News
Tesla Semi ‘speed & agility’ praised by professional driver after electric truck encounter
The Tesla Semi is currently traveling across the United States to gather real-world data and refine its systems before it gets released next year. Tesla seems to have brought the Semi over to be test driven by professional driver and 28-year auto veteran Emile Bouret recently as well, who walked away from the experience thoroughly impressed.
Emile Bouret is a professional test driver who has worked with Tesla for years. Bouret is a close friend of Tesla chief designer Franz von Holzhausen, and he has been asked to test drive the company’s vehicles from the Model S to the original Tesla Roadster. He was also the man who conducted test drives in the next-generation Tesla Roadster during the vehicle’s unveiling last November.
The professional driver recently posted an update on his Instagram about the Tesla Semi, lauding the electric long-hauler for its speed and agility, stating that the truck’s performance is practically at odds with its size. Bouret’s caption on his Instagram post suggests that he actually got some hands-on time with the electric long-hauler.
“Blurring The Line | Coworker Edition – I’m clearly very lucky to do what I do & to work with many talented people. As if they could ever be overlooked, the inanimate coworkers I get to work with also tend to be incredibly capable. And that was certainly true with this one, which made a surprise appearance at a recent work site. To see this thing coming down the road in near silence & with speed & agility seemingly at odds with something of its size makes you feel as if you’re living in the future. Kickass cool & crazy in equal measure… the Tesla Semi.”
Tesla loves bending the rules of markets that it disrupts. When the company started selling cars, its business model did away with dealerships, shaking the very idea of how brand new cars are sold. When it seemed like GA3 would not be enough to build 5,000 Model 3 per week by the end of Q2 2018, Tesla built another assembly line inside a sprung structure at the grounds of the Fremont factory.
Now, Tesla is attempting to break into another market that is ripe for disruption — the American trucking industry — and its weapon of choice is the Tesla Semi. The Tesla Semi, just like CEO Elon Musk and the company itself, has attracted its own set of disbelievers and critics. Martin Daum, Daimler’s head of trucks, even suggested that the Tesla Semi defies the laws of physics, considering the specs announced by Musk. Jon Mills, a spokesman for engine maker Cummins Inc., largely dismissed the electric truck and its chances at the long-haul market as well, citing weak demand.
That has not stopped Tesla from pushing the Semi, though. Over the past few weeks, multiple sightings of the Semi have been reported across the United States, and during this time, the vehicle was seen visiting some of the companies that placed pre-orders for the long-hauler. Among these are UPS, J.B. Hunt, and Ruan Transportation Management Systems, all of which shared their enthusiasm for the truck online.
Just like Tesla’s other vehicles, the Semi is designed to be a long-hauler that could be driven well. This is a trademark of all Tesla electric cars to date, as the Model S, Model X, and Model 3 have all been hailed for their ride and drive. The vehicles themselves might attract criticism over their design (such as the Model X’s overcomplicated Falcon Wing Doors and the first-production Model 3’s build quality), but when it comes to drivability and performance, Tesla’s electric cars usually pass with flying colors.
This is what happened with the Model 3 during Detroit veteran Sandy Munro’s teardown and analysis of the vehicle. Munro spared no criticism when he talked about the Model 3’s panel gaps and overall build quality, but when he actually drove the electric sedan, he was impressed. Munro later noted that the person who tuned the suspension for the Model 3 could easily have been an “F1 Prince” — no small compliment coming from a man with decades of experience in the auto industry.
If Emile Bouret’s praise for the Tesla Semi is any indication, it appears that the electric long-hauler would be able to impress even its staunchest critics when it comes to the way it drives and its overall performance. Tesla, after all, has noted that it is in the process of improving the truck before it enters mass production. Elon Musk has already teased that the long-range variant of the vehicle will have closer to 600 miles of range. Making the Telsa Semi impressive to drive is just more icing on the cake.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
