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Tesla US advertising team affected by layoffs: report

Credit: Andrea Conway/X

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A report recently claimed that Tesla’s US marketing team has been affected by the electric vehicle maker’s recent round of layoffs. Some members of Tesla’s Design Studio in Hawthorne, CA were reportedly affected by the job cuts as well. As noted in a previously leaked Elon Musk email, Tesla will be letting go of over 10% of its workforce as part of an effort to streamline its operations.

As noted in a Bloomberg News report, Tesla’s “growth content” team, which was comprised of about 40 workers and were led by senior manager Alex Ingram, were reportedly affected by the job cuts. Citing people reportedly familiar with the matter, the publication claimed that Ingram was also affected by the workforce reduction, though Tesla reportedly still maintains a marketing team in Europe. 

Bloomberg also claimed that Tesla’s Design Studio in Hawthorne California were affected by the recent round of job cuts. Elon Musk, for his part, noted in a post on X that Tesla’s advertisements have been far too generic so far. “Exactly. The ads were far too generic — could’ve been any car,” Musk wrote in a post on X.

Tesla’s alleged decision to let go of its US marketing team may come as a bit of a surprise considering that CEO Elon Musk approved the idea of advertising during last year’s annual meeting of stockholders. Following the annual shareholder meeting, Tesla was observed to have implemented a series of advertising initiatives, though a good number of them seemed centered on social media campaigns.

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Tesla’s recent round of job cuts is the largest by volume to date. With Tesla indicating in a 10-K filing to the United States Securities and Exchange Commission (SEC) that it had a global headcount of 140,473 employees as of the end of 2023, the recent workforce reduction from the company suggests that Tesla would let go of over 14,000 workers across the board. 

Elon Musk, for his part, explained in a post that Tesla needs to reorganize and streamline itself for the next phase of its growth. He also subtly hinted that he is entering “wartime CEO” mode once more, which seems fitting as Tesla is currently working on its ambitious goal of unveiling a dedicated Robotaxi on August 8, 2024. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Elon Musk’s xAI, creator of Grok and Grokipedia, celebrates its third birthday

xAI Memphis highlighted several of its milestones over the years in its celebratory post. 

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Credit: xAI

Elon Musk’s artificial intelligence startup xAI has marked its third anniversary. The update was shared in a post from the xAI Memphis account on social media platform X.

xAI Memphis highlighted several of its milestones over the years in its celebratory post

As per xAI, it has built three massive data centers in the city, launched a coherent cluster of 330,000 GBs, created over 3,000 jobs, and paid over $30 million in taxes to local communities.

xAI’s Memphis operation has become a key part of the company’s infrastructure as the company works to train and deploy its Grok artificial intelligence models. Elon Musk has been quite optimistic about Grok’s potential, noting in the past that the large language model might have a shot at achieving artificial general intelligence (AGI). 

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xAI’s Memphis’ crown jewel is its Colossus supercomputer cluster. The project was announced in 2024 and has since become the home of one of the world’s largest AI compute facilities. The first phase of Colossus reached its initial 100,000 GPU operational milestone in just 122 days, or just about four months.

Industry figures such as Nvidia CEO Jensen Huang have praised the facility, noting that projects of similar scale typically take two to four years to complete.

xAI has cited Memphis’ central location, skilled workforce, and industrial infrastructure as key reasons for selecting the city as the home of its AI training operations. The company has also emphasized plans to expand the site further as it scales compute capacity for Grok and future AI models.

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Tesla Sweden’s Megapack Supercharger near Arlanda continues to aggravate IF Metall union

The charging site, located in Arlandastad outside Stockholm, appears to be operating despite ongoing union blockade measures tied to Tesla’s labor dispute in the country.

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Credit: Tesla Charging/X

Tesla Sweden’s Megapack-powered Supercharger station near Arlanda Airport has continued to aggravate Swedish labor union IF Metall. The charging site, located in Arlandastad outside Stockholm, appears to be operating despite ongoing union blockade measures tied to Tesla’s labor dispute in the country.

Comments about the site were shared by IF Metall representatives in remarks to Swedish publication CarUp.

The Arlandastad location includes eight Tesla Superchargers powered by a Megapack battery system. Unlike traditional charging stations that rely on direct grid connections, the site uses a large battery installation to store electricity and power the chargers.

According to the Swedish publication, the setup allowed the station to come online despite sympathy measures from Sweden’s electricians’ union, which has attempted to prevent companies from cooperating with Tesla as part of the broader labor conflict.

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IF Metall press manager Jesper Pettersson indicated that the union was not aware that the Superchargers had already been connected and activated.

“We do not know the details around this. But it is further proof of how Tesla systematically finds loopholes to circumvent the sympathy measures through active strikebreaking. Every time this happens it gives us reason to sharpen our conflict measures,” Pettersson said.

Union representatives also noted that the Megapack appears to be charged using electrical cables routed through nearby terrain, though the exact power source remains under review.

The Megapack-powered site has then prompted questions from Swedish labor unions about how electricity is being supplied to the system.

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IF Metall has submitted a report to Sweden’s Energy Market Inspectorate asking the regulator to review whether the electricity supply arrangement complies with national regulations. The Megapack is reportedly charged using electricity from a local company, though the provider has not been publicly identified.

Peter Lydell, an ombudsman at IF Metall, previously stated that Swedish law limits electricity trading to companies with proper authorization.

“The legislation states that only companies that engage in electricity trading may supply electricity to other parties. You may not supply electricity without a permit, then you are engaging in illegal electricity trading. That is why we have reported this… 

“This is about a company that helps Tesla circumvent the conflict measures that exist. It is clear that it is troublesome and it can also have consequences,” Lydell said.

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IF Metall and Tesla Sweden’s conflict has been going on for over two years now. 

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Starbase after dark: Musk’s latest photo captures a Spaceport on the brink of history

SpaceX’s Starbase city in Boca Chica, Texas is rapidly transforming the southern tip of the Lone Star State into one of the most ambitious launch complexes in history.

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Elon Musk shares nighttime view of latest Starbase in Texas

A striking nighttime photograph of SpaceX’s Starbase facility in Boca Chica, Texas, shared recently by Elon Musk on X, offers a dramatic glimpse of an operation that is rapidly transforming the southern tip of the Lone Star State into one of the most ambitious launch complexes in history.

The most immediately visible change in the photo is the presence of two fully erected Starship launch towers dominating the coastal skyline. The second orbital launch pad, known as Pad B, now features its fully erected tower, OLIT-3, which stands approximately 474 feet tall and incorporates an integrated water-cooled flame trench designed to minimize damage and reduce turnaround time between launches. The dual-tower silhouette against the night sky signals a decisive shift from experimental testing facility to high-cadence launch operations.

Grok Image concept of Elon Musk’s latest Starbase photo via X

Back at Starbase, Pad 2 is approaching hardware completion, with upgraded chopstick arms, a new chilldown vent system, and all 20 hold-down arms now fitted with protective doors to shield them from the intense exhaust of up to 33 Raptor 3 engines, according to a deeper dive by NASASpaceFlight.

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SpaceX has also received approval to nearly double the footprint of the Starbase launch site, with groundwork already underway to add LNG liquefaction plants, expanded propellant storage, and additional ground support infrastructure.

The photo also carries a milestone civic dimension. Starbase officially became a Texas city in May 2025 after a community vote, with SpaceX employees elected as mayor and commissioners of the newly incorporated municipality. That legal status streamlines launch approvals and gives SpaceX direct control over local infrastructure decisions.

The FAA has approved an increase in launches from Starbase in Texas from five to twenty-five per year, clearing the runway for the kind of flight frequency needed to fulfill Starship’s ultimate mission of ferrying cargo and crew to the Moon, servicing the Department of Defense, deploying next-generation Starlink satellites, and eventually establishing Elon Musk’s long sought after goal of a self-sustaining human presence on Mars.

Seen from above in the dark, Starbase looks less like a test site and more like a spaceport.

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