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Nikola stands firm on H2, but admits EVs like Tesla Semi will dominate in short routes
In a recent interview, Nikola Motor CEO Trevor Milton noted that while electric trucks like the Tesla Semi will likely dominate short-haul jobs in the future, hydrogen is still the key for tomorrow’s long-haul routes. Speaking with trucking-themed publication Trucks.com, Milton provided some insights on his vision for Nikola’s trucks, his company’s electric vehicles, and why hydrogen makes sense as a sustainable source for propulsion.
Nikola Motor is still a small company, and it is attempting to breach a market that is populated by giants such as Volvo and Daimler. To make this endeavor a success, Milton noted that he needs to “build the iPhone of trucking,” which involves an ecosystem that does not just involve a vehicle, but its fueling infrastructure as well.
“Apple would not be Apple if the iPhone was just a phone. We don’t just provide you with the truck. It was about building the best back end a phone has ever had. And that’s what we do with Nikola… We provide you with all the fuel for the first million miles. When you sign on for Nikola we put in a hydrogen station with all your fuel covered, without any cost variation, for seven years. No one else will do that,” Milton said.
Nikola is yet to deploy its trucks to the market, and other disruptive companies like Tesla have unveiled trucks of their own. Tesla, for its part, designed the Semi as a fully-electric truck, just like its other vehicles. Amidst the rising competition in the green trucking segment, Nikola has also expressed its interest in offering battery-only versions of its vehicles. Milton explained this strategy in his recent interview, admitting that for some tasks, battery-electric trucks simply make sense.
“Around long-haul, you have more advantage on the hydrogen side because it’s lighter. It’s all about freight weight, or how much it costs to move a freight-ton per mile. There’s advantages to both infrastructures, but we’re mainly focused on the hydrogen side. We just offer battery-electric so we can tell people we’ll shoot you straight. There are areas where hydrogen does not make sense,” he said.
Nevertheless, the Nikola CEO maintained his stance on hydrogen, arguing that batteries still have disadvantages in terms of weight and cost. Milton also mentioned the ethical issues surrounding lithium mining; an issue that has been closely related to the emerging electric car industry, though he did state that batteries are a “really good solution” for short-haul tasks.
“The battery alone in an electric truck is going to cost $200,000. We’re shooting for an internal cost of $150,000 for our entire Nikola truck. Our truck also weighs less than the batteries in an electric truck. Now, electric is going to kick our butt in short-haul because it’s a really good solution, but electric trucks are not one size fits all. Right now, they’re digging up mines with child labor to pull lithium out to make batteries, and I’m tired of it. The only things that you can use and reuse indefinitely are water and hydrogen. It is the only resource that will not go away. That’s why we picked the hydrogen route.
“Our hydrogen trucks also take a big battery, so I can’t point the finger at anyone else. I have the same problem everybody else has, and I’m trying to get rid of it. The electric powertrain is the powertrain of the future. How we store the energy for it has got to change. We’ve got to figure out a way, whether it’s through ultra-capacitors or whatever it may be, where you can store all that energy without disrupting these scarce resources. Then the price will come down low enough that we can finally win,” Milton stated.
Battery technology continues to improve with the continued adoption of electric propulsion. Tesla, for its part, is working on removing cobalt from its batteries altogether, allowing the company to address the humanitarian issues surrounding cobalt mines in areas such as the Republic of Congo. During the recently held annual shareholder meeting, Tesla CEO Elon Musk even hinted at Tesla potentially entering the mining business, as a means to acquire the necessary materials for its products’ batteries.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Elon Musk
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.
SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.
Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.
The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.
Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.
SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.
Tesla enters two new markets on two different continents in one week
SpaceX announces new Starship 13 test flight target date
