Recent activities from Tesla suggest that the electric car maker is putting quite a bit of effort into marketing its vehicles to as many people as possible. As could be seen in the official web pages of the Model 3 and Model Y, Tesla is now highlighting the vehicles’ estimated costs with the incentives from the Inflation Reduction Act (IRA) applied. Similar efforts have been initiated on Twitter.
A look at Tesla’s official pages for the Model 3 sedan and Model Y crossover shows that the electric vehicle maker is highlighting the fact that the electric cars are eligible for the IRA’s $7,500 tax credit. The prices emphasized on the Model 3 and Model Y’s pages also list the cost of the vehicles after the IRA’s tax credit has been applied. The prices listed in the vehicles’ order pages also do not include potential local incentives, so the cars could get even more affordable.
Over on Twitter, Tesla is implementing a similar strategy. In a recent post from the official Tesla account, the company emphasized that the IRA’s full $7,500 federal tax credit applies to all new Model 3 sedans and Model Y crossovers. With the federal incentives in place, Tesla noted that the Model 3 starts at just $32,450. And if one were to factor in fuel and maintenance savings, the cost of the Model 3 would drop to “well below $30k,” the company noted.
But this is not all, as customers who are eligible for state and local incentives could make the car even more affordable. “If eligible, state & local incentives can drop prices as low as $20k in certain states!” Tesla stated.
It is pretty encouraging to see Tesla promoting its vehicles’ attainable prices. That being said, some members of the EV community have urged the electric car maker to promote the same points to people outside the social media and electric vehicle bubble. After all, a good number of everyday car buyers likely still perceive Teslas as extremely expensive cars that are only for the wealthy. And while that’s quite true for the Model S and Model X, the Model 3 and Model Y are very attainable cars.
Tesla’s decision to promote its vehicles’ prices with the IRA’s incentives in place has received some negative reactions from longtime EV community members, with some stating that it’s still best to list the Model 3 and Model Y’s actual purchase price. Such a thing would be particularly useful as not every car buyer qualifies for federal and state incentives.
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Tesla China extends its 7-year financing promotion once more
The move marks Tesla’s second extension of the program this year.
Tesla has extended its seven-year ultra-low-interest and five-year interest-free financing programs in China once more, pushing the offers through March 31, the end of the first quarter.
The move marks Tesla’s second extension of the program this year. The financing plan was first introduced on January 6 as a strategy aimed at offsetting higher ownership costs ahead of China’s planned 5% NEV purchase tax in 2026.
The original promotion was set to expire at the end of January but was extended to the end of February. This has now been extended again through March.
The repeated extensions reflect growing competitive pressure. Tesla’s 2025 retail sales in China totaled 625,698 units, representing a 4.78% year-on-year decline, as per data compiled by CNEV Post. That being said, this decline is partly caused by the Model Y’s changeover to its new variant in Q1 2025, which resulted in lower sales during the quarter.
In early 2026, the Model Y also lost its position as China’s top-selling EV in January to Xiaomi’s YU7, though this was also a month when Tesla primarily exported vehicles to foreign territories, which pushed local delivery numbers lower.
During January 2026, Tesla China exported 50,644 vehicles, roughly 1.7 times higher than the same month a year ago and more than 15 times higher than December’s level.
Tesla’s financing push has not gone unanswered. BYD this week introduced its own seven-year low-interest plan across its Ocean lineup and Fang Cheng Bao sub-brand, also valid through March 31. Other competitors including NIO, XPeng, Li Auto, and Geely Auto have already rolled out extended-term loan programs as well.
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Tesla China focuses on local deliveries as Q1 enters final month
Tesla’s estimated delivery times for all variants of the Model 3 and Model Y in China were listed at just one to three weeks.
Tesla’s delivery wait times in China have dropped to some of their shortest levels in years, an apparent hint that Giga Shanghai has largely cleared its order backlog and currently has strong production capacity.
As of February 26, estimated delivery times for all variants of the Model 3 and Model Y in China were listed at just one to three weeks, as per observations of Tesla China’s official webpages by CNEV Post.
That marks a notable shift from the several-week or even two-month waits seen late last year.
The one-to-three-week delivery window suggests that Giga Shanghai is likely focusing on the local market, at least for now as the company enters the final month of the first quarter. Tesla China typically spends the first half of the quarter catering to markets that import vehicles from Giga Shanghai.
Historically, when Tesla’s wait times in China compress to their shortest levels, the company often follows with fresh market actions.
In past cycles, shortened delivery timelines were followed by promotional activity. After delivery windows narrowed to one to three weeks in early 2024, for example, Tesla later introduced an RMB 10,000 instant discount on Model Y final payments that year.
To spur local demand, Tesla recently extended its seven-year ultra-low-interest and five-year interest-free financing offers through March 31. This marks the second extension of the policy this year.
So far, posts from the Tesla community suggest that interest in the company’s vehicles among consumers in China is still strong. Videos of busy delivery centers across China have been shared on social media.
China’s competitive EV landscape has evolved as of late. With regulators discouraging aggressive price wars, automakers are increasingly leaning on financing incentives instead of direct price cuts. Major players including BYD, NIO, XPeng, and Li Auto have introduced similar loan extensions and promotional financing packages.
Elon Musk
Elon Musk’s The Boring Company closes Tunnel Vision Challenge
The Tunnel Vision Challenge invited individuals, companies, and governments to propose a tunnel project up to one mile long.
Elon Musk’s The Boring Company has officially closed submissions for its Tunnel Vision Challenge, confirming that a total of 487 entries were received before the deadline.
In a post on X, the company wrote, “Tunnel Vision Challenge is closed! 487 entries received – TBC team is excited to go through them all!” The company added that “We will select the top ~15 in the next week, and reach out with follow-up questions,” and that an “overall winner will be announced on March 23.”
The Tunnel Vision Challenge invited individuals, companies, and governments to propose a tunnel project up to one mile long with a 12-foot inner diameter. The winning entry will have its tunnel constructed free of charge.
Submissions could range from Loop passenger tunnels to freight, pedestrian, utility, or water tunnels. The only requirement was that the project clearly demonstrate how tunneling would meaningfully improve transportation or infrastructure between two points.
Just days before the deadline, the company provided an interim update noting that 407 entries had already been received. “Update on the Tunnel Vision Challenge – 1 mile of free tunnel! With 3 days left to submit, 407 entries have been received. Great to see enthusiasm for tunnels!” The Boring Company wrote at the time on X. By the close of submissions, the total had grown closer to 500 entries, hinting at strong interest in underground transportation solutions.
Entries are being evaluated on usefulness, stakeholder engagement, and technical, economic, and regulatory feasibility. Applicants were required to quantify projected benefits, such as time saved per rider or cost savings per shipment, and provide maps showing proposed alignments and other details. Submissions that included geotechnical or subsurface data are expected to receive additional consideration.
The Boring Company will fund the tunnel’s construction itself, though related infrastructure costs may be discussed with the winning team. The company also retains discretion to modify or cancel the challenge.
Tesla China extends its 7-year financing promotion once more
Tesla China focuses on local deliveries as Q1 enters final month
