News
Why Tesla wants to open its Supercharger to the competition
In a very bold move, Musk is considering opening the company’s intellectual property (IP) for its Superchargers inviting the competition in, breaking away from outmoded fights.
Just when you think you had Tesla figured out, Elon Musk, Tesla Motors’ CEO, throws in another bit to the overall electric vehicle (EV) picture, once again, changes the background.
Tesla embraces openness
The one thing almost all companies have in common is secrecy. Carmakers are no different and jealously keep trade secrets. What makes Tesla Motors unique and part of its success, is its engineering, which is off limit to GM, Ford and the rest. Companies edge out their products and services by keeping their know-how in-house in order to dominate a market, or a part of it. Even if some things are off limits, all carmakers pull apart others’ cars to see how they were engineered. If this was an effective strategy until now, it has its limits. Pushed to the maximum, it strangles markets and consumers are left to pay the price. There is less choice and innovations. Eventually, someone has to break the trends and breath new life. Is this what Tesla is trying to do? Not so fast.
Supercharge me and everyone else
Elon Musk says someone has to take the first step and Tesla Motors is the company to show the way forward. We couldn’t agree more. We’re tired of living in the stone age, we want a modern world that holds up to its promise and potential.
A company opening up the IP of its Supercharger network to create a “standard technical specification that other electric car makers can adopt,” as Engadget puts it, is a bold move forward.
But is it naïve, or simply a brilliant move forward when the competition is locked in a futile fight? The question is, who stands to gain the most from such a move.
Tesla is willing give away some of its IP in order for other makers to charge at its Superchargers. It also hopes to by-pass the CHAdeMO and SAE fight, as well as the upcoming Chinese charging network with its own protocol. Tesla might charge a modest fee return, but that is nothing for such a juggernaut. Musk sees, as most of us do, that the automobile industry is in disarray and still grapples over how to create a thriving business model with electric vehicles (EV). If the industry, used to making internal combustion engines (ICE), it doesn’t know what to do with an electric motor and batteries, even less with a charging network. Luckily, Tesla took a lead early there.
So far Nissan is one of the only carmaker to grow the network with CHAdeMO chargers at its dealerships. Then, there is the SAE Combo standard trying to muscle its way in, fighting against CHAdeMO. The absurd fight ended last year with a standstill, forcing once again consumers to choose one or the other, losing in the short run. So what can Tesla Motors do with its own Supercharger system watching another Chinese charger standard take advantage of the confusion? Open its doors and leapfrog the infighting competitors. It works to everyone’s advantage and the company comes out on top. Simple, brilliant, and so Tesla.
Standards come in two ways, officially, or de facto. For those of you seasoned enough to remember, we once had a choice between a good quality Betamax, and a rather inferior VHS system. VHS became a de facto standard after a deep pocket campaigns turned a generation on to it. The same almost happened to DVD recording, and there are plenty of other examples still. Tesla opening its IP doors to the competition is a bold move above the fray, and one we can be happy about since it will benefit the entire EV community. Hopefully, it will also stop this infighting caveman mentality companies have, pushing their visions on consumers. When you get down to it, what’s important is to have a nationwide charging network that works for as many cars as possible, regardless of makers, backers or other financial interests. Tesla does it again.
Tesla has snagged a deal with IMC Logistics to supply the company with 50 Semi units for its logistics operations.
IMC handles drayage and landside logistics and has over 2,700 asset trucks in its fleet. In its over forty years of service, it has established more than 50 locations across the United States and spans operations from coast to coast.
Jim Gillis of IMC said that the addition of the Tesla Semi will help IMC move toward a “zero-emission service for long-haul lanes.”
The move is one that has become more common over the past few years, as more and more companies doing large-scale logistics have moved to sustainable powertrains, using either Tesla or others.
🚨 IMC Logistics announced that it will add 50 Tesla Semis to its fleet https://t.co/ymh1Ca2IuX
— TESLARATI (@Teslarati) October 5, 2026
Tesla’s Semi program just entered its first truly public phase, as the company handed over its first production units to companies in September, although a pilot program with companies like PepsiCo. and Frito-Lay has been ongoing for years.
IMC announced its intention to purchase 50 Semi units from Tesla in September, and according to VP of Marketing and Public Relations on September 29 to Trucking Drive, the company will take delivery either this week or took delivery late last week.
With surging prices of diesel and high logistics costs, Tesla and the Semi could truly revolutionize how companies manage their fleets. With the advent of Full Self-Driving, the Semi will potentially cut down on driver fatigue and increase productivity, while decreasing the cost of operation per mile by being cheaper to refuel.
Tesla had a dedicated Semi handover event at the Semi factory in Sparks, Nevada, a few weeks back, as it officially introduced its truck to many company fleets that have been waiting to add these sustainable powertrains.
Lifestyle
Tesla wins over Netflix’s Selling Sunset star, who’s now ditching his Bentley
Selling Sunset’s Jason Oppenheim swapped his Bentley for a Tesla and promised ten for employees.
Jason Oppenheim, the luxury real estate broker best known as the star of Netflix’s Selling Sunset, has parked his Bentley for good and moved into a Tesla Model Y, and he says Full Self-Driving (Supervised) is the reason.
Oppenheim, who founded The Oppenheim Group, the Los Angeles brokerage at the center of the show, posted a video to X on Saturday evening that he called “the most important video I’ve ever posted.” In it, he rides from Newport Beach to his firm’s Los Angeles office, a trip he put at roughly an hour and 15 minutes, while FSD handles the drive and parks the car without him touching the wheel or the accelerator. He said he handed the Bentley to his father because he no longer has any use for it.
Tesla shared the clip from its main account on X about two hours later, pulling out the quote that has since spread well beyond the Tesla community:
“[FSD Supervised] is life-changing. I was on the phone with my brother last night, and I made him buy one. He literally bought one while we were talking. I’m buying 10 of my employees a Tesla with FSD. It’s 8x safer than the average driver. There’s nothing more important than the safety of you and your loved ones.”
Oppenheim was candid about why the safety pitch landed with him. He admitted in the video that he is a distracted driver who answers emails and texts behind the wheel, and framed the employee purchases as a way to keep his team off their phones while driving. Elon Musk posted “Tesla FSD feels like magic” less than half an hour after the video went live.
The endorsement lands at a convenient moment for Tesla. The company delivered 486,532 vehicles in Q3, beating Wall Street’s estimates and marking its best quarter ever without the $7,500 federal EV tax credit.
A public service announcement. https://t.co/NYa1IpKwBX
— Jason Oppenheim (@OppenheimJason) October 4, 2026
Tesla FSD has been subscription only in the U.S. since February at $99 per month, and Tesla said in its Q2 update that active subscriptions hit 1.48 million, up 56 percent year over year, with more than 55 percent of new North American deliveries leaving with FSD attached. That attach rate is the figure Ron Baron cited last month when he told CNBC “the time to buy the stock is now.” At current pricing, Oppenheim’s 10 employee cars alone would add $990 a month, or about $11,880 a year, in FSD revenue.
Tesla AI head Ashok Elluswamy said in July that FSD had logged more than 12 billion miles while going roughly twice as far between collisions as manual driving. FSD also remains a supervised system, so Oppenheim and his employees are still required to watch the road, even as Tesla rolls out v14.3.10 with Automatic Collision Evasion, which can steer or brake on its own to avoid a frontal crash.
Elon Musk
Elon Musk follows Trump’s lead, says a SpaceX name change is coming
Elon Musk says SpaceXAI will become SpaceXSI, marking its second rebrand in under three months.
Elon Musk wants to rename his artificial intelligence company again, less than three months after its last rebrand.
In a string of posts on X early Sunday morning, Musk wrote “No more AI,” followed by “SI” and “It’s better.” He then added, “SpaceX is a super intelligence company.” When a user asked whether SpaceXAI could become SpaceXSI, Musk replied, “Yes, we will make that change.”
The posts extend a terminology push that began at the White House last week. On September 29, President Donald Trump signed an executive order directing federal agencies to replace “artificial intelligence” and “AI” with “Super Intelligence” and “SI” on government websites, policy documents and press releases. The same day, Musk sat beside Trump as the heads of the largest AI companies signed a voluntary safety accord, as Teslarati reported. Speaking to reporters afterward, Musk caught himself mid sentence: “I think it is worth highlighting the positive benefits of A.I. … S.I., pardon me.”
Elon Musk and Trump are closer than ever, and Tesla could be the big winner
SpaceXSI would be the third name for the business since February. SpaceX acquired xAI on February 2 in a deal that valued the combined company at $1.25 trillion. In May, Musk said xAI would be dissolved as a separate company, and on July 6 the division adopted the SpaceXAI name and a new logo that placed the xAI letters inside the SpaceX identity.
Musk gave no timeline. He did not say whether SpaceXSI would be a legal name change or a branding update, whether the @SpaceXAI handle on X would change, or how the shift would apply to products like Grok. The company had not issued a formal announcement as of Sunday morning.
The change would reach well beyond a chatbot. SpaceXAI now houses Grok, the X platform, the Colossus training clusters in Memphis and the coding tool Cursor, which SpaceX acquired in August. It also runs the orbital compute effort SpaceX is building around Nvidia hardware, which Musk said during the company’s first earnings call would be exclusive to Nvidia.
It’s unclear if rivals like Anthropic, OpenAI, Google, Meta and Nvidia have plans to also rename their companies or products. OpenAI CEO Sam Altman has continued to say “AI” in public, while Nvidia CEO Jensen Huang has gone partway, describing data centers as “super intelligence factories.”
The rename would also line up SpaceX’s AI branding with the federal government’s language as Musk takes on a new advisory role at the Pentagon, where he is helping lead the Project Meridian study on the future of warfare.
Tesla snags Semi supply deal with major logistics firm
Tesla wins over Netflix’s Selling Sunset star, who’s now ditching his Bentley
