Tesla is using its Semi to increase delivery numbers before the end of 2020’s second quarter on Tuesday. The commercial vehicle was loaded with Model 3 sedans outside of the Fremont production plant on Friday afternoon.
The Semi was spotted in Tesla’s South Logistics Lot outside of the Fremont Facility loaded with the company’s mass-market sedan, the Model 3. The Semi has seemingly joined the company’s efforts to reduce vehicle delivery times and increase delivery figures to offset a halt in production at Fremont during the beginning of the quarter.
@Emanuelreyes shared images of the Semi being loaded up with Tesla Model 3s that will be transported to showrooms for customers to pick up via contactless delivery.
Tesla Semi loading up!! pic.twitter.com/Nu78q1xUpn
— Emanuel (@emanuelreyesX) June 26, 2020
Tesla has been dealing with some bottlenecks in its delivery process recently due to increased demand. CEO Elon Musk took to Twitter to apologize to customers who recently experienced shifting delivery dates, and thanked Tesla’s logistics partners for “figuratively & literally going the extra mile.”
Special thanks to Tesla trucking & rail partners for figuratively & literally going the extra mile
— Elon Musk (@elonmusk) June 25, 2020
Tesla stated during the Q1 2020 Earnings Call that the Semi was set to begin deliveries in 2021. The automaker contacted reservation holders for the commercial vehicle in January, indicating that the Semi would be ready for a production push in the second half of the year.
Earlier this month, Musk indicated that Tesla would begin a “volume production” push of the Semi ahead of schedule in an email to company employees.
“It’s time to go all out and bring the Tesla Semi to volume production,” Musk said. “It’s been in limited production so far, which has allowed us to improve many aspects of the design.” The announcement surged TSLA stock past $1,000 per share for the first time in the company’s history.
Now, the vehicle has joined the company’s delivery force as Tesla attempts to continue its momentum and turn a profit for the fourth straight quarter.
https://twitter.com/westy543/status/1276591954134876161?s=21
Ever since Tesla reopened the Fremont facility on May 10, the company has been dialing in on ramping up the Model Y and attempting to recover lost delivery and production efforts. Tesla decided to close its production lines at Fremont in late March due to the COVID-19 pandemic.
After Alameda County Health Officials denied numerous efforts by the company to reopen, Tesla decided to reopen without regulatory permission from the local government.
Tesla received approval to reopen the following week after its 38-page “Return to Work Playbook” outlined a plan to work in the facility while operating effectively to reach the company’s production goals.
Tesla has been testing the capabilities of the Semi for close to a year. In January, an email sent by the company to the vehicle’s reservation holders indicated that the Semi was being tested in real-world conditions in Alaska, which evaluated the truck’s resilience when traveling in harsh environments.
The use of the truck to complete deliveries will give Tesla valuable information on the Semi’s performance when hauling vehicles. The Semi will be used by Tesla to transport its sustainable cars to customers across the United States. However, the use of the truck to deliver cars also helps the company’s efforts as Tesla prepares to release its Q2 delivery numbers next week.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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