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Tesla Week in Review; Here’s What Happened, January 14
It’s been a dynamic news cycle this week at Tesla. Here are summaries as well as links to this week’s top stories as reported on Teslarati, in case you missed them.
Increasing Tesla Supercharger capacity has become ‘top priority,’ says Musk
Large queue forming at popular Barstow Supercharger located between Los Angeles and Las Vegas
Musk acknowledged on Twitter that some of the busier Supercharger locations are “overflowing” while others nearby remain empty. To address the issue, Tesla will focus on the expansion of Supercharger stalls at existing locations. With the Model 3 anticipated to see production levels of nearly 500k per year when full ramp is achieved, concerns over Supercharger crowding are top-of-mind among many existing Tesla owners.
Ultra-fast charging networks to challenge Tesla Superchargers
Tucumcari Supercharger in New Mexico [Credit: Marcos]
European automakers are about to make a major commitment to developing an ultra-fast charging network that can rival that of Tesla’s Supercharger network. Reuters reports that Daimler, BMW, Volkswagen and American automaker, Ford, plan to build 400 ultra-fast charging stations in Europe that will be capable of power levels triple that of Tesla’s existing fast-charging Supercharger stations.
Tesla picks up Apple veteran to lead Autopilot Software team
Chris Lattner will be joining Tesla as the new Vice President of Autopilot Software. Lattner was an Apple veteran, having worked at the Silicon Valley tech giant for 11 years. He was largely credited with the creation of Apple’s Swift programming language used for building apps. The addition of Lattner represents a major victory for the electric car company at a time when Tesla is advancing on its Enhanced Autopilot feature. Autopilot aims to bring Model S and Model X vehicles equipped with Autopilot 2.0 hardware to feature parity with first generation Autopilot cars. Tesla’s latest software update is a first iteration towards its Autosteer driving-assist feature, but the company’s ultimate goal is to achieve full autonomy through Autopilot 2.0’s Full Self-Driving capabilities.
Tesla Model X cited as “most significant vehicle,” by growth contribution to record 2016 PEV sales
Electric and plug-in hybrid car sales established new sales records in 2016, with the Tesla Model X earning the title of “most significant vehicle.” EV Volumes cites the Model X for its contribution to the growth of plug-in car sales in the US this past year. “The volume increase in 2016 can be attributed to Tesla (+95 % for S & X combined), the new GM Volt (+61 %), Ford Fusion (+63 %) and a number of newcomers, mostly in the Plug-in Hybrid category. By its growth contribution, the Tesla Model X must be regarded the most significant vehicle this year.”
Panasonic to hold job fair for Tesla’s Gigafactory ahead of Model 3 battery production
Drone video of Tesla’s Gigafactory shows the battery factory more than doubling in size
Panasonic is holding a hiring event Saturday, January 14 for positions at Tesla’s Gigafactory in Sparks, NV. Panasonic is looking to fill the following roles at its $5 billion battery facility. Read more.
Tesla completes 1,000-mile long Supercharger corridor in Australia
Tesla Model S and Model X owners can now take an electrified journey from Melbourne to Brisbane using nothing but the company’s fast-charging Supercharger network. The California-based electric car maker has announced the arrival of three new charging stations in Knockrow, Heatherbrae and Coffs Harbour, creating a Supercharger corridor 1,000 miles long (1,600 kilometers) connecting two major Australian cities. Read more.
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
