Toyota has had a long history of speaking out against an all-out transition to electric vehicles (EVs), continually pointing to hydrogen technology and continued gas vehicle production as important pieces of the puzzle. In a recent statement, a Toyota chairman referenced a new project for the automaker, and while he didn’t share details, he did emphasize how hybrids and internal combustion engines (ICE) “still play a role” in reaching carbon neutrality goals.
After Toyota boosted its 2025 battery-electric vehicle (BEV) production forecast in November, the company later that month said that it expects to produce more hydrogen cars than its recently announced solid-state EVs by 2030. On Friday, former Toyota CEO and current chairman Akio Toyoda said that the automaker has gained approval from executives to start a project to “promote engine development anew,” with messaging on high-performance ICEs expected to play a big role for the company in 2024, according to Automotive News.
“There is still a role for engines as a practical means of achieving carbon neutrality,” Toyoda said on Friday during the Tokyo Auto Salon conference. “So, let us refine engine technology.”
Toyoda says that he was given approval from current Toyota CEO Koji Sato and other members of the executive body to follow through on the project. While he didn’t provide any further details on the initiative, he reiterated themes around BEV adoption that he has echoed through much of his career, highlighting hydrogen and the need for a smooth social shift to electrification.
“Battery electric vehicles do not represent the only way to achieve carbon neutrality,” Toyoda added. “Should we not all have enthusiasm for cars as we take on the challenge.”
Through advanced combustion engine development, Toyota still hopes to help fight carbon emissions while also helping to preserve jobs for those currently in ICE manufacturing, according to Toyoda. He said that many of the roughly 5.5 million people in Japan’s important automotive sector currently rely on part production for ICE vehicles.
“These people support Japan and have the skills to make the Japan of tomorrow strong. We must never lose these people,” Toyoda said. “To all those who have made engines up until now, let us continue to make engines… I will never let all the work you have all done so far go to waste.”
Toyota has had a fairly long history of vouching for a gradual transition to battery electric tech, and generally holding off on an “EV-only” approach to electrification—despite being the hybrid pioneer that developed the Prius.
In May, Toyota sent a document to dealerships highlighting what the company considered three major barriers to widespread BEV adoption. Toyota wrote that the first major barrier was the impossible demand for critical minerals needed to make EV batteries, while the lack of charging infrastructure and affordability were the other two.
The document elicited a response from Tesla Vice President of Investor Relations Martin Viecha, who debunked the claims, saying, “How is this a real document?”
1. Less mining/extraction is needed in renewable economy due to no fossil fuel extraction
2. Your car is fully charged every morning, so fast charging needs are limited, yet widely available
3. Model 3 costs ~$37.5k post EV creditHow is this a real document?
— Martin Viecha (@MartinViecha) May 30, 2023
In 2021, a New York Times report also depicted how a Toyota executive had lobbied against an aggressive electrification strategy in a meeting with U.S. congressional staff, as part of larger, worldwide efforts to reject stricter regulations in the U.S. the European Union, the United Kingdom, Japan, India, and Australia, among others still. The automaker’s slow-paced approach to electrification was also defended by the White House last year.
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Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
