Another massive energy storage project backed by Tesla’s Megapack grid-scale batteries will go online this year in Australia, as the first batch of the site’s final materials needed to connect the site to the grid have officially arrived on site.
The transformers required to energize a 600MW/1,600MWh Tesla Megapack facility in Plumpton, Victoria have officially arrived, as detailed in a press release from site operator Lumea on Sunday. The site is expected to become operational sometime this year, connecting to a first-of-its-kind underground substation, coming as the latest of a series of projects to be announced and go online across Australia in recent months.
Those at the so-called Melbourne Renewable Energy Hub (MREH) welcomed the hardware over the weekend with a ceremony including Victorian Minister for the State Electricity Commission Lily D’Ambrosio, as well as others from Lumea and site partner Equis. Tesla’s 444 Megapacks originally arrived at the facility last May, and the project is expected to offer electricity to roughly 200,000 homes during times of peak energy use.
“The Lumea team is excited and very proud to be working with our customers Equis and the SEC to help them realise this important project,” said Craig Stallan, Lumea Executive General Manager. “The accelerated development of the MREH plays a key role in meeting Victoria’s ambitious timeline of renewable energy and net zero targets. We are working to safely connect this enormous battery to the grid, improving system strength and enabling access to renewable, affordable and reliable energy for consumers.”
The transformers were installed by a specialized Lumea crew, who used a “jack and skate” procedure to lift the two 335-tonne units onto their foundations. Lumea also says that a third transformer will arrive in February, all three of which will be used to convert and stabilize energy generated and stored at the facility.
-->READ MORE ON TESLA MEGAPACKS: Tesla Megapacks to support two big storage projects in Australia
“We’re excited to see the SEC’s first project take shape and continue to achieve construction milestones ahead of being operational later this year,” said David Moo, the State Energy Commission’s (SEC’s) General Manager of Asset Delivery. “The transformers being installed will enable the Melbourne Renewable Energy Hub to deliver up to 1.6 gigawatt hours of energy storage onto the grid – enough to power 200,000 homes during peak periods.”
Work will continue on the initial two transformers to get the site connected up through the arrival and installation of the third. The Megapack project will also connect to the grid through the existing Sydenham Terminal Station using a 1.75km, 500kV underground cable, and a 500kV Plumpton Renewable Terminal Substation, which Lumea says is the first such system of its kind in Australia.
“We are proud we have worked at pace with our partners to bring a critical Victorian energy project online,” said David Russell, Equis Managing Director. “With the SEC’s assistance the Melbourne Renewable Energy Hub is on track to complete within both the cost budget and time period forecasted.”
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
-->Tesla builds its 10,000th Megapack at the California Megafactory
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
