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Tesla U.S. sales trajectory confuses analysts

Credit: Tesla

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New data on Tesla registrations from the year’s first quarter is splitting and confusing analysts.

Tesla is by far the top EV seller in the United States. According to new data from Experian, Tesla still controls more marketshare than all 23 of its competitors combined. Nonetheless, many of the indicators from the new data are setting off alarms for some analysts, creating divided opinions and confusion.

Besides Tesla’s continuing marketshare success, initially reported by Automotive News, a couple of warning signs were found in the new batch of data on vehicle registrations in the U.S. Foremost is the concern about weakening demand for Tesla vehicles. As noted by the Automotive News report, while Tesla’s first-quarter delivery numbers were by no means bad, they were far from mind-blowing, growing just 3.7% from Q4 ’22. More disturbing to some analysts, Tesla’s year-over-year growth shrank by over 40% to 35%.

Analysts’ concerns culminated in the Experian report’s findings, showing that Tesla’s marketshare had dropped drastically to 58%, despite the incredibly aggressive price cuts it has instituted since the beginning of the year. Some even argued that this is just more evidence that the price cuts put in place will continue into the future and that they are more necessary than ever.

These market results and conclusions have spiraled into two primary arguments. The first is whether Tesla’s price cuts are necessary, but the second, perhaps more notable, is whether Tesla needs to be concerned about its Q1 results.

Both sides of these arguments have pointed to Tesla’s growing competition, particularly within the luxury segment, as evidence. Traditional luxury players, including Mercedes, Porsche, and BMW, have all seen their EV sales numbers grow dramatically as their customers become more accustomed to the offerings. However, it remains unclear if this growth is at the detriment of Tesla or is simply adding to a wave of demand for EVs overall, hence lowering Tesla’s marketshare.

Tesla CEO Elon Musk has pointed to two hurdles that may be affecting the automaker’s market success; record-high interest rates and lingering inflation. But not everyone is convinced that just macroeconomic forces are working against Tesla.

Analysts from iSeeCars argue that many market forces are currently working against the EV leader, including the aforementioned increase in competition. Specifically, the analysts point to the Model S, which has recently fallen from America’s top 10 most popular EVs after a long period of leadership in the segment.

Tesla’s solution to these issues thus far has been continual price cuts, hoping to attract a new set of lower-budget buyers. However, even this strategy has its drawbacks. Not only is Tesla slowly cutting away at its profit margins, which remain industry-leading, but it may also be damaging its brand image, a critical part of any luxury offering.

Looking forward, with an increasing number of offerings from new and old competitors alike, Tesla certainly has its work cut out for it. Nonetheless, many remain hopeful. Despite the rising competition, interest in Tesla vehicles continues to climb, along with their overall sales, even with its supposed sinking growth rate. Nonetheless, Tesla’s success or failure may only become apparent in the coming quarters as it looks to introduce new models, new product upgrades, and much more.

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What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla Robotaxi ride-hailing without a Safety Monitor proves to be difficult

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Credit: Grok Imagine

Tesla Robotaxi ride-hailing without a Safety Monitor is proving to be a difficult task, according to some riders who made the journey to Austin to attempt to ride in one of its vehicles that has zero supervision.

Last week, Tesla officially removed Safety Monitors from some — not all — of its Robotaxi vehicles in Austin, Texas, answering skeptics who said the vehicles still needed supervision to operate safely and efficiently.

BREAKING: Tesla launches public Robotaxi rides in Austin with no Safety Monitor

Tesla aimed to remove Safety Monitors before the end of 2025, and it did, but only to company employees. It made the move last week to open the rides to the public, just a couple of weeks late to its original goal, but the accomplishment was impressive, nonetheless.

However, the small number of Robotaxis that are operating without Safety Monitors has proven difficult to hail for a ride. David Moss, who has gained notoriety recently as the person who has traveled over 10,000 miles in his Tesla on Full Self-Driving v14 without any interventions, made it to Austin last week.

He has tried to get a ride in a Safety Monitor-less Robotaxi for the better part of four days, and after 38 attempts, he still has yet to grab one:

Tesla said last week that it was rolling out a controlled test of the Safety Monitor-less Robotaxis. Ashok Elluswamy, who heads the AI program at Tesla, confirmed that the company was “starting with a few unsupervised vehicles mixed in with the broader Robotaxi fleet with Safety Monitors,” and that “the ratio will increase over time.”

This is a good strategy that prioritizes safety and keeps the company’s controlled rollout at the forefront of the Robotaxi rollout.

However, it will be interesting to see how quickly the company can scale these completely monitor-less rides. It has proven to be extremely difficult to get one, but that is understandable considering only a handful of the cars in the entire Austin fleet are operating with no supervision within the vehicle.

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Tesla gives its biggest hint that Full Self-Driving in Europe is imminent

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Credit: BLKMDL3 | X

Tesla has given its biggest hint that Full Self-Driving in Europe is imminent, as a new feature seems to show that the company is preparing for frequent border crossings.

Tesla owner and influencer BLKMDL3, also known as Zack, recently took his Tesla to the border of California and Mexico at Tijuana, and at the international crossing, Full Self-Driving showed an interesting message: “Upcoming country border — FSD (Supervised) will become unavailable.”

Due to regulatory approvals, once a Tesla operating on Full Self-Driving enters a new country, it is required to comply with the laws and regulations that are applicable to that territory. Even if legal, it seems Tesla will shut off FSD temporarily, confirming it is in a location where operation is approved.

This is something that will be extremely important in Europe, as crossing borders there is like crossing states in the U.S.; it’s pretty frequent compared to life in America, Canada, and Mexico.

Tesla has been working to get FSD approved in Europe for several years, and it has been getting close to being able to offer it to owners on the continent. However, it is still working through a lot of the red tape that is necessary for European regulators to approve use of the system on their continent.

This feature seems to be one that would be extremely useful in Europe, considering the fact that crossing borders into other countries is much more frequent than here in the U.S., and would cater to an area where approvals would differ.

Tesla has been testing FSD in Spain, France, England, and other European countries, and plans to continue expanding this effort. European owners have been fighting for a very long time to utilize the functionality, but the red tape has been the biggest bottleneck in the process.

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Tesla Europe builds momentum with expanding FSD demos and regional launches

Tesla operates Full Self-Driving in the United States, China, Canada, Mexico, Puerto Rico, Australia, New Zealand, and South Korea.

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SpaceX Starship V3 gets launch date update from Elon Musk

The first flight of Starship Version 3 and its new Raptor V3 engines could happen as early as March.

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Credit: SpaceX/X

Elon Musk has announced that SpaceX’s next Starship launch, Flight 12, is expected in about six weeks. This suggests that the first flight of Starship Version 3 and its new Raptor V3 engines could happen as early as March.

In a post on X, Elon Musk stated that the next Starship launch is in six weeks. He accompanied his announcement with a photo that seemed to have been taken when Starship’s upper stage was just about to separate from the Super Heavy Booster. Musk did not state whether SpaceX will attempt to catch the Super Heavy Booster during the upcoming flight.

The upcoming flight will mark the debut of Starship V3. The upgraded design includes the new Raptor V3 engine, which is expected to have nearly twice the thrust of the original Raptor 1, at a fraction of the cost and with significantly reduced weight. The Starship V3 platform is also expected to be optimized for manufacturability. 

The Starship V3 Flight 12 launch timeline comes as SpaceX pursues an aggressive development cadence for the fully reusable launch system. Previous iterations of Starship have racked up a mixed but notable string of test flights, including multiple integrated flight tests in 2025.

Interestingly enough, SpaceX has teased an aggressive timeframe for Starship V3’s first flight. Way back in late November, SpaceX noted on X that it will be aiming to launch Starship V3’s maiden flight in the first quarter of 2026. This was despite setbacks like a structural anomaly on the first V3 booster during ground testing.

“Starship’s twelfth flight test remains targeted for the first quarter of 2026,” the company wrote in its post on X. 

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