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Tesla Week in Review; Here’s What Happened, January 14

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It’s been a dynamic news cycle this week at Tesla. Here are summaries as well as links to this week’s top stories as reported on Teslarati, in case you missed them.

Increasing Tesla Supercharger capacity has become ‘top priority,’ says Musk

Large queue forming at popular Barstow Supercharger located between Los Angeles and Las Vegas

Musk acknowledged on Twitter that some of the busier Supercharger locations are “overflowing” while others nearby remain empty. To address the issue, Tesla will focus on the expansion of Supercharger stalls at existing locations. With the Model 3 anticipated to see production levels of nearly 500k per year when full ramp is achieved, concerns over Supercharger crowding are top-of-mind among many existing Tesla owners.

Ultra-fast charging networks to challenge Tesla Superchargers

Tucumcari Supercharger in New Mexico [Credit: Marcos]

European automakers are about to make a major commitment to developing an ultra-fast charging network that can rival that of Tesla’s Supercharger network. Reuters reports that Daimler, BMW, Volkswagen and American automaker, Ford, plan to build 400 ultra-fast charging stations in Europe that will be capable of power levels triple that of Tesla’s existing fast-charging Supercharger stations.

Tesla picks up Apple veteran to lead Autopilot Software team

Chris Lattner will be joining Tesla as the new Vice President of Autopilot Software. Lattner was an Apple veteran, having worked at the Silicon Valley tech giant for 11 years. He was largely credited with the creation of Apple’s Swift programming language used for building apps. The addition of Lattner represents a major victory for the electric car company at a time when Tesla is advancing on its Enhanced Autopilot feature. Autopilot aims to bring Model S and Model X vehicles equipped with Autopilot 2.0 hardware to feature parity with first generation Autopilot cars. Tesla’s latest software update is a first iteration towards its Autosteer driving-assist feature, but the company’s ultimate goal is to achieve full autonomy through Autopilot 2.0’s Full Self-Driving capabilities.

Tesla Model X cited as “most significant vehicle,” by growth contribution to record 2016 PEV sales

Electric and plug-in hybrid car sales established new sales records in 2016, with the Tesla Model X earning the title of “most significant vehicle.” EV Volumes cites the Model X for its contribution to the growth of plug-in car sales in the US this past year. “The volume increase in 2016 can be attributed to Tesla (+95 % for S & X combined), the new GM Volt (+61 %), Ford Fusion (+63 %) and a number of newcomers, mostly in the Plug-in Hybrid category. By its growth contribution, the Tesla Model X must be regarded the most significant vehicle this year.”

Panasonic to hold job fair for Tesla’s Gigafactory ahead of Model 3 battery production

Drone video of Tesla’s Gigafactory shows the battery factory more than doubling in size

Panasonic is holding a hiring event Saturday, January 14 for positions at Tesla’s Gigafactory in Sparks, NV. Panasonic is looking to fill the following roles at its $5 billion battery facility. Read more.

Tesla completes 1,000-mile long Supercharger corridor in Australia

Tesla Model S and Model X owners can now take an electrified journey from Melbourne to Brisbane using nothing but the company’s fast-charging Supercharger network. The California-based electric car maker has announced the arrival of three new charging stations in Knockrow, Heatherbrae and Coffs Harbour, creating a Supercharger corridor 1,000 miles long (1,600 kilometers) connecting two major Australian cities. Read more.

 

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Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Tesla stands to gain from Ford’s decision to ditch large EVs

Tesla is perhaps the biggest beneficiary of Ford’s decision, especially as it will no longer have to deal with the sole pure EV pickup that outsold it from time to time: the F-150 Lightning.

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Credit: Tesla

Ford’s recent decision to abandon production of the all-electric Ford F-150 Lightning after the 2025 model year should yield some advantages for Tesla.

The Detroit-based automaker’s pivot away from large EVs and toward hybrids and extended-range EVs that come with a gas generator is proof that sustainable powertrains are easy on paper, but hard in reality.

Tesla is perhaps the biggest beneficiary of Ford’s decision, especially as it will no longer have to deal with the sole pure EV pickup that outsold it from time to time: the F-150 Lightning.

Here’s why:

Reduced Competition in the Electric Pickup Segment

The F-150 Lightning was the Tesla Cybertruck’s primary and direct rival in the full-size electric pickup market in the United States. With Ford’s decision to end pure EV production of its best-selling truck’s electric version and shifting to hybrids/EREVs, the Cybertruck faces significantly less competition.

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Credit: Tesla

This could drive more fleet and retail buyers toward the Cybertruck, especially those committed to fully electric vehicles without a gas generator backup.

Strengthened Market Leadership and Brand Perception in Pure EVs

Ford’s pullback from large EVs–citing unprofitability and lack of demand for EVs of that size–highlights the challenges legacy automakers face in scaling profitable battery-electric vehicles.

Tesla, as the established leader with efficient production and vertical integration, benefits from reinforced perception as the most viable and committed pure EV manufacturer.

Credit: Tesla

This can boost consumer confidence in Tesla’s long-term ecosystem over competitors retreating to hybrids. With Ford making this move, it is totally reasonable that some car buyers could be reluctant to buy from other legacy automakers.

Profitability is a key reason companies build cars; they’re businesses, and they’re there to make money.

However, Ford’s new strategy could plant a seed in the head of some who plan to buy from companies like General Motors, Stellantis, or others, who could have second thoughts. With this backtrack in EVs, other things, like less education on these specific vehicles to technicians, could make repairs more costly and tougher to schedule.

Potential Increases in Market Share for Large EVs

Interestingly, this could play right into the hands of Tesla fans who have been asking for the company to make a larger EV, specifically a full-size SUV.

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Customers seeking large, high-capability electric trucks or SUVs could now look to Tesla for its Cybertruck or potentially a future vehicle release, which the company has hinted at on several occasions this year.

With Ford reallocating resources away from large pure EVs and taking a $19.5 billion charge, Tesla stands to capture a larger slice of the remaining demand in this segment without a major U.S. competitor aggressively pursuing it.

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Ford cancels all-electric F-150 Lightning, announces $19.5 billion in charges

“Rather than spending billions more on large EVs that now have no path to profitability, we are allocating that money into higher returning areas, more trucks and van hybrids, extended range electric vehicles, affordable EVs, and entirely new opportunities like energy storage.”

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Credit: Ford Motor Co.

Ford is canceling the all-electric F-150 Lightning and also announced it would take a $19.5 billion charge as it aims to quickly restructure its strategy regarding electrification efforts, a massive blow for the Detroit-based company that was once one of the most gung-ho on transitioning to EVs.

The announcement comes as the writing on the wall seemed to get bolder and more identifiable. Ford was bleeding money in EVs and, although it had a lot of success with the all-electric Lightning, it is aiming to push its efforts elsewhere.

It will also restructure its entire strategy on EVs, and the Lightning is not the only vehicle getting the boot. The T3 pickup, a long-awaited vehicle that was developed in part of a skunkworks program, is also no longer in the company’s plans.

Instead of continuing on with its large EVs, it will now shift its focus to hybrids and “extended-range EVs,” which will have an onboard gasoline engine to increase traveling distance, according to the Wall Street Journal.

“Ford no longer plans to produce select larger electric vehicles where the business case has eroded due to lower-than-expected demand, high costs, and regulatory changes,” the company said in a statement.

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While unfortunate, especially because the Lightning was a fantastic electric truck, Ford is ultimately a business, and a business needs to make money.

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Ford has lost $13 billion on its EV business since 2023, and company executives are more than aware that they gave it plenty of time to flourish.

Andrew Frick, President of Ford, said:

“Rather than spending billions more on large EVs that now have no path to profitability, we are allocating that money into higher returning areas, more trucks and van hybrids, extended range electric vehicles, affordable EVs, and entirely new opportunities like energy storage.”

CEO Jim Farley also commented on the decision:

“Instead of plowing billions into the future knowing these large EVs will never make money, we are pivoting.”

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Farley also said that the company now knows enough about the U.S. market “where we have a lot more certainty in this second inning.”

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SpaceX shades airline for seeking contract with Amazon’s Starlink rival

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Credit: Richard Angle

SpaceX employees, including its CEO Elon Musk, shaded American Airlines on social media this past weekend due to the company’s reported talks with Amazon’s Starlink rival, Leo.

Starlink has been adopted by several airlines, including United Airlines, Qatar Airways, Hawaiian Airlines, WestJet, Air France, airBaltic, and others. It has gained notoriety as an extremely solid, dependable, and reliable option for airline travel, as traditional options frequently cause users to lose connection to the internet.

Many airlines have made the switch, while others continue to mull the options available to them. American Airlines is one of them.

A report from Bloomberg indicates the airline is thinking of going with a Starlink rival owned by Amazon, called Leo. It was previously referred to as Project Kuiper.

American CEO Robert Isom said (via Bloomberg):

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“While there’s Starlink, there are other low-Earth-orbit satellite opportunities that we can look at. We’re making sure that American is going to have what our customers need.”

Isom also said American has been in touch with Amazon about installing Leo on its aircraft, but he would not reveal the status of any discussions with the company.

The report caught the attention of Michael Nicolls, the Vice President of Starlink Engineering at SpaceX, who said:

“Only fly on airlines with good connectivity… and only one source of good connectivity at the moment…”

CEO Elon Musk replied to Nicolls by stating that American Airlines risks losing “a lot of customers if their connectivity solution fails.”

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There are over 8,000 Starlink satellites in orbit currently, offering internet coverage in over 150 countries and territories globally. SpaceX expands its array of satellites nearly every week with launches from California and Florida, aiming to offer internet access to everyone across the globe.

SpaceX successfully launches 100th Starlink mission of 2025

Currently, the company is focusing on expanding into new markets, such as Africa and Asia.

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