News
Why Tesla wants to open its Supercharger to the competition
In a very bold move, Musk is considering opening the company’s intellectual property (IP) for its Superchargers inviting the competition in, breaking away from outmoded fights.
Just when you think you had Tesla figured out, Elon Musk, Tesla Motors’ CEO, throws in another bit to the overall electric vehicle (EV) picture, once again, changes the background.
Tesla embraces openness
The one thing almost all companies have in common is secrecy. Carmakers are no different and jealously keep trade secrets. What makes Tesla Motors unique and part of its success, is its engineering, which is off limit to GM, Ford and the rest. Companies edge out their products and services by keeping their know-how in-house in order to dominate a market, or a part of it. Even if some things are off limits, all carmakers pull apart others’ cars to see how they were engineered. If this was an effective strategy until now, it has its limits. Pushed to the maximum, it strangles markets and consumers are left to pay the price. There is less choice and innovations. Eventually, someone has to break the trends and breath new life. Is this what Tesla is trying to do? Not so fast.
Supercharge me and everyone else
Elon Musk says someone has to take the first step and Tesla Motors is the company to show the way forward. We couldn’t agree more. We’re tired of living in the stone age, we want a modern world that holds up to its promise and potential.
A company opening up the IP of its Supercharger network to create a “standard technical specification that other electric car makers can adopt,” as Engadget puts it, is a bold move forward.
But is it naïve, or simply a brilliant move forward when the competition is locked in a futile fight? The question is, who stands to gain the most from such a move.
Tesla is willing give away some of its IP in order for other makers to charge at its Superchargers. It also hopes to by-pass the CHAdeMO and SAE fight, as well as the upcoming Chinese charging network with its own protocol. Tesla might charge a modest fee return, but that is nothing for such a juggernaut. Musk sees, as most of us do, that the automobile industry is in disarray and still grapples over how to create a thriving business model with electric vehicles (EV). If the industry, used to making internal combustion engines (ICE), it doesn’t know what to do with an electric motor and batteries, even less with a charging network. Luckily, Tesla took a lead early there.
So far Nissan is one of the only carmaker to grow the network with CHAdeMO chargers at its dealerships. Then, there is the SAE Combo standard trying to muscle its way in, fighting against CHAdeMO. The absurd fight ended last year with a standstill, forcing once again consumers to choose one or the other, losing in the short run. So what can Tesla Motors do with its own Supercharger system watching another Chinese charger standard take advantage of the confusion? Open its doors and leapfrog the infighting competitors. It works to everyone’s advantage and the company comes out on top. Simple, brilliant, and so Tesla.
Standards come in two ways, officially, or de facto. For those of you seasoned enough to remember, we once had a choice between a good quality Betamax, and a rather inferior VHS system. VHS became a de facto standard after a deep pocket campaigns turned a generation on to it. The same almost happened to DVD recording, and there are plenty of other examples still. Tesla opening its IP doors to the competition is a bold move above the fray, and one we can be happy about since it will benefit the entire EV community. Hopefully, it will also stop this infighting caveman mentality companies have, pushing their visions on consumers. When you get down to it, what’s important is to have a nationwide charging network that works for as many cars as possible, regardless of makers, backers or other financial interests. Tesla does it again.
A Tesla upfitter has offered to take over Cybertruck lines from the company in a last-ditch effort to save the all-electric pickup from being completely canceled in the middle of 2027.
Unplugged Performance, the Hawthorne, California-based Tesla aftermarket specialist, has publicly offered to take over Cybertruck production from Tesla, funding the effort “through a consortium of investors.”
An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands.
We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn.
Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built.
We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond.
Worth a conversation?— UP (@UnpluggedTesla) November 10, 2026
The proposal comes as Tesla prioritizes its Cybercab Robotaxi program and prepares to wind down Cybertruck assembly at Gigafactory Texas around mid-2027.
Founded in 2013 by Ben Schaffer and located adjacent to Tesla’s Design Studio and SpaceX, Unplugged Performance has become a leading provider of premium upgrades for Tesla vehicles, including extensive Cybertruck packages under its UP INVINCIBLE line.
Through its UP.FIT division, the company has also developed purpose-built police and fleet versions of the Cybertruck, including deliveries to agencies such as the Las Vegas Metropolitan Police Department.
In an X post on Tuesday, Unplugged said:
“An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands. We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn. Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built. We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond. Worth a conversation?”
The arrangement would free Tesla resources and manufacturing capacity for Cybercab while allowing continued production of the stainless-steel pickup and expanded variants. Unplugged Performance indicated it would wait for battery cells after Cybercab needs are met and would generate ongoing revenue for Tesla through licensing and software/network services on the vehicles it produces.
Following strong initial interest, Unplugged Performance posted a follow-up inviting potential investors and strategic partners to email cyber@unpluggedperformance.com. The company clarified that the outreach is solely to gauge interest and does not constitute an offer to sell securities or acceptance of funds at this stage.
The proposal arrives shortly after Elon Musk indicated that Cybertruck production in Texas would be phased out by roughly the middle of 2027 to expand Cybercab output.
Whether Tesla engages with the offer remains to be seen, but the public overture highlights both the aftermarket specialist’s deep experience with the Cybertruck platform and the growing focus on autonomy within Tesla’s manufacturing plans.
Elon Musk said the Tesla Cybercab will perform “a majority of all passenger miles” where it is allowed to operate and that point is “obvious to anyone with eyes and a brain.”
Musk used the point to double down on the company’s decision to ax the cult-favorite Cybertruck, as its production space will be removed and transitioned into additional Cybercab lines. The move has catalyzed a polarizing conversation on whether its right or wrong.
Whatever side you are on — it’s happening.
Dodge ended the Viper.
Audi retired the R8.
Mitsubishi said goodbye to the Lancer Evo.
Ford bid farewell to the Bronco (at one point).
Chevrolet sunset the Camaro.Tesla is ending the Cybertruck. I’m pissed. I’m upset.
Fans of those five automakers mentioned did the same thing. It happens. It sucks. I don’t like it.
But I still love Tesla. I love my Model Y. I hoped to be in a Cybertruck in a little under two years.
I won’t be. But I still won’t put my family in anything else. Too safe. Too advanced. Too much better than everything else.
— TESLARATI (@Teslarati) November 10, 2026
Regardless, Musk seems to be getting to the point that he is done talking about the choice. At some point, you have to think that this was truly a difficult decision for him and the company as well, and this is not something he took lightly. In fact, he’s probably a little bit disappointed with it, too.
But the point remains that the Cybertruck is gone. Musk’s focus is purely on developing an autonomous platform that the world will utilize for transportation, and he’s telling you that anyone “with eyes and a brain” can see it:
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is betting that all of its passengers in the future will be okay with not owning their own personal cars and will be fine with ride-hailing for the rest of their lives. Every dinner, every errand, every trip to the airport and transportation thereafter, will all be operated by ride-sharing, and in Tesla’s perfect world, it will happen in a Cybercab.
As of now, Cybercab is only active in Austin, but it has been spotted all over the country with a driver behind the wheel in those prototypes. In Austin, the car has no steering wheel or pedals for people to control the vehicle.
The Cybertruck dilemma is one that has truly come across the entire Tesla community and while it seems to be a great idea to keep it because people love it, the business side of things is steering Musk and Tesla in another direction.
Tesla has slimmed its Cybertruck offerings to offer only its most expensive trim: the Cyberbeast.
After announcing that the Cybertruck would no longer be produced and the company would wind down manufacturing sometime in the middle of 2027, Tesla started to eliminate some of the configurations offered to customers.
Tesla has stopped taking orders for the Cybertruck Premium AWD.
The Cyberbeast is now the only trim you can order, and its price went up $7,500 to $109,990.
Estimated deliveries have also slipped to March–June 2027 as the Giga Texas line heads toward its mid-2027 wind-down. https://t.co/o28epA0ZQl
— TESLARATI (@Teslarati) November 10, 2026
Now, only one remains: the $109,990 Cyberbeast. This is truly what seems like Tesla’s last effort to deter any remaining orders from coming in: eliminate the cheap trims and leave only the high-dollar vehicle within the lineup of Cybertruck options.
Those who want to take advantage of this last-ditch opportunity to own Tesla’s symbolic pickup have to pay to play.
Tesla says the reason for the wind down is truly because of Cybercab and its importance to the future.
Despite cries for Tesla to continue production of the pickup, Musk says it is too difficult to ramp a high-volume line instead of ending the truck altogether. He also says Cybercab is what will take passengers around for the “majority of all miles in any jurisdiction where it is not prohibited by law.”
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is going all in on autonomy, and that’s never been a secret. But the commitment to a two-door, two-seat Cybercab truly limits people from having options for labor or hobbies. It also limits people from having their entire family in a single car.
Parents with even a single child will be required to take multiple vehicles if Cybercab is truly the only option Tesla plans to have.
Elon Musk keeps justifying Tesla Cybertruck’s cancelation, but it’s confusing
Tesla has stated the Robovan will also be in production eventually, but it still does not seem like the most ideal vehicle to own. It seems like it is geared more toward commercial uses, but Tesla might have something in the pipeline for families.
Tesla upfitter offers to keep Cybertruck alive
Elon Musk says Tesla Cybercab future is ‘obvious to anyone with eyes and a brain’
