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Tesla is turning legacy automakers into niche EV producers

Credit: Tesla China

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It is becoming increasingly evident that the United States’ electric vehicle sector is Tesla’s playground, and everyone else is playing by the EV maker’s rules. Thanks to its head start in the industry and its quick pace of innovation, Tesla’s lead in the electric vehicle sector has become very prominent. 

So prominent, in fact, that rival automakers are starting to look like niche EV makers that only produce low-volume cars. 

Tesla mostly sells just four vehicles. The Cybertruck, arguably Tesla’s most anticipated car today, is yet to enter production, and the Tesla Semi is yet to be ramped. In comparison, veteran automakers such as General Motors have adopted a more traditional approach by releasing and announcing numerous electric cars for multiple segments. 

Tesla’s lineup of cars may be very limited, but the company’s best-sellers, the Model Y crossover and the Model 3 sedan, are dominating the market by a considerable degree. As per data from S&P Global Mobility, Tesla has been able to outsell its next 19 competitors 10 to one during the first six months of 2023.

Tesla sold 325,291 vehicles in the United States from January to June, more than any other automaker. General Motors’ Chevrolet brand with its Bolt was a distant second with 34,943 sales. Ford, Hyundai, and Rivian followed after. The Chevy Bolt sold 35,000 units, while the Ford Mustang Mach-E saw sales of 13,600 units.

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It should be noted that the Bolt and the Mach-E were positioned in media reports as rivals to the Model 3 and Model Y. Yet in comparison to the volumes of the Model Y and Model 3, GM and Ford’s EVs are almost like niche electric cars that are only produced in small numbers.

As noted in a Reuters report, such numbers are nowhere near enough volume to fill a typical assembly plant, which usually needs to operate at 80% capacity or more to be profitable. Tesla’s facilities like the Fremont Factory are at full capacity, and the EV maker is establishing larger factories today to meet the growing demand for its vehicles. 

Veteran automakers such as Ford and GM have announced high-profile investments related to their electric vehicle programs, but with EV sales being dominated by Tesla, carmakers run the risk of maintaining a business that’s unprofitable. This could result in challenges for experienced carmakers, as producing EVs profitably is an endeavor that even Tesla has found extremely difficult. 

Overall, Tesla has achieved a lead in the EV sector, and while competitors are aiming to catch up, the EV maker is a moving target, and thus, is very difficult to overcome. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla’s Supercharger Diner probably just secured more locations

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tesla diner
Credit: Tesla

Tesla’s Supercharger Diner in Los Angeles dominated the company’s global usage rankings after just one year, proving the concept is more than just a one-off novelty location that will fade away.

The performance could incite the company to build more locations, something that CEO Elon Musk has hinted at for some time.

Tesla’s Supercharger Diner delivered 21.2 GWh of energy in its first year of operation, the company’s head of Charging, Max de Zegher, revealed on X. Of the top 10 most utilized Supercharger locations in Tesla’s global infrastructure, the Diner in Los Angeles was the most used by drivers, and it wasn’t particularly close:

On its launch day one year ago, nobody was too sure what the Tesla Diner would be about. It seemed like an interesting concept, and considering it had been in the works for years, it was a highly anticipated launch that many were looking forward to.

Based on its success, we could see additional Diners with Superchargers built throughout the United States, and potentially beyond. Musk has said on several occasions that the company would be willing to bring the Diner idea to more markets.

Tesla makes major change at Supercharger Diner amid epic demand

Of the markets that Musk has mentioned, both Palo Alto and Austin have come to be perceived as ideal selections. However, there are no concrete plans as of now to build new Supercharger Diners anywhere; the location on Santa Monica Boulevard will remain the exclusive spot to pick up Tesla-inspired eats, at least for the time being.

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Tesla short sellers win big after shares fall after earnings

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A red Tesla Roadster driving around a turn
(Credit: Tesla)

Tesla short sellers won big following the company’s massive fall on Wall Street after it reported subpar Earnings on Wednesday.

Tesla short sellers collected about $4.12 billion in single-day profits on Thursday, according to BloombergShares fell as much as 15 percent during Thursday’s session. It closed as one of the worst days for Tesla on Wall Street in the past three years.

Investors sold off the stock after Tesla said it would aggressively direct its spending toward AI and its Optimus robot project. The company had record revenues, which were driven by one of the strongest quarters in terms of vehicle deliveries in company history.

However, it missed EPS estimates by reporting just $0.33, a far cry from the $0.53 analysts expected.

S3 Partners reported that about 3 percent of Tesla’s outstanding stock is sold short. Managing Director at S3, Ihor Dusaniwsky, provided the short seller’s potential profit, as well as another figure: shorts have likely had paper gains of $8.92 billion this year, as Tesla shares are down 30 percent in 2026.

Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue

Tesla has burned short sellers many times in the past, but the company’s latest Earnings Call was a chance for those skeptics to taste some payback. Although the company gave some very transparent information regarding future projects, the rollout of Robotaxi, Optimus, and Semi, many investors took their profits on Thursday.

Notable short sellers like Michael Burry have been transparent about their skepticism around Tesla shares. Burry just revealed three weeks ago that he had opened up a new short on the stock, stating he shorted Tesla shares at $416.22. “Happy it jumped back to this level,” he said in a blog post.

At the time of publication, Tesla shares were down about 3 percent and the stock was trading at $309.92.

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Tesla door handle saga gets its latest chapter and a big change is coming

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Credit: Tesla | Model 3 Owner's Manual

Tesla’s long-standing saga regarding its door handles and a manual release has entered its latest chapter, and as a result, a big change is coming.

On Friday, the National Highway Traffic Safety Administration (NHTSA) denied Tesla’s petition that was seeking a defect investigation into roughly 180,000 Model 3 vehicles for an issue involving the emergency mechanical door release.

NHTSA said that Tesla’s petition did not present evidence of a safety-related defect in the door handles or their emergency releases. Instead, the agency determined that it would rather solve the issue of the lack of labeling or location of emergency mechanical door releases and the federal safety rules that govern them.

Essentially, the NHTSA wants to create and enforce rules that would require automakers to make emergency door latch releases more clearly labeled in a car. Despite a Tesla having manual door releases on all four passenger doors, many people do not know they exist or how they work.

Tesla addresses door handle complaints with simple engineering fix

In recent times, Tesla has faced some criticism involving its door handles, specifically because some occupants have reported that they are unable to exit their vehicles after losing power. The door handles on a Tesla are electronically operated, but in the event that the 12V battery dies, there is a manual release that can be used.

The NHTSA only identified a single complaint involving the mechanical door releases: a 2022 Model 3 owner said the release was concealed and unlabeled after the vehicle lost power after a front-end collision. It has also already started to create a separate rulemaking process to make emergency door-egress systems more obvious.

It should be noted that all Teslas have mechanical emergency door releases, but they are placed in various locations as the vehicles have aged and been redesigned from year to year. Refer to the safety manual for your vehicle if you have any confusion about where the emergency releases are and how they work.

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