

Investor's Corner
Tesla’s Robotaxi unveiling event sets the tone for 2030 and beyond: Morgan Stanley
Tesla CEO Elon Musk confirmed the automaker would bring its Robotaxi to light during an unveiling event on August 8.
The influence of the vehicle and the prospect of fully autonomous technology is much bigger than a single-day event, and Morgan Stanley wrote in a new note to investors that the unveiling could set the tone for beyond 2030.
“We first began writing about the investment considerations of a potential Tesla robotaxi business since we began modeling ‘Tesla Mobility’ back in 2015 when Tesla’s market cap was barely $30bn,” Adam Jonas, lead analyst for Morgan Stanley, wrote. “We had (mistakenly) expected the company to formally launch a highly automated ride-share service back in 2018. Nearly a decade later, we’re still waiting. August 8th will offer some important clues.”
Tesla has fended off bearish tones for the past year, especially as the stock has taken hits due to an increased number of competitors and a decreasing market share in crucial markets like China.
The automaker also stated that its growth this year would lag due to the development of the next-generation platform, which includes the Robotaxi and the rumored $25,000 vehicle.
Since then, Tesla has reported less-than-expected delivery and production figures for Q1, and fended off false reports that it had ditched the $25,000 vehicle in China.
However, in a long-term perspective, these issues are simply speed bumps in what is a long and winding road to what could potentially be the most groundbreaking product in the last 100 years.
Morgan Stanley believes that “Tesla has many attributes that can make it a formidable player (if not an outright winner) in the race to autonomy” and that it believes “the more material commercial scaling of the business would be well beyond 2030.”
The Five Pillars for Tesla’s Robotaxi Unveiling
Morgan Stanley lists five main pillars for the August 8th unveiling of the Robotaxi:
- Recognition that making and selling EVs in a traditional consumer model may not create lasting economic value
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- While many companies are selling cars, few are advancing the entire industry. Tesla needs to show how it will lead the way on August 8.
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- Recruiting Exercise
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- Other Tesla events have been a great way to attract the brightest and smartest talent to the company. This could be the latest edition of Tesla’s recruiting efforts.
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- Path to commercialization of true robotaxis (no steering wheels) at scale will be both long-dated and volatile
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- There are a lot of bumps in the road that will come with this, including legal, regulatory, moral, and ethical factors. Morgan Stanley is bullish on the long-term growth of L4/L5 autonomy, but in the short-term, expect some growing pains.
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- Emblematic of bigger shift Tesla’s business model to real-world/hard-tech AI and robotics
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- This will shift Tesla’s business model from less auto and more AI and software-based.
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- August 8th may reignite the conversation around whether Tesla is worth inclusion in an AI conversation
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- Tesla can capture value with a notable and strong event. However, some may still be concerned about its reliance on NVIDIA.
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Morgan Stanley still holds the same $310 price target and an ‘Overweight’ rating on the stock.
Disclosure: Joey Klender owns Tesla stock.
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Investor's Corner
Tesla could save $2.5B by replacing 10% of staff with Optimus: Morgan Stanley
Jonas assigned each robot a net present value (NPV) of $200,000.

Tesla’s (NASDAQ:TSLA) near-term outlook may be clouded by political controversies and regulatory headwinds, but Morgan Stanley analyst Adam Jonas sees a glimmer of opportunity for the electric vehicle maker.
In a new note, the Morgan Stanley analyst estimated that Tesla could save $2.5 billion by replacing just 10% of its workforce with its Optimus robots, assigning each robot a net present value (NPV) of $200,000.
Morgan Stanley highlights Optimus’ savings potential
Jonas highlighted the potential savings on Tesla’s workforce of 125,665 employees in his note, suggesting that the utilization of Optimus robots could significantly reduce labor costs. The analyst’s note arrived shortly after Tesla reported Q2 2025 deliveries of 384,122 vehicles, which came close to Morgan Stanley’s estimate and slightly under the consensus of 385,086.
“Tesla has 125,665 employees worldwide (year-end 2024). On our calculations, a 10% substitution to humanoid at approximately ($200k NPV/humanoid) could be worth approximately $2.5bn,” Jonas wrote, as noted by Street Insider.
Jonas also issued some caution on Tesla Energy, whose battery storage deployments were flat year over year at 9.6 GWh. Morgan Stanley had expected Tesla Energy to post battery storage deployments of 14 GWh in the second quarter.
Musk’s political ambitions
The backdrop to Jonas’ note included Elon Musk’s involvement in U.S. politics. The Tesla CEO recently floated the idea of launching a new political party, following a poll on X that showed support for the idea. Though a widely circulated FEC filing was labeled false by Musk, the CEO does seem intent on establishing a third political party in the United States.
Jonas cautioned that Musk’s political efforts could divert attention and resources from Tesla’s core operations, adding near-term pressure on TSLA stock. “We believe investors should be prepared for further devotion of resources (financial, time/attention) in the direction of Mr. Musk’s political priorities which may add further near-term pressure to TSLA shares,” Jonas stated.
Investor's Corner
Two Tesla bulls share differing insights on Elon Musk, the Board, and politics
Two noted Tesla bulls have shared differing views on the recent activities of CEO Elon Musk and the company’s leadership.

Two noted Tesla (NASDAQ:TSLA) bulls have shared differing views on the recent activities of CEO Elon Musk and the company’s leadership.
While Wedbush analyst Dan Ives called on Tesla’s board to take concrete steps to ensure Musk remains focused on the EV maker, longtime Tesla supporter Cathie Wood of Ark Invest reaffirmed her confidence in the CEO and the company’s leadership.
Ives warns of distraction risk amid crucial growth phase
In a recent note, Ives stated that Tesla is at a critical point in its history, as the company is transitioning from an EV maker towards an entity that is more focused on autonomous driving and robotics. He then noted that the Board of Directors should “act now” and establish formal boundaries around Musk’s political activities, which could be a headwind on TSLA stock.
Ives laid out a three-point plan that he believes could ensure that the electric vehicle maker is led with proper leadership until the end of the decade. First off, the analyst noted that a new “incentive-driven pay package for Musk as CEO that increases his ownership of Tesla up to ~25% voting power” is necessary. He also stated that the Board should establish clear guidelines for how much time Musk must devote to Tesla operations in order to receive his compensation, and a dedicated oversight committee must be formed to monitor the CEO’s political activities.
Ives, however, highlighted that Tesla should move forward with Musk at its helm. “We urge the Board to act now and move the Tesla story forward with Musk as CEO,” he wrote, reiterating its Outperform rating on Tesla stock and $500 per share price target.
Tesla CEO Elon Musk has responded to Ives’ suggestions with a brief comment on X. “Shut up, Dan,” Musk wrote.
Cathie Wood reiterates trust in Musk and Tesla board
Meanwhile, Ark Investment Management founder Cathie Wood expressed little concern over Musk’s latest controversies. In an interview with Bloomberg Television, Wood said, “We do trust the board and the board’s instincts here and we stay out of politics.” She also noted that Ark has navigated Musk-related headlines since it first invested in Tesla.
Wood also pointed to Musk’s recent move to oversee Tesla’s sales operations in the U.S. and Europe as evidence of his renewed focus in the electric vehicle maker. “When he puts his mind on something, he usually gets the job done,” she said. “So I think he’s much less distracted now than he was, let’s say, in the White House 24/7,” she said.
TSLA stock is down roughly 25% year-to-date but has gained about 19% over the past 12 months, as noted in a StocksTwits report.
Investor's Corner
Cantor Fitzgerald maintains Tesla (TSLA) ‘Overweight’ rating amid Q2 2025 deliveries
Cantor Fitzgerald is holding firm on its bullish stance for the electric vehicle maker.

Cantor Fitzgerald is holding firm on its bullish stance for Tesla (NASDAQ: TSLA), reiterating its “Overweight” rating and $355 price target amidst the company’s release of its Q2 2025 vehicle delivery and production report.
Tesla delivered 384,122 vehicles in Q2 2025, falling below last year’s Q2 figure of 443,956 units. Despite softer demand in some countries in Europe and ongoing controversies surrounding CEO Elon Musk, the firm maintained its view that Tesla is a long-term growth story in the EV sector.
Tesla’s Q2 results
Among the 384,122 vehicles that Tesla delivered in the second quarter, 373,728 were Model 3 and Model Y. The remaining 10,394 units were attributed to the Model S, Model X, and Cybertruck. Production was largely flat year-over-year at 410,244 units.
In the energy division, Tesla deployed 9.6 GWh of energy storage in Q2, which was above last year’s 9.4 GWh. Overall, Tesla continues to hold a strong position with $95.7 billion in trailing twelve-month revenue and a 17.7% gross margin, as noted in a report from Investing.com.
Tesla’s stock is still volatile
Tesla’s market cap fell to $941 billion on Monday amid volatility that was likely caused in no small part by CEO Elon Musk’s political posts on X over the weekend. Musk has announced that he is forming the America Party to serve as a third option for voters in the United States, a decision that has earned the ire of U.S. President Donald Trump.
Despite Musk’s controversial nature, some analysts remain bullish on TSLA stock. Apart from Cantor Fitzgerald, Canaccord Genuity also reiterated its “Buy” rating on Tesla shares, with the firm highlighting the company’s positive Q2 vehicle deliveries, which exceeded its expectations by 24,000 units. Cannacord also noted that Tesla remains strong in several markets despite its year-over-year decline in deliveries.
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