Tesla’s (NASDAQ: TSLA) $1.5 billion purchase of Bitcoin, a move announced yesterday in a 10-K document filed with the SEC, was the most popular news surrounding the electric automaker on Monday. While some TSLA investors saw it as their time to get out of being shareholders, others look at it as an advantage in several ways. One person looking at the move from a bullish perspective is ARK Invest’s Tasha Keeney, who believes Tesla’s Bitcoin purchase has heavy advantages as the company moves toward a broader consumer base, especially in international markets.
Tesla’s BTC Purchase
In a 10-K filing with the Securities and Exchange Commission (SEC), Tesla announced it had purchased $1.5 billion in Bitcoin, a cryptocurrency that has massive value, trading at over $46,600 at the time of writing. Tesla added that it “may acquire and hold digital assets from time to time or long-term,” and that it anticipates the purchase of its cars and other products by using the cryptocurrency in the near future.
The move follows CEO Elon Musk’s vocal support of both Bitcoin and Dogecoin, two cryptocurrencies that have maintained huge upside potential over the past several months. Among the ever-growing list of digital currencies, Bitcoin and Dogecoin are among the most popular in 2021, mainly because of ongoing celebrity support.
In the past several years, Bitcoin has become widely popular, especially after a meteoric rise in value in 2017 and 2018 that made it a household name. Early investors used Bitcoin to purchase goods from the internet in an untraceable manner. Now, more retail companies are working on accepting the crypto as a form of payment for everything from a pizza to a Rolex watch.
“It is a very serious move from [Tesla] – Keeney
Tasha Keeney, an analyst for Ark Invest, stated that Tesla’s move to purchase Bitcoin is one that aligns with the company’s recent Big Ideas Report. One of the most significant advantages to purchasing Bitcoin for Tesla is the versatility of the cryptocurrency, especially when doing business internationally. “Using Bitcoin as corporate cash, especially if you’re doing business in many different countries with many different foreign currencies…instead of dealing with the complication and the treasury risk, you can instead do this with Bitcoin,” Keeney said. “We think it makes sense from a corporate cash standpoint, and actually, we’ve done some analysts to say that if 1% of all the cash from the companies in the S&P 500 were to be converted into Bitcoin for corporate treasury purposes, this could actually increase the price by a meaningful amount, by about $40,000.”
Additionally, when operational in other countries, Tesla’s planned ride-hailing Robotaxi service could avoid hurdles and complications in payment by using a universal currency instead of multiple different foreign currencies. Keeney says the payment function could be void of conversion issues if customers used a single form of payment instead of dealing with various currencies in each region.
Tesla bull ARK Invest estimates autonomous ride-hailing to generate over $1T in revenue by 2030
A Publicity Move? ARK doesn’t think so
Bitcoin is no longer a risky or unusual form of payment. Many large companies accept the crypto as a form of currency, and Tesla just plans to be the latest one to accept it. “[Their move] is validated by other firms doing the same thing,” Keeney added during an interview with CNBC.
With Tesla focused on a widespread and quickly accelerating rollout of its products in foreign countries, Bitcoin’s international usage seems to be an advantage that the automaker can use. From a treasury perspective, it doesn’t make sense to deal with so many different foreign currencies, and Bitcoin’s universal acceptance across the world gives Tesla versatility as it expands. With plans to enter the highly elusive Indian market shortly, and expansions in Singapore, Israel, among several other countries, Tesla is technically making a move that supports its goal: accelerate the world’s transition to sustainable energy.
Tesla’s somewhat early adoption of Bitcoin as a payment method and as an internal investment also holds other benefits, Keeney says. With Tesla joining the Bitcoin movement, it, along with other companies, could experience a tailwind in growth from its influence. Other companies are bound to either invest or accept Bitcoin as a currency later on. The entities that got in before it was widely-accepted could benefit from a surge in valuation after it continues to be looked at as a payment method.
“Being one of the first companies to invest in Bitcoin, to transact in Bitcoin, actually gives them sort of an advantage to really lay that infrastructure as it becomes increasingly important. And again, as other firms might do it, because we feel there will be the need for the infrastructure to be set up. So, [Tesla] will be one of the first players to figure this out,” Keeney stated.
Check out Keeney’s interview with CNBC below.
Disclosure: Joey Klender is a TSLA shareholder. He does not hold any BTC and has no intentions to open any positions within 72 hours.
Tesla (NASDAQ: TSLA) has had a few weeks of overwhelmingly bullish events, and it is inciting several analysts to change their price targets as they expect the stock to potentially go Plaid Mode in the near future.
Over the past week, Tesla has not only posted record deliveries for a single quarter, but it has also rolled out its most robust Full Self-Driving (Supervised) update in a year. The new version is more capable than ever before.
Tesla Full Self-Driving v14.1 first impressions: Robotaxi-like features arrive
However, these are not the only things moving the company’s overall consensus on Wall Street toward a more bullish tone. There are, in fact, several things that Tesla has in the works that are inciting stronger expectations from analysts in New York.
TD Cowen
TD Cowen increased its price target for Tesla shares from $374 to $509 and gave the stock a ‘Buy’ rating, based on several factors.
Initially, Tesla’s positive deliveries report for Q3 set a bullish tone, which TD Cowen objectively evaluated and recognized as a strong sign. Additionally, the company’s firm stance on ensuring CEO Elon Musk is paid is a positive, as it keeps him with Tesla for more time.
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Musk, who achieved each of the tranches on his last pay package, could obtain the elusive title as the world’s first-ever trillionaire, granted he helps Tesla grow considerably over the next decade.
Stifel
Stifel also increased its price target on Tesla from $440 to $483, citing the improvements Tesla made with its Full Self-Driving suite.
The rollout of FSD v14.1 has been a major step forward for the company. Although it’s in its early stages, Musk has said there will be improved versions coming within the next two weeks.
Stifel raises Tesla price target by 9.8% over FSD, Robotaxi advancements
Analysts at the firm also believe the company has a chance to push an Unsupervised version of FSD by the end of the year, but this seems like it’s out of the question currently.
It broke down the company’s FSD suite as worth $213 per share, while Robotaxi and Optimus had a $140 per share and $29 per share analysis, respectively.
Stifel sees Tesla as a major player not only in the self-driving industry but also in AI as a whole, which is something Musk has truly pushed for this year.
UBS
While many firms believe the company is on its way to doing great things and that stock prices will rise from their current level of roughly $430, other firms see it differently.
UBS said it still holds its ‘Sell’ rating on Tesla shares, but it did increase its price target from $215 to $247.
It said this week in a note to investors that it adjusted higher because of the positive deliveries and its potential value with AI and autonomy. However, it also remains cautious on the stock, especially considering the risks in Q4, as nobody truly knows how deliveries will stack up.
In the last month, Tesla shares are up 24 percent.
Investor's Corner
Stifel raises Tesla price target by 9.8% over FSD, Robotaxi advancements
Stifel also maintained a “Buy” rating for the electric vehicle maker.
Investment firm Stifel has raised its price target for Tesla (NASDAQ:TSLA) shares to $483 from $440 over increased confidence in the company’s self-driving and Robotaxi programs. The new price target suggests an 11.5% upside from Tesla’s closing price on Tuesday.
Stifel also maintained a “Buy” rating despite acknowledging that Tesla’s timeline for fully unsupervised driving may be ambitious.
Building confidence
In a note to clients, Stifel stated that it believes “Tesla is making progress with modest advancements in its Robotaxi network and FSD,” as noted in a report from Investing.com. The firm expects unsupervised FSD to become available for personal use in the U.S. by the end of 2025, with a wider ride-hailing rollout potentially covering half of the U.S. population by year-end.
Stifel also noted that Tesla’s Robotaxi fleet could expand from “tiny to gigantic” within a short time frame, possibly making a material financial impact to the company by late 2026. The firm views Tesla’s vision-based approach to autonomy as central to this long-term growth, suggesting that continued advancements could unlock new revenue streams across both consumer and mobility sectors.
Tesla’s FSD goals still ambitious
While Stifel’s tone remains optimistic, the firm’s analysts acknowledged that Tesla’s aggressive autonomy timeline may face execution challenges. The note described the 2025 unsupervised FSD target as “a stretch,” though still achievable in the medium term.
“We believe Tesla is making progress with modest advancements in its Robotaxi network and FSD. The company has high expectations for its camera-based approach including; 1) Unsupervised FSD to be available for personal use in the United States by year-end 2025, which appears to be a stretch but seems more likely in the medium term; 2) that it will ‘probably have ride hailing in probably half of the populations of the U.S. by the end of the year’,” the firm noted.
Investor's Corner
Cantor Fitzgerald reaffirms bullish view on Tesla after record Q3 deliveries
The firm reiterated its Overweight rating and $355 price target.
Cantor Fitzgerald is maintaining its bullish outlook on Tesla (NASDAQ:TSLA) following the company’s record-breaking third quarter of 2025.
The firm reiterated its Overweight rating and $355 price target, citing strong delivery results driven by a rush of consumer purchases ahead of the end of the federal tax credit on September 30.
On Tesla’s vehicle deliveries in Q3 2025
During the third quarter of 2025, Tesla delivered a total of 497,099 vehicles, significantly beating analyst expectations of 443,079 vehicles. As per Cantor Fitzgerald, this was likely affected by customers rushing at the end of Q3 to purchase an EV due to the end of the federal tax credit, as noted in an Investing.com report.
“On 10/2, TSLA pre-announced that it delivered 497,099 vehicles in 3Q25 (its highest quarterly delivery in company history), significantly above Company consensus of 443,079, and above 384,122 in 2Q25. This was due primarily to a ‘push forward effect’ from consumers who rushed to purchase or lease EVs ahead of the $7,500 EV tax credit expiring on 9/30,” the firm wrote in its note.
A bright spot in Tesla Energy
Cantor Fitzgerald also highlighted that while Tesla’s full-year production and deliveries would likely fall short of 2024’s 1.8 million total, Tesla’s energy storage business remains a bright spot in the company’s results.
“Tesla also announced that it had deployed 12.5 GWh of energy storage products in 3Q25, its highest in company history vs. our estimate/Visible Alpha consensus of 11.5/10.9 GWh (and vs. ~6.9 GWh in 3Q24). Tesla’s Energy Storage has now deployed more products YTD than all of last year, which is encouraging. We expect Energy Storage revenue to surpass $12B this year, and to account for ~15% of total revenue,” the firm stated.
Tesla’s strong Q3 results have helped lift its market capitalization to $1.47 trillion as of writing. The company also teased a new product reveal on X set for October 7, which the firm stated could serve as another near-term catalyst.
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