Tesla Sweden has mostly stayed quiet during trade union IF Metall’s strike. That is, at least, until recently, when Tesla Sweden Market Lead Jens Stark spoke with Dagens Industri about the electric vehicle maker’s current operations and the effects of IF Metall’s ongoing strike.
While some media reports have framed a narrative that is mostly centered on IF Metall’s talking points in the conflict, Stark noted that Tesla is working very closely with its employees. And so far, the Tesla Market Lead noted that the electric vehicle maker’s employees are operating as one strong team.
“We work very closely with our employees. We have just had a digital information meeting where we have asked how everyone is doing and they can also write in questions. No one asks about collective agreements. However, they want to know how they can help with different solutions in this situation,” Stark noted.
For the very first time since the strike against Tesla in Sweden started almost 5 months ago, Swedish Tesla manager speaks to media!!
This debunks all the lies IF Metall have told you since October!
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No one asks about collective agreements"
Tesla's Swedish manager after… https://t.co/lYpwjaR04Q pic.twitter.com/0kqiQ0ASNr— Nicklas ???T???♻️? (@NicklasNilsso14) March 17, 2024
Tesla Sweden has been struck not just by IF Metall. It has also been struck by sympathy strikes from the trade union’s allies. These sympathy strikes have made things more challenging for Tesla, but the electric vehicle maker has mostly found workarounds so that it could continue its operations. These workarounds have become a big reason why Tesla and IF Metall’s conflict still has no end in sight.
As noted by Dagens Industri, IF Metall’s strike against Tesla started on October 27, 2023. Thus, the protests against the electric vehicle maker have been going on for nearly five months now. That’s the longest labor market conflict in Sweden since the 1940s. Stark, however, noted in his interview that the conditions of Tesla Sweden’s employees are already comparable to those whose companies have a collective agreement.
“We know that there is a strong correlation between satisfied employees and company success, which is why we put so much effort into benefits and compensation. But also how you can grow in the company and that everyone gets shares. We place a lot of importance on our employees, contrary to the stigma that the union wants to put on us. Otherwise, over 90 percent would not have been at work,” he said.
Tesla has so far been successful in its efforts to continue its operations despite the efforts from IF Metall and its allies. The Tesla Model Y became Sweden’s best-selling car in 2023, and the company saw a sales increase of 120%. Tesla Sweden’s stellar performance in 2023 meant that the EV maker captured a 7% market share in Sweden. And while this market share has dropped to 5% during the first two months of the year, Tesla Sweden is confident that 2024 will be yet another good year.
“Yes, but at the same time we have grown by over 100% compared to the previous year. For us, March is an important month for deliveries. We feel confident that we will have Sweden’s best-selling car when we sum up the year,” Stark said.
The Tesla Sweden Market Lead’s full interview can be viewed here.
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Elon Musk
Tesla is sending its humanoid Optimus robot to the Boston Marathon
Tesla’s Optimus robot is heading to the Boston Marathon finish line
Tesla’s Optimus humanoid robot will be stationed at the Tesla showroom at 888 Boylston Street in Boston, right along the final stretch of the Boston Marathon today, ready to cheer on runners and pose for photos with spectators.
According to a Tesla email shared by content creator Sawyer Merritt on X, Optimus will be at the Boston Boylston Street showroom on April 20, coinciding with Marathon Monday weekend. The Boston Marathon finishes on Boylston Street, and the surrounding area draws hundreds of thousands of spectators along with international broadcast coverage. Placing Optimus there puts it in front of a massive public audience at zero advertising cost.
Just got this email. @Tesla’s Optimus robot is coming to Boston.
“Join us from April 19 to 20, 2026, at Tesla Boston Boylston Street showroom to meet Optimus, our humanoid robot, for Marathon Monday. Optimus will be cheering with you on the sidelines and posing for photos.” pic.twitter.com/chxoooO2xV
— Sawyer Merritt (@SawyerMerritt) April 18, 2026
The Tesla showroom is at 888 Boylston Street, between Gloucester Street and Fairfield Street. The final mile of the marathon runs directly along Boylston Street, with runners passing the big stores before reaching the finish line at Copley Square.
Optimus was first announced at Tesla’s AI Day event on August 19, 2021, when Elon Musk presented a vision for a general-purpose robot designed to take on dangerous, repetitive, and unwanted tasks. In March 2026, Optimus appeared at the Appliance and Electronics World Expo in Shanghai, where on-site staff stated that mass production of the robot could begin by the end of 2026. Before that, it showed up at the Tesla Hollywood Diner opening in July 2025 and at a Miami showroom event in December 2025.
Tesla’s well-calculated display of Optimus gives the public a low-pressure first encounter with a robot that Tesla is preparing to soon deploy at scale. The company has previously indicated plans to manufacture Optimus robots at its Fremont facility at up to 1 million units annually, with an Optimus production line at Gigafactory Texas targeting 10 million units per year.
Tesla showcases Optimus humanoid robot at AWE 2026 in Shanghai
Musk has said that Optimus “has the potential to be more significant than the vehicle business over time,” and separately that roughly 80 percent of Tesla’s future value will come from the robot program. Whether that holds depends on production execution. For now, Boston gets a preview of what that future looks like, standing at the finish line on Boylston Street while 32,000 runners pass by.
News
Tesla expands Unsupervised Robotaxi service to two new cities
This expansion builds directly on Tesla’s existing operations. Robotaxi has been ramping unsupervised rides in Austin for months and maintains activity in the San Francisco Bay Area.
Tesla has taken a major step forward in its autonomous ride-hailing ambitions.
On April 18, the company’s official Robotaxi account announced that Robotaxi service is now rolling out in Dallas and Houston, Texas. The update signals the rapid scaling of unsupervised autonomous operations in the Lone Star State.
The announcement includes a compelling 14-second video captured from inside a Model Y. Shot from the passenger perspective, the footage shows the vehicle navigating suburban roads in both cities with zero driver intervention, with no Safety Monitor to be seen.
Robotaxi now rolling out in Dallas & Houston 🤠 pic.twitter.com/G3KFQwqGxB
— Tesla Robotaxi (@robotaxi) April 18, 2026
Tesla also shared geofence maps highlighting the initial service areas: a compact zone in Houston covering parts of Willowbrook and Jersey Village, and a similarly defined area in Dallas near Highland Park and central neighborhoods.
🚨 Tesla has expanded Robotaxi to two new cities: Houston and Dallas, joining Austin and the SF Bay Area as active Robotaxi areas https://t.co/S3Ck4EaGpR pic.twitter.com/N0qu0bcTyd
— TESLARATI (@Teslarati) April 18, 2026
This expansion builds directly on Tesla’s existing operations. Robotaxi has been ramping unsupervised rides in Austin for months and maintains activity in the San Francisco Bay Area.
With Dallas and Houston now live, Texas hosts three active hubs—an impressive concentration that triples the company’s Lone Star footprint in just weeks. The move aligns with Tesla’s Q4 2025 earnings guidance, which outlined a broader H1 2026 rollout across seven U.S. cities, including Phoenix, Miami, Orlando, Tampa, and Las Vegas.
Texas offers favorable regulations, high ride-share demand, and relatively straightforward suburban-to-urban driving patterns ideal for early autonomous scaling. While initial geofences appear modest—roughly 25 square miles per city—Tesla has historically expanded these zones quickly as it gathers real-world data.
Tesla confirms Robotaxi expansion plans with new cities and aggressive timeline
Unsupervised operation marks a critical milestone: passengers can summon, ride, and exit without safety drivers, a leap beyond many competitors still requiring human oversight.
For Tesla, the implications are significant. Successful scaling in major metros could accelerate the transition to a fully driverless fleet, unlocking new revenue streams and validating years of Full Self-Driving investment.
Riders gain convenient, potentially lower-cost mobility, while the company edges closer to Elon Musk’s vision of Robotaxis transforming urban transport.
As Tesla pushes into more cities this year, today’s launch in Dallas and Houston underscores its momentum. Hopefully, Tesla will be able to expand unsupervised rides to another U.S. state soon, which will mark yet another chapter in this short-but-encouraging Robotaxi story.
News
Tesla is pushing Robotaxi features to owner cars with Spring Update
Tesla has quietly begun rolling out one of its most forward-looking Robotaxi-inspired features to existing customer vehicles.
Tesla is starting to push Robotaxi features to owner cars, and the first instances are coming as the Spring 2026 Update starts to roll out.
Tesla has quietly begun rolling out one of its most forward-looking Robotaxi-inspired features to existing customer vehicles.
With the 2026 Spring Update (version 2026.14+), the rear passenger display now features a fully interactive navigation map that works while the car is driving — a capability previously reserved for Tesla Robotaxi.
First look at Tesla’s v2026.14.1 Spring Update.
🧭Rear screen interactive map #teslaupdate #tesla #teslasrpingupdate pic.twitter.com/yH3T4U8qHp— Sergiu Mogan (@sergiumogan) April 17, 2026
Until now, Tesla’s rear displays have been largely limited to media controls, climate settings, and static route overviews. The new interactive map transforms the backseat into an active navigation hub, exactly the kind of passenger-first interface Tesla has been prototyping for its driverless fleet.
In a Robotaxi, where no one sits behind the wheel, every rider will need intuitive, real-time map access. By shipping this UI into thousands of owner cars months ahead of the Cybercab’s planned unveiling, Tesla is stress-testing the software in real-world conditions and giving loyal customers an early taste of the autonomous future.
The rollout is still in its early wave. Only a small number of vehicles have received 2026.14.1 so far, but the feature is expected to expand rapidly in the coming weeks. Owners of Model S, Model X, Model 3, Model Y, and Cybertruck are all eligible.
For buyers of the new Signature Edition Model S and X Plaid vehicles — whose deliveries begin in May — the update will likely arrive shortly after they take delivery, meaning the final chapter of Tesla’s flagship lineup will ship with cutting-edge Robotaxi preview tech baked in.
Elon Musk has long emphasized that Tesla ships supporting infrastructure well before new products launch. This rear-map rollout is a textbook example of that philosophy — quietly preparing both the software and the customer base for a world of fully driverless rides.
While the interactive map may seem like a modest convenience upgrade on the surface, its deeper purpose is unmistakable. Tesla is using its massive installed base of vehicles as a proving ground for the exact passenger experience that will define the Robotaxi era.
For current owners, it’s a free preview of tomorrow’s mobility; for the company, it’s invaluable data and real-world validation before the Cybercab hits the streets.
Tesla is sending its humanoid Optimus robot to the Boston Marathon
Tesla expands Unsupervised Robotaxi service to two new cities
