Full Self-Driving suite outright, opting for the subscription program exclusively.
Musk said on X:
“Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.”
The move intends to streamline the Full Self-Driving purchase option, and gives Tesla more control over its revenue, and closes off the ability to buy it outright for a bargain when Musk has said its value could be close to $100,000 when it reaches full autonomy.
It also caters to Musk’s newest compensation package. One tranche requires Tesla to achieve 10 million active FSD subscriptions, and now that it has reached one million, it is already seeing some growth.
The strategy that Tesla will use to achieve this lofty goal is still under wraps. The most ideal solution would be to offer a less expensive version of the suite, which is not likely considering the company is increasing its capabilities, and it is becoming more robust.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Currently, Tesla’s FSD subscription price is $99 per month, but Musk said this price will increase, which seems counterintuitive to its goal of increasing the take rate. With that being said, it will be interesting to see what Tesla does to navigate growth while offering a robust FSD suite.
Tesla analyst claims another vehicle, not Model S and X, should be discontinued
SpaceX reportedly discussing merger with xAI ahead of blockbuster IPO
