Toyota has had a long history of speaking out against an all-out transition to electric vehicles (EVs), continually pointing to hydrogen technology and continued gas vehicle production as important pieces of the puzzle. In a recent statement, a Toyota chairman referenced a new project for the automaker, and while he didn’t share details, he did emphasize how hybrids and internal combustion engines (ICE) “still play a role” in reaching carbon neutrality goals.
After Toyota boosted its 2025 battery-electric vehicle (BEV) production forecast in November, the company later that month said that it expects to produce more hydrogen cars than its recently announced solid-state EVs by 2030. On Friday, former Toyota CEO and current chairman Akio Toyoda said that the automaker has gained approval from executives to start a project to “promote engine development anew,” with messaging on high-performance ICEs expected to play a big role for the company in 2024, according to Automotive News.
“There is still a role for engines as a practical means of achieving carbon neutrality,” Toyoda said on Friday during the Tokyo Auto Salon conference. “So, let us refine engine technology.”
Toyoda says that he was given approval from current Toyota CEO Koji Sato and other members of the executive body to follow through on the project. While he didn’t provide any further details on the initiative, he reiterated themes around BEV adoption that he has echoed through much of his career, highlighting hydrogen and the need for a smooth social shift to electrification.
“Battery electric vehicles do not represent the only way to achieve carbon neutrality,” Toyoda added. “Should we not all have enthusiasm for cars as we take on the challenge.”
Through advanced combustion engine development, Toyota still hopes to help fight carbon emissions while also helping to preserve jobs for those currently in ICE manufacturing, according to Toyoda. He said that many of the roughly 5.5 million people in Japan’s important automotive sector currently rely on part production for ICE vehicles.
“These people support Japan and have the skills to make the Japan of tomorrow strong. We must never lose these people,” Toyoda said. “To all those who have made engines up until now, let us continue to make engines… I will never let all the work you have all done so far go to waste.”
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Toyota has had a fairly long history of vouching for a gradual transition to battery electric tech, and generally holding off on an “EV-only” approach to electrification—despite being the hybrid pioneer that developed the Prius.
In May, Toyota sent a document to dealerships highlighting what the company considered three major barriers to widespread BEV adoption. Toyota wrote that the first major barrier was the impossible demand for critical minerals needed to make EV batteries, while the lack of charging infrastructure and affordability were the other two.
The document elicited a response from Tesla Vice President of Investor Relations Martin Viecha, who debunked the claims, saying, “How is this a real document?”
1. Less mining/extraction is needed in renewable economy due to no fossil fuel extraction
2. Your car is fully charged every morning, so fast charging needs are limited, yet widely available
3. Model 3 costs ~$37.5k post EV creditHow is this a real document?
— Martin Viecha (@MartinViecha) May 30, 2023
In 2021, a New York Times report also depicted how a Toyota executive had lobbied against an aggressive electrification strategy in a meeting with U.S. congressional staff, as part of larger, worldwide efforts to reject stricter regulations in the U.S. the European Union, the United Kingdom, Japan, India, and Australia, among others still. The automaker’s slow-paced approach to electrification was also defended by the White House last year.
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Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
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This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
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Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
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Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
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The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Elon Musk sheds two new bits of detail on Starship after 13th test launch
Elon Musk updates the SpaceX timeline for Mars
