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Investor's Corner

Tesla price targets drop for varying reasons, but some feel like a reach

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Tesla (NASDAQ: TSLA) price targets were dropped by several firms due to varying reasons, but some feel like a reach.

It is no secret Tesla stock has been beaten and battered so far this year. As of February 6, shares are down over 25 percent, and the slide truly started to get intense after the company’s Q4 Earnings Call.

While some analysts called the call “a trainwreck,” others’ focuses were on a wide variety of issues. Some of them that were spoken of were Tesla’s lack of annual guidance, no narrative on price cuts, and a general lack of strategy.

Shares felt the pressure shortly after the call, but firms are still trying to grasp their outlook for the stock as Tesla will navigate what it calls the middle of “two growth waves” as it prepares to launch the next-gen platform sometime in 2025.

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Piper Sandler Blames ‘Aging Product Lineup’

Piper Sandler’s Alexander Potter said in a note to investors that more price cuts are likely to take place across Tesla’s vehicles in the future because of an “aging product lineup.”

Earlier in this article, I discussed some reasons for price target downgrades feeling like a reach. This is one of them.

Tesla has done things differently than a lot of traditional car companies, but when you think about its models, there are a few things that the automaker does in a similar fashion.

A lot of OEMs keep the same nameplates on cars for years, updating the looks and tech to offer what feels like a “new” product and encourage buyers to purchase an “updated” version. The Civic, for example, is just one of many vehicles to be developed in “generations,” and every few years, it gets a new look and some new features.

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Tesla is doing that with the Model 3 with the release of the “Highland,” if that is what it can be referred to as. The Model S and Model X were updated just a few years ago, and the Model Y is currently in the process of an update as well, according to reports.

Tesla also just launched the Cybertruck in November, and it has started deliveries.

It is tough to say that it feels like Tesla’s product lineup is “aging,” at least from my perspective, because:

  • The vehicles constantly get better and change through software updates
  • Three of the four vehicles in Tesla’s lineup that have been around for more than a year have either been updated or are relatively new. The Model S and Model X were updated in 2021, the Model 3 in late 2023, and the Model Y is only a few years old.

Price cuts from Tesla are more than likely not a result of an “aging product,” but likely to find a sweet spot for demand triggers.

Musk said last year that prices truly depend on market conditions and that the company thinks it “makes sense to sacrifice margins in favor of making more vehicles.”

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Tesla CEO Elon Musk says risky margin sacrifice ‘makes sense’ to up production

Price cuts seem to be more focused on getting cars out of the door and less on incentivizing people to buy an aging product.

Potter trimmed his price target to $225 from $295.

Daiwa Worries About Tesla Governance

Daiwa Securities downgraded Tesla stock to Neutral from Outperform and trimmed its price target to $195 from $245.

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Analysts at the firm state that Tesla’s increasing focus on governance concerns could limit the company’s propensity to invest in the long term and could hinder innovation. It did state that long-term investors could be rewarded, but they should be prepared for increased volatility.

Most of the governance issues stem from Musk losing his compensation package after a Delaware Chancery Court Judge ruled it was unfair to Tesla investors, despite the pay package being approved by those shareholders several years ago.

Vivek Ramaswamy calls Elon Musk’s Tesla pay package situation ‘a threat to capitalism’

As a result of the decision, Tesla has hinted it could ditch Delaware for its state of incorporation and head to Texas instead, where its headquarters is located.

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Tesla shares are up 1.23 percent today as of 11:40 a.m. on the East Coast.

Disclosure: I own Tesla stock.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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California snubs Tesla in its newly passed EV incentive that favors Rivian and Lucid

California passed a $135 million EV incentive that rewards Rivian and Lucid while sidelining Tesla

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California just drew a line in the EV incentive sand to put Tesla on the wrong side of it. The state recently passed a $135 million program offering first-time electric vehicle buyers a direct incentive with no application required, but the rules were written in a way that leaves Tesla at a structural disadvantage compared to Rivian and Lucid.

The program caps eligible vehicles at $50,000 for new EVs and $25,000 for used ones. That pricing threshold rules out a significant portion of Tesla’s lineup, though some lower-priced Model 3 and Model Y configurations would still qualify. California-based automakers are exempt from the price cap entirely, regardless of what their vehicles cost. Rivian, headquartered in Irvine, and Lucid, based in the San Francisco Bay Area, both benefit from that exemption. Rivian’s R2 starts at roughly $45,000 but has versions above the cap. Lucid’s Air and Gravity start at $70,990 and $79,990 respectively, well above any threshold a non-California company would face.

California hits Tesla Cybercab and Robotaxi driverless cars with new law

Tesla built its reputation and a significant portion of its early market share in California, where EV adoption has consistently led the nation. The company operates its original factory in Fremont, California, and the state was home to Tesla’s headquarters for most of its existence. That changed in 2021 when Tesla moved its corporate headquarters to Austin, Texas. Since then, the relationship between the company and California Governor Gavin Newsom has been openly adversarial, with Musk and Newsom trading public criticism on multiple occasions.

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California’s EV incentive landscape has shifted repeatedly in recent years, and Tesla has previously lost eligibility for state-level programs as its vehicles exceeded income-adjusted price thresholds. The federal $7,500 EV tax credit, which Tesla models have qualified for and lost depending on policy cycles, is no longer available after it expired without renewal, making state-level programs more meaningful to buyers than they have been in years.

The practical impact for buyers is more nuanced than the headline suggests. California residents purchasing a Tesla under $50,000 for the first time can still access the incentive. But the exemption written for California-based manufacturers is a structural advantage that rewards where a company plants its headquarters flag rather than where it builds its products, and Tesla moved that flag to Texas.

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SpaceX’s newest logo confirms everything about what it’s become

SpaceX officially absorbed xAI under the SpaceXAI brand, completing the largest private merger in history.

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SpaceX made its corporate transformation official in May 2026 when Elon Musk posted on X that xAI would cease to exist as a standalone company. “xAI will be dissolved as a separate company, so it will just be SpaceXAI, the AI products from SpaceX,” he wrote.

A new SpaceXAI logo was announced today, visually embedding the xAI letters inside the SpaceX identity, which can be seen as a deliberate design choice that signals the merger is not a partnership but a full absorption and XAi a core function of the same company. The same way Starlink is not a separate brand but a SpaceX product. The announcement closed the loop on a process that began February 2, 2026, when SpaceX acquired xAI in the largest private merger in history, valued at $1.25 trillion. SpaceX at $1 trillion and xAI at $250 billion.


The reason SpaceX bought xAI was stated plainly by Musk at the time of the deal: to build orbital data centers. SpaceX had simultaneously filed with the FCC to launch up to one million satellites designed to function as AI compute nodes in low Earth orbit, escaping what Musk described as the energy constraints limiting AI development on Earth.

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xAI provided the AI software stack, with Grok, the X platform, and the Colossus supercomputer infrastructure in Memphis with over 220,000 NVIDIA GPUs, while SpaceX provided the rockets, Starlink, and the capital base to fund it. The two companies needed each other. xAI was burning $2.5 billion in losses on $250 million in revenue. SpaceX was generating an estimated $8 billion in profit on $15 billion in revenue and needed an AI narrative to command the valuation it was targeting for its IPO.

SpaceXAI just launched into your kitchen with their new app

What SpaceX has done, regardless of how the orbital AI vision ultimately plays out, is walk into a public market as something no company has been before: a rocket manufacturer, satellite internet provider, AI software company, social media platform, and supercomputer operator under one ticker. Whether that combination is worth $2 trillion depends entirely on which of those businesses you believe in most.

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Investor's Corner

Tesla challenges startups to score a gig inside its most advanced European factory

Tesla is challenging startups to bring their best battery tech directly to Gigafactory Berlin.

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Tesla has issued an open challenge to startups across Europe, inviting them to bring their best battery technology directly to the floor of Gigafactory Berlin. The program, called the JUNI x Tesla Battery Cell Giga Challenge, opened applications this month with a deadline of July 24, 2026, and is targeting startups with solutions that can make battery cell manufacturing faster, cheaper, safer, and more scalable at an industrial level.

The timing of the challenge is directly tied to Tesla’s most aggressive European battery investment yet. On May 12, 2026, Giga Berlin plant manager André Thierig announced a $250 million investment to scale the factory’s annual 4680 cell production capacity from 8 GWh to 18 GWh, more than doubling the previous target set just months earlier in December 2025. Thierig confirmed the expansion on X, saying the investment “will enable 18 GWh of annual 4680 cell production and create more than 1,500 new jobs.” Combined with a previously announced battery investment at the Grunheide site now approaches $1.2 billion.


The challenge is looking specifically for startups with proven solutions across five categories: materials, equipment, operations, automation, and artificial intelligence. Applications are screened directly by Tesla’s cell manufacturing team in Grunheide, and the strongest submissions move through technical discussions, a pitch day in front of Tesla stakeholders, and potentially a paid pilot project with the cell team. Tesla is not looking for ideas at concept stage. The program requires applicants to demonstrate working prototypes, test data, or prior pilots before being considered.

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The historical context matters here. Elon Musk first announced plans for what he called the world’s largest battery cell production facility alongside the Giga Berlin car factory back in 2020, targeting up to 250 GWh of annual capacity. Those plans were shelved in 2022 when Tesla shifted its battery investment focus to the United States to take advantage of Inflation Reduction Act incentives. The revival of cell production at Giga Berlin, now backed by over $1 billion in committed capital, represents a return to an ambition that was set aside for three years. As Teslarati has reported, the 4680 format is central to Tesla’s long-term cost reduction strategy across vehicles, energy storage, including the Tesla Semi and Cybercab.

By opening the challenge to outside startups, Tesla is acknowledging that reaching 18 GWh at Grunheide will require technology it does not currently have in-house, and it is willing to pay for the right solutions. For a startup in the battery supply chain, a paid pilot with Tesla’s European cell team is as close to a direct commercial path as the industry offers.

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