Tesla Sweden has mostly stayed quiet during trade union IF Metall’s strike. That is, at least, until recently, when Tesla Sweden Market Lead Jens Stark spoke with Dagens Industri about the electric vehicle maker’s current operations and the effects of IF Metall’s ongoing strike.
While some media reports have framed a narrative that is mostly centered on IF Metall’s talking points in the conflict, Stark noted that Tesla is working very closely with its employees. And so far, the Tesla Market Lead noted that the electric vehicle maker’s employees are operating as one strong team.
“We work very closely with our employees. We have just had a digital information meeting where we have asked how everyone is doing and they can also write in questions. No one asks about collective agreements. However, they want to know how they can help with different solutions in this situation,” Stark noted.
For the very first time since the strike against Tesla in Sweden started almost 5 months ago, Swedish Tesla manager speaks to media!!
This debunks all the lies IF Metall have told you since October!
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No one asks about collective agreements"
Tesla's Swedish manager after… https://t.co/lYpwjaR04Q pic.twitter.com/0kqiQ0ASNr— Nicklas ???T???♻️? (@NicklasNilsso14) March 17, 2024
Tesla Sweden has been struck not just by IF Metall. It has also been struck by sympathy strikes from the trade union’s allies. These sympathy strikes have made things more challenging for Tesla, but the electric vehicle maker has mostly found workarounds so that it could continue its operations. These workarounds have become a big reason why Tesla and IF Metall’s conflict still has no end in sight.
As noted by Dagens Industri, IF Metall’s strike against Tesla started on October 27, 2023. Thus, the protests against the electric vehicle maker have been going on for nearly five months now. That’s the longest labor market conflict in Sweden since the 1940s. Stark, however, noted in his interview that the conditions of Tesla Sweden’s employees are already comparable to those whose companies have a collective agreement.
“We know that there is a strong correlation between satisfied employees and company success, which is why we put so much effort into benefits and compensation. But also how you can grow in the company and that everyone gets shares. We place a lot of importance on our employees, contrary to the stigma that the union wants to put on us. Otherwise, over 90 percent would not have been at work,” he said.
Tesla has so far been successful in its efforts to continue its operations despite the efforts from IF Metall and its allies. The Tesla Model Y became Sweden’s best-selling car in 2023, and the company saw a sales increase of 120%. Tesla Sweden’s stellar performance in 2023 meant that the EV maker captured a 7% market share in Sweden. And while this market share has dropped to 5% during the first two months of the year, Tesla Sweden is confident that 2024 will be yet another good year.
“Yes, but at the same time we have grown by over 100% compared to the previous year. For us, March is an important month for deliveries. We feel confident that we will have Sweden’s best-selling car when we sum up the year,” Stark said.
The Tesla Sweden Market Lead’s full interview can be viewed here.
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Tesla is shipping a new feature that silences neighborhood Supercharger complaints, prompting drivers to be aware of those who might be impacted by excessive noise nearby.
Tesla is now rolling out a new location-specific “Quiet Charging Zone” that prompts drivers to lower their vehicle’s audio volume in an effort to make things comfortable for everyone, even those who are not Tesla owners.
Another beautiful example of Tesla’s vertical integration.
Neighbors were complaining about noise and commotion at this new Supercharger in San Francisco.
So Tesla pushed a software update that asks people to turn their volume down, with a button to do it in 1 tap. Smart. pic.twitter.com/8esuliuzwr
— Whole Mars Catalog (@wholemars) May 20, 2026
This is an impactful feature that will resolve many complaints from those who are living nearby.
When a Tesla plugs into this Supercharger and its media volume exceeds a certain level, the vehicle’s central touchscreen displays a polite notification: “Could you turn the volume down? Please be mindful of our neighbors.”
Accompanying the message is a prominent “Lower” button. One tap automatically reduces the audio to a more considerate level. Physical “Quiet Charging Zone” signs posted at the station reinforce the request, creating a cohesive experience that blends digital nudges with on-site reminders.
This feature highlights Tesla’s unique advantages. Unlike traditional automakers, Tesla owns both the vehicle software and the charging infrastructure.
Engineers can detect the precise location via GPS, trigger context-aware prompts, and deploy changes fleet-wide in hours or days without recalls or dealer visits. No public release notes highlighted the change, suggesting it was a quiet, site-specific rollout designed to test effectiveness before potential expansion.
These are usually referred to as “Undocumented Changes.”
Beyond immediate noise reduction, the initiative underscores Tesla’s customer- and community-focused ethos. While EVs are inherently quieter than combustion-engine vehicles, auxiliary behaviors like loud infotainment can still create friction in dense cities. Tesla’s rapid response turns potential conflict into an opportunity to demonstrate thoughtful engineering.
As Tesla expands its Supercharger network, which is now open to other EVs in many places, features like location-based quiet modes could become standard tools for harmonious integration into neighborhoods.
Ferrari unveiled its Luce EV over the weekend, and so far, its reception has been an absolute disaster, gathering negative reactions from a wide variety of people, including former executives.
The stock even took a hit on its first day of trading following the unveiling, dropping over 7 percent at one point.
Ferrari moving to EVs from its traditional V12s and mid-engine sports cars is a massive move. It was designed by Sir Jony Ive and Marc Newsom’s LoveFrom studio, which is known for design work for tech giant Apple. “Luce” means “light” in Italian, so Ferrari drew inspiration for its name from its sleek design, characterized by a smooth, sculpted body with rounded edges.
But its reception has been far from what Ferrari expected. The overall design has drawn some harsh criticism since its reveal, and it is simply stunning that such a storied company, with a rich history of beautiful, powerful cars has revealed a design that many are not a fan of.
Ferrari unveiled its all-electric Luce over the weekend, and it has truly gotten some attention…not for the right reasons.
From an Italian legend that has built some beautiful cars in its history, this almost feels like a ploy to inevitably cancel its electric program. pic.twitter.com/rczSSb3pJx
— TESLARATI (@Teslarati) May 26, 2026
Responses to the design were widely negative, with some saying, “Enzo is rolling in his grave,” and “This looks like a Nissan LEAF with a bad body kit.”
Former Ferrari Chairman Luca di Montezemolo said:
“If I said what I really think, I’d harm Ferrari. We’re risking the destruction of a myth, I’m very sorry about that. I hope they at least remove the Prancing Horse from that car.”
🚨 Luca di Montezemolo former Ferrari chairman reacts to the new electric Ferrari Luce:
“I’ve seen the project has already been delayed more than two years. I don’t like commenting from the stands—when I was in the game, it annoyed me when people did that. I think for now the… https://t.co/TzIDxFzHso
— TESLARATI (@Teslarati) May 26, 2026
Ferrari has scaled back EV commitments in the past, primarily in response to weaker-than-expected demand for its electric powertrains.
Priced at roughly $640,000 in the U.S., it is tough to see how this car will ever truly live up to the massive expectations many had for it. It almost feels like, to a certain extent, Ferrari is looking for a way to get out of building EVs.
Tesla unveiled a juicy new detail on the Roadster, its long-delayed supercar project, and additionally hinted at a new unveiling timeline, as it appears yet another month will pass without seeing the capabilities of the vehicle.
Vice President of Vehicle Engineering at Tesla, Lars Moravy, revealed on the Ride the Lightning podcast that the Roadster will be built at Gigafactory Texas, adding that “you’ll start to see a lot of things unfold in the next months.”
While we get a good detail on the plant of manufacture, we also get another letdown, as it appears the unveiling event will not take place in May, as CEO Elon Musk hinted during the Earnings Call.
Franz von Holzhausen revealed in the Ride the Lightning podcast that the Tesla Roadster will be built at Gigafactory Texas https://t.co/t9Bu9k824Q pic.twitter.com/TT01IWJaFD
— TESLARATI (@Teslarati) May 24, 2026
The Roadster was first unveiled back in 2017, alongside the Semi, which entered production earlier this year. It was Tesla’s attempt at a true supercar; it would be rare, expensive, and lightning quick, among other incredible capabilities, like potentially hovering for a short period thanks to a collaboration project with SpaceX.
However, the vehicle was set to be delivered in 2020. Parts and supply chain issues due to the COVID-19 pandemic started these delays, and since then, Tesla, and specifically Musk, have wanted to push the capabilities of the Roadster to somewhere the human mind may not be able to currently comprehend.
Both Chief Designer Franz von Holzhausen and Moravy have said many things about the Roadster over the past few years, hinting that the car truly could be worth the wait. However, the continuous delays we’ve seen have undoubtedly been discouraging.
With that being said, it’s not like Tesla has been doing nothing. Instead, the company has been focusing on revamping current models, phasing out others, and working on developing the cars of the future, specifically, the Cybercab, which entered production at Giga Texas in April.
Despite the Roadster’s delays, there is still a ton of anticipation for the vehicle to be released. It will have a steering wheel, as Musk said it will be “the best of the last of the human-driven cars.”
Tesla ships new feature that silences neighborhood Supercharger complaints
Ferrari unveils its Luce EV, and its reception has been a disaster
