Global automotive data and analytics firm J.D. Power has released the results of its 2024 U.S. Tech Experience Index (TXI) Study. As per the results of the study, consumers still give Tesla high marks for overall tech innovation.
As noted by J.D. Power in a press release, the 2024 U.S. Tech Experience Index Study was based on responses from 81,926 owners of new 2024 model-year vehicles who were surveyed after 90 days of ownership. The study was done from July 2023 through May 2024 based on vehicles that were registered from April 2023 through February 2024.
The study follows a 1,000-point scale, and based on its results, Tesla remained the carmaker with the highest score in the United States this year, with a total of 786 points out of 1,000. This represents an improvement over the company’s total scores from the 2023 U.S. TXI Study, where Tesla was listed with 773 points. Tesla’s score is practically in a league of its own, as the next automaker following the company was Rivian, which garnered 666 points.
While Tesla and Rivian ranked well among the respondents of the 2024 U.S. Tech Experience Index Study, J.D. Power did note in its press release that the two automakers, as well as Polestar, which received 578 points, did not actually receive any awards. This, as per J.D. Power, was due to Tesla, Rivian, and Polestar not being rank eligible because they do not meet study award criteria.
As a result, Genesis, which earned 584 points out of 1,000, was deemed the highest-ranking premium brand in the 2024 U.S. TXI Study. Hyundai, which received 518 points, was deemed the highest-rated mass-market brand by the analytics firm for 2024. Interestingly enough, Genesis and Hyundai’s 2023 scores were higher at 656 points and 547 points, respectively.
NEWS: Tesla ranks #1 highest for overall tech innovation in J.D. Power 2024 US Tech Experience Study with a score of 786 points – 13 points better than in 2023.
— ALEX (@ajtourville) August 25, 2024
Ford and VW ranked well below the average of 494 points, losing 56 and 22 points respectively compared to last year. pic.twitter.com/h3RudV3pCE
Awards or not, the results of the 2024 U.S. Tech Experience Index Study were evident. Tesla is still at the lead when it comes to providing its customers with an overall good tech experience. The fact that Tesla’s score actually improved year-over-year is particularly impressive, considering the company’s release of vehicles that shun traditional automotive controls like the Cybertruck and the new Model 3, which have no physical gear selectors and steering wheel based turn signals.
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