Toyota has had a long history of speaking out against an all-out transition to electric vehicles (EVs), continually pointing to hydrogen technology and continued gas vehicle production as important pieces of the puzzle. In a recent statement, a Toyota chairman referenced a new project for the automaker, and while he didn’t share details, he did emphasize how hybrids and internal combustion engines (ICE) “still play a role” in reaching carbon neutrality goals.
After Toyota boosted its 2025 battery-electric vehicle (BEV) production forecast in November, the company later that month said that it expects to produce more hydrogen cars than its recently announced solid-state EVs by 2030. On Friday, former Toyota CEO and current chairman Akio Toyoda said that the automaker has gained approval from executives to start a project to “promote engine development anew,” with messaging on high-performance ICEs expected to play a big role for the company in 2024, according to Automotive News.
“There is still a role for engines as a practical means of achieving carbon neutrality,” Toyoda said on Friday during the Tokyo Auto Salon conference. “So, let us refine engine technology.”
Toyoda says that he was given approval from current Toyota CEO Koji Sato and other members of the executive body to follow through on the project. While he didn’t provide any further details on the initiative, he reiterated themes around BEV adoption that he has echoed through much of his career, highlighting hydrogen and the need for a smooth social shift to electrification.
“Battery electric vehicles do not represent the only way to achieve carbon neutrality,” Toyoda added. “Should we not all have enthusiasm for cars as we take on the challenge.”
Through advanced combustion engine development, Toyota still hopes to help fight carbon emissions while also helping to preserve jobs for those currently in ICE manufacturing, according to Toyoda. He said that many of the roughly 5.5 million people in Japan’s important automotive sector currently rely on part production for ICE vehicles.
“These people support Japan and have the skills to make the Japan of tomorrow strong. We must never lose these people,” Toyoda said. “To all those who have made engines up until now, let us continue to make engines… I will never let all the work you have all done so far go to waste.”
Toyota has had a fairly long history of vouching for a gradual transition to battery electric tech, and generally holding off on an “EV-only” approach to electrification—despite being the hybrid pioneer that developed the Prius.
In May, Toyota sent a document to dealerships highlighting what the company considered three major barriers to widespread BEV adoption. Toyota wrote that the first major barrier was the impossible demand for critical minerals needed to make EV batteries, while the lack of charging infrastructure and affordability were the other two.
The document elicited a response from Tesla Vice President of Investor Relations Martin Viecha, who debunked the claims, saying, “How is this a real document?”
1. Less mining/extraction is needed in renewable economy due to no fossil fuel extraction
2. Your car is fully charged every morning, so fast charging needs are limited, yet widely available
3. Model 3 costs ~$37.5k post EV creditHow is this a real document?
— Martin Viecha (@MartinViecha) May 30, 2023
In 2021, a New York Times report also depicted how a Toyota executive had lobbied against an aggressive electrification strategy in a meeting with U.S. congressional staff, as part of larger, worldwide efforts to reject stricter regulations in the U.S. the European Union, the United Kingdom, Japan, India, and Australia, among others still. The automaker’s slow-paced approach to electrification was also defended by the White House last year.
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
News
Autonomous vehicle red tape gets slashed by Trump Administration
The Trump Administration today made several key moves to help with the deployment of autonomous vehicles by cutting overreaching red tape that has stifled growth and innovation for years.
The moves, which were put forth by the National Highway Traffic Safety Administration (NHTSA), aim to grant temporary exemptions to at least one company currently, although that could expand in the coming months. Additionally, it will work with organizations to develop standards and a sound but efficient regulatory landscape.
Zoox is the only company mentioned explicitly by the Trump Administration in its press release announcing the new terms today. They will receive a temporary two-year exemption that will allow the commercial deployment of up to 2,500 vehicles annually for two years.
There is a potential exemption for Robomart, Inc., which “requests a temporary exemption from certain FMVSS No. 500 requirements for a low-speed vehicle operated by an ADS without a human driver onboard. NHTSA will publish a separate notice seeking public comment on its merits once the initial evaluation is complete,” the agency said.
Here are the five new terms that Secretary Sean Duffy has implemented through the NHTSA today:
- Allow Zoox to commercially deploy its robotaxis through a temporary exemption.
This temporary exemption will allow the commercial deployment of up to 2,500 vehicles annually for two years, subject to an enhanced, adaptable oversight structure that can evolve as Zoox’s technology advances. - Accelerate development of first-ever AV performance standards through a partnership with SAE Industry Technologies Consortia (ITC).
This partnership will fund a three-year, $5 million “A2SCEND” consortium, bringing together experts to gather data and accelerate creation of the first-ever AV performance standards. This project will inform a single national standard for AV safety to eliminate the patchwork regulatory landscape that has stifled innovation for years. - Publish an interim final rule that allows vehicles manufactured prior to an exemption to be eligible for a commercial deployment exemption.
This rule will modernize the application process and improve access to exemptions for innovators, including AV developers, by granting the NHTSA Administrator the discretion to apply temporary exemptions to vehicles manufactured prior to the effective date of an exemption grant. - Streamline the application process for Part 555 exemptions by updating guidance and soliciting feedback from the public.
By updating the Part 555 exemption process—which allows automakers to temporarily sell a limited number of non-compliant vehicles, primarily to test new technologies—NHTSA is aiming to create a more flexible oversight structure for exemptions and summarize recent AV framework activities, including expanded exemption pathways, streamlined crash reporting, and ongoing efforts to modernize Federal Motor Vehicle Safety Standards (FMVSS). - Establish a new Federal Docket for public feedback on NHTSA’s updated safe AV development and deployment guidance.
NHTSA is updating its technical guidance for AVs for the first time since 2017—focusing on key safety areas like emergency responder interactions, safety management systems, remote assistance, and post-crash behavior to help the industry scale up driverless deployments safely.
Additionally, the NHTSA said it has modernized some safety standards by proposing updates to:
- FMVSS 102 – Transmission shifting
- FMVSS 103/104 – Windshield defrosting and wiping
- FMVSS 110 – Tire placards
- FMVSS 135 – Braking systems
- FMVSS 101 – Controls and displays
- FMVSS 108 – Vehicle lighting
- FMVSS 111 – Mirrors and rearview display
- FMVSS 126 – Electronic stability control systems
- FMVSS 201/208 – Sun visors and warning labels
These changes aim to make the regulatory process for autonomous vehicles more streamlined and efficient, which could help the U.S. gain dominance over autonomous vehicle systems moving forward.
Elon Musk
Elon Musk has a crazy prediction about AI in two years
Elon Musk is, in many respects, one of the biggest and most influential figures in modern-day artificial intelligence.
Given that Tesla, SpaceX, and xAI are all looked at in their respective fields as leaders to an extent, each of them has a heavy influence on the future of AI, even though two of them are not thought of, at face value, as AI companies.
Musk has grand expectations for what is to come with AI, not only as a form of assistance to make human lives easier, but to make humans multiplanetary and solve some of the biggest issues that face us today. But even he is astounded by AI’s pace of progress.
He believes that in two years, AI will be so mind-blowing it might be unrecognizable.
Given that AI from 2 years ago feels so old that it should be in a museum, then obviously AI 2 years from now will be mind-blowing https://t.co/TcsKZ8o8OE
— Elon Musk (@elonmusk) July 30, 2026
This progress can be seen in a variety of ways, but perhaps the most popular way people have shown AI’s progress, especially on social media, is through an incredibly arbitrary way of watching Will Smith eat spaghetti:
The progression in AI of Will Smith eating spaghetti (2023 – 2026) pic.twitter.com/VDv82mB5gs
— internet hall of fame (@InternetH0F) February 10, 2026
This is a great way to show people how AI is improving, especially from a perspective that examines how it can manufacture images and video from prompts. AI is an incredibly complex concept, however, and it goes much deeper than Will Smith eating Italian food.
Musk’s most widely adopted method of AI is likely Tesla Full Self-Driving, which impacts millions of people as they utilize it to increase safety with their travel. Musk has routinely pushed incredibly aggressive timelines for self-driving, especially unsupervised.
Perhaps this perspective is why he feels that things will be solved in a timeframe that is much more aggressive than most of us would think. Regardless, the progress of AI is moving fast, and it seems that Musk’s expectations for it could be high.
But if it can actually achieve full-length motion pictures and even more realistic production value, it will be hard to distinguish between reality and AI very soon.
News
Tesla just built it 10 millionth car
Tesla just officially confirmed it has built its 10 millionth car, a major milestone for the company that started producing sustainable electric powertrains less than two decades ago.
In that time, Tesla has truly revolutionized the automotive industry, disrupting the idea of what a car should be, how it should be fueled, and how it truly impacts day-to-day life.
10 million vehicles produced globally.
Congrats to all Tesla teams! pic.twitter.com/JkcraR63bs— Tesla Manufacturing (@gigafactories) July 30, 2026
Tesla achieved this feat across four production facilities: the Fremont Factory in Fremont, California, Gigafactory Shanghai in China, Gigafactory Berlin in Germany, and Gigafactory Texas in Austin, Texas.
The 10 millionth vehicle was a Diamond Black Model Y.
Over the course of the past roughly 18 years, Tesla has evolved its lineup from a sporty sedan built on a Lotus body to a lineup of various body styles, performance metrics, and other characteristics that make each one unique.
This is an incredible achievement for a company that is young compared to what it goes up against. When Tesla entered the automotive market, Ford, GM, and Stellantis widely dominated the playing field. Since then, Tesla has caused such a disruption that these three massive brands had to scramble to create EV projects of their own.
Despite their best efforts, they have not been able to match the prowess or the effectiveness of Tesla. They are all reliant on Tesla’s charging infrastructure, their software is inferior, and their self-driving projects are elementary in comparison.
Tesla felt its fair share of growing pains over the years as well. As recent at 2019, there were complaints about build quality, paint quality, and overall luxuriousness. These things have all been improved upon through the company’s maturity, and these strides in quality have led to this 10 million vehicle production achievement, something that other small-and-scrappy EV makers will hope to accomplish one day.

