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Tesla sales in California show it is still the preferred choice in an EV hotspot

A Tesla Motors Inc Model X is seen at Tesla's introduction of its new battery swapping program in Hawthorne, California June 20, 2013. Tesla Motors Inc on Thursday unveiled a system to swap battery packs in its electric cars in about 90 seconds, a service Chief Executive Elon Musk said will help overcome fears about their driving range. REUTERS/Lucy Nicholson (UNITED STATES - Tags: TRANSPORT BUSINESS LOGO) - RTX10VSH

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Tesla’s exceptional sales record in California shows that, even though many other EV options exist, it is still the ideal choice in what could be considered the country’s hotspot for electric cars.

Sales figures released by the California Department of Energy show Tesla sold 212,586 units in California in 2022, accounting for just under 73 percent of the 292,496 battery electric vehicles (BEVs) sold in the State collectively across all manufacturers.

The Model 3 narrowly edged out the Model Y accounting for 94,683 units sold. The Model Y collected 93,872 units sold for the year, while the Model X (13,319) and Model S (10,712) continue to reaffirm their status as “sentimental” to the company’s big picture.

BMW (15,057) and Ford (14,517) were second and third in registrations, with the X5 (4,346) and Mustang Mach-E (9,860) being the companies’ two best-sellers.

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California accounted for 40 percent of zero-emission vehicle sales in the United States, Reuters said. Meanwhile, of the 807,180 BEVs sold in the U.S. last year, according to Motor Intelligence (via WSJ), the 292,496 BEVs sold in California accounted for 36 percent of the U.S. EV market share last year.

The dominance of Tesla in the overall BEV market is impressive, but the domination in an EV hotspot like California is a testament to the company’s advantages over others.

California has a lot of major EV companies, including Rivian, Lucid, Fisker, and others. Even with competitive options from legacy automakers like Ford and well-known luxury brands like BMW, the state’s EV owners are still opting for Tesla more often than not. The question is: Why?

Perhaps Tesla’s biggest advantage in the sector is its Supercharging network, which is currently catered and exclusive to Tesla vehicles. Although reports indicate that Tesla could be opening Superchargers to other EV brands, currently it remains closed to Teslas only, and with so many unproven and small infrastructure companies out there, owners are looking for consistency and availability.

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Tesla offers that within the Supercharger network. However, the company also has the best EV tech on the market, and the vehicles have routinely been considered some of the best on Earth in terms of performance. What is astounding is the company’s ability to continue its dominating market share with the increase in competition.

Tesla has continuously fought off reports of weakening demand through most of 2022. Even in early 2023, a series of hefty price cuts from the automaker pushed the narrative that the company was struggling. However, Tesla is returning vehicles to prices similar to what they were before supply chain issues limited the company’s ability to offer more affordable vehicles.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Starlink terminals smuggled into Iran amid protest crackdown: report

Roughly 6,000 units were delivered following January’s unrest.

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Credit: Starlink/X

The United States quietly moved thousands of Starlink terminals into Iran after authorities imposed internet shutdowns as part of its crackdown on protests, as per information shared by U.S. officials to The Wall Street Journal

Roughly 6,000 units were delivered following January’s unrest, marking the first known instance of Washington directly supplying the satellite systems inside the country.

Iran’s government significantly restricted online access as demonstrations spread across the country earlier this year. In response, the U.S. purchased nearly 7,000 Starlink terminals in recent months, with most acquisitions occurring in January. Officials stated that funding was reallocated from other internet access initiatives to support the satellite deployment.

President Donald Trump was aware of the effort, though it remains unclear whether he personally authorized it. The White House has not issued a comment about the matter publicly.

Possession of a Starlink terminal is illegal under Iranian law and can result in significant prison time. Despite this, the WSJ estimated that tens of thousands of residents still rely on the satellite service to bypass state controls. Authorities have reportedly conducted inspections of private homes and rooftops to locate unauthorized equipment.

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Earlier this year, Trump and Elon Musk discussed maintaining Starlink access for Iranians during the unrest. Tehran has repeatedly accused Washington of encouraging dissent, though U.S. officials have mostly denied the allegations.

The decision to prioritize Starlink sparked internal debate within U.S. agencies. Some officials argued that shifting resources away from Virtual Private Networks (VPNs) could weaken broader internet access efforts. VPNs had previously played a major role in keeping Iranians connected during earlier protest waves, though VPNs are not effective when the actual internet gets cut.

According to State Department figures, about 30 million Iranians used U.S.-funded VPN services during demonstrations in 2022. During a near-total blackout in June 2025, roughly one-fifth of users were still able to access limited connectivity through VPN tools.

Critics have argued that satellite access without VPN protection may expose users to geolocation risks. After funds were redirected to acquire Starlink equipment, support reportedly lapsed for two of five VPN providers operating in Iran.

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A State Department official has stated that the U.S. continues to back multiple technologies,  including VPNs alongside Starlink, to sustain people’s internet access amidst the government’s shutdowns.

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Tesla ramps up Sweden price war with cheaper Model Y offer

The incentive effectively acts as a manufacturer-funded EV bonus and makes the entry-level Model Y more affordable.

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Credit: Tesla

Tesla has introduced a new 40,000 SEK incentive in Sweden, lowering the price of its most affordable Model Y to a record low. The incentive effectively acts as a manufacturer-funded EV bonus and makes the entry-level Model Y more affordable.

As per a report from Swedish auto outlet Allt om Elbil, Tesla Sweden is offering a 40,000 SEK electric car bonus on the entry-level Tesla Model Y Rear-Wheel Drive variant. The incentive lowers the purchase price of the base all-electric crossover to 459,900–459,990 SEK, depending on listing.

The bonus applies to orders and deliveries completed by March 31, 2026. Tesla Sweden is also offering zero-interest financing as part of the campaign.

Last fall, Tesla launched a new base version of the Model Y starting at 499,990 SEK. The variant features a refreshed design and simplified equipment compared to the Premium and Performance variants. The new 40,000 SEK incentive now pushes the entry model well below the 460,000 SEK mark.

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So far this year, the Model Y remains the most registered electric vehicle in Sweden and the third most registered new car overall. However, most registrations have been for higher Premium-spec versions. The new incentive could then be Tesla’s way to push sales of its most affordable Model Y variant in the country. 

Tesla is also promoting private leasing options for the entry-level Model Y at 4,995 SEK per month. Swedish automotive observers have noted that leasing may remain the more cost-effective option compared to purchasing outright, even after the new discount.

The base Model Y Rear-Wheel Drive offers a WLTP range of 534 kilometers, a top speed of 201 km/h, and a 0–100 km/h time of 7.2 seconds. Tesla lists energy consumption at 13.1 kWh per 100 kilometers, making it the most efficient version of the vehicle in the lineup and potentially lowering overall ownership costs. 

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Tesla China hires Autopilot Test Engineer amid continued FSD rollout preparations

The role is based in Lingang, the district that houses Gigafactory Shanghai.

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Credit: Grok Imagine

Tesla is hiring an Autopilot Test Engineer in Shanghai, a move that signals continued groundwork for the validation of Full Self-Driving (FSD) in China. The role is based in Lingang, the district that houses Gigafactory Shanghai and has become a key testing zone for advanced autonomous features.

As observed by Tesla watchers, local authorities in Shanghai’s Nanhui New City within Lingang have previously authorized a fleet of Teslas to run advanced driving tests on public roads. This marked one of the first instances where foreign automakers were permitted to test autonomous driving systems under real traffic conditions in China. 

Tesla’s hiring efforts come amid ongoing groundwork for a full FSD rollout in China. Earlier reporting noted that Tesla China has been actively preparing the regulatory and infrastructure foundation needed for full FSD deployment, even though the company has not yet announced a firm launch date for the feature in the market.

As per recent comments from Tesla China Vice President Grace Tao, the electric vehicle maker has been busy setting up the necessary facilities to support FSD’s full rollout in the country. In a comment to local media, Tao stated that FSD should demonstrate a level of performance that could surpass human drivers once it is fully rolled out. 

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“We have set up a local training center in China specifically to handle this adaptation,” Tao said. “Once officially released, it will demonstrate a level of performance that is no less than, and may even surpass, that of local drivers.”

Tesla CEO Elon Musk has been quite bullish about a potential FSD rollout in China. During the 2025 Annual Shareholder Meeting, Musk emphasized that FSD had only received “partial approval” in China, though full authorization could potentially arrive around February or March 2026. This timeline was reiterated by the CEO during his appearance at the World Economic Forum in Davos.

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