

Investor's Corner
Tesla 2024: What analysts are saying about outlook for the New Year
Tesla closed out 2023 with a bang, reporting record deliveries for a calendar year and eclipsing the 1.8 million unit production goal that was set at the beginning of the year.
Now, 2024 is here, and analysts are putting into scope what could come from Tesla this year. There are a lot of rumors of what the automaker could bring to the table this year, including its rumored $25,000 vehicle, revamps of the Model 3 coming to the United States, and a new version of the Model Y hitting the scene. Tesla will also look to ramp up production of the Cybertruck this year.
Tesla Model 3 Highland delivery from Fremont expected by the end of Q1 2024
Analysts are split on what they expect from Tesla in 2024, while the bulls are being bulls and the bears are being bears. What else should we expect, right?
But for what it is worth, in order to get a well-rounded perspective of what might be on the way, we are looking at both sides of the argument, highlighting what Tesla’s supporting analysts are expecting from the company in 2024. Inversely, we will also look at the more pessimistic analysts, and why they feel 2024 could be the most challenging year for Tesla yet.
Bullish Sentiments
Morgan Stanley’s Adam Jonas is one of the bulls in the Tesla story, and he projects roughly 2.25 million vehicle deliveries this year.
Additionally, Jonas feels that the true indication of Tesla’s dominance will be felt outside of China, where it has struggled to keep up with domestic automakers. Instead, the focus is in the United States and Europe:
“Outside of China, we struggle to see anyone who can compete with Tesla at this stage. We don’t think it’s a coincidence at all that Tesla’s ‘stepped up’ engagement with foreign countries comes at a time when China has surpassed Japan as the largest exporter of passenger cars.”
Jonas maintained a $380 price target on the stock.
Meanwhile, Jefferies reiterated a ‘Hold’ rating on the stock but raised its 12-month price target to $255 from $210 after reporting its 2023 volume.
A note from analysts at the firm stated that, although there were no significant changes in volume, there was a decrease in leasing adoption and above-expected delivery numbers for “Other Models,” meaning Model S, Model X, and Cybertruck. These could indicate an easier 4680 battery production ramp, or, perhaps, a better-than-expected Cybertruck ramp-up as the early months of the project continue on.
Analysts from Jefferies wrote (via Investing):
“High deliveries of Cybertrucks in Q4 may not help 2023 profitability and we continue to see the vehicle as Off-Mission. Still, it would suggest an earlier or smoother ramp manufacturing 4680 cells or trucks than feared.”
Bearish Narratives
The Bear argument is one that many firms continue to maintain, and Deutsche Bank is one, especially as the firm sees a “large downside risk” on Tesla stock moving forward.
Analysts from the firm see guidance of 2.1 million units being realistic, as well as a veer-away from the 50 percent CAGR over the mid-term.
The risk comes from reduced volume forecast due to market assumptions, pricing pressures, the Cybertruck’s potential impact on Tesla’s strong margins, and an elevated tax rate in China.
Additionally, Toni Sacconaghi believes the auotmaker could fall 40 percent this year, especially as margin pressure comes to the forefront. He also believes Tesla will “disappoint on volumes.”
Sacconaghi said in December Tesla was the best stock to short heading into the New Year, and while he reiterated his $150 price target on the stock, the analyst seems to share the same sentiments as Deutsche Bank. Margins are the focus for bears in 2024, and Tesla has some of the best in the automotive industry for years.
Tesla shares were down roughly 3.75 percent at the time of publish, trading around $239 a share.
Disclosure: I own Tesla shares.
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Elon Musk
Tesla analyst says Musk stock buy should send this signal to investors
“With Musk’s (Tesla stock) purchase, combined with the upward momentum for delivery expectations and robotaxi rollout, we are becoming more bullish.”

Tesla CEO Elon Musk purchased roughly $1 billion in Tesla shares on Friday, and analysts are now breaking down the move as the stock is headed upward.
One of them is William Blair analyst Jed Dorsheimer, who said in a new note to investors on Monday that Musk’s move should send a signal of confidence to stock buyers, especially considering the company’s numerous catalysts that currently exist.
Elon Musk just bought $1 billion in Tesla stock, his biggest purchase ever
Dorsheimer said in the note:
“With Musk’s (Tesla stock) purchase, combined with the upward momentum for delivery expectations and robotaxi rollout, we are becoming more bullish. This purchase is Musk’s first buy since 2020. To us, this sends a strong signal of confidence in the most important part of Tesla’s future business, robotaxi.”
Musk putting an additional $1 billion back into the company in the form of more stock ownership is obviously a huge vote of confidence.
He knows more than anyone about the progress Tesla has made and is making on the Robotaxi platform, as well as the company’s ongoing efforts to solve vehicle autonomy. If he’s buying stock, it is more than likely a good sign.
Tesla has continued to expand its Robotaxi platform in a number of ways. The project has gotten bigger in terms of service area, vehicle fleet, and testing population. Tesla has also recently received a permit to test in Nevada, unlocking the potential to expand into a brand-new state for the company.
In the note, Dorsheimer also touched on Musk’s recent pay package, revealing that William Blair recently met with Tesla’s Board of Directors, who gave the firm some more color on the situation:
“We recently participated in a meeting with Tesla’s board of directors to discuss the details of Musk’s performance package. The board is confident of its position in the Delaware case and anticipates a verdict by end of year. It does not expect a similar situation to occur under new Texas jurisdiction. Musk has the board’s full support, and we expect he’ll get more than enough shareholder support for this to pass with flying colors.”
Tesla stock is up over 6 percent so far today, trading at $421.50 at the time of publication.
Elon Musk
Elon Musk just bought $1 billion in Tesla stock, his biggest purchase ever
Prior to this latest move, Musk’s most recent purchase was for about 200,000 shares worth $10 million in 2020.

Tesla (NASDAQ:TSLA) shares rose on Monday after CEO Elon Musk disclosed a rare insider purchase of company stock worth about $1 billion.
A filing with the U.S. Securities and Exchange Commission (SEC) revealed that Musk acquired 2.57 million shares last Friday at various prices. The move represents Musk’s largest TSLA purchase ever by value, as per Verity data.
Elon Musk’s TSLA purchase
The disclosure sent Tesla shares up more than 8% in premarket trading Monday, as investors read the purchase as a notable vote of confidence, as stated in a CNBC report. Tesla stock had closed slightly lower Friday but remains more than 25% higher over the past three months. It should be noted that prior to this latest move, Musk’s most recent purchase was for about 200,000 shares worth $10 million in 2020.
Market watchers say the purchase could help shore up investor sentiment amid a volatile year for TSLA stock. Shares have faced pressure from a variety of factors, from year-over-year sales challenges due to the new Model Y changeover, political controversies tied to Musk, and reduced U.S. incentives for EVs under the Trump administration. Nevertheless, analysts such as Wedbush’s Dan Ives stated that Musk’s purchase was a “huge sign of confidence for Tesla bulls and shows Musk is doubling down on his Tesla A.I. bet.”
Tesla and Elon Musk
Musk already owns about 13% of Tesla, and his latest purchase comes as the company prepares for a key shareholder vote in November. Investors will decide whether to approve a compensation package for Musk that could ultimately be worth as much as $975 billion if ambitious market value milestones are achieved. The package has a long-term target of pushing Tesla’s market capitalization to $8.5 trillion, compared with about $1.3 trillion at Friday’s close.
Wall Street’s current consensus price target still implies a roughly 20% decline from current levels, though some Tesla bulls remain optimistic that the company could shift its focus toward autonomy, AI, and robotics. Musk has also asked shareholders to approve an investment into his latest venture, xAI.
Investor's Corner
Tesla bear turns bullish for two reasons as stock continues boost
“I think from a trading perspective, it looks very interesting,” Nathan said, citing numerous signs of strength, such as holding its 200-day moving average and holding against its resistance level.

A Tesla bear is changing his tune, turning bullish for two reasons as the company’s stock has continued to get a boost over the past month.
Dan Nathan, a notorious skeptic of Tesla shares, said he is changing his tune, at least in the short term, on the company’s stock because of “technicals and sentiment,” believing the company is on track for a strong Q3, but also an investment story that will slowly veer away from its automotive business.
“I think from a trading perspective, it looks very interesting,” Nathan said, citing numerous signs of strength, such as holding its 200-day moving average and holding against its resistance level.
He also said he believes a rally for the stock could continue as it heads into the end of the quarter, especially as the $7,500 electric vehicle tax credit is coming to an end at the end of the month.
With that being said, he believes the consensus for Q3 deliveries is “probably low,” as he believes Wall Street is likely underestimating what Tesla will bring to the table on October 1 or 2 when it reports numbers for the quarter.
Tesla bear Dan Nathan has flipped his script on Tesla $TSLA shares, citing “technicals and sentiment”
— TESLARATI (@Teslarati) September 12, 2025
Tesla shares are already up over five percent today, with gains exceeding nine percent over the past five trading days, and more than fourteen percent in the past month.
While some analysts are looking at the performance of other Mag 7 stocks, movement on rates from the Federal Reserve, and other broader market factors as reasoning for Tesla’s strong performance, it appears some movement could be related to the company’s recent developments instead.
Over the past week, Tesla has made some strides in its Robotaxi program, including a new license to test the platform in the State of Nevada, which we reported on.
Tesla lands regulatory green light for Robotaxi testing in new state
Additionally, the company is riding the tails of the end of the EV tax credit, as inventory, both new and used, is running extremely low, generally speaking. Many markets do not have any vehicles to purchase as of right now, making delivery by September 30 extremely difficult.
However, there has been some adjustments to the guidelines by the IRS, which can be read here:
Tesla is trading at around $389 at 10:56 a.m. on the East Coast.
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