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Tesla sales leap over 400% in Germany as Model 3’s European push continues

Tesla Model S and Model X.

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Tesla increased its market share last month in Germany’s auto market from .03% to .19%, according to the latest data from the Association of International Motor Vehicle Manufacturers comparing German auto registrations between April 2018 and April 2019. A total of 575 Teslas were registered in April 2019, representing a 442% increase over registrations in April 2018. Tesla’s increase in the German market from month to month also represented the highest growth out of all automotive brands in the country.

Tesla’s total number of cars registered in April 2019 represents a higher percentage of the total vehicles sold in Germany for the month by Alfa Romeo and Lexus, which commanded a market share of 0.12% and 0.11%, respectively. Given the current trends, Tesla’s market share in Germany will likely continue to grow as the all-electric car manufacturer continues its sales push into the European market. This suggests that Tesla’s blend of practicality, performance, and tech-driven luxury has enabled the company to carve out its own niche in a market associated with luxury automobiles.

The backdrop of impending emissions regulations set to take force in Europe looks to be making a significant show in the German car market as the number of alternative power vehicles registered in the country continues to increase. Electric vehicles showed a 50% growth over the past year, while hybrid car registrations increased by 5.4%. Diesel-fueled vehicle registrations remained stagnant in a year-to-year comparison between 2018 and 2019, while gasoline-powered vehicle registrations dropped 5.1% for the same time period.

Tesla’s efforts aimed at increasing sales in the German market showed hints earlier this year, when the combined sales of the Model S, Model 3, and Model X began approaching those of another German-born luxury brand: Porsche. In March, Porsche had 2,723 new vehicle registrations in the country, while Tesla posted 2,367. The gap has widened again in April, with Porsche’s registrations totaling 3,093 against Tesla’s 575; however, momentum still remains with Tesla. Porsche’s April 2019 sales represented 0.62% growth compared to April 2018 vs. Tesla’s 442% for the same period. Porsche’s cumulative sales for 2019 are also down about 25% in Germany.

Germany may see Tesla’s market share jump into native brand territory in the future if Gigafactory Europe is eventually built within its borders. In a series of tweets last summer, CEO Elon Musk revealed that the country was being seriously considered for the facility. “Germany is a leading choice for Europe. Perhaps on the German-French border makes sense, near the Benelux countries,” he tweeted. A Gigafactory in Europe stands to be a lucrative investment for Tesla in its efforts to saturate the region with its competitively priced Model 3 and possibly its coming Model Y.

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Tesla Fremont Factory celebrates 15 years of electric vehicle production

Since opening in 2010, the Fremont Factory has produced all four “S3XY” models while creating tens of thousands of jobs.

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Credit: Tesla

Tesla is marking the 15-year anniversary of its Fremont Factory in California, the first automotive mass-manufacturing plant acquired by the electric car maker. 

Since opening in 2010, the Fremont Factory has produced all four “S3XY” models while creating tens of thousands of jobs and investing billions of dollars in the region.

Celebrating 15 years of EV production

The Fremont Factory’s milestone was celebrated by the official Tesla Manufacturing account on X, which posted a photo of several Teslas forming a “15” in front of the facility’s iconic white facade. As per the electric vehicle maker, the Fremont Factory has now produced 3.6 million vehicles so far, and it has also created over 20,000 jobs in the state. 

“15 years ago, we opened Fremont factory. Today, the Fremont team is producing all 4 S3XY models, totaling 3.6M vehicles made so far. 20k+ California jobs created w/ billions of dollars invested,” the official Tesla Manufacturing account on X wrote in its post.

The Fremont Factory’s transformation

Tesla acquired the Fremont Factory from the defunct NUMMI joint venture between General Motors and Toyota in May 2010 for $42 million. The facility had produced more than 8 million vehicles under GM and Toyota over 26 years. Following its acquisition, Tesla retooled the 5.3-million-square-foot plant to support the production of the Model S sedan.

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Over the past 15 years, the factory has evolved into Tesla’s primary North American production hub, assembling the Model S, 3, X, and Y. Annual output has exceeded 550,000 vehicles, including nearly 560,000 produced in 2023 alone. Expectations are high that other products, such as the next-generation Roadster and Optimus, might be produced in the Fremont Factory as well.

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Tesla posts job opening for next-generation Roadster production

Elon Musk teased a major demonstration at the Tesla Design Studio in Hawthorne, scheduled for the end of the year.

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Image used with permission for Teslarati. (Credit: Tom Cross)

Tesla has opened its first job listing specifically for the next-generation Roadster, hinting at some substantial progress on the company’s long-awaited flagship all-electric supercar. 

The company is looking for a Manufacturing Engineer to support the development and launch of new battery manufacturing equipment, which would likely be pivotal to the Roaster, considering its teased performance and range.

Tesla’s next-generation Roadster batteries

As per Tesla’s Careers website, the Roadster Manufacturing Engineer’s tasks would include ideating equipment concepts, developing specifications, validating processes, and addressing production bottlenecks. Tesla emphasized that the position involves collaboration across domestic and international sites, supporting equipment factory acceptance tests and assisting operations teams, with expected travel under 50 percent. 

“In this role, you will take large-scale manufacturing systems for new battery products and architectures from the early concept development stage through equipment launch, optimization, and handover to local operations teams. Battery development is at the heart of our company, and this is an exciting opportunity to work directly on the central challenges for the all-new Roadster product architecture while still in its early development stages,” the job listing noted.

The opening marks one of the first public hiring efforts explicitly tied to the next-gen Roadster, suggesting that the vehicle’s development might be approaching its initial manufacturing phase. The fact that the new Roadster’s first job opening is related to its battery is interesting, as the vehicle was unveiled with a range of 620 miles way back in late 2018. Though at the time, Elon Musk also noted that the Roadster would be fitted with a 200 kWh battery, twice the size of the batteries used in the Model S and Model X. 

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Musk teases “most epic demo ever” and fuels Roadster speculation

Back in July, Elon Musk teased a major demonstration at the Tesla Design Studio in Hawthorne, California, scheduled for the end of the year. Musk shared on X that he had just visited the studio, calling the upcoming event the “most epic demo ever by one of year. Ever.”

The statement immediately prompted speculations that Tesla may finally be ready to reveal the production version of the next-generation Roadster. Originally unveiled alongside the Semi in 2018, the Roadster has remained under wraps while the company scaled production of other models. Since its unveiling, however, the Roadster’s rollout has been pushed back in favor of the original Model Y, the refreshed Model S and X, the Cybertruck, the refreshed Model 3, the Semi, and the new Model Y.

At the time of its unveiling, the next-generation Roadster was teased to be nothing short of a monster, with a 0-60 mph time of 1.99 seconds and a top speed of over 250 mph. Elon Musk also teased that the next-generation Roadster would have a range of 620 miles per charge. Later, the CEO noted that the Roadster should be able to achieve a 0-60 mph launch of less than 1 second, thanks to the vehicle’s SpaceX package. Musk has also noted recently that the next-generation Roadster would be “beyond a car.”

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Tesla’s Shanghai sites now producing massive solar output, confirms exec

Gigafactory Shanghai’s rooftop solar installation now generates an impressive amount of clean energy, and other sites are following suit.

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Credit: Grace Tao/Weibo

Tesla China Vice President Grace Tao recently shared new details on the company’s solar initiatives in some of its facilities across Shanghai. 

In a post on Weibo, the Tesla executive stated that Gigafactory Shanghai’s rooftop solar installation now generates an impressive amount of clean energy, and other sites are following suit.

Tesla China’s rooftop solar initiatives

As per Tao’s post, Giga Shanghai’s rooftop solar system produces about 11 million kWh of electricity per year. This helps reduce carbon emissions by an estimated 4,600 tons annually.

The Shanghai Megafactory, which produces Megapack batteries, is also being fitted with solar panels. Once operational, it is expected to generate an additional 6 million kWh per year and further lower carbon emissions by roughly 2,500 tons.

“At present, the roof of the Shanghai Super Factory is covered with photovoltaic panels, which can generate 11 million kWh of electricity annually and reduce carbon emissions by 4,600 tons. The Shanghai Energy Storage Super Factory next door is also installing photovoltaic panels, which is expected to generate an additional 6 million kWh a year and reduce carbon emissions by 2,500 tons,” Tao wrote in her post.

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Tesla expands solar and storage efforts

Beyond its manufacturing hubs, Tesla is extending its renewable energy strategy to service centers and retail operations in China. Tao stated that the roof of Tesla’s Shanghai Kangqiao Direct Body and Paint Center already produces around 400,000 kWh of green electricity each year, reducing emissions by yet another 170 tons.

She highlighted that Tesla’s goal is to ensure clean electricity powers the full lifecycle of its products, from manufacturing and storage to on-road charging. “The manufacture, storage, and use of clean electricity runs through the entire chain of Tesla products, and is also the contribution of every Tesla owner to a sustainable tomorrow for the earth,” Tao stated.

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