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Why Tesla wants to open its Supercharger to the competition
In a very bold move, Musk is considering opening the company’s intellectual property (IP) for its Superchargers inviting the competition in, breaking away from outmoded fights.
Just when you think you had Tesla figured out, Elon Musk, Tesla Motors’ CEO, throws in another bit to the overall electric vehicle (EV) picture, once again, changes the background.
Tesla embraces openness
The one thing almost all companies have in common is secrecy. Carmakers are no different and jealously keep trade secrets. What makes Tesla Motors unique and part of its success, is its engineering, which is off limit to GM, Ford and the rest. Companies edge out their products and services by keeping their know-how in-house in order to dominate a market, or a part of it. Even if some things are off limits, all carmakers pull apart others’ cars to see how they were engineered. If this was an effective strategy until now, it has its limits. Pushed to the maximum, it strangles markets and consumers are left to pay the price. There is less choice and innovations. Eventually, someone has to break the trends and breath new life. Is this what Tesla is trying to do? Not so fast.
Supercharge me and everyone else
Elon Musk says someone has to take the first step and Tesla Motors is the company to show the way forward. We couldn’t agree more. We’re tired of living in the stone age, we want a modern world that holds up to its promise and potential.
A company opening up the IP of its Supercharger network to create a “standard technical specification that other electric car makers can adopt,” as Engadget puts it, is a bold move forward.
But is it naïve, or simply a brilliant move forward when the competition is locked in a futile fight? The question is, who stands to gain the most from such a move.
Tesla is willing give away some of its IP in order for other makers to charge at its Superchargers. It also hopes to by-pass the CHAdeMO and SAE fight, as well as the upcoming Chinese charging network with its own protocol. Tesla might charge a modest fee return, but that is nothing for such a juggernaut. Musk sees, as most of us do, that the automobile industry is in disarray and still grapples over how to create a thriving business model with electric vehicles (EV). If the industry, used to making internal combustion engines (ICE), it doesn’t know what to do with an electric motor and batteries, even less with a charging network. Luckily, Tesla took a lead early there.
So far Nissan is one of the only carmaker to grow the network with CHAdeMO chargers at its dealerships. Then, there is the SAE Combo standard trying to muscle its way in, fighting against CHAdeMO. The absurd fight ended last year with a standstill, forcing once again consumers to choose one or the other, losing in the short run. So what can Tesla Motors do with its own Supercharger system watching another Chinese charger standard take advantage of the confusion? Open its doors and leapfrog the infighting competitors. It works to everyone’s advantage and the company comes out on top. Simple, brilliant, and so Tesla.
Standards come in two ways, officially, or de facto. For those of you seasoned enough to remember, we once had a choice between a good quality Betamax, and a rather inferior VHS system. VHS became a de facto standard after a deep pocket campaigns turned a generation on to it. The same almost happened to DVD recording, and there are plenty of other examples still. Tesla opening its IP doors to the competition is a bold move above the fray, and one we can be happy about since it will benefit the entire EV community. Hopefully, it will also stop this infighting caveman mentality companies have, pushing their visions on consumers. When you get down to it, what’s important is to have a nationwide charging network that works for as many cars as possible, regardless of makers, backers or other financial interests. Tesla does it again.
Elon Musk
Tesla nears closure of Full Self-Driving purchasing option
The move to bring FSD to this type of purchasing program comes after CEO Elon Musk noted in January that Tesla would move away from the outright purchase option.
Tesla is nearing the closure of its Full Self-Driving outright purchasing option, which will be removed on February 14, meaning Saturday will be the last time it can be bought as a non-subscription.
Tesla is aiming to move its Full Self-Driving suite to a subscription-only platform, a move that will enable people to only pay monthly for the semi-autonomous driving functionality.
The move to bring FSD to this type of purchasing program comes after CEO Elon Musk noted in January that Tesla would move away from the outright purchase option.
It is currently priced at $8,000 for the outright option to use Full Self-Driving, a substantial decrease compared to the $15,000 it was priced at one time. For the monthly subscription, it is just $99 per month, but that price will change, likely increasing as things get more advanced.
Tesla is overhauling its Full Self-Driving subscription for easier access
We say it will likely increase because there is no indication of how Tesla will price FSD. There has been some speculation that Tesla could utilize a tiered system to price FSD, which would potentially allow owners to pick and choose a set of features that would be most ideal for them.
This would potentially introduce an even more affordable option for FSD use, but this is unconfirmed. The reason many say this could be an option for Tesla is the fact that if the price goes up further, the take rate, which is currently around 12 percent at its most recent estimate, could be lower.
Musk needs 10 million active Full Self-Driving subscriptions to unlock one of the tranches of his newest compensation package.
The move to a subscription-only platform has its positives and negatives, and owners have been more than vocal about these since Musk confirmed the move.
Positives
- Lower barrier to entry and higher potential adoption
- Financially better for many users
- Easier transfers and brand loyalty
- Predictable recurring revenue for Tesla
- Access to the latest features
Negatives
- Higher long-term cost for loyal/long-term owners
- No true “ownership” or permanence
- Risk of future price hikes or even deactivation
- Perceived as of less value
- Impact on resale and used market
Overall, there is a split among the Tesla community in terms of what they see as the “right” way to handle this. Tesla is likely to shed more details on what its plans for the subscription-only platform will be, including pricing, in the coming weeks.
Elon Musk
Elon Musk’s Boring Company selected for Universal Orlando tunnel project
The underground transport tunnel is designed to address the persistent gridlock surrounding International Drive.
Elon Musk’s The Boring Company has been selected for a proposed underground transit system connecting Universal Orlando Resort and the newly opened Universal Epic Universe.
The underground transport tunnel is designed to address the persistent gridlock surrounding International Drive.
As noted in a blooloop report, Universal’s Shingle Creek Transit and Utility Community Development District approved a resolution showing its intent to designate The Boring Company as the contractor for the project.
The agreement covers the full scope of the project, from the tunnel’s design, construction, and maintenance. The project has also been described in public documents as a “point-to-point innovative transportation” initiative with a 25-year agreement.
The proposed Boring Company tunnels would directly link Universal’s existing parks with Epic Universe, which sits roughly three miles away from Universal Orlando Resort. Today, buses are the only direct connection between the two destinations.
Project requirements were quite stringent. Bidders were required to demonstrate at least $75 million in bonding capacity, have a minimum of seven years of operational experience, and show prior delivery of a comparable project valued at $25 million or more within the past 15 years. The Boring Company, thanks in no small part to the Vegas Loop, meets these requirements.
The Orlando selection adds to The Boring Company’s growing portfolio of Loop-style systems. In Las Vegas, the Las Vegas Convention Center Loop has transported more than two million passengers in Tesla vehicles through underground tunnels since 2021. The greater Vegas Loop system is also under construction.
For now, residents in the area seem enthusiastic about the upcoming project. In a comment to Fox35, residents noted that the tunnels could improve traffic in the area.
“We are very congested at certain times and certain hours and that would certainly help with people not having to budget their time,” Mary Walters-Clark, a resident, stated. Another resident, Scott Heinz, echoed similar sentiments. “I think it would be a new opportunity to lessen traffic load and good for visitors as well,” he said.
The tunneling startup has started bringing its Loop projects to international locations. It recently signed a memorandum of understanding with Dubai’s Roads and Transport Authority to explore the development of a 17-kilometer underground Loop network beneath Dubai.
Elon Musk
Elon Musk tops Forbes’ list of America’s 250 greatest innovators
The ranking places Musk at the top of modern American innovation.
Elon Musk has been ranked No. 1 on Forbes’ inaugural list of America’s 250 Greatest Innovators. The ranking places Musk at the top of modern American innovation as the publication kicks off a series celebrating the nation’s 250th anniversary.
Forbes described innovation as “the grease in the economic engine” and the force that transforms industries and creates new ones. The publication highlighted that its honorees are not just inventors, but business leaders who successfully bring breakthroughs to market.
Musk, 54, was ranked No. 1 in this year’s list. Forbes noted that he is “the only person in history to have founded (or grown from nearly nothing) five companies, each with multibillion-dollar valuations, each in a different industry.” Those companies include Tesla, SpaceX, Neuralink, xAI, and The Boring Company.
Forbes’ methodology began with nearly 1,000 nominees submitted by its reporters. A panel of judges, including venture capitalist Jim Breyer, journalist Kara Swisher, and strategy expert Rita McGrath, ranked candidates based on creativity, breadth, engagement, disruption, and commercial impact. Artificial intelligence tools, including ChatGPT and Gemini, were also used to assess candidates before editors finalized the rankings.
The publication noted that more than one-third of the list consists of women and people of color, reflecting shifts in innovation and entrepreneurship over time. All individuals listed are also American citizens, though many were born abroad, including Musk himself. Musk was born in Pretoria, South Africa.
Ranked No. 2 is Jeff Bezos, 61, who Forbes credited with upending America’s $7.4 trillion retail industry through Amazon before pioneering cloud computing with Amazon Web Services. The publication highlighted that Bezos now focuses on space exploration through Blue Origin and artificial intelligence manufacturing systems at Prometheus.
At No. 3 is Bill Gates, 70, who helped launch the personal computing revolution and built Microsoft into the dominant force in workplace software. Forbes also highlighted Gates’ reinvention at age 50 as a data-driven philanthropist, including his role in helping eradicate polio from India.
Tesla nears closure of Full Self-Driving purchasing option
Elon Musk’s Boring Company selected for Universal Orlando tunnel project
