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Tesla 2024: What analysts are saying about outlook for the New Year

Credit: Andrew Lake | Tesla CyberTruck group on Facebook

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Tesla closed out 2023 with a bang, reporting record deliveries for a calendar year and eclipsing the 1.8 million unit production goal that was set at the beginning of the year.

Now, 2024 is here, and analysts are putting into scope what could come from Tesla this year. There are a lot of rumors of what the automaker could bring to the table this year, including its rumored $25,000 vehicle, revamps of the Model 3 coming to the United States, and a new version of the Model Y hitting the scene. Tesla will also look to ramp up production of the Cybertruck this year.

Tesla Model 3 Highland delivery from Fremont expected by the end of Q1 2024

Analysts are split on what they expect from Tesla in 2024, while the bulls are being bulls and the bears are being bears. What else should we expect, right?

But for what it is worth, in order to get a well-rounded perspective of what might be on the way, we are looking at both sides of the argument, highlighting what Tesla’s supporting analysts are expecting from the company in 2024. Inversely, we will also look at the more pessimistic analysts, and why they feel 2024 could be the most challenging year for Tesla yet.

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Bullish Sentiments

Morgan Stanley’s Adam Jonas is one of the bulls in the Tesla story, and he projects roughly 2.25 million vehicle deliveries this year.

Additionally, Jonas feels that the true indication of Tesla’s dominance will be felt outside of China, where it has struggled to keep up with domestic automakers. Instead, the focus is in the United States and Europe:

“Outside of China, we struggle to see anyone who can compete with Tesla at this stage. We don’t think it’s a coincidence at all that Tesla’s ‘stepped up’ engagement with foreign countries comes at a time when China has surpassed Japan as the largest exporter of passenger cars.”

Jonas maintained a $380 price target on the stock.

Meanwhile, Jefferies reiterated a ‘Hold’ rating on the stock but raised its 12-month price target to $255 from $210 after reporting its 2023 volume.

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A note from analysts at the firm stated that, although there were no significant changes in volume, there was a decrease in leasing adoption and above-expected delivery numbers for “Other Models,” meaning Model S, Model X, and Cybertruck. These could indicate an easier 4680 battery production ramp, or, perhaps, a better-than-expected Cybertruck ramp-up as the early months of the project continue on.

Analysts from Jefferies wrote (via Investing):

“High deliveries of Cybertrucks in Q4 may not help 2023 profitability and we continue to see the vehicle as Off-Mission. Still, it would suggest an earlier or smoother ramp manufacturing 4680 cells or trucks than feared.”

Bearish Narratives

The Bear argument is one that many firms continue to maintain, and Deutsche Bank is one, especially as the firm sees a “large downside risk” on Tesla stock moving forward.

Analysts from the firm see guidance of 2.1 million units being realistic, as well as a veer-away from the 50 percent CAGR over the mid-term.

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The risk comes from reduced volume forecast due to market assumptions, pricing pressures, the Cybertruck’s potential impact on Tesla’s strong margins, and an elevated tax rate in China.

Additionally, Toni Sacconaghi believes the auotmaker could fall 40 percent this year, especially as margin pressure comes to the forefront. He also believes Tesla will “disappoint on volumes.”

Sacconaghi said in December Tesla was the best stock to short heading into the New Year, and while he reiterated his $150 price target on the stock, the analyst seems to share the same sentiments as Deutsche Bank. Margins are the focus for bears in 2024, and Tesla has some of the best in the automotive industry for years.

Tesla shares were down roughly 3.75 percent at the time of publish, trading around $239 a share.

Disclosure: I own Tesla shares.

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I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Investor's Corner

Tesla Board member and Airbnb co-founder loads up on TSLA ahead of robotaxi launch

Tesla CEO Elon Musk gave a nod of appreciation for the Tesla Board member’s purchase.

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(Credit: Tesla)

Tesla Board member and Airbnb Co-Founder Joe Gebbia has loaded up on TSLA stock (NASDAQ:TSLA). The Board member’s purchase comes just over a month before Tesla is expected to launch an initial robotaxi service in Austin, Texas.

Tesla CEO Elon Musk gave a nod of appreciation for the Tesla Board member in a post on social media.

The TSLA Purchase

As could be seen in a Form 4 submitted to the United States Securities and Exchange Commission (SEC) on Monday, Gebbia purchased about $1.02 million worth of TSLA stock. This was comprised of 4,000 TSLA shares at an average price of $256.308 per share.

Interestingly enough, Gebbia’s purchase represents the first time an insider has purchased TSLA stock in about five years. CEO Elon Musk, in response to a post on social media platform X about the Tesla Board member’s TSLA purchase, gave a nod of appreciation for Gebbia. “Joe rocks,” Musk wrote in his post on X.

Gebbia has served on Tesla’s Board as an independent director since 2022, and he is also a known friend of Elon Musk. He even joined the Trump Administration’s Department of Government Efficiency (DOGE) to help the government optimize its processes.

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Just a Few Weeks Before Robotaxi

The timing of Gebbia’s TSLA stock purchase is quite interesting as the company is expected to launch a dedicated roboatxi service this June in Austin. A recent report from Insider, citing sources reportedly familiar with the matter, claimed that Tesla currently has 300 test operators driving robotaxis around Austin city streets. The publication’s sources also noted that Tesla has an internal deadline of June 1 for the robotaxi service’s rollout, but even a launch near the end of the month would be impressive.

During the Q1 2025 earnings call, Elon Musk explained that the robotaxi service that would be launched in June will feature autonomous rides in Model Y units. He also noted that the robotaxi service would see an expansion to other cities by the end of 2025. “The Teslas that will be fully autonomous in June in Austin are probably Model Ys. So, that is currently on track to be able to do paid rides fully autonomously in Austin in June and then to be in many other cities in the US by the end of this year,” Musk stated. 

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Investor's Corner

Tesla hints at ‘Model 2’ & next-gen EV designs

Tesla’s Q1 2025 update confirms new models this year, with production tied to existing factory lines. Could it be time for the Model 2 debut?

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(Credit: Tesla)

During its Q1 2025 earnings call, Tesla executives hinted at the much-rumored “Model 2” and other next-gen EV designs.

Tesla slightly addressed whether or not it will be pushing forward with the debut of new models later this year in its latest earnings call. The company’s product development executive, Lars Moravy, shared some details about Tesla’s design process and the upcoming affordable models.

“We’re still planning to release models this year. As with all launches, we’re working through, like, the last minute issues that pop up. We’re knocking them down one by one. At this point, I would say that the ramp might be a little slower than we had hoped initially…But there’s nothing that’s blocking us from starting production within the next, within the timeline laid out in the opening remarks.

“And I will say it’s important to emphasize that, as we’ve said all along, the full utilization of our factories is the primary goal for these new products. And so the flexibility of what we can do within the form factor and, you know, the design of it is really limited to what we can do on our existing lines rather than building new ones. But we’ve been targeting the low cost of ownership. Monthly payment is the biggest differentiator for our vehicles, and that’s why we’re focused on bringing these new models with the, you know, the lowest price, to the market, within the constraints I just highlighted.”

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In January, Tesla’s Chief Financial Officer Vaibhav Taneja teased several new product introductions for this year. There is at least one product that most Tesla supporters and investors are hoping to see: the company’s affordable vehicles, which have been dubbed by the EV community as the “Model 2” or “Model Q.”

Before Tesla’s Robotaxi event last year, many speculated that the company would also unveil its affordable next-gen vehicle. Gene Munster from Deepwater had expected Tesla to release a stripped-down version of the Model 3 as its affordable vehicle during the Robotaxi event. In the end, Tesla unveiled its Robotaxi vehicle and its Robovan design.

It’s been a while since the Robotaxi event, and Tesla has kept mum about its affordable vehicle. Considering its Q1 2025 performance, TSLA investors look forward to catalysts that could boost the stock.

The “Model 2” has been labeled a potential catalyst for Tesla. As such, TSLA investors and supporters have been itching for news about the new affordable vehicle. The main questions surrounding the “Model 2” revolve around its design and price. Based on Moravy’s statement, the “Model 2’s” design will heavily depend on Tesla’s current assembly lines and supply chain structures.

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Elon Musk

Tesla regains Piper Sandler’s confidence with Robotaxi plans & Q1 Results

Piper Sandler says Tesla delivered the best-case scenario for bulls. $TSLA has catalysts ahead to silence the bears.

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tesla-model-y-delivery
(Credit: Tesla)

Tesla gained Piper Sandler analyst Alexander Potter’s confidence following its Q1 2025 earnings call. Piper Sandler reaffirmed its Overweight rating and $400 TSLA price target, signaling optimism for the company’s robotaxi and affordable vehicle launches expected this year. The firm’s stance reflects Tesla’s resilience amid market challenges.

Despite expectations of weak Q1 financials, Tesla’s stock edged up in after-hours trading, defying skepticism. Piper Sandler’s Alexander Potter noted that the results met the hopes of Tesla supporters, particularly as the company held firm on its timelines. Potter emphasized that anticipation for robotaxi details and new vehicle launches should keep critics at bay, supporting the $400 target.

“In our preview last week, we predicted that (at best) Q1 would be a non-event. With the stock trading up slightly in the after-hours session, it appears our best-case scenario has materialized. Considering generally weak Q1 financials, we think this is the best result that TSLA bulls could’ve reasonably hoped for.

“In our view, the most important Q1 takeaway is this: Tesla didn’t hedge expectations re: launching Robotaxis or lower-priced vehicles in 1H25. With <2 months until the end of June, investors can look forward to some interesting catalysts in the weeks ahead. In our view, this alone should be enough to keep the bears at bay, at least until we have a better idea re: the details of Tesla’s new products, as well as the scale/scope of the Robotaxi launch,” wrote Potter.

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Wedbush Securities’ Dan Ives, a longtime TSLA bull, echoed Potter’s optimism for Tesla. Ives raised his price target for Tesla stock from $315 to $350 with a BUY rating. His Tesla upgrade came after Elon Musk’s announcement during the Q1 earnings call that he would reduce his involvement with DOGE, signaling a sharper focus on Tesla.

Tesla’s steady Q1 performance and unwavering commitment to its 2025 roadmap, including the Robotaxi launch and lower-priced models, bolster investor confidence. Piper Sandler’s analysis underscores Tesla’s ability to navigate a competitive electric vehicle market while advancing its technological edge. The upcoming Robotaxi launch and affordable vehicle introductions are pivotal, with analysts expecting these initiatives to drive stock value through 2025.

As Tesla prepares for these milestones, its stock movement reflects market trust in Musk’s vision. With Piper Sandler and Wedbush reaffirming bullish outlooks, Tesla’s strategic moves will remain under close scrutiny, positioning the company to capitalize on its innovation pipeline in a dynamic industry landscape.

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