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Tesla US advertising team affected by layoffs: report

Credit: Andrea Conway/X

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A report recently claimed that Tesla’s US marketing team has been affected by the electric vehicle maker’s recent round of layoffs. Some members of Tesla’s Design Studio in Hawthorne, CA were reportedly affected by the job cuts as well. As noted in a previously leaked Elon Musk email, Tesla will be letting go of over 10% of its workforce as part of an effort to streamline its operations.

As noted in a Bloomberg News report, Tesla’s “growth content” team, which was comprised of about 40 workers and were led by senior manager Alex Ingram, were reportedly affected by the job cuts. Citing people reportedly familiar with the matter, the publication claimed that Ingram was also affected by the workforce reduction, though Tesla reportedly still maintains a marketing team in Europe. 

Bloomberg also claimed that Tesla’s Design Studio in Hawthorne California were affected by the recent round of job cuts. Elon Musk, for his part, noted in a post on X that Tesla’s advertisements have been far too generic so far. “Exactly. The ads were far too generic — could’ve been any car,” Musk wrote in a post on X.

Tesla’s alleged decision to let go of its US marketing team may come as a bit of a surprise considering that CEO Elon Musk approved the idea of advertising during last year’s annual meeting of stockholders. Following the annual shareholder meeting, Tesla was observed to have implemented a series of advertising initiatives, though a good number of them seemed centered on social media campaigns.

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Tesla’s recent round of job cuts is the largest by volume to date. With Tesla indicating in a 10-K filing to the United States Securities and Exchange Commission (SEC) that it had a global headcount of 140,473 employees as of the end of 2023, the recent workforce reduction from the company suggests that Tesla would let go of over 14,000 workers across the board. 

Elon Musk, for his part, explained in a post that Tesla needs to reorganize and streamline itself for the next phase of its growth. He also subtly hinted that he is entering “wartime CEO” mode once more, which seems fitting as Tesla is currently working on its ambitious goal of unveiling a dedicated Robotaxi on August 8, 2024. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla wins big as NHTSA drops three-year, 120k unit probe against Model Y

In all, 120,089 Model Ys were impacted, but in two cases, drivers reported the complete detachment of the steering wheel from the steering column while the vehicle was in motion. NHTSA’s initial review revealed that the vehicles had been delivered without the critical retaining bolt that secures the steering wheel to the splined steering column.

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Credit: Tesla Asia | X

A probe into over 120,000 2023 Tesla Model Y units has been closed by the National Highway Traffic Safety Administration (NHTSA). The probe ends without the agency requiring any action from Tesla.

The probe, designated PE23-003, opened in March 2023 and stemmed from just two consumer complaints involving low-mileage Model Y SUVs.

In all, 120,089 Model Ys were impacted, but in two cases, drivers reported the complete detachment of the steering wheel from the steering column while the vehicle was in motion. NHTSA’s initial review revealed that the vehicles had been delivered without the critical retaining bolt that secures the steering wheel to the splined steering column.

Factory records showed each car had undergone an “end-of-line” repair at Tesla’s facility, during which the steering wheel was removed and reinstalled. The bolt was apparently omitted after the repair, leaving only a friction fit between the wheel and column to hold it in place temporarily.

According to NHTSA documents, this friction fit maintained the connection during initial low-mileage driving until forces during normal operation caused the wheel to detach. Both vehicles that were impacted were repaired under warranty with no injuries reported, and no additional incidents surfaced during the agency’s three-year review.

Tesla Model Y steering wheel detachments prompt NHTSA probe

After analyzing manufacturing processes, complaint data, and field reports, NHTSA concluded the issue was isolated to those two post-repair vehicles rather than indicative of a systemic defect in Tesla’s production or quality control.

The closure means the agency has determined no recall or further enforcement is warranted for this specific missing-bolt condition.

This outcome marks the second NHTSA investigation into Tesla closed without action this month, as a recent probe into the company’s “Actually Smart Summon” feature was also resolved in April.

Tesla Full Self-Driving feature probe closed by NHTSA

The two resolutions provide some relief for Tesla amid the continuous and somewhat unfair regulatory scrutiny of its vehicles, including open inquiries into driver assistance systems.

Importantly, the closed probe does not involve or affect Tesla’s separate May 2023 voluntary recall of certain 2022-2023 Model Y vehicles. That recall addressed a different issue—steering-wheel fasteners that were installed but not torqued to specification—prompted by a service technician’s observation of a loose wheel during unrelated repairs.

Tesla identified a small number of related warranty claims and proactively addressed the matter without NHTSA mandate.

The Model Y remains one of the world’s best-selling vehicles, and Tesla continues to refine its lineup, including the recent “Juniper” refresh. While federal oversight of the electric vehicle pioneer remains intense, this decision underscores that isolated manufacturing anomalies do not always translate into broader safety defects requiring recalls.

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Tesla Model Y L gets biggest hint yet that it’s coming to the U.S.

Over the past week, a noticeable wave of American Tesla influencers descended on China and Australia, each posting in-depth YouTube reviews of the Model Y L within days of one another.

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Credit: Tesla China

The Tesla Model Y L is perhaps the most wanted vehicle in the company’s lineup in the United States, especially now that it is void of a true family vehicle with the removal of the Model X.

In China, Tesla currently offers a longer, more family-friendly version of the Model Y, known as the Model Y L, which is longer in terms of its wheelbase and larger in terms of interior space, making it the perfect option for those with a need for a tad more room than what the all-electric crossover offers in its Standard, Premium, and Performance trims.

However, there seems to be a hint that the Model Y L could be on its way to the United States. Over the past week, a noticeable wave of American Tesla influencers descended on China and Australia, each posting in-depth YouTube reviews of the Model Y L within days of one another:

The timing has sparked some intense speculation as to whether Tesla is quietly preparing to bring the long-wheelbase, three-row family SUV to North America after months of requests from fans.

The Model Y L stretches the wheelbase by about five inches compared to the standard Model Y.

This delivers dramatically more rear legroom, optional captain’s chairs in the second row, and a true six- or seven-seat configuration ideal for growing families. Reviewers praise its refined ride, upgraded interior features like a rear touchscreen and premium audio, and competitive range—up to roughly 466 miles in some configurations.

Many observers see the coordinated influencer trip as more than a coincidence. Tesla China appears to have hosted the group, possibly tied to the Beijing Auto Show, giving U.S.-focused creators early access to hands-on footage aimed squarely at North American audiences.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

Tesla watchers are quick to point out this isn’t the first time such a pattern has emerged.

Just months earlier, American influencers were similarly invited to China to test-drive the refreshed Model Y Performance. Those videos dropped in the lead-up to the variant’s U.S. rollout, generating exactly the kind of pre-launch hype that helped smooth its September arrival in American showrooms.

The parallel is obviously hard to ignore, as Tesla has used overseas influencer trips before as a low-key way to build anticipation without formal announcements. With the Model Y L potentially hitting the U.S. market late this year, according to CEO Elon Musk, the timing would make sense.

Tesla Model Y L might not come to the U.S., and it’s a missed opportunity

Of course, it could still be coincidental. Tesla regularly invites creators to its Shanghai factory and events for broader promotional purposes, and the Model Y L has been on sale in China for some time. No official word has come from Tesla or Elon Musk about U.S. availability, pricing, or timing.

Import tariffs, regulatory hurdles, and production priorities at Fremont or the new Mexican Gigafactory could still delay or alter any stateside plans.

Even so, the buzz is real. U.S. families have long asked for a more spacious, three-row Tesla SUV that doesn’t require stepping up to the larger Model X.

If the influencer campaign is any indication, the Model Y L—or a close North American cousin—could finally answer that call. For now, American Tesla fans are watching closely and wondering whether this latest China trip is just good content… or the opening act for something much bigger stateside.

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Tesla begins probing owners on FSD’s navigation errors with small but mighty change

Previously lumped under “Other,” these incidents made it harder for Tesla’s AI team to isolate and prioritize map-related issues in their reinforcement learning models. There was a lot of disagreement on how certain interventions should be reported.

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Tesla has started probing owners on how often its Full Self-Driving suite has Navigation errors with a small but mighty change last night.

In its latest Software Update, which is Version 2026.2.9.9 featuring Full Self-Driving (Supervised) v14.3.2, Tesla has introduced a targeted improvement to how owners will report interventions.

With the initial rollout of v14.3.2, Tesla introduced a new Intervention Menu that appears when a disengagement occurs. It allowed owners to choose from four different categories: Preference, Comfort, Critical, or Other.

Tesla has voided the Other option and replaced it with a new “Navigation” choice, which seems much more ideal given the complaints owners have had about navigation. This seemingly minor UI tweak, rolled out widely in recent days, marks another step in Tesla’s ongoing effort to refine its autonomous driving stack through precise, crowdsourced data.

Tesla made this change in direct response to longstanding community feedback. For years, FSD users have noted that navigation errors—such as incorrect speed limits, suboptimal routes, or directing the vehicle to a building’s rear entrance instead of the main one—frequently force interventions.

Previously lumped under “Other,” these incidents made it harder for Tesla’s AI team to isolate and prioritize map-related issues in their reinforcement learning models. There was a lot of disagreement on how certain interventions should be reported:

By adding a dedicated “Navigation” label, the company can now tag disengagements more accurately, feeding cleaner data into its neural networks. This supports faster iteration on routing algorithms, map accuracy, and intent-aware navigation.

Community consensus around Tesla’s navigation system has been consistent and candid. While the end-to-end AI driving behavior in v14.x earns widespread acclaim for smoothness and safety, navigation remains FSD’s clearest Achilles’ heel.

Owners frequently cite outdated map data, failure to learn from repeated corrections, and routing decisions that feel less intuitive than Google Maps or Apple Maps. Common complaints include phantom speed-limit changes, inefficient local roads, and poor point-of-interest handling.

Tesla Summon got insanely good in FSD v14.3.2 — Navigation? Not so much

Many drivers report intervening on navigation far more often than on core driving maneuvers, with some estimating it accounts for the majority of disengagements outside of edge cases.

Long-term users note that the same mapping glitches persist across years and software versions, despite thousands of collective miles of feedback. Yet the addition of the “Navigation” option has been met with optimism. It signals Tesla’s commitment to data-driven progress and suggests navigation improvements could arrive sooner.

For a community that already logs millions of FSD miles monthly, this small change could unlock meaningful gains in reliability and user trust—potentially accelerating the path to unsupervised autonomy.

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