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Tesla Model 3 will dominate Germany’s e-car market in 2019, says industry expert
With the major challenges in the production of the Model 3 behind the company, Tesla is poised to start delivering the electric sedan to other countries. Among these is Germany, which is expected to begin receiving deliveries of the Model 3 this coming February. These first deliveries, according to a German automotive industry expert, would likely usher in what could very well be the year of Tesla, where the California-based carmaker end up dominating Germany’s e-car market.
In a recent analysis, auto veteran and founder of Germany’s Center of Automotive Research (CAR) at the University of Duisburg-Essen Ferdinand Dudenhöffer stated that 2019 would likely see a massive influx of electric vehicle registrations in the country. Dudenhöffer notes that a large part of these registrations will be due to the arrival of the Model 3, which he expects would help Tesla sell up to 20,000 electric vehicles per year in Germany.
“If it works with the production and an early sales start of Model 3 in Germany, for Tesla altogether up to 20,000 sales in this country in 2019 are possible,” the industry expert wrote in his study.
If Tesla does end up selling as many vehicles as Dudenhöffer expects in 2019, the electric car maker will become Germany’s most successful EV brand. While other EVs and electrified vehicles are available in the market, after all, no other car comes close to the estimated sales numbers of the Model 3. From January to October this year, for example, Dudenhöffer notes that Smart sold 7,030, Volkswagen sold 6,420, and Renault and BMW sold 5,150 green vehicles each. Tesla, which so far only sells the Model S sedan and the Model X SUV in Germany, sold 1,678 cars in the same period.
Dudenhöffer notes that the Model 3’s arrival in Germany will likely get a boost from upcoming, EV-friendly government regulations as well. Currently, employees who use their company cars privately are taxed 1% of the vehicle’s value. Starting January 1, 2019, company cars that are electric will receive half the tax. According to German publication Wirtschaftswoche, electric car drivers can save as much as 200 euros with the upcoming system in place.
The Tesla Model 3 has become a force to be reckoned with in the American auto market. As the electric car maker hits its stride in the production of the Model 3, Tesla has begun an initiative to bring the vehicle abroad. Over the past months, Tesla has brought the Model 3 to several countries in Europe, as well as key markets in Asia such as China and Japan. With each stop in its worldwide tour, the Model 3 was received with much interest.
Local media reports from Europe indicate that Tesla is planning on shipping 3,000 Model 3 per week to the region starting February 2019. Belgian news agency Focus-WTV has noted that the vehicles would be arriving every week in the port of Zeebrugge, located on the coast of Belgium. The vehicles will reportedly be shipped through the services of transportation firm International Car Operators (ICO), which utilizes rapid RoRo (roll-on, roll-off) ships that are capable of loading and unloading cargo quickly.
A video reportedly featuring what could very well be one of the first large shipments of Model 3 sedans to Europe was shared by WTV to Teslarati. The clip, which was taken earlier this month and which features rows of covered electric sedans in ICO’s Zeebrugge site, could be viewed below.
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Tesla Giga Berlin draws “red line” over IG Metall union’s 35-hour week demands
Factory manager André Thierig has drawn a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla Giga Berlin has found itself in a new labor dispute in Germany, where union IG Metall is pushing for adoption of a collective agreement to boost wages and implement changes, such as a 35-hour workweek.
In a comment, Giga Berlin manager André Thierig drew a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla factory manager’s “red line”
Tesla Germany is expected to hold a works council election in 2026, which André Thierig considers very important. As per the Giga Berlin plant manager, Giga Berlin’s plant expansion plans might be put on hold if the election favors the union. He also spoke against some of the changes that IG Metall is seeking to implement in the factory, like a 35-hour week, as noted in an rbb24 report.
“The discussion about a 35-hour week is a red line for me. We will not cross it,” Theirig said.
“(The election) will determine whether we can continue our successful path in the future in an independent, flexible, and unbureaucratic manner. Personally, I cannot imagine that the decision-makers in the USA will continue to push ahead with the factory expansion if the election results favor IG Metall.”
Giga Berlin’s wage increase
IG Metall district manager Jan Otto told the German news agency DPA that without a collective agreement, Tesla’s wages remain significantly below levels at other German car factories. He noted the company excuses this by referencing its lowest pay grade, but added: “The two lowest pay grades are not even used in car factories.”
In response, Tesla noted that it has raised the wages of Gigafactory Berlin’s workers more than their German competitors. Thierig noted that with a collective agreement, Giga Berlin’s workers would have seen a 2% wage increase this year. But thanks to Tesla not being unionized, Gigafactory Berlin workers were able to receive a 4% increase, as noted in a CarUp report.
“There was a wage increase of 2% this year in the current collective agreement. Because we are in a different economic situation than the industry as a whole, we were able to double the wages – by 4%. Since production started, this corresponds to a wage increase of more than 25% in less than four years,” Thierig stated.
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Tesla is seeing a lot of momentum from young Koreans in their 20s-30s: report
From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Tesla has captured the hearts of South Korea’s 20s-30s demographic, emerging as the group’s top-selling imported car brand in 2025. From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Industry experts cited by The Economist attributed this “Tesla frenzy” to fandom culture, where buyers prioritize the brand over traditional car attributes, similar to snapping up the latest iPhone.
Model Y dominates among young buyers
Data from the Korea Imported Automobile Association showed that Tesla sold 21,757 vehicles to the 20s-30s demographic through November, compared to BMW’s 13,666 and Mercedes-Benz’s 6,983. The Model Y led the list overwhelmingly, with variants like the standard and Long Range models topping purchases for both young men and women.
Young men bought around 16,000 Teslas, mostly Model Y (over 15,000 units), followed by Model 3. Young women followed a similar pattern, favoring Model Y (3,888 units) and Model 3 (1,083 units). The Cybertruck saw minimal sales in this group.
The Model Y’s appeal lies in its family-friendly SUV design, 400-500 km range, quick acceleration, and spacious cargo, which is ideal for commuting and leisure. The Model 3, on the other hand, serves as an accessible entry point with lower pricing, which is valuable considering the country’s EV subsidies.
The Tesla boom
Experts described Tesla’s popularity as “fandom culture,” where young buyers embrace the brand despite criticisms from skeptics. Professor Lee Ho-geun called Tesla a “typical early adopter brand,” comparing purchases to iPhones.
Professor Kim Pil-soo noted that young people view Tesla more as a gadget than a car, and they are likely drawn by marketing, subsidies, and perceived value. They also tend to overlook news of numerous recalls, which are mostly over-the-air software updates, and controversies tied to the company.
Tesla’s position as Korea’s top import for 2025 seems secured. As noted by the publication, Tesla’s December sales figures have not been reported yet, but market analysts have suggested that Tesla has all but secured the top spot among the country’s imported cars this year.
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Tesla FSD fleet is nearing 7 billion total miles, including 2.5 billion city miles
As can be seen on Tesla’s official FSD webpage, vehicles equipped with the system have now navigated over 6.99 billion miles.
Tesla’s Full Self-Driving (Supervised) fleet is closing in on almost 7 billion total miles driven, as per data posted by the company on its official FSD webpage.
These figures hint at the massive scale of data fueling Tesla’s rapid FSD improvements, which have been quite notable as of late.
FSD mileage milestones
As can be seen on Tesla’s official FSD webpage, vehicles equipped with the system have now navigated over 6.99 billion miles. Tesla owner and avid FSD tester Whole Mars Catalog also shared a screenshot indicating that from the nearly 7 billion miles traveled by the FSD fleet, more than 2.5 billion miles were driven inside cities.
City miles are particularly valuable for complex urban scenarios like unprotected turns, pedestrian interactions, and traffic lights. This is also the difference-maker for FSD, as only complex solutions, such as Waymo’s self-driving taxis, operate similarly on inner-city streets. And even then, incidents such as the San Francisco blackouts have proven challenging for sensor-rich vehicles like Waymos.
Tesla’s data edge
Tesla has a number of advantages in the autonomous vehicle sector, one of which is the size of its fleet and the number of vehicles training FSD on real-world roads. Tesla’s nearly 7 billion FSD miles then allow the company to roll out updates that make its vehicles behave like they are being driven by experienced drivers, even if they are operating on their own.
So notable are Tesla’s improvements to FSD that NVIDIA Director of Robotics Jim Fan, after experiencing FSD v14, noted that the system is the first AI that passes what he described as a “Physical Turing Test.”
“Despite knowing exactly how robot learning works, I still find it magical watching the steering wheel turn by itself. First it feels surreal, next it becomes routine. Then, like the smartphone, taking it away actively hurts. This is how humanity gets rewired and glued to god-like technologies,” Fan wrote in a post on X.