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Tim Cook: Apple is working on the “mother” of all AI for self-driving cars
This story first appeared on NextMobility.co
Apple CEO Tim Cook revealed to Bloomberg News that the Cupertino-based technology giant is interested in entering the race for self-driving cars. Cook has previously been very quiet on Apple’s exploration into vehicle technology, but recently revealed his plans for the company to add focus to autonomous vehicles.
Apple initially began development of an electric vehicle in 2014, but shuttered the program after reportedly realizing how difficult it would be to scale manufacturing of cars.
Apple Director Steve Kenner wrote a letter to the NHTSA last December, revealing the company’s interest in autonomous vehicle technology. Kenner stated in the letter, “The company (Apple) is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation.” Cook’s recent remarks expand on Kenner’s letter to NHTSA by adding that the company is working on the “mother of all AI projects.”
“We are focusing on autonomous systems. Clearly, one purpose of autonomous systems is self-driving cars; there are others. We sort of see it as the mother of all AI projects. It is probably the most difficult AI projects.” – Apple CEO Tim Cook
Cook also made a remark saying that automotive industry is “ripe for disruption” through the electrification of vehicles. “There is a major disruption looming there. Not only for self-driving cars, but also for the electrification piece… Plus you have ridesharing on top of this. So you have three vectors of change all happening in the same timeframe.” Cook said in an interview with Bloomberg last week.
Tesla CEO Elon Musk has previously said that Tesla is working on “advanced narrow AI,” to power their self-driving technology. While Apple is concentrating on self-driving technology, Tesla has been focusing on the complete vertical with plans to launch a self-driving rideshare fleet in the next few years.
Just like how Apple disrupted the smartphone industry with the iPhone, the company isn’t looking to be the first with self-driving technology, but rather the best.
Elon Musk
Tesla rewards CEO Elon Musk with massive, restricted stock package
Tesla announced a new pay package for Elon Musk that is restricted and will award him nearly $30 billion for contributions to the company.

Tesla has rewarded CEO Elon Musk with a massive, restricted stock package that equates to about $29 billion in shares in an effort to retain him as the head of the company.
It is also a package that aims to reward Musk for leading numerous Tesla projects that have brought billions in value for shareholders over the past seven years. After his 2018 pay package was rejected by a Delaware Chancery Court, Musk started to question his future at the company.
This move, performed by a Special Committee of the Tesla Board, should retain him for several years.
🚨 BREAKING: Tesla has announced that its Board has unanimously approved a recommendation from the Special Committee of the Board to grant Elon an award of restricted stock equal to approximately one-third of the compensation he earned under the 2018 CEO Performance Award.
The… https://t.co/g7RKrTymDL pic.twitter.com/dnvkILlz6H
— TESLARATI (@Teslarati) August 4, 2025
On Monday morning, Tesla shared on X that it had approved a recommendation from a Special Committee comprised of Board Chair Robyn Denholm and fellow board member Kathleen Wilson-Thompson. It aimed to compensate Musk for his “extraordinary work” and reward him after not receiving “meaningful compensation” for the last eight years.
The post stated that “Tesla is committed to honoring its promises in the 2018 CEO Performance Award and intends to compensate its CEO for his future services commensurate with his contributions to our company and shareholders, we have recommended this award as a first step, ‘good faith’ payment to Elon.”
The award includes the following:
- 96 million restricted shares of stock, subject to Elon paying a purchase price upon meeting a two-year vesting term, to be delivered after receipt of antitrust regulatory approval
- The purchase price will be equal to the split-adjusted exercise price of the stock options awarded to Elon under the 2018 CEO Performance Award ($23.34 per share)
- A requirement that Elon serve continuously in a senior leadership role at Tesla during the two-year vesting term
- A pledging allowance to cover tax payments or the purchase price
- A mandatory holding period of five years from the grant date, except to cover tax payments or the purchase price (with any sales for such purposes to be conducted through an orderly disposition in coordination with Tesla); and
- If the Delaware courts fully reinstate the 2018 CEO Performance Award, this interim award will be forfeited or returned or a portion of the 2018 CEO Performance Award will be forfeited. To put it simply, there cannot be any “double dip.” Elon will not be able to keep this new award in addition to the options he will be awarded under the 2018 CEO Performance Award, should the courts rule in our favor
The board added:
“The Special Committee believes now is the right time to take decisive action to recognize the extraordinary value that Elon created for Tesla shareholders. As such, the Board (with Elon and Kimbal Musk recusing themselves) has unanimously approved a recommendation from the Special Committee of the Board to grant Elon an award of restricted stock equal to approximately one-third of the compensation he earned under the 2018 CEO Performance Award.”
Musk and his brother, Kimbal, are both members of the Tesla board. However, both Musk brothers recused themselves from any voting on this pay package.
The move comes as Musk has hinted on several occasions that he is concerned about his control of the company. His current stake in Tesla stands at about 12.8 percent. He has said a few times he would be more comfortable with a 25 percent stake to protect himself against “activist shareholders.”
He commented on it during the Q2 Earnings Call in late July:
“That is a major concern for me, as I’ve mentioned in the past. I hope that is addressed at the upcoming shareholders’ meeting. But, yeah, it is a big deal. I want to find that I’ve got so little control that I can easily be ousted by activist shareholders after having built this army of humanoid robots. I think my control over Tesla, Inc. should be enough to ensure that it goes in a good direction, but not so much control that I can’t be thrown out if I go crazy.”
The pay package should alleviate any concerns that Tesla would lose Musk as its CEO. Retaining him is perhaps the biggest step in ensuring consistent progress is made on several fronts, including AI and Robotics.
Elon Musk
Tesla kicks Robotaxi geofence expansion into high gear in Austin
Tesla has nearly doubled its Robotaxi geofence in Austin for the second time less than two months after it initially launched.

Tesla has kicked the expansion of its Robotaxi geofence in Austin, Texas, into high gear, as it grew the service area once again early Sunday morning.
Tesla launched its Robotaxi platform in Austin on June 22, and less than a month later, it was able to expand it. After its first expansion, Tesla had a larger geofence than Waymo, which launched its driverless ride-hailing service to the public in Austin in March. Waymo expanded the week after Tesla’s first augmentation.
Waymo responds to Tesla’s Robotaxi expansion in Austin with bold statement
Now, Tesla has answered Waymo once again by developing its service area in Austin to an even larger size. We expected it, as just two weeks ago, CEO Elon Musk said that the company would be growing the Austin geofence, but did not give an indication by how much.
The first geofence in Austin was roughly 20 square miles. On July 14, when the first expansion took place, Tesla Robotaxi riders had roughly 42 square miles of downtown Austin available for travel.
On the morning of August 3, Tesla nearly doubled the geofence by growing it to roughly 80 square miles, according to Grok. For reference, Waymo’s current service area in Austin is about 90 square miles:
For those asking me, here is a comparison of the newly expanded @Tesla @robotaxi
service area (as of 3 August 2025) and the newly expanded Waymo service areas in Austin, Texas.The autonomous ride hailing service area & system capabilities scalability is certainly being tested… pic.twitter.com/uaPpEP66Cq
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) August 3, 2025
The expansion further extends the Southern portion of the geofence, going into suburban zones such as Barton Creek.
The continuous growth shows Tesla is prepared to extend its geofence in basically any direction. Now that it is going into suburban areas, we may get to see more Austin residents experience Robotaxi for an entire evening of activities, including pickup and dropoff at home.
🚨 Tesla Austin Robotaxi geofence sizes (in square miles):
Initial: 6/22 – ~20 square miles
First Expansion: 7/14 – ~42 square miles
Second Expansion: 8/3 – ~80 square miles pic.twitter.com/IwnvSJseE4
— TESLARATI (@Teslarati) August 3, 2025
The only question that remains is how much Tesla can expand at one time. The company seems to have the ability to push the geofence to a majority of Austin, but it maintains that safety is its biggest priority.
The company was spotted testing vehicles in the West Austin suburbs in areas like Marble Falls recently, indicating that Tesla could be expanding its service area to hundreds of square miles in the coming months.
Elon Musk
Tesla to appeal jury verdict that held it partially liable for fatal crash
Tesla will appeal the decision from the eight-person jury.

Tesla will appeal a recent jury verdict that held it partially liable for a fatal crash that occurred in Key Largo, Florida, in 2019.
An eight-person jury ruled that Tesla’s driver assistance technology was at least partially to blame for a crash when a vehicle driven by George McGee went off the road and hit a couple, killing a 22-year-old and injuring the other.
The jury found that Tesla’s tech was found to enable McGee to take his eyes off the road, despite the company warning drivers and vehicle operators that its systems are not a replacement for a human driver.
The company states on its website and Owner’s Manual that Autopilot and Full Self-Driving are not fully autonomous, and that drivers must be ready to take over in case of an emergency. Its website says:
“Autopilot is a driver assistance system that is intended to be used only with a fully attentive driver. It does not turn a Tesla into a fully autonomous vehicle.
Before enabling Autopilot, you must agree to ‘keep your hands on the steering wheel at all times’ and to always ‘maintain control and responsibility for your vehicle.’ Once engaged, Autopilot will also deliver an escalating series of visual and audio warnings, reminding you to place your hands on the wheel if insufficient torque is applied or your vehicle otherwise detects you may not be attentive enough to the road ahead. If you repeatedly ignore these warnings, you will be locked out from using Autopilot during that trip.
You can override any of Autopilot’s features at any time by steering or applying the accelerator at any time.”
Despite this, and the fact that McGee admitted to “fishing for his phone” after it fell, Tesla was ordered to pay hundreds of millions in damages.
Tesla attorney Joel Smith said in court (via Washington Post):
“He said he was fishing for his phone. It’s a fact. That happens in any car. That isolates the cause. The cause is he dropped his cell phone.”
In total, Tesla is responsible for $324 million in payouts: $200 million in punitive damages, $35 million to the deceased’s mother, $24 million to their father, and $70 million to their boyfriend, who was also struck but was injured and not killed.
The family of the deceased, Naibel Benavides Leon, also sued the driver and reached a settlement out of court. The family opened the federal suit against Tesla in 2024, alleging that Tesla was to blame because it operated its technology on a road “it was not designed for,” the report states.
Despite the disclosures and warnings Tesla lists in numerous places to its drivers and users of both Autopilot and Full Self-Driving, as well as all of its active safety features, the operator remains responsible for paying attention.
CEO Elon Musk confirmed it would appeal the jury’s decision:
We will
— Elon Musk (@elonmusk) August 1, 2025
The driver being distracted is a big part of this case that seemed to be forgotten as the jury came to its decision. Tesla’s disclosures and warnings, as well as McGee’s admission of being distracted, seem to be enough to take any responsibility off the company.
The appeal process will potentially shed more light on this, especially as this will be a main point of emphasis for Tesla’s defense team.
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