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Why Tesla wants to open its Supercharger to the competition
In a very bold move, Musk is considering opening the company’s intellectual property (IP) for its Superchargers inviting the competition in, breaking away from outmoded fights.
Just when you think you had Tesla figured out, Elon Musk, Tesla Motors’ CEO, throws in another bit to the overall electric vehicle (EV) picture, once again, changes the background.
Tesla embraces openness
The one thing almost all companies have in common is secrecy. Carmakers are no different and jealously keep trade secrets. What makes Tesla Motors unique and part of its success, is its engineering, which is off limit to GM, Ford and the rest. Companies edge out their products and services by keeping their know-how in-house in order to dominate a market, or a part of it. Even if some things are off limits, all carmakers pull apart others’ cars to see how they were engineered. If this was an effective strategy until now, it has its limits. Pushed to the maximum, it strangles markets and consumers are left to pay the price. There is less choice and innovations. Eventually, someone has to break the trends and breath new life. Is this what Tesla is trying to do? Not so fast.
Supercharge me and everyone else
Elon Musk says someone has to take the first step and Tesla Motors is the company to show the way forward. We couldn’t agree more. We’re tired of living in the stone age, we want a modern world that holds up to its promise and potential.
A company opening up the IP of its Supercharger network to create a “standard technical specification that other electric car makers can adopt,” as Engadget puts it, is a bold move forward.
But is it naïve, or simply a brilliant move forward when the competition is locked in a futile fight? The question is, who stands to gain the most from such a move.
Tesla is willing give away some of its IP in order for other makers to charge at its Superchargers. It also hopes to by-pass the CHAdeMO and SAE fight, as well as the upcoming Chinese charging network with its own protocol. Tesla might charge a modest fee return, but that is nothing for such a juggernaut. Musk sees, as most of us do, that the automobile industry is in disarray and still grapples over how to create a thriving business model with electric vehicles (EV). If the industry, used to making internal combustion engines (ICE), it doesn’t know what to do with an electric motor and batteries, even less with a charging network. Luckily, Tesla took a lead early there.
So far Nissan is one of the only carmaker to grow the network with CHAdeMO chargers at its dealerships. Then, there is the SAE Combo standard trying to muscle its way in, fighting against CHAdeMO. The absurd fight ended last year with a standstill, forcing once again consumers to choose one or the other, losing in the short run. So what can Tesla Motors do with its own Supercharger system watching another Chinese charger standard take advantage of the confusion? Open its doors and leapfrog the infighting competitors. It works to everyone’s advantage and the company comes out on top. Simple, brilliant, and so Tesla.
Standards come in two ways, officially, or de facto. For those of you seasoned enough to remember, we once had a choice between a good quality Betamax, and a rather inferior VHS system. VHS became a de facto standard after a deep pocket campaigns turned a generation on to it. The same almost happened to DVD recording, and there are plenty of other examples still. Tesla opening its IP doors to the competition is a bold move above the fray, and one we can be happy about since it will benefit the entire EV community. Hopefully, it will also stop this infighting caveman mentality companies have, pushing their visions on consumers. When you get down to it, what’s important is to have a nationwide charging network that works for as many cars as possible, regardless of makers, backers or other financial interests. Tesla does it again.
Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
