New data on Tesla registrations from the year’s first quarter is splitting and confusing analysts.
Tesla is by far the top EV seller in the United States. According to new data from Experian, Tesla still controls more marketshare than all 23 of its competitors combined. Nonetheless, many of the indicators from the new data are setting off alarms for some analysts, creating divided opinions and confusion.
Besides Tesla’s continuing marketshare success, initially reported by Automotive News, a couple of warning signs were found in the new batch of data on vehicle registrations in the U.S. Foremost is the concern about weakening demand for Tesla vehicles. As noted by the Automotive News report, while Tesla’s first-quarter delivery numbers were by no means bad, they were far from mind-blowing, growing just 3.7% from Q4 ’22. More disturbing to some analysts, Tesla’s year-over-year growth shrank by over 40% to 35%.
Analysts’ concerns culminated in the Experian report’s findings, showing that Tesla’s marketshare had dropped drastically to 58%, despite the incredibly aggressive price cuts it has instituted since the beginning of the year. Some even argued that this is just more evidence that the price cuts put in place will continue into the future and that they are more necessary than ever.
These market results and conclusions have spiraled into two primary arguments. The first is whether Tesla’s price cuts are necessary, but the second, perhaps more notable, is whether Tesla needs to be concerned about its Q1 results.
Both sides of these arguments have pointed to Tesla’s growing competition, particularly within the luxury segment, as evidence. Traditional luxury players, including Mercedes, Porsche, and BMW, have all seen their EV sales numbers grow dramatically as their customers become more accustomed to the offerings. However, it remains unclear if this growth is at the detriment of Tesla or is simply adding to a wave of demand for EVs overall, hence lowering Tesla’s marketshare.
Tesla CEO Elon Musk has pointed to two hurdles that may be affecting the automaker’s market success; record-high interest rates and lingering inflation. But not everyone is convinced that just macroeconomic forces are working against Tesla.
Analysts from iSeeCars argue that many market forces are currently working against the EV leader, including the aforementioned increase in competition. Specifically, the analysts point to the Model S, which has recently fallen from America’s top 10 most popular EVs after a long period of leadership in the segment.
Tesla’s solution to these issues thus far has been continual price cuts, hoping to attract a new set of lower-budget buyers. However, even this strategy has its drawbacks. Not only is Tesla slowly cutting away at its profit margins, which remain industry-leading, but it may also be damaging its brand image, a critical part of any luxury offering.
Looking forward, with an increasing number of offerings from new and old competitors alike, Tesla certainly has its work cut out for it. Nonetheless, many remain hopeful. Despite the rising competition, interest in Tesla vehicles continues to climb, along with their overall sales, even with its supposed sinking growth rate. Nonetheless, Tesla’s success or failure may only become apparent in the coming quarters as it looks to introduce new models, new product upgrades, and much more.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
Elon Musk
How to use Grok Bot to block spam calls and texts
Musk told users to ask Grok Bot to scrub their phone numbers from spam lists.
Elon Musk has a new use case for Grok Bot, and it is the spam call. On Thursday he replied to an X user named Arash with a short instruction: “Ask your @Grok @Bot to remove your phone number from spam call & text lists!” Arash had said he got tired of the calls, had an AI bot find his number on listing sites and file removal requests, and packaged the process as a free skill for others.
The skill is called Spam-Call Scrubber, which is described to find a phone number on people search sites and data brokers, submits the opt outs, completes the confirmation emails those sites send back, and rechecks on a schedule the user picks. Using it requires the Grok Bot app. The pitch is time saved, since most broker opt outs sit behind separate forms on separate sites.
Ask your @Grok @Bot to remove your phone number from spam call & text lists!
— Elon Musk (@elonmusk) October 15, 2026
Musk said Grok Bot now gives each bot its own email address, and that it can detect scam emails. On Thursday he also said SpaceX would make users whole if the bot botches a purchase or leaks a card, then told users to shop away from Amazon after the retailer blocked the agent, as Teslarati reported. The terms of service we reviewed at the time put responsibility for what an agent does on the user.
For Tesla owners, Grok Bot is not just a phone app. Tesla brought Grok Bot into its vehicles on September 22, and we argued earlier this week that the Cybercab’s real advantage may be the errands it runs during a ride. Every Cybercab and the rest of the Model Y Robotaxi fleet has it enabled. The more routine tasks like this one become, the more a rider has reason to hand over something personal in the back seat.
The new Spam-Call Scrubber skill can be downloaded for free and works on sites that honor removal requests, while noting that listings can reappear, and illegal robocallers do not check any registry. Whether Spam-Call Scrubber cuts anyone’s call volume is something the first wave of users will find out, and Musk’s endorsement guarantees that wave is coming.
Investor's Corner
Tesla’s flying Roadster just revealed something bigger than the car
Analysts say the Roadster demo puts a Tesla and SpaceX merger back on the table.
The Roadster unveiling near Waco ended Thursday night, and by Friday morning much of the investor reaction had less to do with the car than with who owns the rocket technology inside it.
Wedbush analyst Dan Ives said the event “puts the Tesla/SpaceX relationship on the table in a tangible way,” pointing to the propulsion, pressure vessel and control hardware sitting on a Tesla product. Gene Munster of Deepwater Asset Management called the demo “a ridiculous display of engineering” with “no commercial value” beyond embarrassing traditional automakers, though he said it showed Musk wants the two companies together.
The more specific forecast came a day earlier from Barclays. Analyst Dan Levy told clients a deal could be announced before Tesla’s annual meeting, which must happen by December 6, and that an announcement in late October or early November could make shareholder approval harder. Barclays expects SpaceX to be the buyer in an all stock deal, with Tesla holders receiving SpaceX shares at a premium, based on market values of roughly $2.1 trillion for SpaceX and $1.5 trillion for Tesla. If nothing lands around the meeting, the bank still sees an announcement within 6 to 12 months.
The Roadster demo just added more weight to merger speculations. Tesla’s demo used cold gas thrusters and pressure tanks of the kind SpaceX uses on Falcon 9, and Musk described the car as a collaboration between Tesla and SpaceX engineers, as we mentioned in our breakdown of the three Roadster configurations.
Musk has not publicly addressed a deal since the event, as far as we have seen. His most direct answer remains the one he gave at the All In Summit, when he said that with so much collaboration, “who can imagine what action one might take” without ruling anything out. Ives has held to a 2027 timeline since his March note, and Musk pushed back on the China piece of the speculation when ARK floated a year end announcement in August.
The next test is Tesla’s third quarter earnings call on October 21. However, we recall in July that Musk told analysts, “we can’t talk about combining companies and that kind of thing on an earnings call,” so a clear answer wouldn’t be expected.
News
How Tesla’s Roadster fan system and thrusters are built to dominate the corners
Tesla’s Roadster uses fans, active wings and cold gas thrusters to create grip at any speed.
Tesla’s new Roadster is best known for flipping through the air in Texas, but the technology that matters most for a race track is the stuff that keeps it on the ground. Tesla’s Roadster page describes a multi-mode fan and ground sealing system that acts as a downforce generator, pulling air out from beneath the car. Tesla says it provides enough suction to hold the vehicle upside down, even when stationary.
That is the key difference from the wings and diffusers on a normal supercar. Conventional aero only makes downforce when the car is moving, and it grows with speed, so a car has the least grip in the slow corners and under hard braking. A fan system makes downforce at any speed. Tesla’s patent, which we covered last year, describes fans and deployable skirts that create sealed or partially sealed regions under the car, with the fans extracting air to lower the pressure and increase grip and stability.
Still processing this … the most unreal thing I’ve seen. https://t.co/HtEuvnkZjY
— TESLARATI (@Teslarati) October 16, 2026
Tesla pairs that with active wings, a next generation steer by wire system and a Track Mode that lowers the car and changes the suspension, with high downforce and low drag settings for the circuit. To keep weight down, Tesla points to magnesium, titanium and carbon fiber, manual controls and a fixed seat position, which it says lets the car respond to driver inputs almost instantly.
Tesla Roadster: Three configs, one can fly, 0-60 in 0.8 seconds
The cold gas thrusters are the other half. On the Thrust version they sit at the rear and Tesla says they take the car from 0 to 60 mph in under 0.9 seconds, while the Rocket version adds perimeter thrusters for forward, upward and lateral rotational movement. Tesla says the all electric actuators make micro adjustments within a fraction of a second.
Roadster transforms in Track Mode
These aero features aren’t just for looks: they provide the best passive downforce package of any road car (approaching F1 levels!) with wing actuation driven by the @Tesla_Optimus actuator system https://t.co/AqrC4qUga9
— Tesla (@Tesla) October 16, 2026
Musk has been talking about records for years. In June 2019 he said, “We’re going to do things with the new Roadster that are kind of unfair to other cars.” That September, when a follower asked whether the Roadster would beat the Nürburgring production car record, he replied with one word, “Absolutely,” as we reported at the time. In February 2024 he said Tesla had “radically increased the design goals” for the car and that its sub one second 0 to 60 time would be “the least interesting part.”
There are caveats. Tesla has not published a lap time or a verified cornering figure, so the record talk is still a promise rather than a result. Tesla also says the car is not approved for public road use, and the thruster features are limited to the Rocket trim, which is invite only. Fan cars have also been banned or withdrawn before, and getting a sealed underbody to work on a rough public road is a harder problem than on a smooth track. The first real test will be an official lap at a circuit.